S U S TA I N A B I L I T Y
LOW CARBON CANS BUDWEISER BREWING GROUP
Bud pilots beer can with lowest carbon footprint in Europe The cans will be sold across UK retailers as soon as autumn 2021.
B
udweiser Brewing Group has partnered with aluminium producer Rusal, can manufacturer Canpack, and aluminium rolling expert Elval to produce a can with the lowest carbon footprint for an AB InBev beer can produced in Europe. The pilot will see the production of five million ultra-low carbon Budweiser 440ml cans using new inert anode aluminium technology, produced using renewable electricity. The cans will carry the lowest-ever carbon footprint for an AB InBev Europe can and will be sold in the UK as soon as autumn 2021. The cans are the result of a partnership among sustainability-minded businesses who have worked together to
pilot the initiative in Europe. The cans will be produced by Canpack UK using 100% renewable electricity and made from aluminium coils manufactured by Elval. The metal was produced by replacing the usual primary aluminium with an ultra-low carbon primary aluminium produced by Rusal with the breakthrough emission-free inert anode technology. The cans will be filled at Budweiser Brewing Group UK&I breweries in Magor, South Wales, and Samlesbury, Lancashire, which are powered by 100% renewable electricity. Mauricio Coindreau, Sustainability Director at Budweiser Brewing Group UK&I, said: “Like our consumers, we care about climate change, and want
22 I SLRMAG.CO.UK / ISSUE 74/ WEDNESDAY 22ND SEPTEMBER 2021
to make it as easy as possible for people to choose environmentally-friendly options in their day-to-day lives, whether it’s enjoying a beer brewed with 100% renewable electricity and locally sourced ingredients, or now in a low-carbon can. “We’re excited about this pilot, made possible thanks to the collaboration with our partners and this amazing technological breakthrough.” The low-carbon cans will continue to support decarbonisation through their endless recyclability. Three-quarters of all aluminium ever produced is still in use today and decarbonisation is accelerating in the industry, showing consumers can trust aluminium as a circular and low-carbon packaging material.
