RETAIL THE WEEK IN
POST OFFICE
CAUSE FOR CONCERN? REPORT HIGHLIGHTS ‘GROWING CRACKS’ IN COVERAGE
COMMUNITY GROUPS
SOCIAL ENTERPRISE OPENS STORE IN YORKSHIRE
STORE OFFERS DISCOUNTED FOOD AND HOT MEALS FOR KIDS
SYMBOL GROUPS
MARKET TRENDS NISA UNVEILS INSIGHT HUB
● Nisa’s Nisa’s charity
donates over £1m to communities
+
● Distance Distance Aware
scheme launches in Scotland
● M&S M&S unveils
live commerce service
OHOL PURCHASES ASDA TRIALS DIGITAL ID FOR SELF-CHECKOUT ALC
Brought to you by:
Commercial Partner:
Issue 90 Wednesday 2nd February 2022
T H E W E E K I N R E TA I L
EDITOR’S COMMENT
Pot calling the kettle black This week saw a worrying report from Citizens Advice, about the rate and effect post office closures are having on communities, hitting the headlines. The report found that 291 post offices were ‘temporarily closed’ in September 2021, nearly twice as many as the 662 in September 2017, and although the closures were meant to be ‘temporary’ the branches were “often closed for a significant period of time”. But only a few weeks ago Post Office’s trading update reported network availability was as its highest level since before the pandemic, with 11,596 branches trading in December, almost 100 branches over its 11,500 requirements. The Citizens Advice report was published as the Post Office announced that it has secured the continuation of an agreement to handle bank account cash deposits and withdrawals for a further three years – ensuring a continued ‘lifeline’ for the millions of people and small businesses nationwide that rely on cash. Under the new agreement, known as ‘Banking Framework 3’, customers of 30 bank and building society brands will continue to be able to use Post Offices to withdraw and deposit cash in their accounts. They can also deposit cheques and make
balance queries. The agreement runs from 1 January 2023 to 31 December 2025. The report also swiftly followed the Post Office urging the UK government, local councils and energy companies to make use of its ‘Payout’ voucher service that enables customers to redeem Warm Home Discounts or receive other cash grants at their local branch. Post Office said it “does not accept” that the Citizens Advice report “accurately reflects” its network of 11,500 branches, so it’s difficult to know what believe. Is it a case of the pot calling the kettle black? Have you ever tried to get help from Citizens Advice? Let’s just say, phonelines and emails aren’t answered, and you need an appointment to attend a branch. For a giggle I gave them a Google and found reports of branch closures, shortages in volunteers, and funding cuts. Sound familiar?
LIZ WELLS, DEPUTY EDITOR
WEDNESDAY 2ND FEBRUARY 2022 / ISSUE 90 / SLRMAG.CO.UK I 3
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CONTENTS
WEDNESDAY 2 FEBRUARY 2022 / ISSUE 90
6
10 THIS WEEK’S NEWS IN BRIEF
Tesco closes its Jack’s discount stores, while shop price inflation accelerates to 1.5% in January. 9
Covid-19 update The latest coronavirus-related news.
12 Community Social enterprise Community Shop opens its eighth outlet in West Yorkshire. 13 Home delivery
18 COVER STORY
COMMUNITY
A new Citizens Advice report says Post Office branch closures are causing “significant inconvenience” and “uncertainty”.
James Hall & Co raises £500,000 for Marie Curie, and more than £1m was donated through Nisa’s Making A Difference Locally charity last year.
15 Shopper insights Nisa launches a new insight hub, giving
A look at the latest new products and
partners access to information on customer insights and market trends. 16 Business intelligence The number of empty shops on the high
Around 300 Nisa retailers now offer a
street fell in the fourth quarter of 2021,
delivery service through either Deliveroo,
while pre-pandemic shopping patterns
Snappy Shopper, Uber Eats or Jisp.
return.
TWITTER.COM/SLRMAG
20 Picks of the week
WWW.FACEBOOK.COM/SLRMAG
marketing campaigns. 28 Out the box: online shopping M&S launches a new e-commerce service that lets customers join a live shopping broadcast. 30 Before you go... Our latest Retail Randoms.
WWW.SLRMAG.CO.UK
WEDNESDAY 2ND FEBRUARY 2022 / ISSUE 90 / SLRMAG.CO.UK I 5
NEWS DIGEST
THIS WEEK’S NEWS FOR ALL THE LATEST NEWS, HEAD TO WWW.SLRMAG.CO.UK/CATEGORY/NEWS/
FESTIVAL LINE UP Barcode Festival, the Summer Party for the grocery industry, has announced Bastille, Steps
FASCIAS
Tesco unveils restructure, closes Jack’s The Jack’s brand will still be available to convenience retailers through Booker.
and Tinie Tempah as headliners. The festival takes place on 7 July and features music acts, street food, a variety of bars, and entertainment. The event will return to Magazine, London, with over 4,500 grocery colleagues and 70 FMCG sponsors.
ACS VAPE GUIDE ACS has launched a new guide to help retailers with the sale and supply of e-cigarettes and other vaping products. The guide covers regulations, retailers’ responsibilities, packaging and labelling regulations, and advice on preventing underage sales.
Tesco has revealed that it will no longer operate stores under the Jack’s brand, but convenience stores supplied by Booker will still be able to get their hands on Jack’s-branded products. The supermarket giant said six Jack’s stores will be converted to Tesco, with the remaining seven Jack’s stores to close in the coming months. In the six stores to be converted to Tesco, Jack’s staff will be offered in-store roles. There are 130 roles in the seven closing stores and in head office that will be affected by these changes, but Tesco is trying to find alternative roles for those affected. Tesco UK and ROI Chief Executive Jason Tarry said: “We have learnt a huge amount from Jack’s and this has helped Tesco become more competitive,
more efficient and strengthened our value proposition, including through the launch of Aldi Price Match.” He added: “With the learnings from Jack’s now applied, the time is right to focus on ensuring we continue to deliver the best possible value for customers in our core business.
Download the guide.
ADSA STAFF BALLOTED GMB union has begun balloting Asda distribution workers over a new pay deal. Nearly 8,000 union members working in Asda warehouses will vote on whether to accept a revised pay offer from the supermarket giant. The ballot closes on 14 February.
