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Spar offers shoppers chance to win their shop for free The campaign aims to encourage customers back into Spar stores post-Christmas and New Year
SPAR SCOTLAND TO HOLD FIRST FACE-TO-FACE TRADESHOW IN MORE THAN TWO YEARS CJ Lang has unveiled details of its 2022
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par is offering shoppers the chance to win their shop for free throughout January. The ‘Win your Shop for Free’ campaign, which is launching in participating stores around England, Scotland and Wales throughout January, aims to encourage customers back into Spar stores post-Christmas and New Year.
tradeshow, which will be the compa-
Customers need to upload their receipt to a bespoke website for the chance to win back their basket spend. There are 30 prizes a day up for grabs through to 1 February, with a total of 900 available. The campaign will be supported on in-store POS and via paid media activity across social channels. Alex Hall, Spar UK Digital Marketing Manager, said: “We know consumers are more likely to spend more if they think they can win the value of their shop back and ‘Win your Shop for Free’ gives them a chance to do just that. Shoppers visiting our stores can win their essential shop and maybe something extra for a special occasion as well. It’s about bringing higher perceived value to Spar stores which will incentivise basket spend and in turn encourage footfall.”
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ny’s first face-to-face event in more than two years. The event will be held at the MacDonald Hotel and Resort, in the heart of Aviemore and the Cairngorms National Park, on Thursday 22 September 2022. More than 700 delegates are due to attend. Suppliers already signed up for the event include Brewdog, Juul, Imperial Tobacco, Ferrero, Kelloggs, Muller, and Hovis. Colin McLean, Spar Scotland Chief Executive, said: “Our 2022 tradeshow will be a great opportunity to engage once again with a live audience. We will have over 180 national and Scottish suppliers turn their stands into exciting showcases for their products.”
