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COCA-COLA ZERO SUGAR FLAVOURS GET NEW LOOK Coca-Cola Europacific Partners unveils new pack designs for Coca-Cola Zero Sugar Cherry and Coca-Cola Zero Sugar Vanilla.
Coca-Cola Europacific Partners (CCEP) is rolling out
will see more than one million Coca-Cola Zero
Coca-Cola Zero Sugar’s new-look packaging to its
Sugar samples delivered to festivals, via digital
Cherry and Vanilla variants this month.
couponing, and when students return to university
The design features black lettering and the CocaCola logo has been moved to the top of the label on bottles and to the top of each can.
in September. Martin Attock, Vice-President of Commercial Development at CCEP, said: “We know that our
The company said the new design was launched
refreshed packaging designs help Coca-Cola
to “provide a simple and intuitive” navigation system
Zero Sugar stand out on-shelf, and now that
across all Coca-Cola variants.
our flavours are included, the line-up looks
CCEP says the new and improved Coca-Cola taste
stronger than ever.
and impactful new packaging design is helping to
“Flavoured zero sugar colas represent an excit-
recruit new shoppers to the zero sugar colas segment.
ing opportunity for retailers – if growth continues
Research has shown that Coca-Cola Zero Sugar’s
at the current rate, there’s scope for an additional
new-look packs are easier for shoppers to find at the
£14m in sales this year.
fixture, which means the Cherry and Vanilla variants
“That’s why we’re distributing more than a
– worth a combined £25m and up £4m on last year –
million packs with our latest sampling initiative
will also gain from their redesign.
– supported by another £3m media investment
In addition, a continuation of the ‘Open That Coca-
to keep the full Coca-Cola Zero Sugar range
Cola’ campaign which launched earlier this year will
front of mind with shoppers, this summer and
target young adults from the middle of August. This
beyond.”
24 I SLRMAG.CO.UK / ISSUE 67 / WEDNESDAY 4TH AUGUST 2021