Ultra-fast charging hub lands at Gatwick BP Pulse has opened its latest new electric vehicle (EV) charging hub at Gatwick’s Q-Park parking facility. The hub includes three ultra-fast 150kW charging units that charge an EV to 80% capacity in as little as 10-15 minutes, providing a range of around 100 miles. Using new hardware, these units will be upgraded to 300kW giving compatible EV vehicles an even faster charge. The site also includes four 50kW
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chargers, providing convenient charging for airport users, taxi drivers, local businesses with electric vehicle fleets, and local residents. The seven chargers, which are enabled by UK Power Networks, allow 10 electric vehicles to charge simultaneously. BP Pulse has already started developing an ultra-fast hub at Heathrow Airport.
NEWS DIGEST
THIS WEEK’S NEWS FOR ALL THE LATEST NEWS, HEAD TO WWW.SLRMAG.CO.UK/CATEGORY/NEWS/
NFRN COPS IT
INFLATION
Shop price inflation soars
Superintendent Patrick Holdaway, who heads up
Ambient food inflation rose in January, but fresh food inflation slows slightly
the National Business Crime Centre, has been confirmed as
Shop price annual inflation accelerated to 1.5% in January, the highest rate of inflation since December 2012, according to new figures from the British Retail Consortium and Nielsen IQ. The data shows food inflation accelerated to 2.7% in January, up from 2.4% in December, marking the highest inflation rate since October 2013. Ambient food inflation accelerated to 2.4% in January, up from 1.7% in December, the highest rate of increase since November 2020. However, fresh food inflation slowed slightly in January to 2.9%, down from 3.0% in December.
Mike Watkins, Head of Retailer and Business Insight at NielsenIQ, said: “The surge in energy and travel costs is now impacting disposable incomes and is likely to dent consumers’ willingness to spend. “NielsenIQ research this month shows nearly a half of all households are saying that their most important concern at the moment is the rising cost of living. This will mean stores will need to encourage cash-strapped customers to keep shopping and despite the increase in shop prices, retailers are responding by keeping price increases as low possible for as long as possible.”
the first guest speaker at the NFRN’s Annual Conference. He will take part in a panel discussion on retail crime. The event takes place on 20-21 June at The Vox Conference Centre in Resorts World, Birmingham.
BLACK POUND Retailers and brands could be missing out on £4.5bn spent by multi-ethnic consumers due to lack of diversity in brands. The Black Pound report found that multi-ethnic consumers are often forced to spend their
Nisa Local opens in Colchester after delay
money in specialist shops due
A new Nisa Local store has opened in Colchester, Essex, after being delayed by the pandemic. The store, formerly operating as a Premier, underwent a complete overhaul including an extension to create more selling space, increasing the store from just over 1,000sq ft to around 1,500sq ft. The interior has been fitted out to the latest Nisa Evolution format specification, with all new fixtures and fittings installed, and a wide range of food- and drink-to-go added. New owner Manickam Anbarasan, who also runs a forecourt store in
UK’s biggest chains.
to limited product range in the
FIBRE FEBRUARY More than 20 food and drink brands have backed the Action on Fibre initiative launched by the Food and Drink Federation. The FDF’s Action on Fibre initiative aims to bridge the gap
Colchester, said: “Trade is picking up and over the next three to four months I hope to keep making changes to the range to get it just right and keep building up customers.”
between fibre intakes and the dietary recommendation by making higher fibre diets more appealing, normal, and easy for the population.
WEDNESDAY 2ND FEBRUARY 2022 / ISSUE 90 / SLRMAG.CO.UK I 7
NEWS SPECIAL
COVID-19 UPDATE
Distance Aware scheme launches in Scotland
ASDA TO TRIAL DIGITAL ID AT CHECKOUT
Businesses in Scotland are being encouraged to help promote the Distance Aware initiative even though it is no longer a legal requirement to do so.
Asda is to pilot an automated age verification solution at self-checkouts through the Yoti and Post Office EasyID apps. Running until the end of May in two stores, the technology will only be used for the purchase of alcohol products, as part of a Home Office trial. Shoppers purchasing alcohol at a self-service
The scheme is symbolised by a shield with arrows, indicating the desired social distancing space. The shield icon can be worn as a badge or a lanyard to signify to others that they would like to observe social distancing and have space around them. The icon is universal, meaning anyone can use it if they wish to indicate they’d like distance around them. A toolkit and campaign materials have been produced by the Scottish government to aid businesses in the promotion of the scheme. The Scottish government has also procured badges and lanyards for distribution, free at libraries throughout Scotland.
checkout will be able to look at a camera to verify their age before completing their purchase.
TECH SOLUTIONS
A
scheme called Distance Aware has launched in Scotland to enable individuals and organisations to politely prompt ongoing distancing and respect of individual social space. The Scottish Government has joined the scheme set up by the Bevan Commission and adapted it after research showed that 73% of people on the Highest Risk List said they would like to signal to others to give them extra space. Businesses in Scotland are being encouraged to help promote the initiative to raise awareness of the scheme and reassure those wishing to partake in physical distancing even though it is no longer a legal requirement to do so.
If the system detects a customer looks younger than 25, they can prove their age through the Yoti and Post Office EasyID apps. Those who do not wish to use the digital system at the self-checkouts have the option to show their ID to Asda staff.
WEDNESDAY 2ND FEBRUARY 2022 / ISSUE 90 / SLRMAG.CO.UK I 9
C OV E R
POST O
Cause for
New report highlights the “significant inconvenienc
“
The trends in post office closures and outreaches are leading to growing cracks in coverage and causing significant inconvenience and uncertainty for the people living in these communities.” This was the conclusion that Citizens Advice came to after a new research of the post office network. The organisation found that 1,291 post offices in Britain were ‘temporarily closed’ in September 2021, nearly twice as many as the 662 in September 2017. Although the closures were meant to be ‘temporary’, Citizens Advice found that they are “often closed for a significant period of time – more than eight in 10 for over a year”.
