CVS BH125 Reinventing Beauty Magazine 2nd Quarter, 2013

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Spring into Style Leave Winter behind and Step into Spring

Let's Get Physical Dance Your Way to the Perfect Weight

So Fresh, So Clean Get Great Skin with Natural Cleansers

Nude Nails Are the New Exciting Shades of Choice

Bright Idea Rock this Season's VIVID Lip Colors

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INTRODUCING

P!NK

BLOW ME ONE PETAL SOFT KISS!

oft shine, soft lips! sheer color, soft

NEW

jumbo gloss balm P!NK is wearing Jumbo Gloss Balm lm in Haute Pin Pinkk T Twis Twist, wis wist, ronze Beauty to create her nail look. ron Outlast Stay Brilliant Nail Gloss in Ever Bloom & Bron Bronze

Š2013 P&G

See what makes COVERGIRL RGIRL RL RL Easy Breezy Better at youtube.com/covergirl outub ube. ub e.com/co e. covergirl co

image/Old Navy

face

nails

10 Bright Idea Discover this season’s must-have “high wattage” lip colors.

13 Lip-Locked Get top

tips on how to apply the season’s vivid hues.

14 The Bold and

the Beautiful Take brows in a bold direction with Milani makeup artist Jayson Sanchez’s super tips.

16 Going Green Color

20 Five Designs to Tame Your Nail Art Let your fingers do the talking with these five hot nail art trends.

28 Spring into Style Hair goes crazy-sexy from spring into summer with new styles.

22 Nude Nails Dip tips

30 411 Hair TLC Kiss split ends goodbye with these helpful hair tips.

25 Hottest Pantone Colors

34 Do it Yourself: Show Your True Colors Coloring your hair at home has never been easier.

and toes in summer’s sweetest shades.

of 2013 Hottest Pantone Colors of the Year: Get in the know about this year’s must-have hues.

your world with Pantone’s 2013 Color of the Year – Emerald Green.

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hair

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37 High and Dry Banish the early blow-out blues with these easy to use dry shampoos.

E 17-5641 Emerald PANTON ONE 16-4120 Dusk Blue PANT NTONE 14-6011 Grayed Jade PA

Tender Shoots

PHOTOGRAPHY CREDITS: Images where credits not shown are from Canstockphoto, Istockphoto and/or stock CD’s.

skin 40 BB Creams Become an expert on these best-selling new skincare products.

44 So Fresh, So Clean Go

for the glow with all-natural cleansers.

46 7 Tips For Fun

in the Sun Prepare and protect your skin this summer.

48 Q&A: Springtime Guide

spirit 54 Follow the New Rules of Weight Loss Follow Dr. Oz’s latest developments on how to win the war on weight loss.

NTONE 13-0756 Lemon Zest PA

PA N TO N E

20RI1N3G SP

56 Let’s Get Physical

COLORS

Zumba Fitness has become a worldwide phenomenon.

r is... and the winne

58 P!NK Get the scoop

on P!nk’s beauty secrets!

to Healthy Skin Leave winter behind and welcome spring with these great total body tips.

60 Spring has Sprung

50 Fresh & Fruity: Springtime Beauty These delicious bath and body products take their cue from nature’s tasty treats.

64 Smooth Operator Make smooth moves with these skin softening body scrubs.

46

PANTONE 14-04

NTONE 16-3520 African Violet PA 12-1008 Linen PANTONE NTONE 19-3964 Monaco Blue PA ONE 17-1664 Poppy Red PANT ONE 16-1360 Nectarine PANT ONE 14-0210 Tidal Foam PANT ONE 16-1054 Sunflower PANT

Pick a new, perfect perfume or cologne and celebrate Spring’s arrival!

