SPECIAL FEATURE
CIRCUIT PROTECTION & SWITCHGEAR
ABM CHOOSES VERSO CIRCUIT PROTECTION Mark Ashworth, Commercial Director of ABM Electrical and the IBA Buying Group in Stockport, explains why he and his team choose Verso as their go to brand for circuit protection and wiring accessories.
W
hen asked about what problems he was having with his previous suppliers that he wanted Verso to help
him solve, Mark said: “My customers were asking for a well-built consumer unit with type A RCD equipped with competitively priced RCBOs to compete with the competition. Another issue we had was the availability of standard size consumer units, RCBOs and incomers. Verso solved all these issues, as my previous supplier could only provide type AC RCDs and, through great customer service, have always given ABM the most up to date information on stock availability, enabling ABM to always supply its customers.”
Q: A:
Verso was the only range that could offer both access to products and a price advantage
So how did you narrow your search?
We started looking for a new supplier in September 2019. We quickly narrowed the search down as we wanted to support an IBA preferred supplier. At the time, a deciding factor was that the supplier had to be willing to provide stockist support. When we take on a circuit protection stockist we commit to a large stock holding. We expect, in return, that we will have a level of protection in the local area in return. This is through the inability of local competitors not having access to the product and a price advantage. Within the IBA options, Verso was the only range that could offer both.
Q: A:
What made Verso Circuit protection stand out from other options?
The quality on the build, type A RCDs, excellent packaging, local support and great customer support from the staff.
Q: A:
What was an obstacle that almost changed your mind?
As VCP was a new brand, we needed to build up customer confidence in the product. Thankfully, due to the quality, features and the support of the range, this was never an obstacle.
Q: A:
What sold you on becoming a Verso Circuit Protection Stockist?
The support Verso provided for its stockists, the competitive price of the RCBO range and the quality/features of the products.
Q: A:
What have you enjoyed most about working with the Verso team?
Feeling part of the process of bringing a quality new range of products to market. Verso listened to customer feedback and responded immediately to any queries.
Q: A:
What has stocking Verso products helped ABM achieve?
Based on our previous supplier spend on circuit protection, we have tripled the sales in the first year. All our contractors have now migrated from dual RCD consumer units to RCBO boards, as the quality and price make them a no brainer. The range has also given us the ability to go up against the competition and offer a better product at a saving to the customer, and increased profit for ABM.
Q: A:
Whilst working with Verso, what has exceeded your expectations? The quality of the products and the customer support.
Q: A:
What is the primary reason you would recommend Verso Products?
ABM has seen 300% growth in circuit protection sales
Being an early adopter to a range that has great future in circuit protection is exciting. To have a range that is built to high standards, extremely competitive price wise and have exclusivity over your local competition gives the wholesaler who takes it on a great advantage.
Q:
What has been the biggest impact for ABM, since you’ve starting selling Verso Circuit protection?
A:
We’ve seen 300% growth in circuit protection sales and a complete shift from dual RCD consumer unit sales to RCBO consumer units. We also seen a significant increase in sales of surge protected devices.
Q:
If you had to choose one product feature or service feature from Verso’s products, what would it be? And how has it made your life easier?
A:
Maintaining such a competitive price and availability of RCBOs has enabled the switchover from MCB consumer units an easy one for our customer base. Verso, versoelectrical.co.uk
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