Building Business the Specifier Connection
YOUR ARCHITECTURAL MARKETING TEAM
Company Archi-Tech Services have been in operation since 1984 and are the specialists in the architectural marketing field. Our marketing program is a quality service; focused on keeping it simple and effective. Research has shown that companies want to get their products and services ‘up front’ in the specifier / designers office……. we ensure this for our clients. It is the direct communication and fully detailed representation that we provide that is unmatched through out the market place. Our team has Architectural, Design, Estimating or Advertising backgrounds. Archi-Tech Services presents you with a proposal for success by experiencing an economical and proven Marketing Service that will save you money and time. We would like you to be one of our clients, and we in turn will give you the marketing edge you need to produce the results you want.
Archi-Tech Services can increase your exposure, your sales & your repeat business
Marketing Activities Our Professional team of trained representatives visit over 1000 individual, selected and qualified Architectural Practices, Designers, Specifiers, Builders and Government Offices in Queensland, New South Wales & Victoria
The following services are available in each State:
• Brochure Introduction and Distribution • Product Sample Introduction and Distribution • Specification Manual Introduction and Distribution • Specification Manual Updating • Architectural Representation • Selective Architectural Seminars • Inform Design & Construction Publication
Architectural Representation 20 to 24 practices and offices are visited every week in each State to ensure your products or services enjoy maximum exposure with the people that count.…… those who make the final decisions about whether your products are specified and used in thousands of projects each year. We thoroughly explain the features and advantages of your products and services in face- to-face interviews with Architects, Designers, Specifiers, Major Construction companies, State and Federal Government Departments and selected Councils. Personal Detailing every week by our experienced team: • Prior to commencement, we will be trained in your products uses, benefits and performance criteria. • Distribute and Introduce your specification literature & manuals to your prospects • Conduct face to face presentations of your products to encourage direct Specification • Obtain comments and feedback from the market • Highlight relevant market intelligence • Check your competitors activity • Provide practice overviews • Establish qualified leads • Provide requested information within 24 hours • Index existing data at each office and check technical literature for Quality Assurance compliance as required. A DETAILED activity report on each call made will be forwarded along with any identified opportunities from current tenders and future projects. “Hot” projects are phoned, faxed or emailed to our clients the same day they are identified.
Selective Architectural Seminars You Present Your Products Face-To-Face To Our Specifiers
This is a service, designed to target the top most influential Architectural Practices in each State of Vic, NSW and Qld…… where Architects have requested us to provide a more detailed product presentation….. or have been identified by you as having application for your products and where you would like to develop a closer relationship. The aim is to succinctly illustrate a product or services’ outstanding features and benefits, and to highlight advantages, uses and, also limits, whilst meeting the specification needs of the Architect. The reason is to eliminate and or prevent product ambiguities from entering the specification process that may create future ‘surprises’ especially, when the project is under construction. These ambiguities cause frustration to both Builder and Architect and eventually alienate the Builder from using that product in the future. The purpose is to impress the Architectural Practice so that we obtain immediate approval for current or future specifications. This service provides a great opportunity to speak directly with a number of Architects and/or Specifiers in a relaxed setting within their own offices over a catered light lunch.
Inform Inform Design & Construction publication is distributed nationally to Architects, Designers, Specifiers, Construction Companies, Federal, State and, Local Government Departments across Australia. CIRCULATION & DISTRIBUTION: To ensure effective penetration for Advertisers, Inform is personally distributed by Archi-Tech Services to over 1000 major specifying offices in New South Wales, Victoria and Queensland. In addition the publication is direct mailed to selected offices and practices in South Australia, Tasmania, Western Australia, Far North Queensland and the Northern Territory. National distribution to an estimated readership of over 15,000. WHAT THE READERS SAY: Inform has been well accepted by architects all over Australia, as it provides insight on a wide range of product areas, with Informative articles on new and developing products and services. “It is the ability to directly contact, email, or visit the website of any of the manufacturers who are displaying their products”….. “no need to wait weeks for the information to arrive in the mail when the product details are required today.” EDITORIAL SUBMISSIONS: Building product manufacturers and suppliers are invited to submit editorial and features, relating to new products, trends and technology, as well as specific construction projects they have completed, or are about to commence. Advertising Rates/Media kit is available on request, which details the Artwork, Images, Film requirements, along with our rates.
Satisfied Clients The services that your company offers for organisations that do not employ their own sales force is well known and understood. In this respect, I cannot think of a better alternative than your services for promoting commercial products to specifiers on a regular basis. Graham Caldwell, Technical Sales Director Karndean
Your reports were efficient and informative. Having tried visiting architects ourselves, we know how difficult it is to get in to see them personally, let alone, be able to leave information with them. Sean Marceddo, National Commercial Products Manager Gryffin Pty Ltd
Representation was provided for a period of one year, during which time we received a wealth of leads, information and database to support our marketing operations in Victoria. We are pleased to recommend Archi-Tech Services to anyone requiring this form of direct representation. Eral Dettrick, Managing Director. Chemind
Just a note to express our complete satisfaction of your representation to Architects and consultants. It is very obvious from the increasing number of enquiries we are receiving that our information is getting into the right hands. We do realize that architectural representation is a long term process and absolutely essential to our successful marketing, Archi-Tech Services are an integral part of that process. Roger Comelius, Director. Quantum Timber Finishes Pty Ltd
Our association with Archi-Tech Services helped us to achieve a regular presence in a market segment that we otherwise would not have reached. This was of great value to us when we did expand our direct sales efforts. Peter Robertson, Managing Director Daniel Robertson Australia Pty Ltd
Archi-Tech Services Offices: Victoria & New South Wales: Neil Ibbott P.O. Box 90, Vermont, 3133 P: 1300 30 80 98 F: 1300 30 80 99 M: 0412 545 385 E: nibbott@architech.com.au
Queensland: Yvonne Dee P.O. Box 86, Wavel Heights, 4012 P: 0407 739 228 F: 07-3266 5323 E: ydee@architech.com.au