S TO R E R E F I T S
NISA
Grassington store sees sales soar after refit
The store has doubled in size, every fixture and fitting has been replaced, and the grocery offer has been overhauled.
T
he Nisa Local Dales Market Square in Grassington, North Yorkshire, has seen sales grow by more than one-third since it completed an elaborate refit. Retailer Colin Graves, who purchased the store two years ago, undertook the work to create a new offer for locals and the large population of walkers and cyclists that visit the store. For the first year of ownership, the store operated in its original state at less than 1,000sq ft, but work then began to transform the premises, and the shop re-launched at Easter 2022.
The store has doubled in size to more than 2,000sq ft, every fixture and fitting has been replaced, and a full convenience grocery offer has been introduced that combines a strong presence of locally supplied lines teamed with Co-op own-brand and branded goods. Year-on-year sales grew by 50% between July 2021 and July 2022, with the chilled range proving particularly popular, increasing by around 80% during that time. In addition, figures for the first three months post-refurbishment show growth of more than 37%.
Business manager Stacey Brookes, said: “We had to work hard to re-build the confidence of our shoppers and show them what we had done and that they could rely on us for all their grocery needs. “Before we bought the shop it had become quite run down and there was not much of a range so when we took it on, we had a lot to do to bring it back up to standard. But the customers all love it. They love the store, and they love what they can now buy from us, all on their doorstep.”
WEDNESDAY 27TH JULY 2022/ ISSUE 115/ SLRMAG.CO.UK I 13
