TO BAC C O
JTI
JTI expands and evolves sales team
The company says the move will result in increased speed, agility and efficiency in the field.
T
obacco manufacturer JTI is transitioning its sales force into JTI Business Advisers, with the creation of 58 new jobs. The JTI sales force historically operated as a dual entity with an internal JTI team and a third-party sales force that was split across channels. The transition will see JTI consolidate the team and create an in-house sales force of JTI Business Advisers. The JTI Business Advisers will be allocated smaller, dedicated catchment areas where they will be responsible for every trading channel within it, including convenience stores, supermarkets
and wholesalers. JTI said the move will result in increased speed, agility and efficiency in the field and allow Business Advisers to provide a more bespoke, personal service. Ross Hennessy, JTI’s Sales Vice President, said: “The industry is moving forward at a rapid pace and as a business we are always looking at ways we can innovate to help us to continue delivering world class service to all of our trade partners. “The transition to Business Advisers is the biggest change that JTI has made in the last 20 years and has been in planning for over two years to ensure that the move is as seamless as possible
for our customers. Our highly skilled Sales Force has always operated at a high level, but we have taken the time to upskill our JTI Business Advisers to a superior standard. Combine this with the fact that this role is completely customer-centric, we are confident that the transition can only be of benefit to our trade partners as they will receive an even greater level of service than they have come to expect from JTI.” The transition will take effect from February 2022.Retailers can find out more information on who their new Business Adviser will be by calling JTI’s Customer Care line on 0800 163503.
WEDNESDAY 9TH FEBRUARY 2022 / ISSUE 91 / SLRMAG.CO.UK I 33
