The Week In Retail Issue 54

Page 27

NEWSTRADE

EUROS NEWS UK

NEWS UK SIGNS THE SPECIAL ONE FOR THE EUROS News UK have secured the signing of superstar football manager José Mourinho for The Euros with exclusive content in The Sun, The Times, The Sunday Times and talkSPORT.

J

osé Mourinho is News UK’s star signing for the Euros and will be reaching audiences via exclusive content for The Sun, The Times, The Sunday Times and talkSPORT in an extensive integrated deal. He will have regular columns throughout the summer in The Sun, The Times and The Sunday Times to provide exclusive insight for readers, joining a talented team of writers across the titles. Mourinho will bring The Sun readers expert analysis and predictions to key matches. Sun Online readers will also get to watch him providing pre- and post-match video predictions and analysis of the biggest matches, including all England games.

He will also be a part of The Game Euros podcast from The Times and host a special Times+ readers event on the tournament. The football legend will be part of the talkSPORT team for all three England group games, one last 16 game, two quarter-finals, one semifinal and the final. Mourinho said: “The Euros will be a fantastic tournament and The Sun, The Times, The Sunday Times and talkSPORT will capture all the excitement for fans across the country. I can’t wait to get started.” Shaun Custis, Head of Sport, The Sun added: “The Sun is number one for football and you cannot get a better man than Jose Mourinho to take you to the heart of the Euros.”

“José’s punchy, forthright views on England, Scotland, Wales and the whole tournament will be a must for our readers.” WEDNESDAY 5TH MAY 2021 / ISSUE 54 / SLRMAG.CO.UK / 27


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