The Week in Retail 68

Page 37

BEFORE YOU GO

RETAIL RANDOMS

Be damned, Minimum Unit Pricing! You’ve got to hand it to Frosty Jack, the white cider that Minimum Unit Pricing (MUP) did its level best to kill in Scotland. The infamous 2-litre bottles tripled in price overnight when MUP was introduced, thereby denying a loyal army of strong white cider fans affordable access to their tipple of choice. The Aston Manor brand, however, has refused to take it lying down and has had a number of attempts at rejuvenating itself. The latest bold attempt is the launch of Frosty Jack’s Frosé, a limited-edition strawberry flavour, adding an unexpected twist on the brand, which apparently remains very popular outside of Scotland. It’s available exclusively in Bestway.

Where there’s PPE, there’s brass The pandemic brought out the best and worst in people, as challenges like this often do. With people dying en masse and tragedy occurring all around us, you can bet your bottom Euro that there will be some lowlife reprobates out there keen to cash in on the suffering. The sort of people, for instance, that would be trying to make a quick buck with PPE scams. One such bunch of reprobates has recently been stopped in their tracks by the grandly named European Union Agency for Criminal Justice Cooperation. It’s the sort of story that can make you lose your faith in humanity. An online scam involving the sale of PPE via fake websites was halted after 34 searches took place on 10 Aug across Romania, Ireland and the Netherlands. Some 23 suspects were charged and it turned out that companies in at least 20 countries were defrauded of approximately a million Euros.

WEDNESDAY 11TH AUGUST 2021 / ISSUE 68 / SLRMAG.CO.UK / 37


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