POS
ACCOLADE WINES
Accolade Wines launches POS platform
Website aims to help retailers capitalise on impulse wine purchases, as well as provide category insights, and updates on new lines.
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ccolade Wines has launched a POS platform to help independent retailers capitalise on impulse wine purchases, as well as provide category insights, and updates on new lines. Accolade Advantage offers free POS to retailers, initially highlighting best-selling hero SKUs across Hardys VR, Jam Shed, and Echo Falls. POS kits will be available to order free of charge upon sign-up. The packs, which will be shipped directly to the chosen store within 30 days of ordering, include wobblers, posters and shelf tags, and the Accolade Wines sales team are on hand
to speak with retailers to help them use the kits effectively. Retailers that sign up will also get email updates on new product releases and current wine trends. Tom Smith, Marketing Director for Europe at Accolade Wines, said: “We know wine is an impulse decision for many consumers, so there is a big opportunity for independent retailers to increase the chances of purchase in-store with eye-catching POS, which calls out big brands and adds excitement and theatre to their wine offering. Branded posters can help to engage potential customers from outside before they’ve even set foot in the store, whilst
easily accessible wine knowledge means retailers can make confident recommendations to their customers. “By offering POS and advice through Accolade Advantage, we believe this will drive the overall success of the wine category, as it will improve the wine shopping experience, thus increasing the likelihood of return visits and basket spend. “We’re initially focussing on some of our best-selling products in the convenience channel, but we have plans to expand across the wider Accolade Wines portfolio and add further beneficial resources in the months ahead.”
WEDNESDAY 17TH NOVEMBER 2021 / ISSUE 82 / SLRMAG.CO.UK / 39