16-3915 Alloy PANTONE

Vibrant Orange

ARTIST: P!NK OCCUPATION: Animal Rights Activist, Film Actress, Dancer, Guitarist, Pianist, Singer BIRTH DATE: September 08, 1979 (Age: 33) PLACE OF BIRTH: Doylestown, PA NAME: Alecia Beth Moore Best Known For: Contrasting her edgy, tomboyish style with that of her female popstar peers, P!NK has had huge success with hits like “You Make Me Sick” and “There You Go”

Cover Image Credit: Corbis

CVS Reinventing Beauty |

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PANTONE 16-13

PRESIDENT AND PUBLISHER John “Jack” McAuliffe

BUSINESS OPERATIONS MANAGER James Anagnost DIRECTOR OF SALES & MARKETING Lauren Yarish DIRECTOR MARKETING SERVICES Hilton J. McAuliffe DIRECTOR TECHNOLOGY & SOCIAL MEDIA Justin H. McAuliffe DIRECTOR OF HEALTH AND WELLNESS Michael McCooey, Esq. GENERAL COUNSEL Joseph Cassin, Esq. Cassin & Cassin, LLC

EDITORAL EDITOR Linda Ripoll ART & CREATIVE DIRECTOR Jesse Parris SENIOR DESIGNER Aneta Skrzela PHOTOGRAPHER Conrad Hilton, III

LOCATION GENERAL OFFICES 346 N. Main St., Port Chester, NY 10573 TEL (914) 935-1000 FAX (914) 935-1054 FLORIDA OFFICE John “Jack” McAuliffe, Manager 5605 South Flagler Drive W. Palm Beach, FL 33405-3332 TEL (561) 540-4400 FAX (561) 586-2111 NEW YORK OFFICE Justin McAuliffe Acceleron Digital, LLC 131 Varick Street New York, NY 10013

Member, NACDS

National Association of Chain Drug Stores Direct all inquiries to the publisher, John McAuliffe, Beauty Handbook/CSC. ©2013 Compendium Systems Corporation. The entire contents of this publication are copyrighted in the United States and countries signatory to the Berne Convention and to the Pan American Convention. All rights reserved. Printed in USA. Comments? Email us at editor@beautyhandbook.com Some of the items advertised in this issue may not be available in this store. If this is the case, store personnel will be happy to suggest a similar item.

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INTRODUCING

SILKEN MIST

®

Finally, Beauty that Lasts.

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Leggs.com ©2013 Hanesbrands Inc. All rights reserved.

LOOK FOR OUR $1.00 OFF ANY L’EGGS SILKEN® MIST OR SHEER ENERGY® PRODUCT IN THIS ISSUE!

Editor's Letter

Linda Ripoll, Editor

Hello Beauty Lovers, Summer is here! It’s time to find your place in the sun! To get you started on your summertime beauty-checklist, check out our feature on vibrant lip colors in “Bright Idea”. As the temperatures continue to climb, there is a definite need to prepare your skin for sundresses, sandals and capris. Learn about the latest body scrubs for soft skin that’s ready to bare in “Smooth Operator”.

Transitioning from one season to another means embracing new trends. One major trend in beauty that was all over the spring/summer runways was bold brows. For the latest information on how to achieve a beautiful strong brow you have to read “The Bold and the Beautiful”.

When I think of spring and summer, the color green instantly comes to mind. This fresh and bright shade signifies vitality, energy and health. Fittingly, the Pantone 2013 Color of the Year is Emerald Green. You can expect to see this decadent but wearable hue in every aspect of fashion, beauty and home design. Get the latest scoop on a few beauty products at CVS that will have you green with envy in “Going Green”.

Our cover girl for this issue happens to be one of CoverGirl Cosmetics’ newest spokeswomen. P!nk is a multi-platinum selling entertainer with a strong sense of self and style that can be felt through her introspective song lyrics and incredible stage performances. In “Tickled P!nk” you will get to read about her new album, multi-city tour and how she is handling her new role as the face of CoverGirl. P!nk is a beautiful example of a woman on the rise who isn’t afraid to live life on her own terms.