PART TIME OUTREACHES “One in three rural post offices in Britain are now provided as part-time outreaches,” the report continues. “These services are open for an average of only five and a half hours a week.” Rural communities appear to be hit the most because of the closures, where people and small businesses rely on post office services the most. Citizens Advice found that 23% of rural residents use a post office at least once a week. Older and disabled people, carers, and people who don’t use the internet are also disproportionately impacted, the report added. “I think it’s extremely unacceptable that we’ve only got a service for so many
hours of the week,” one interviewee mentions in the report, “because a lot of people will be living hand-to-mouth.” “If their benefit payment comes through and they withdraw it at the post office, and they can’t get to the post office or it doesn’t exist anymore on the morning where they get that money, they might not have anything to eat,” it said.
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REPORT REJECTED The Post Office has vehemently rejected the report. “[The] Post Office does not accept that this report accurately reflects our network of 11,500 Post Offices that has been stable for a decade,” it said. “Whilst banks and traditional retailers have reduced their presence on the high street and in towns and villages, Post Office is sustaining and strengthening its
S T O RY
OFFICE
r concern
ce” and “uncertainty” branch closures are causing.
“The CA report commends the Post Office’s plans to increase its size and make running a post office easier and more financially viable, but remains critical of the fact that the plans appear to be targeting mostly urban areas” decades of service,” it added. The Citizens Advice report does commend the Post Office’s plans to increase its size and make running a post office easier and more financially viable for postmasters, but remains critical of the fact that the plans, such as a new Drop & Collect service, appear to be targeting mostly urban areas. It added: “Although we welcome Post Office Ltd’s plans to increase the size of the network and provide additional parcel services, we remain unconvinced that this will make a significant difference to the problems we’ve identified.”
INCREASED COMPETITION network across the UK.” In its response, the company said that in 2019, Post Office opened over 200 branches across the network, while last year saw its fastest network growth for decades. “From the end of March 2021 to end December 2021 the net growth in the network was 181. Sometimes branches do close, for example if a Postmaster has decided to retire after many
Consumer trends have shifted dramatically especially since the pandemic, with services increasingly moving online and increased competition for the Post Office.“Postmasters also face challenges from the level of remuneration they receive for providing services, rising business rates and staffing costs,” the report notes. “As a consequence, a sharply increasing proportion of post offices
are provided on a part-time basis as outreach services,” it adds. The issue of subsidy to postmasters is indeed raised in the Post Office’s statement, which reads: “Some of our branches, including many outreach post offices, are supported by a dedicated subsidy from the government to ensure a sufficient service for the number of customers in those communities. “The costs of operating the network are not fixed, and the government should reflect this in determining the appropriate level of subsidy if it wishes to maintain current levels of service and accessibility.”
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COMMUNITY
COMMUNITY SHOP
Knottingley is social enterprise’s eighth outlet Discounted food, free training courses, and hot meals for kids are all on offer.
C
ommunity Shop, a social enterprise with stores across England, has opened its eighth outlet in Knottingley, West Yorkshire. The store sells surplus food and household products from major retailers at discounted prices. Community Shop aims to support those on the cusp of food poverty by offering free training courses, ranging from cookery clubs to interview skills and business programmes. On-site community kitchens serve at-cost hot meals to members, and children eat free. The store will serve around 750 members and create eight new jobs. Membership is open to any local resident who receives income support and is motivated to make a positive change to their lives. Natalie Brown, Head of Community Shop, said: “We are so pleased to be opening Community Shop Knottingley, and particularly to be expanding our offer in Yorkshire, where Community Shop began. The support we provide is focused around empowering and building
stronger individuals and more confident communities, and over the past year this has been more essential than ever.” The store is opening thanks to the support of long-standing partner, The Coalfields Regeneration Trust, the only organisation in the UK dedicated to supporting former mining towns and villages. The Trust owns the property and is providing it on a rent-free basis to support the work of Community Shop. Meanwhile, significant funds have also been donated by Coca-Cola Europacific Partners, Ocado, Bakkavor, Wakefield Council, and WDH. Vanessa Smith, Operations Director at Coca-Cola Europacific Partners, Wakefield, said: “We have a long-standing
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partnership with Company Shop Group, having supported with funding and product donations over the years. These stores have a significant impact on people’s lives up and down the country, and we look forward to seeing how the space in Knottingley delivers a positive impact to the people in Wakefield in the run up to Christmas and beyond.”
SYMBOL GROUPS
NISA
Delivery services carry sales bonanza for Nisa
Around 300 Nisa retailers now offer a delivery service through either Deliveroo, Snappy Shopper, Uber Eats or Jisp.
N
isa retailers who have partnered with delivery service providers have witnessed strong growth over the past year, with record sales in December. Deliveroo reported its highest-ever order volume for Nisa retailers in the final week of December 2021, with almost 5,200 orders placed, alongside an average of more than 100,000 sales every week from Nisa retailers across the full year. Snappy Shopper also reported the best month ever in December 2021, with 13,234 orders placed with Nisa stores via the app – up nearly 12% month-onmonth and 2.3% better than July 2021 (the next best month). Furthermore, Uber Eats saw a whopping 88% growth in sales year-on-year, along with Jisp which saw a 25% increase in orders over the year. Around 300 Nisa retailers now offer a delivery service through one of the four agents that have teamed up with the company. Nisa Head of Central Operations James Taylor said: “It’s important that we provide Nisa partners with solutions that work for them. We have partnered with the four different businesses to ensure the varying needs of our partner base are met.”
As part of the retailer’s plan to support partners with their delivery services, Nisa’s field team has also been upskilled to ensure they are equipped to advise and support stores when deciding which solution works best for their needs. What’s more, regular meetings with each provider help identify ways to improve the service available to retailers. Taylor added: “Shoppers have now come to expect some sort of delivery service from their local stores, particularly in light of Covid, so we’re working closely with the range of providers and continue to see some fantastic successes for our partners across the whole of the UK.”
