NOW THAT’S A
OUT TH
Supermarket virtual a healthier eating la
Shoppers can use the technology to access information and advice
A
new AI food chatbot aimed at helping shoppers make more conscious food choices has been rolled out in the Spanish region of Murcia. Developed by tech company Al Talentum, the pilot app uses artificial intelligence to integrate with the retailer’s loyalty programme to store information on shoppers’ individual food preferences. It then guides them to the healthiest versions of their favourite products, while also providing the full nutritional information of items. The chatbot is available on an interactive platform called T-Assist, developed by a consortium formed by Spanish technology centre AZTI, food co-op Grupo AN, the University of Turin, the
University of Helsinki and AI Talentum, with the support of EIT Food.
52 I SLRMAG.CO.UK / ISSUE 87 WEDNESDAY 12TH JANUARY 2022
On the platform, users can access information and advice on how to improve their eating habits based on their shopping list. For retailers, T-Assist provides the opportunity to collect valuable data on consumer behaviour and preferences, which can then be used for the development of predictive models. The new solution was rolled out in partnership with Spanish supermarket chain Eroski, which trialled the system on its six million registered customers. The process is designed to be embedded within the loyalty card customer experience, allowing the user to scan grocery receipts from food companies