It’s officially bikini season which means there’s no time like the present to work up a little sweat and get into shape.. In “Let’s Get Physical”, I profile the hottest dance fitness program on the market – Zumba Fitness and help explain how and why this exciting form of exercise has become a worldwide phenomenon.

I hope you find lots of great information, tips and techniques in this issue that will help you step into summer in style.

With Warmest Regards,

Linda Ripoll

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The Bright Idea

by Jennifer Levy

Light up your look with these high-wattage lip shades.

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Color is in full bloom this spring and you’ll be wearing

the season’s brightest hues on your lips. Unlike last spring, this year’s lip colors are an amplified version of your favorite vivid lip colors.

From hot pinks that pack a punch to spicy corals that sizzle, let your lip color do all the talking.

1. Sally Hansen Colorfast Tint + Moisture Balm in Reddy for Anything 2. Maybelline ColorSensational Vivids Lip Color in Fuchsia Flash 3. New York Color Big Bold Gloss in Supersized Red 4. CoverGirl LipPerfection Lip Color in Flame 5. CoverGirl LipPerfection Lip Color in Spellbound

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6. Milani Cosmetics Color Statement Lip Liner in Haute Pink 7. Revlon Ultimate Suede Lip Color in It Girl 8. L’Oreal Colour Riche Colour Caresse Wet Shine Stain in Coral Tattoo

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every day, in almost every way, your skin will begin to look tighter and smoother. each CVS Brand renewal Anti-Aging product moisturizes skin with a unique combination of glycolic acid and antioxidants. Not only ďŹ ghting premature signs of aging, but the sun’s damaging rays as well. Now, at last, you can turn back the clock with every stroke of your hand

Lip-locked Learn the secrets to this

summer’s hottest lip trends.

by Kara Bonacello

Last spring the bright lip set the stage for color’s bold yet beautiful comeback. Everywhere you

looked lips were saturated in vivid hues ranging from fuchsia to tangerine and candy apple red. A stunning, vibrant lip color became the must-have beauty product for 2012 and from the looks of the spring 2013 runways; the bright lip trend hasn’t lost any steam. For spring 2013, lips are the hottest thing in beauty.

As the temperatures continue to soar, you’ll find yourself yearning for the perfect seasonal bright lip color to take you through the summer in style:

spring the bright lip trend has been amplified.

• This Think neon, high-wattage brights that are highly

•

pigmented with major color payoff. A little dab of this season’s lip colors goes a long way.

Another important fact to the new bright trend for spring is the finish. Instead of the cream or satin finishes that reigned supreme last spring, designers opted for the matte look which creates

a similarly striking statement. A matte finish is a great way to go bold without going overboard.

It’s chic, sophisticated yet still playful and fun.

to balance out the use of a bright lip, • Init’sorder ideal to go nude or neutral on the eyes and cheeks. A bright lip shouldn’t have to compete with a bright eye and/or cheek.

the right shade can seem like a chore.

• Choosing No worries! Use your undertone as the guideline for your custom color palette. If you have a cool complexion, opt for bright bubblegum pinks, neon peaches and classic reds as they pop beautifully against skin with blue undertones.

If you have a warm complexion, vivid fuchsias, bright corals and orange-reds are the best options to complement your yellow undertones.

lips being the focal point for spring, it’s • With extremely important to keep your lips smooth,

healthy and free of dry skin. Before applying the ultimate bright lip color, soften lips with an exfoliating scrub or primer made for the delicate lip area. Next prepare the lips with an emollient lip balm preferably one without shine or gloss.

12 | CVS Reinventing Beauty

E L L.A.STY

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The Bold and the

Beautiful

by Chloe Stewart

Brows Go Big for Spring One of the biggest beauty trends for spring highlights your most important facial feature – brows. Strong brows were featured prominently in several spring 2013 fashion shows from New York to Milan. Jayson Sanchez, the Milani Resident Make-up Artist, gives Reinventing Beauty the latest tips on how to achieve a fuller brow with ease.

Reinventing Beauty: What is the best product to help achieve this trend on their own at home?

