C AT E G O R
LOW2NO A
NEW
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Price and visibilit Low2No alc
TAKE A BITE OF OUR
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New research from Lumina Intelligence finds tha
shoppers looking to buy into t
he low and no alcohol category Low2No – has slowly been percolating along for local retailers without ever truly bursting into life – and new research from Lumina Intelligence may have discovered why. The research specialist’s new Low2No Alcohol Report 2021 has concluded that the biggest barriers to buying Low2No are that it is considered too expensive and poor value for money while some consumers have been unable to find the products in-store. According to the findings within the report, the main barriers preventing consumers purchasing the Low2No alcohol category are: Too expensive 16% Poor value for money 14% Don’t believe in the health benefits 11% Didn’t see product in-store/on menu 1 1% Can’t always find what I am looking for 9 % Within the off-trade, the primary motivations for buying Low2No are experimentation and health, with 12% of consumers citing a desire to try something new and the same proportion wanting a healthier option. Driving is a less important factor than in the on-trade at 10%. The top motivations for purchasing a Low2No product when in a supermarket, convenience store or discounter are: I want to try something new I want a healthier option
16 I SLRMAG.CO.UK / ISSUE 61 / WEDNESDAY 23RD JUNE 2021
12% 12%
If I am driving I want fewer calo A product looked
Supermarkets are cu the category, says the common place that c the category and also by those purchasing Some 43% of con visit a supermarket products, whereas 11 online, 10% a pub, 8 and 8% a discounter. Commenting on Whist, Insight Dire gence, said: “The Low to see tremendous gro