WEDNESDAY 2ND FEBRUARY 2022 / ISSUE 90 / SLRMAG.CO.UK I 13
CONVENIENCE STORES
WANTED
AS A RAPIDLY GROWING CHAIN OF CONVENIENCE STORES, WE ARE CONSTANTLY LOOKING FOR NEW SITES. If you own a site, store or group of stores that fit the below criteria and you are considering a sale, then please contact us for a confidential and swift discussion
WHAT WE ARE LOOKING FOR Freehold and Leasehold sites considered (with additional premium for freehold sites) Goodwill premium paid for existing trading convenience stores throughout Scotland (ideally trading at 20k per week + excluding services) All sites must be a minimum of 2000 Sq. Ft. retail space (no maximum) All existing property / store (trading and vacant units) conditions considered Locations throughout Scotland considered
RAPID DECISION & COMPLETION AVAILABLE! For a discreet & confidential no obligations discussion - please send details to
harris@glenshire.co.uk or call on 07791174697
*terms and conditions apply
SYMBOL GROUPS
NISA
Nisa insights hub boosting retailer support The insight hub will provide regularly updated infographics, key event messaging, and seasonal planograms created by the symbol group’s category management team.
N
isa retailers are set to receive more information on customer insights and market trends. A new insight hub has been launched on Nisa’s order capture system, giving partners access to information and data designed to help them make the most of every sales opportunity. The hub will provide regularly updated infographics sharing latest insights, key event messaging, and seasonal planograms created by Nisa’s
category management team. It builds on existing knowledge sharing and aims to ensure retailers have access to a raft of detail gleaned from an array of data, research and reports available to Nisa’s dedicated insight team. Charlotte Westacott, Insight Lead at Nisa, said: “As part of our strategy for the new year, we are evolving our work to ensure we are sharing the right insights and key messages at the right time.
“The new insights hub is accessible by all our partners so they can use the information there whenever they require it for their own businesses as part of the wider Nisa offer to our partners, ensuring expert advice and support is readily available to everyone.” Nisa retailers have been given weekly data offering insights and information throughout the pandemic and outlining key issues to address to support them in their drive to grow sales.
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BUSINESS INTELLIGENCE
STORE VACANCIES
Glimmer of hope for vacancy rate
Data reveals the number of high street vacancies fell in the fourth quarter of 2021.
T
he overall GB store vacancy rate fell to 14.4% in the fourth quarter of 2021, 0.1 percentage points below the third quarter level, figures from the Local Data Company (LDC) and the British Retail Consortium (BRC) reveal. However, the data shows the vacancy rate was 0.7 percentage points higher than during the same period in 2020. On the High Street, vacancies improved slightly to 14.4% in the fourth quarter – in line with the overall rate. Shopping centre vacancies also improved to 19.1% for Q4, a 0.3 percentage point improvement on Q3, but 2.0% higher than at the same point in 2020.
Lucy Stainton, LDC Director, said: “It is very encouraging to see the increase in empty units finally stabilising after such a sharp rise over the past two years. “This is the first real indication that the most significant structural impacts of the pandemic are potentially at their peak for certain regions, and operators, landlords and local government alike can start to rebuild after a particularly turbulent period.” She said the figures reflected rationalisation by retailers and leisure operators, adding that “growth in the number of independent businesses is helping stem further increases in vacant units”.
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Helen Dickinson, Chief Executive of the British Retail Consortium, added: “The lowest vacancy rates were seen in the south – where higher disposable income and greater business investment meant vacant storefronts were more quickly repurposed. Meanwhile, Scotland and the north continue to see much higher vacancy rates, with the northeast at almost one in five shops closed. It remains to be seen how Omicron will have impacted the number of store closures, but given the third lockdown in England had little impact on the vacancy rate, we are hopeful that the trajectory will remain positive.”
BUSINESS INTELLIGENCE
KANTAR
Pre-pandemic shopping patterns return
Research shows basket sizes are now 10% smaller than this time last year, while footfall has increased.
S
upermarket sales in the UK fell by 3.8% over the 12 weeks to 23 January, but grocery spending is still 8% higher than before the pandemic, according to Kantar’s latest take-home grocery figures. Since the first lockdown in March 2020, shoppers have been buying in bulk and visiting supermarkets less often. However, basket sizes are now 10% smaller than this time last year, hitting their lowest level since the beginning of the pandemic, while footfall increased by 5% as every major retailer was busier in-store. The figures do not include on-the-go food and drink purchases, which are likely to be higher than last year, as increasing confidence about going out and about, combined with the return to the office, means pre-pandemic shopping patterns are starting to return. In addition, there was also evidence of people scrubbing up as the work from home directive ended and socialising increased. Razor blade sales rose by 14% and spend on deodorant increased by 20%. Increased confidence in visiting stores was also reflected in online grocery sales, Kantar reveals. Fraser McKevitt, Kantar’s Head of Retail and Consumer Insight, said: “Digital orders accounted for 12.5% of all grocery spend, almost double the
pre-pandemic proportion. Though online purchases are down year-on-year by 15%, it’s important to remember that this is in
comparison with the strict lockdown we faced in January 2021 when the public was staying indoors when possible.” Meanwhile, Dry January converts pushed up sales of alcohol-free beer by 5% and sales of retailers’ own-label ranges marketed as healthy increased by 8%. In addition, plant-based products proved more popular than ever. A record 10.7 million households bought at least one item that was a dairy alternative, a meat substitute or labelled as plant-based this January. Sales growth for these veggie favourites was 0.5%, well above the wider grocery market.
WEDNESDAY 2ND FEBRUARY 2022 / ISSUE 90 / SLRMAG.CO.UK I 17
COMMU
JAMES HALL & CO
James Hall reaches £500,000 milestone for cancer charity Fundraising initiatives include fancy dress competitions, cake stalls, and raffles.