Jayson Sanchez: Try using the Milani Brow Fix Brow Kit or Milani Brow Tint Pen Felt-Tip Brow Color. You’ll find yourself right on trend with one of these great products!

RB: Does this trend work for everyone?

JS: Make-up is all about having fun and being creative.

Experiment! Don’t be afraid! It takes just a little make-up remover for you to restart and try again!

Milani Resident Make-up Artist Jayson Sanchez

Milani Brow Fix Brow Kit in Medium

RB: What is the difference between using a brow pencil and a brow powder to fill-in brows?

JS: A brow pencil gives you medium to full coverage and has a tendency to look more “subtle”. Brow powder has a tendency to look more “defined” and “dramatic”!

Of more importance is how you use the product and how much pressure is applied when touching the skin.

Stronger pressure = stronger effect. Soft pressure = softer effect.

RB: How do you maintain your brows throughout the day and/or evening?

JS: As a professional makeup artist, I always begin by applying a slight amount of eye shadow primer (such as the Milani Eyeshadow Primer) directly onto the eyebrow.

This allows the product to last longer and prevents it from shifting or moving.

RB: What are some brow no-no’s?

JS: Here is one sure-fire tip: The thinner your brow, the older you appear. The thicker your brow, the younger you’ll look.

14 | CVS Reinventing Beauty

Milani Brow Tint Felt Tip Pen in Natural Taupe and Dark Brown

GOING GREEN Add a Touch

by Kristen Manning

of elegance to your look

Pantone’s 2013 Color of the Year

On the heels of a vibrant tangerine fueled 2012, the color that is set to dominate fashion, beauty and home design is Emerald Green. “Emerald was chosen for 2013 because it is the color of balance and harmony, enhancing one’s sense of wellbeing and inspiring insight and clarity.

Emerald is a lively, radiant and lush green.

Because of its association with much desired jewels, the perception of Emerald is sophisticated and luxurious. As it has throughout history, multi-faceted Emerald continues to sparkle and fascinate,” explains Leatrice Eiseman, the Executive Director of the Pantone Color Institute. Get ready to go green with these gorgeous products.

16 | CVS Reinventing Beauty

Milani Ultrafine Liquid Liner in Emerald Glisten

Maybelline Eye Studio Color Plush Silk Eyeshadow in Gusty Green

Maybelline Eye Studio Color Tattoo 24HR Cream Gel Shadow in Edgy Emerald Almay Intense i-color Bold Nudes Kit in Bold Nudes for Green

Sally Hansen Complete Salon Manicure Nail Polish in Jungle Jem

CoverGirl Queen Collection Vivid Impact Liner in Jade

N

Revlon Nail Art Neon in Amped Up

Milani Shadow Eyez 12 Hour Pencil in Safari Green

Rimmel London Scandal Eyes Shadow Stick in Gossip Green

Nails

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REVLON FILE ‘N PEEL 6-IN-1 TM

Revlon’s 1st peel-to-reveal nail file with 6 filing surfaces

5to tame your designs

Nail Art

by Jennifer Levy

Nail art and design has quickly become a very important part of one’s overall beauty look. How you wear your nails says a lot about your personal sense of style and with this season’s influx of trends, there is no shortage of options.

Whether you’re the traditional type or like to walk on the wild side, check out these hot nail trends for summer and beyond.

1

Geometric Designs The art of geometric nail design has taken the beauty world by storm. From patterns that dazzle to chevron stripes that sizzle, the use of bold shapes in contrasting shades is a major must-try. Geometric designs bring attention to the nail and are a great way to incorporate the color-blocking trend into your nail design. Opt for striking contrast shades in electric colors such as; cobalt blue and violet purple and watch heads turn.

2

Fancy French The classic French manicure is a simple yet chic way to wear your nails, however this summer, there is a new twist on the old favorite.

Switch up the usual white or light cream tips and go for a bold contrasting shade instead. Think Kelly green and fuchsia or electric purple or baby blue. Once dry, pair with a clear polish for a style that makes a sensational statement.

