NPD AND MEDIA
MONDELEZ INTERNATIONAL
New Cadbury hot chocolate promo promises perfect break The ‘Make it Yours’ promotion will generate extra stand-out on shelf to encourage sales at this key time
M
ondelez has unveiled ‘Make It Yours,’ a new promotion that will run across Cadbury Drinking Chocolate 500g and Cadbury Instant Hot Chocolate 400g packs from mid-January for three months. The promo gives shoppers the chance to win their Perfect Weekend, as well as one of thousands of Cadbury Hot Chocolate hampers. The winner of the Perfect Weekend prize will receive a weekend experience
worth up to £5,000. They can choose from a VIP festival weekend, a luxury family adventure weekend, an at-home VIP party, a VIP theme park adventure, an exclusive football weekend or a golf and spa weekend. Lorena Moyano, Brand Manager for Cadbury Hot Chocolate at Mondelez International, said: “The winter months are of course the key selling season for hot beverages like hot chocolate so it’s important that retailers make the most of the additional shoppers and sales
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opportunities at this time of year.“That’s why we’re bringing the ‘Make it Yours’ promotion to life across our bestselling range – generating extra stand-out on shelf to encourage sales at this key time and offering our consumers the chance to win some really fun prizes. It’s a win-win.” Mondelez is advising retailers to stock up on the two SKUs and site them in their main hot beverages fixture to make the most of the buzz around the promotion.
