SUPPLIER UPDATE
COCA-COLA EUROPEAN PARTNERS SUMMER PLANS
COCA-COLA KICKS OFF SUMMER OF ACTIVITY Coca-Cola European Partners unveiled a raft of new activity last week as it prepares for a busy summer.
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oca-Cola European Partners (CCEP) has announced a number of plans for what it hopes will be a busy and productive summer for retailers.
NEW EUROS CAMPAIGN
Coca-Cola is helping retailers to tap into the excitement surrounding this summer’s UEFA Euro 2020, by giving shoppers the chance to win a host of footballthemed prizes in the run-up to the tournament. As the official soft drinks sponsor of the tournament, the brand is launching two new on-pack promos to engage consumers whilst on-the-go and whilst enjoying football at home with family and friends. Soft drinks is the best-performing category during the football, with colas contributing the most to category growth throughout the last FIFA World Cup and of that growth within the colas segment, more than three-quarters came from Coca-Cola [Nielsen]. From 25 May, consumers will be able to scan QR codes on 500ml PET bottles of Coca-Cola Original Taste and Coca-Cola Zero Sugar – including the cherry and vanillaflavoured variants – and 250ml cans of Coca-Cola Energy and Coca-Cola Energy Cherry, to find out instantly whether they’re one of thousands of winners.
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Prizes will include Hisense televisions, Just Eat vouchers, PS4 access codes and ultimate Coca-Cola fan kits complete with sunglasses and scarves. The aim is to help fans recreate the matchday experience at home, while limits remain in place on stadium attendance. From 1 June, shoppers buying multipacks of cans of Coca-Cola Original Taste and Coca-Cola Zero Sugar will have the chance to win one of 5,000 limited-edition CocaCola UEFA Euro 2020 branded footballs. Every time a ball is claimed, Coca-Cola will donate another ball to a local community through its longstanding partnership with football charity StreetGames. The winner can choose which region across GB they would like the ball to be donated to. Both promotions will be supported by high-impact point-of-sale material to help retailers create a sense of football fever in-store and online. Convenience retailers can request these via www.My.CCEP.com from the middle of this month. The activity will tie in with a new marketing campaign featuring footballing superstars, designed to drive awareness of the two on-pack promotions and sales of Coca-Cola at mealtimes – which align closely with the match schedule. Supporting digital materials will drive engagement pre, post and during the games.
MONSTER NITRO LAUNCH CCEP has also announced the launch of Monster Nitro, which uses blended gas technology to give consumers an uplift, in a first for the category.