3

Pretty in Prints Just as in fashion, animal prints somehow find their way into the world of

20 | CVS Reinventing Beauty

beauty. If you’re looking for a fun yet wearable way to express your inner lioness, you can create an animal print design yourself with a nude or gold polish; black, white and cream nail art pens and a steady hand. For those who prefer an easier alternative, apply nail stickers with the animal print for a quick and easy alternative.

4

Darlin’ Dots Big for spring and summer, polka dots add whimsy to any manicure or pedicure. You can go big and colorful or small and chic. This is one of the easiest nail designs for the season and all you need is a few polishes and a nail art pen.

5

Ombré This colorful trend is great for day or night. The effect of this design creates a look where your nail goes from light to dark.

This style works by painting your nail a solid shade and then sponge onto the nail each additional shade until you have a gorgeous blend of color fading from light to dark or vice versa.

Splash big with fancy nails!

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Nude Nails As the Weather Warms, Nude Nails take Center Stage

Unlike the bright candy-colored shades that dominated tips and toes last spring, nudes and neutrals are the new shades of choice making a sweet yet chic statement. With a ladylike charm and a subtle sophistication, this season’s lightweight hues lend a delicate touch that is simply spring-tastic.

by Kara Bonacello

Maybelline Color Show Nail Lacquer in Born With It Maybelline Color Show Nail Lacquer in Chiffon Chic

Sally Hansen Complete Salon Manicure in Earl Grey Sally Hansen Diamond Stretngth No Chip Nail Color in Nude Shimmer

Essie Nail Polish in Ballet Slippers

22 | CVS Reinventing Beauty

Essie Nail Polish in Marshmallow

CVS Nail Salon Center

Hottest

E PANTON Emerald

Pantone

Colors for

2013

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NTONE hoots PA Tender S ONE est PANT Lemon Z

NTONE Linen PA

Ta ta! Drum roll please... the hottest Pantone color for 2013?

Even as we fully embraced emerald as the ’it’ color for the year, Pantone has gone further and announced a couple more as TOP faves of the season. Now it’s official: even though emerald is the color of the moment, it’s really hard not to find other favorable contenders in the mix as well.

O

Sizing up fall’s prizewinning palette, Pantone Color Institute’s executive director, Leatrice Eiseman said, ‘If you ever walked in the forest or the woods in the fall when the leaves have fallen, there is such a gorgeous mélange of color. This palette reflects those wonderful fall colors but at the same time

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by Chloe Stewart

ozing admiration, WWD said, “Leading the pack, deep lichen green (somewhere between army and khaki) topped the women’s list and finished third on the men’s side. While green is not exactly a shocker of a fall color, it turned up in the more unusual hues of emerald and linden green on both lists.

14-6011

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Blu Monaco

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ONE 1 nge PANT a r O t n a Vibr

there are colors that bring a certain sturdiness and structure to everything.’”

Other hugh hits are Açai (a deep purple), Mykonos Blue (a shade reminiscent of the sea near the Greek island), Turbulence (a deep slate gray), Samba (a fiery red), Carafe (a brown that falls somewhere between coffee and chocolate), Koi (a bold orange the same color as the fish), and Vivacious (think GLAMOUR pink!).

As these wonderful colors work their way down through fashion and cosmetics throughout the season, expect to see lots of exciting choices with all the vivid Pantone color offerings for 2013.

CVS Reinventing Beauty | 25

Hair

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t r e S e m m e .co m

Spring Into Style

by Kristen Manning

The Three Hottest Hair Trends You’ll Want to Try TreSemme® stylist Jeanie Syfu shares her top spring hair trends and her favorite TreSemme products to help you achieve these fashion–forward looks.

Beauty Handbook: What are some of the biggest hairstyle trends for Spring?

Jeanie: We are going to be seeing a lot of wearable understated hair. The Glam Grunge is a wavy naturallooking texture with no volume at the roots, vintage inspired hair with a slight bouffant, and we will also be seeing sculpted gelled looks.

