NPD AND MEDIA
PICKS OF THE WEEK – MARS PETCARE
SHEBA GIVES OCEANS HOPE The Sheba Hope Reef programme will help raise awareness of the important issue among pet lovers and beyond.
Mars Petcare has launched the Sheba Hope
the seas’ resources and this can only be achieved
Reef programme, as it works towards restoring
by supporting these incredible natural assets.”
185,000sq m of coral reef by 2029.
“It’s important to us that we share our journey
The company is marking the launch with a
with our loyal customers and consumers, and
£1.25m investment in online and in-store support
we aim to do this through our in-store and online
for its Sheba cat food brand.
activation. In order to drive long term success, we
The creation of the Sheba Hope Reef programme brings an important issue to the forefront
need consumer support in watching our ‘Film That Grows Coral’ to raise vital funds.”
among pet lovers and beyond, serving as a hub
Live now and running until March, in-store
for training others as well, including reef builders,
point of sale material is available to help retailers
ambassadors and staff at national parks, NGOs,
spread the word on Sheba Hope Reef. In-store
and governments, so that the project can grow.
activation and media support will encourage new
Kim Smet, Interim General Manager at Mars
and existing shoppers to support the campaign
Petcare, said: “Sustainability is at the heart of our
through their choice of purchase and watching
efforts at Mars Petcare to create ‘A Better World for
the campaign video online. The funding generated
Pets’ and that’s why we’re committed to sustain-
from the video views will be donated to campaign
ably source 100% of the fish used in our pet food
partner, The Nature Conservancy, to support coral
recipes. However, sustainable fishing depends on
restoration projects.
20 I SLRMAG.CO.UK / ISSUE 90 / WEDNESDAY 2ND FEBRUARY 2022
