NOW THAT’S A
OUT TH
Unilever embraces ‘lift and learn’ technology Unilever has partnered with retail marketing platform Perch to launch an in-store product engagement platform allowing shoppers to get more information about products with just a touch.
WHAT’S THE BIG IDEA? The ‘lift and learn’ technology involves a digital screen that automatically senses what products shoppers touch to respond with videos and information about that very product. It eliminates the need for scanning QR codes (so no fumbling with phone cameras while standing in the aisle), touching screens, downloading apps or any additional actions really. With just one touch, shoppers are
24 I SLRMAG.CO.UK / ISSUE 99 / WEDNESDAY 6TH APRIL 2022
transferred to the product’s information page on-screen “seamlessly”, according to both companies.
ISN’T THAT A BIT INVASIVE? Everything is anonymously done. Perch’s platform uses computer vision to detect product behaviour on the shelf, anonymously detecting the presence of shoppers, what products they touch and what content they engage with to bring in videos, ratings, reviews, and product
information for every product on the shelf.The innovation is aiming to bring together the digital content shoppers crave with the physical products on retail shelves.
WHAT’S IN IT FOR THE RETAILER? Perch claims that its AI-powered approach drives ‘5x10 the engagement of traditional digital signage and 30-188% sales increase, according to case studies