BH: What was your inspiration for the looks you did for the Spring 2013 fashion runways?

JS: Spring hair always has a more understated, lighter approach. The trend was a mash up of bold prints and color blocking as well as some vintage inspirations, so the hair complimented these looks.

Rebecca Minkoff

Tracy Reese

Leave winter behind and step into spring with some of the season’s sexiest styles. From glam grunge hair that harks back to the 90’ to sleek ponytails that ooze sophistication, spring ushers in beautiful styles for all hair types.

FROM THE RUNWAY At the Rebecca Minkoff show, there was an 80’s influence, so we enhanced the models natural texture creating loose waves, center parts, and flat ironed the roots and ends for a fresh modern twist. We finished the hair with TRESemmé Fresh Start dry shampoo so the hair looked as natural as possible.

Tracy Reese’s Spring 2013 collection showed a mix of color blocking and bold prints with very loose, relaxed silhouettes. I created a faux undercut that had a wet and dry look. The overall style had a mix of textures and looked very edgy.

Jenny Packham’s Spring line was inspired by the 60’s in Vegas so we played with 60’s and 70’s inspirations with the hair and makeup so it wasn’t too literal. I created a twisted ponytail that looked dramatic yet still young and wearable for spring.

Tracy Reese

Jenny Peckham

KEEP YOUR HAIR STYLING ON TREND

It’s important for you to have the right hair care products on hand.

Slick look, TRESemmé Mega Firm

Control Gel and TRESemmé Split Remedy Leave-In Treatment work great depending on how dramatic you want to look.

Textured Full hair, use TRESemmé 24 Hour Body Mousse and Hair Spray.

Glam Grunge look, use layering

TRESemmé Anti-Frizz Secret Creme with TRESemmé Fresh Start Dry Shampoo.

CVS Reinventing Beauty | 29

411

HAIR

TLC

by Jennifer Levy

Through the long, hard winter season, your hair has taken quite a beating. From exposure to

cold, dry air to blasts of indoor heating, your precious tresses were in dire need of some serious TLC. Garnier comes to the rescue with the Hydra Collection and Olia Haircolor. Created to combat the dehydration and damage, these nutrient-rich products will surely bring your lackluster locks back to life.

Hydra Recharge Collection The Hydra Recharge Collection was formulated for normal to dry hair. Each product features a unique blend of antioxidants that penetrate the hair shaft infusing each strand with a blast of moisture and hydration for soft, healthy hair that you can’t stop touching.

1. Superfruits goji berry, passionfruit and acai berry add nutrients while cleansing agents rid hair of dirt, oil and product build-up, Hydra Recharge Shampoo 2. Revitalize limp lifeless hair with a fruit-based formula that instantly repairs and recharges hair with just one application, Hydra Recharge Conditioner 3. Replace lost moisture with this ultra-hydrating lightweight leave-in treatment, Hydra Recharge Moisture Whip Leave-In Treatment 4. Treat your tresses to a dose of deep conditioning for shiny, healthy hair no matter what the season, Hydra Recharge 1-Minute Moisture-Plenish Treatment

Olia Hair Color Coloring your hair doesn’t have to be a damaging experience. Olia Hair Colour is an oil-based permanent hair color that reverses dryness while adding shine and long-lasting beautiful color. The ammonia-free formula is a healthy blend of 60% oil and natural flowers for a revolutionary new take on at-home hair color.

30 | CVS Reinventing Beauty

Find the full collection at: cvs.com/nuancesalmahayek

Thinning Hair Therapy – B’IOTA BOTANICALS Hair Loss is Not Just a “Guy Thing” There’s a popular saying “a woman’s hair is her crown and glory.” So when a woman’s hair is not at its best, the affect it takes on her confidence, self-esteem and happiness is devastating.

One of the biggest hair issues plaguing most women today is thinning hair. One would think that thinning hair was never a woman’s problem with the amount of hair thinning products advertised towards men.

