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Food shopping and TikTok-ing
Online grocery platform Instacart is with working with TikTok and Hearst food magazines to introduce shoppable recipes.
North American online grocery platform Instacart has teamed up with TikTok, as well as food blog Tasty and Hearst Magazines’ food portfolio, to allow food creators to make their recipes available to shop instantly.
WHAT’S THE BIG IDEA? To sum it up, as the company already did: ‘See it, cart it, and eat it’ while
browsing online recipes. Instacart is a grocery delivery service, which is already paired with most American supermarkets, local speciality shops and even pharmacies. It allows customers to shop at local grocery stores via either a mobile app or on its website, creating a virtual shopping cart that is later fulfilled on a designated day. It also offers same-day delivery within a five-hour window.
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Now, the platform is introducing ‘Shoppable Recipes’, in partnership with big names in the content creator world – including TikTok, Tasty, and Hearst Magazines such as Delish and Good Housekeeping amongst others. The new feature will allow shoppers find in-stock items and have them delivered quickly to their homes, while allowing video creators to share content in new ways.
