CATEGORY FOCUS
GUM MARS WRIGLEY
130 YEAR ANNIVERSARY IS SOMETHING TO CHEW ON LAST WEEK SAW MARS WRIGLEY CELEBRATE THE 130TH ANNIVERSARY OF THE DAY THAT WILLIAM
I
WRIGLEY JR OFFICIALLY REGISTERED HIS COMPANY FOR THE FIRST TIME, THE BIRTH OF THE GUM CATEGORY AS WE KNOW IT.
WHO REMEMBERS ANTONIO BANDERAS TALKING TO A DOUGHNUT?
n one of those strange quirks of fate, a certain William Wrigley Jr first registered his new company 130 years ago on 1 April 1891 and thereby created the gum category that remains as popular today as it was all those years ago. Wrigley’s business was the first to mass produce chewing gum and the company went on to produce globally iconic brands like Wrigley’s Spearmint, Juicy Fruit and Wrigley’s Doublemint loved by consumers all over the world. His business went on to dominate the category and still enjoys the vast majority of UK sales in the gum category. Here’s a whistlestop guide to the 130 year history of gum...
WEDNESDAY 7TH APRIL 2021 / ISSUE 50 / SLRMAG.CO.UK / 21
