NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
GUINNESS PASTE
BOXING CLEVER
Guinness Cooking Paste has
Mackie’s Crisps is to bring a
been designed to be a ‘secret
much-loved Boxing Day tradi-
Hancocks Christmas 2021 range
ingredient’ to bring meals to life.
tion into packet form. ‘Boxing
contains around 600 lines from
The product is suitable for veg-
Day Curry’ is set for a limited
over 50 global suppliers. It fea-
etarians and can be used as a
initial run of 250,000 bags. The
tures new Bonds Candy Stars
stir-in or as a rub for meat and
new 150g share bags will be sold
140g and Reindeer Jellies 140g
vegetables. It comes in a fully
from a range of retailers across
share bags, ‘Festive Mix’ Shaker
recyclable glass jar (200g).
Scotland, to be announced in the
Cup from Bonds, and Bonds
RSP £3
coming weeks.
Sweet Sprinkles.
WARBIES PMPs
GOOD TO BE BACK
BREAD BAG
Warburtons has re-launched its
Whitworths is launching its first
Kingsmill has unveiled its new
range of price-marked packs
TV campaign in more than 40
bread bag to help demonstrate
to offer the best value to cus-
years. ‘Good By Nature’ follows
how a circular economy could
tomers and consumers alike.
the brand’s repositioning over
work for soft plastics. The bag,
The refreshed range includes
the past five years from home
which features 30% advanced
three of Warburtons’ bestsellers:
baking towards a natural-based
recycled content, is moving to
Half White Half Wholemeal and
healthier snacking and eating
recycled material on a 30% mass
Wholemeal loaves (both £1.15),
brand, suitable for multiple con-
balanced basis over the next 12
and 6-pack Crumpets (99p).
sumption occasions.
months.
CHRISTMAS CONFECTIONERY
WEDNESDAY 22ND SEPTEMBER 2021 / ISSUE 74 / SLRMAG.CO.UK / 23