This couldn’t be further from the truth. There are growing numbers of women who are dealing with thinning hair and who are searching for a product that not only works, but also works well.

New Hope to Combat Thinning Hair After more than a decade of success in over 35 countries, B’IOTA BOTANICALS, the leading and trusted European expert in herbal hair and skincare solutions is finally available to US consumers.

B’IOTA BOTANICALS Herbal Shampoo was specifically created to combat thinning and damaged hair. Not only does this powerful product handle normal thinning with ease, it can also be highly effective for those who experience excessive thinning due to the damage caused from over-styling. The shampoo’s rich, luxurious texture, deep amber color and light herbal fragrance come from the product’s plant-based extracts.

The powerful formula is clinically shown to dramatically help with thinning hair, allowing for thicker, fuller, stronger and faster growing hair.

Getting to the Root of the Problem

How It Works

It’s completely natural that as we age, both men and women experience a degree of hair thinning. According to the American Academy of Dermatology, most people lose anywhere from 50 to 100 strands of hair each day. Even though it is a natural occurrence, there is something that can be done about it.

Featuring a proprietary blend of ingredients called herbal complex BIOXSINE, a clinically-tested combination that includes vitamins, minerals and essential fatty acids; it acts in part by nourishing the scalp. At the end of a recent clinical study, more than 97% of study participants said their hair grew faster, thicker, fuller and stronger after using the B’IOTA BOTANICALS Herbal Shampoo together with the Advanced Serum.*

Changes in hair volume, including thinning can happen for many reasons including; hormonal changes (pregnancy and menopause), diet, stress, and medication. For most women, this is a highly emotional affair. Fortunately, there is something you can do for thinning hair and reduce loss of hair due to damage or trauma. Thinning in women usually means a reduction in volume as well as less physical hairs. So in addition to the lack of density, the diameter of each strand of hair also shrinks and thinner hairs tend not to grow past a certain length.

Connect with B’IOTA BOTANICALS on your hairstory.

Additionally more than 83% of study participants using B’IOTA BOTANICALS Herbal Shampoo alone said they noticed their hair grew faster and more densely than before.

Tell Us Your Hairstory The fact is that the hair you are born with is not the same hair you will grow old with. Consistency, color, thickness and texture will change throughout your life.

Facebook (BIOTAUSA) and

Twitter (@biotausa) to share

*Results of six-month placebo controlled, independent clinical study of B’IOTA BOTANICALS Herbal Shampoo for hinning Hair plus and Advanced Herbal Serum.

32 | CVS Reinventing Beauty

Do It Yourself Show Your True Colors

by Kara Bonacello

Sprucing up your hair color is one of the quickest ways to add style, depth and fun to your look.

5 steps Instead of spending tons of money

on color at your local salon, coloring your hair at home is an affordable option that won’t break the bank. For a new take on at-home color, the new Revlon® Luxurious Colorsilk Buttercream™ Permanent Cream Haircolor is a surefire winner.

With an ammonia-free formula and mess-free application, this highly nourishing cream hair color revitalizes and rejuvenat es hair while covering gray hair and depositing gorgeous color. Formulated with three of the most moisturizing butters available, mango, shea and coconut, this softening and conditioning product is a revolutionary take on traditional at-home color. Available in 13 beautiful shades, you can have the color of your dreams in a flash.

Follow these simple steps on how to best apply at-home color like Revlon® Luxurious Colorsilk Buttercream™ Permanent Cream Haircolor.

Step 1: Proper preparation is the key to salon quality results. Be sure to condition the hair a few days before dyeing. This will ensure that the color saturates the hair and doesn’t lead to further drying or breakage.

Step 2: Do an allergy test at least 48 hours before you proceed with coloring your hair. This will protect your scalp and skin from possible irritation, inflammation and other damage if you happen to be allergic or highly sensitive to the coloring agent.

Step 3: Always apply hair color with gloves.

You will avoid staining your hands and fingernails.