J
ames Hall & Co, Spar UK’s primary wholesaler and distributor for northern England, has reached the £500,000 fundraising milestone for end of life care charity Marie Curie. The highest fundraising independent store is Nigel and Sue Masters’ store in Oswaldtwistle, which has raised £5,272 since Spar partnered with Marie Curie in March 2017. Nigel said: “We have a first-class community Spar store here in Oswaldtwistle and our staff wholeheartedly get behind fundraising opportunities. Local
residents and businesses really appre- stalls through to second-hand book, ciate this, and I think it is why our cus- DVD and games sales, and raffles. Niels Dekkers, Retail Development tomers have supported Marie Curie so Director at James Hall & Co, said: “This generously.” Company-owned Spar stores that latest milestone, coming just 12 months have driven fundraising on the ground in after reaching the £400,000 mark, could communities include Sandringham Way, not have been achieved so quickly withWalton-le-Dale (£5,302), Hutton Way, out the kind-heartedness of our loyal Carlisle (£4,555), East Ayton, Scarbor- customers across the north of England, ough (£4,195), and Eston, Midcombined with the commitment dlesbrough (£2,780). and inventiveness of stores Fundraising initiatives and their fundraising iniThe highvaried from fancy dress tiatives. I would like to est fundraising independent store is competitions and cake congratulate the team at Nigel and Sue Masters’ Masters Oswaldtwistle store in Oswaldtwistle, for their brilliant fundwhich has raised raising work.” £5,272 Linda McCarten, Senior Healthcare Other stores Assistant at Marie that have driven Curie, added: “To fundraising include: Sandringham Way, Walhave the support ton-le-Dale (£5,302), Hutof Spar and ton Way, Carlisle (£4,555), James Hall & Co East Ayton, Scarborough (£4,195), and Eston, really is amazing, Middlesbrough and £500,000 is a (£2,780) brilliant total to have reached. This helps fund our critical work. I’m a regular at my local Spar store, and it has supported me through the pandemic too as a collection point for PPE, enabling me to carry on doing the work I love for FLOWERED UP: COLLEAGUES FROM SPAR MASTERS OSWALDTWISTLE PRESENT CHEQUE Marie Curie.”
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UNITY
NISA
Nisa’s charity donates over £1m to communities in 2021 The symbol group’s retailers supported local charities and community groups with 2,060 donations in the year.
M
ore than £1m was donated to good causes across the UK through Nisa’s Making a Difference Locally charity in 2021. Nisa retailers supported local charities and community groups with 2,060 donations, totalling £1,055,227, demonstrating their continued commitment to supporting their local communities. To monitor how donations made will benefit different aspects of community
life, Making a Difference Locally donations are each categorised into different areas such as health and wellbeing, education and employment, good food and nutrition, shelter and security, and many more. Last year saw the addition of a new category – strengthened communities – which included 297 donations made by Nisa partners, totalling £173,755, to help build stronger communities through
funding shared community spaces, activities, events and projects. One such example was a donation of £1,250 from Levens Village Shop, in Kendal, to fund the catering for a local event, a ceilidh aimed at bringing the community together for fun and socialising following the lifting of Covid restrictions. Kate Carroll, Nisa’s Head of Charity, said: “We’re delighted that communities have benefited from donations totalling more than £1m over the last 12 months, as the funding given by our independent retailers will make a significant difference for many small charities and community groups, who often rely on the support of local people and businesses to remain open. “MADL collecting tins and the newly-launched clothing banks and digital donations have been valuable in raising additional funds in partner stores over the last year and enabling Nisa shoppers to support good causes they care about.” Since its formation in 2008, Making a Difference Locally has raised more than £14m and supported charities and other good causes with more than 15,000 donations, with recipients including foodbanks, hospices, youth sports teams, and community groups.
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NPD AND MEDIA
PICKS OF THE WEEK – MARS PETCARE
SHEBA GIVES OCEANS HOPE The Sheba Hope Reef programme will help raise awareness of the important issue among pet lovers and beyond.
Mars Petcare has launched the Sheba Hope
the seas’ resources and this can only be achieved
Reef programme, as it works towards restoring
by supporting these incredible natural assets.”
185,000sq m of coral reef by 2029.
“It’s important to us that we share our journey
The company is marking the launch with a
with our loyal customers and consumers, and
£1.25m investment in online and in-store support
we aim to do this through our in-store and online
for its Sheba cat food brand.
activation. In order to drive long term success, we
The creation of the Sheba Hope Reef programme brings an important issue to the forefront
need consumer support in watching our ‘Film That Grows Coral’ to raise vital funds.”
among pet lovers and beyond, serving as a hub
Live now and running until March, in-store
for training others as well, including reef builders,
point of sale material is available to help retailers
ambassadors and staff at national parks, NGOs,
spread the word on Sheba Hope Reef. In-store
and governments, so that the project can grow.
activation and media support will encourage new
Kim Smet, Interim General Manager at Mars
and existing shoppers to support the campaign
Petcare, said: “Sustainability is at the heart of our
through their choice of purchase and watching
efforts at Mars Petcare to create ‘A Better World for
the campaign video online. The funding generated
Pets’ and that’s why we’re committed to sustain-
from the video views will be donated to campaign
ably source 100% of the fish used in our pet food
partner, The Nature Conservancy, to support coral
recipes. However, sustainable fishing depends on
restoration projects.
20 I SLRMAG.CO.UK / ISSUE 90 / WEDNESDAY 2ND FEBRUARY 2022
NPD AND MEDIA
PICKS OF THE WEEK – BUZZED
THE WORLD’S FIRST ENERGY TONIC WATER UNVEILED The brand’s caffeine is 100% naturally sourced to meet consumer demand.
Buzzed, the world’s first energy tonic water, has
awareness.Tonic water is one of the biggest growth
been launched to tap into the elevated consumer
drivers in adult soft drinks, and research shows
interest in health and wellness.
70% of consumers have become more attentive to
In contrast to most leading energy drinks which
natural ingredient claims over the past 12 months.
use synthetic caffeine, the caffeine in Buzzed is
As a result, this new launch is set to offer an uplift-
100% naturally retrieved, extracted from natural
ing sales opportunity for retailers.
plant sources, but still boasts more caffeine per 100ml than the UK’s leading energy brand.
Buzzed founder Louise Lloyd said: “There is a well-established consumer occasion for spirits and
The brand’s ingredients are ethically pro-
an energy drink, but there is no premium brand in
duced in the UK, it is sweetened with pure
this space offering a clean, natural solution which
Blossom Honey and plant-based stevia, creating
doesn’t compromise on flavour.
the perfect delicate flavour experience, avoiding
“Our research has shown that many people
the overwhelming sugary taste often associated
choose this kind drink combination despite the
with energy drinks. In addition, it boasts 100%
taste, not because of it, simply to get a pick me
recyclable packaging.
up. Buzzed was created to quite simply lift your
Meanwhile, vibrant packaging and contem-
spirit – not overpower it.”
porary bold branding is designed for on-shelf
Buzzed, which is available in cases of eight
stand out.The brand is also being supported with
units with an RSP of £5.50, is available to all
a six-figure marketing spend and will have a sig-
retailers. Retailers can email sales@buzzedenergy.
nificant presence at key summer events to drive
co.uk to discuss stocking the product.
