NPD AND MEDIA
PICKS OF THE WEEK – BATCHELORS PEAS
BATCHELORS PEAS RENEWS RUGBY LEAGUE PARTNERSHIPS The brand is set to feature on matchday programmes, pitch perimeter boards, and on official competition backdrops.
Batchelors Peas has renewed its Rugby League
Rugby League season and Batchelors Peas is
partnerships, seeing the brand drive category
pleased to extend its partnerships for 2022.
awareness through press competitions, on-pack promotions, and digital support.
“We’re a brand which promotes families and friends spending time together and we’re looking
Following the renewal, the company became
forward to engaging again with fans up and down
official partner of the Betfred Super League
the country at match day events and with compe-
and Official Partner of the Challenge Cup for
titions throughout the season.”
the seventh consecutive season and official
The campaign continues to increase usage
partner of the England Rugby League team
and drive purchase of mushy and marrowfat peas
for the fifth year.
among existing and new consumers through the
Betfred Super League fans will notice the brand
promotion of the products as the ‘ideal’ accompani-
featured on all matchday programmes, on pitch
ment for fish and chips, and other family favourite
perimeter boards and on all official competition
meals.
backdrops at more than 180 games. Princes Marketing Director, Dean Towey, said: “We arrive again at the start of another exciting
34 I SLRMAG.CO.UK / ISSUE 91 / WEDNESDAY 9TH FEBRUARY 2022
The 2022 season kicks off on 10 February 2022 with a match between St Helens and Catalan Dragons at 8pm.
