BUSINESS TIPS
Asking for Client Reviews & Testimonials There’s no arguing that client reviews and testimonials are invaluable marketing tools. They not only highlight the benefits of working with your company but provide social proof to potential clients. Unfortunately, while everyone wants reviews, they rarely happen on their own. More often than not, you have to ask for them—which can be a little intimidating. The good news? It doesn’t have to be! Use the following tips to help you master asking for client reviews and testimonials.
Have a Goal in Mind It’s a lot easier to ask for a testimonial or review if you have a clear goal in mind. Understanding what you want out of the review will help guide the entire process, from how you make the request to the information the client shares. Ask yourself the following questions to help determine your goals. • How will the reviews and testimonials be used? • What kind of details will have the biggest impact? • What methods will be used to collect them? • Where will they be shared once collected?
Know When to Ask When it comes to asking for a client review or testimonial, timing is essential.
OCTOBER–DECEMBER 2021 | HOUSING FIRST MINNESOTA
The Digest
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