WEDNESDAY 2ND FEBRUARY 2022 / ISSUE 90 / SLRMAG.CO.UK I 21
NPD AND MEDIA
PICKS OF THE WEEK – FELIX
IT’S GREAT BEING A CAT, SAYS FELIX The brand’s £3.7m campaign, which is spearheaded by a playful TV advert, looks to honour the special bond between pets and their owners.
Felix has launched a new £3.7m marketing
As Good As It Looks Ocean Feasts and As Good
campaign to connect with shoppers.
As It Looks Mixed Selection in Jelly. Available
The ‘Felix – It’s Great To Be A Cat’ campaign is spearheaded by a playful TV advert with a catchy
from mid-2022, these will feature throughout the campaign to raise awareness further.
jingle that celebrates the moments that make it
Rebecca Marshall, Nestlé Purina Felix Senior
great to be a cat, like being warm and cosy on a
Brand Manager, said: “The launch of Felix – It’s
rainy day.
Great To Be A Cat is an exciting move for Felix
Real cat behaviour sits at the heart of the
as we continue building on the brand’s lovably
campaign, which looks to honour the special bond
mischievous personality and exploring new ways
between pets and their owners.
to connect with cat owners.
The campaign, which is set to reach more
“With so much going on in the world today, it’s
than 30 million households, also includes vid-
important to enjoy moments of light-heartedness
eo-on-demand, radio, shopper and social media
– starting with the little things cats do that make
activity. Consumers will also be given the chance
us smile.
to participate in a Felix-inspired social challenge and augmented reality game later this year. In addition, Felix is launching limited-edition versions of its best-selling 12- and 40- packs for
22 I SLRMAG.CO.UK / ISSUE 90 / WEDNESDAY 2ND FEBRUARY 2022
“Felix – It’s Great To Be A Cat is a fun, playful campaign that is backed by big media investment, and I’m delighted we can finally share the tune I’ve been singing in my head for months!”
NPD AND MEDIA
PICKS OF THE WEEK – ECHO FALLS
ECHO FALLS CAMPAIGN CELEBRATES GALENTINE’S DAY The campaign, which will run throughout February, will highlight a range of Echo Falls products.
Flavoured wine brand Echo Falls is celebrating
activity. Stars from TV show Made in Chelsea
female friendships with a new £1m marketing
will also be recording additional audio spots to
campaign to encourage consumers to get together
feature across multiple podcasts relevant to Echo
and share a bottle, particularly in the run up to
Falls’ female-centric audience. The campaign will
Valentine’s Day.
highlight a range of Echo Falls products, including
The ‘Phone on Silent, Girls on Loud’ campaign
the recently refreshed Fruit Fusions range, to
celebrates Galentine’s Day. Falling on 13 February
showcase the opportunity for shoppers to choose
– the day before Valentine’s Day – Galentine’s Day
the right ABV to match their moment – and to offer
is a celebration of female friendship which origi-
choice for those looking for a lower alcohol option.
nates from the TV sitcom Parks and Recreation.
Alexandra Chambers, Senior Brand Manager
The campaign will run throughout February
at Echo Falls, said: “We’re going big with our Echo
and then return throughout the summer months.
Falls activity this year, building affinity with our core
Adverts will run on major shopping centre bill-
audience of women aged 25-44. With Galentine’s
boards across the UK, with the aim of increasing
Day around the corner, it’s the ideal opportunity
awareness of the brand and driving purchase
to remind customers that female friendships are
across all channels.
worth celebrating. Our portfolio of blends and
The billboards are supported by key advert
varietal wines, which includes best-sellers White
spots on trending podcasts including ‘Shagged
Zinfandel, Merlot and our Rosé blend, provides
Married Annoyed’ and ‘Wednesdays, We Drink
the ideal accompaniment for any get-together
Wine’, as well as paid social and digital display
amongst gal pals.
WEDNESDAY 2ND FEBRUARY 2022 / ISSUE 90 / SLRMAG.CO.UK I 23
NPD AND MEDIA
PICKS OF THE WEEK – MAGNUM
MAGNUM LAUNCHES SUPERCHARGED VERSIONS OF ITS CLASSICS The brand’s remixed variants combine two flavours of ice cream.
Magnum has unveiled remixed versions of its
white chocolate, and then half-dipped in classic
best-selling Classic, Almond, and White Chocolate
milk chocolate.
flavours, which combine a twice-dipped duo experience of two flavours of ice cream.
The brand has also introduced Magnum Sweet and Salty Almond Remix tub (440ml), a new take
The range includes Magnum Classic Remix (3
on the signature Magnum Almond tub, now with
pack), which feature chocolate ice cream swirled
sweet and salty flavours. The roasted almond ice
with Madagascan vanilla ice cream, fully dipped
cream contains rich swirls of gooey salted cara-
in a layer of classic milk chocolate and then half-
mel sauce and crisp golden honeycomb pieces,
dipped in milk chocolate with crunchy cocoa pieces.
intensified with caramelised almond pieces and
Magnum Almond Remix (3 pack) and Magnum
encased in cracking milk chocolate.
Almond Mini (6 pack), features double swirled rich
Each Remix three pack is priced at £3.99, the
Almond flavoured ice cream and Madagascan
Remix Mini six pack is priced at £3.99, and Remix
vanilla ice cream encased in a full layer of white
tub is priced at £4.
chocolate with chopped almond pieces, then half-
Horacio Cal, Brand Experience Director, Ice
dipped in cracking milk chocolate to “amplify” the
Cream, said: “By introducing remixed versions of
almond experience.
our already popular range, we can delight fans but
Magnum White Chocolate and Berry Remix
also reach new customers. We want to continue
(3 pack) is a velvety berry ice cream paired with
to drive value and expand our customer base to
rich Madagascan vanilla ice cream, coated in
help retailers profit from the ice cream category.”
