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Jisp launches AR solution with Nisa The promotional vouchering system combines augmented reality technology from Scandit with Jisp’s consumer app.
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isa has partnered with retail technology company Julian Fisher, Chief Executive of Jisp, said: “This is truly Jisp to launch augmented reality (AR) vouchering disrupting technology that will revolutionise the way brands system Scan & Save. advertise their products in physical stores whilst maximising The system combines AR technology from Scandit, a spesales for retailers. With a crowd of marketing and promocialist in mobile computer vision, with Jisp’s consumer app. tional materials taking up space, messaging can be diluted Scan & Save reads product barcodes and presents consumers or, at worse, confuse customers. With Scan & Save by Jisp, with exclusive promotions, which they can then save and chosen promotions are delivered directly to consumers’ redeem with their mobile phones. mobile phones. The solution will help brands focus on minimising carbon “This technology feeds into our suite of solutions such as footprint and waste through reduced need home delivery, click-and-collect and scan for in-store POS, optimising budgets, Scan & Save will support & go, benefitting brands, retailers and improving commerce/communications consumers whilst at the same time probrands and retailers’ and growing sales in store. Retailers will marketing efforts once the viding fresh opportunities for advertising also be remunerated for each scan and post-HFSS legislation. We are exceptionHFSS (high in fat, sugar and redemption of the voucher, creating an salt) legislation comes into ally proud to be the first UK company to opportunity for brands to incentivise store force in October 2022. provide this service to brands and retailowners and build loyalty. ers of any size and shape.” Scan & Save will also support brands and retailers’ marketThe symbol group’s Sales Director, Steve Leach, tweeted ing efforts once HFSS (high in fat, sugar and salt) legislation that the technology had received “really positive feedback” comes into force in October 2022. Jisp ensures compliance from the Nisa retailers that had trialled it. with the regulation, as the AR vouchers will only appear to James Taylor, Head of Central Operations at Nisa, comthose customers that are actively looking to purchase a prodmented: “We are thrilled to be partnering with Jisp to trial uct in the HFSS category, and allows brands and retailers to this innovative solution through Nisa partners and look forhyper-personalise their offers by fascia, location and customer. ward to seeing how Scan & Save performs and importantly, The solution will initially be launched in 12 Nisa stores the response it gets from independent retailers and their customers. across the UK and will allow customers to exclusively save “This initiative from Jisp is another example of how forup to 60% on more than 65 products across the store from leading brands such as Mondelez, PepsiCo, Kellogg’s, Molson ward-thinking they are as a business and we’re delighted to Coors, and Nomad Foods. be able to work with them on such an exciting project.”
10 I SLRMAG.CO.UK / ISSUE 74/ WEDNESDAY 22ND SEPTEMBER 2021