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NPD AND MEDIA
PICKS OF THE WEEK – NESTLÉ
NESTLÉ REVEALS FRESH LAUNCHES FOR KITKAT, AERO AND ROWNTREE’S The new products will be hitting shelves in February.
Nestlé Confectionery is adding new offerings to its
venience stores.The KitKat 4 Finger Orange is also
KitKat, Aero and Rowntree’s portfolio this spring.
available in a multipack of 4 x 41.5g bars exclusive
New KitKat Bites, featuring wafer pieces in a
from Co-operative stores until May, supermarkets
milk chocolate shell and chocolatey centre, will
nationwide after then.
be available in Booker stores from the beginning
Furthermore, available in milk chocolate and
of February, available in 90g sharing bags. The
caramel flavour sharing bags, the new Aero Melts
Chocolate Caramel KitKat Bites will also launch
will feature in supermarkets and convenience
in February, exclusive to Booker.
stores from the beginning of February.
KitKat Brand Manager Meg Miller said: “Per-
Finally, Rowntree’s is introducing the Randoms
fect for a little evening indulgence, such as a
Squidgy Swirls, available in supermarkets and con-
family film night or after dinner treat, KitKat
venience stores nationwide from the beginning of
Bites deliver an intense, chocolatey hit with
February, in three varieties: blackcurrant & yogurt,
every mouthful. This is a grown-up twist on our
strawberry & yogurt, and apple & yogurt.
much-loved brand, and we are so excited to
The entire KitKat range is made using 100%
bring KitKat Bites to the market.”
certified sustainable cocoa,
In addition, KitKat 4 Finger
sourced through the Nestlé
Orange and KitKat 2 Finger White
Cocoa Plan in conjunction
are added to the line-up, available
with Rainforest Alliance and
in multipacks of nine in a wide
contains no artificial colours,
range of supermarkets and con-
flavours or preservatives.
WEDNESDAY 2ND FEBRUARY 2022 / ISSUE 90 / SLRMAG.CO.UK I 25
NPD AND MEDIA
PICKS OF THE WEEK – MARS WRIGLEY
GLOBAL CAMPAIGN AIMED AT DRIVING SALES TO UNDER 25s
Retailers are being supported with branded disruptive point of sales and free-standing display units.
Shaughna Philips and Olivia Attwood. A social dating show – ‘The Extra Fit’ – will appear on Youtube. Extra is also running a UK-wide competition in store to ‘Win a New Wardrobe’ with ISAWITFIRST, alongside the opportunity to win a variety of other prizes along the way. The brand says the campaign marks the beginning of a series of campaigns for Mars Wrigley, with the aim of reaching the next generation of gum consumers and getting half of the nation chewing gum by 2025.Retailers are being supported to improve gum availability in stores with Mars Wrigley’s partnership branded disruptive point of sales and free-standing display units. Sasha Storey, Senior Brand Manager, EXTRA at Mars Wrigley, said the campaign Mars Wrigley is launching its
“is an exciting new area for EXTRA to
first global campaign for EXTRA,
build brand awareness and penetra-
‘Find Your Fresh Look’, which goes
tion with the next generation of gum
live first in the UK this month. The
consumers. With nearly 50% of gum
campaign has been designed to grow the brand’s penetration by targeting under-25s. It supports a rebrand for all EXTRA chewing gum and includes UK partnerships with ISAWITFIRST and BadHero. The brand says the campaign aims to increase gum penetration among Gen Z, as nearly 50% of gum consumption comes from this demographic, therefore increasing segment sales. Meanwhile, partnerships with ISAWITFIRST and BadHero centre around consumers finding their own ‘Fresh New Look’ to start the year. There will be significant multi-channel activity to support the campaign featuring influencers such as Made in Chelsea’s Sam Thompson, and Love Island’s
26 I SLRMAG.CO.UK / ISSUE 90 / WEDNESDAY 2ND FEBRUARY 2022
consumption coming from Gen Z, we know there is scope to grow gum sales in the UK.”
NPD AND MEDIA
PICKS OF THE WEEK
THE NUTTY ONE
MAKING WAVES
THE HONEY ONE
Kellogg’s has launched a hazel-
Absolut is launching a lim-
Nestlé Cereals has launched
nut version of its Coco Pops
ited-edition bottle designed
Shreddies The Honey One.
brand, which contains 30%
with expanding sound ripples.
The new variant, made with real
less sugar than other choco-
Available in a 70cl format from
honey, is non-HFSS. The brand
late-flavoured cereals. The
wholesalers (RSP £19.95), the
said honey-flavoured cereals
limited-edition variant (RSP £3)
sapphire blue Absolut Voices
have proved popular with con-
will be sold in supermarkets for
bottle is made using 80% recy-
sumers in recent years, showing
one year only and is expected
cled glass and features a custom
an increase in value of sales of
to be a hit with fans of Nutella.
medallion in one of four colours.
14.5% since 2019.
WHISKY CREATIONS
SLEEK CANS
SPRING EDITION
Irn-Bru is launching its ‘old and
Dunnet Bay Distillers will launch
Cù Bòcan Single Malt has
unimproved’ 1901 variant in
its 2022 Rock Rose Gin Spring
released two limited editions:
330ml sleek cans, available from
Edition in the first week of March.
Creation #3 matured in Cabernet
mid-February in outers of 12 with
The limited edition, hand-made
Sauvignon and Rye casks, and
an RSP of £1. Irn-Bru 1901 was
batch was made using ingredi-
Creation #4 which has matured
originally launched as a limited
ents foraged from the local area.
in a combination of Tawny Port
edition in 2019 and made a per-
Spring Edition will be available in
and Cognac casks. Both have
manent return to shops last year
a miniature 5cl bottle, or a 70cl
an RSP of £60 per 70cl bottle.
in a 750ml glass format.
fully recyclable refill pouch.
WEDNESDAY 2ND FEBRUARY 2022 / ISSUE 90 / SLRMAG.CO.UK I 27
NOW THAT’S A
OUT TH
M&S goes live with streaming service Customers can join a Live Shopping broadcast.
WHAT’S THE BIG IDEA? The idea is pretty simple: give shop assistants a camera and live stream them promoting and explaining the different ranges for your online audience. Pioneered by Chinese retail giant Alibaba back in 2016, the format boomed during lockdown in China, when shop managers decided to do something about unsold stock by giving their assistants a camera and live-streaming to a digital audience. Putting it mildly, the live commerce segment has the potential of becoming a goldmine in retail. The numbers speak for themselves: in two hours of live shopping using JD.com’s app, a Chinese farmer attracted more than 210,000 shoppers and sold over 100 tons of apples. According to China’s Ministry of Commerce, there were more than four million e-commerce live broadcasts hosted in the first quarter of 2020.
HOW DOES IT WORK? M&S has partnered with software company LiSA to allow customers that visit M&S.com to join a live broadcast hosted by a member of staff, who will explain more about the ranges they’re brows-
ing, while taking questions through the live chat function. Online shoppers will have the opportunity to view product demonstrations and buy the products as they watch. The series kicked off on 28 January with a broadcast focusing on the retailer’s activewear brand Goodmove.
WHAT IS M&S SAYING? “It’s a global trend that responds to how customers are using social media – we all know how much more we’re scrolling and engaging with video content – at home, or on the go,” Stephen Langford, Director of M&S.com, said. “Live shopping puts our experts front and centre and gives them the ideal platform to share the M&S point of difference – in terms of both quality, design and innovation features.”
COULD I LIVE-STREAM FROM MY SHOP? Teaming up with a software company should be relatively straightforward for UK retailers, and there’s no reason why it couldn’t work for categories other than clothes retail. According to research by McKinsey, the product categories most
28 I SLRMAG.CO.UK / ISSUE 90 / WEDNESDAY 2ND FEBRUARY 2022
often showcased in live commerce are apparel and fashion, with a 36% share, followed by beauty products and food, with roughly 7% each.In fact, Walmart piloted a livestream fashion event on TikTok in December 2020 that reached seven times more viewers than expected and enabled it to add 25% to its TikTok follower base.
ISN’T THIS A BIT LIKE THE
A GOOD IDEA…
HE BOX
SHOPPING CHANNEL? It doesn’t need to be just for sales. In February 2020, as people in China gradually resumed work, JD and Procter & Gamble jointly launched a one-weeklong series of live broadcasts called “Science Lab”. These didn’t focus on sales, but were used as a brand marketing tool. In about one hour, the Science Lab attracted a million people to watch, and viewers were quite active in interaction with
the hosts, JD.com said.“Most of the people are potential buyers who recognise and favour P&G’s brand image. Through livestreaming, we made purchasing part of a natural process,” Guowei Zhang, Head of JD Live, JD.com’s livestreaming business, added.
WHERE CAN I FIND OUT MORE? The full M&S schedule can be found here while the McKinsey report about
the potential of live-streaming can be read here.
WEDNESDAY 2ND FEBRUARY 2022 / ISSUE 90 / SLRMAG.CO.UK I 29
BEFORE YOU GO
RETAIL RANDOMS
Pull the udder one Last week we brought you news of an unusual Valentine’s Day gift for the animal lover in your life. However, if a £999 matching necklace and dog tag is out of your price range then fear not. The Gentle Barn, an American non-profit animal rescue and sanctuary, will let you send a virtual “cow hug” to that special someone for only $10 (£7.50). These “moo-ving” (their pun, not ours) Valentines support the Gentle Barn’s cow hug therapy programme
which helps trauma victims de-stress and find emotional solace and healing in a safe place.
Which is all very laudable. Times are hard and charities are struggling to make ends meet just like everyone else. However, one can’t help but think that there will be sharp uptick in the number of (blunt force) trauma victims wandering about dazed and confused come 14 February after their partners, anticipating a box of Milk Tray at the very least, open a personalised digital greeting from Chico the cow.
TAKE A BITE OUT OF TYSON Online vegan supermarket the Vegan Kind has unleashed Tyson the Chihuahua, a new cake which promises to help people lower their daily carbon footprint and fund a campaign to reduce testing on animals. The cake includes only animal-free ingredients which are friendly to the planet and are also ethically sourced and crueltyfree. It has been inspired by Tyson the Chihuahua, the ironically-named family pet of Vegan Kind owners Scott and Karris McCulloch.
Mind you, Tyson does look like he’s a bit of a heavyweight, for a chihuahua. Ten pence from every purchase will go to Animal Free Research UK, a fundraiser hoping to create a world
30 I SLRMAG.CO.UK / ISSUE 90 / WEDNESDAY 2ND FEBRUARY 2022
where human diseases are cured faster without any animal suffering. What’s more, a tree will be planted for every order placed. And for that, dogs everywhere will be eternally grateful.
SOURCE OF
PROTEIN
Hovis® Seed Sensations®
SOURCE OF
FIBRE
LOW IN
FAT
Hovis® Granary
Hovis® Wholemeal
Omega 3 from seeds
Source of protein
High in fibre
A tasty blend of sensational seeds
Source of Vitamin B1
Naturally rich in wholemeal & made with 100% wholemeal flour
Selected stores. Subject to availability.
snacKing made right
We are making sure our snacks are right for people and planet – from the raw materials we rely on, to the communities we live in and the climate we all need to care for.
environmental Impact
uK facts
100
swItched to usIng
%
renewable electricity at 6 uK manufacturIng sItes
2021
global facts
20% 30% reduction reduction in total waste from
manufacturing*
in co2 emissions across
manufacturing*
sustainable sourcing
over 50% of the products in our uK biscuit range are made with sustainably sourced wheat through our harmony program**
the cocoa used in cadbury chocolate is sustainably sourced through cocoa life^
pacK light & pacK right
mondelēz International has removed 955 tonnes of pacKaging by switching dairylea and philadelphia products to widely recyclable material and reducing plastic elements in seasonal products while optimising pacKaging design. from 2022 cadbury dairy milK, made in bournville, is set to use pacKaging containing up to 30% recycled plastic.
955 tonnes
For further details on all the above go to mondelezinternational.com/Snacking-Made-Right/Reporting-and-Disclosure *From 2013 baseline to 2020
^Cadbury.co.uk/Cocoa-life
**Harmony.com