Step 4: Apply Vaseline around the hairline and neckline to avoid any possible staining or feathering of the hair color on the face and neck.

Step 5: Once you have properly applied the color according to the instructions, it is important that when it’s time to wash your hair, you use a color-safe shampoo and conditioner. These specially formulated hair care products won’t prematurely strip hair of color while infusing hair with much needed hydration and moisture.

CVS Reinventing Beauty | 35

springin’ 4 a fresh new style

Twist ur world of style with göt2b’s latest double curling power.

Crank up the volume for instant PUSH UP to get show-stopping SEXY HAIR.

Transport frazzled, lackluster hair to calm lusciousness with göt2b’s ultra-luxury TRIPLE OIL complex.

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© 2013 The Dial Corporation, a Henkel Company

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High and

Dry

by Chloe Stewart

Wave goodbye to limp, lifeless hair and say hello to long-lasting style.

If you’ve ever had a blow-out that was starting to lose its luster, there is a simple yet effective trick that will keep your locks looking fresh and new days later. Dry shampoo is a must-have product that rids your hair of dirt, grime and oiliness while breathing life back into hair. Give hair a muchneeded break from too frequent shampooing and revive your style.

1. Tres Semme Volumizing Dry Shampoo 2. CVS Dry Shampoo for Oily to Normal Hair 3. Not Your Mother’s Clean Freak Refreshing Dry Shampoo 4. Aveeno Active Naturals Pure Renewals Dry Shampoo

CVS Reinventing Beauty | 37

Skin

38 | CVS Reinventing Beauty

Š2013 Unilever INT 114821

Available in Moisturizers, Cleansers, Wipes and Eye Care

Perfect even for sensitive skin.

BB cream stands for blemish balm, blemish base or beauty balm. BB cream is an all-in-one facial cosmetic product that replaces serum, moisturizer, primer, foundation, and sunblock.

It can be worn alone as a tinted moisturizer or used with serum or underneath foundation. BB Creams are buildable for the desired coverage.

BB Creams You’ll Love to Use With the recent launch of even more great BB Creams, you’ll no longer have to hunt around in search of that elusive product to help you smooth and correct your skin while enhancing the overall appearance and texture.

BB Creams entered the US marketplace in 2011 and have steadily gained momentum as a must-have SKU in every mass market and niche beauty brand. BB Cream was originally created in the 1960’s by German dermatologist Dr. Christine Schrammek for use with her patients who had recently undergone a laser or peel procedure. “BB Creams blend skin caring properties such as skin hydration and correction, as well as makeup properties providing light coverage to hide flaws and even out skin tone,” says Jennifer Huang, Assistant Vice President, L’Oreal Paris Cosmetics.

Here’s more information and some super tips for choosing BB Cream. Just like a traditional skincare product, BB Creams come in a wide variety of formulas for different skin types ranging from oil-free to sensitive.

Identify your skin type first so you can choose the ideal BB Cream for your individual skincare need:.

• Many BB Creams have sun protection which is an added bonus in helping to minimize further aging, damage and irritation. Opt for the formulas with sun protection as this eliminates one extra step.

• Similar to tinted moisturizers, BB Creams come in different shades. The best way to figure out which shade is right for your skin tone is by taking your current foundation or tinted moisturizer with you when shopping for BB Cream. You can compare your

by Kristen Manning Healthy, youthful-looking skin tops the list when it comes to achieving optimum beauty. With a wide variety of skincare and makeup products to choose from, it’s easy to become confused about which product is the right one for your skincare needs.

current product with the different BB Cream shades and pick the one that is the closest match.

• For added moisture and hydration, use BB Cream as a primer before you apply your favorite foundation.

This is a great way to help moisturize and prep the skin for makeup.

• You should apply the BB Cream at least 15 minutes prior to sun exposure. If you plan on being out in the sun for longer periods of time, it is recommended that yoy reapply the BB Cream every two hours for consistent sun protection.

• Because BB Creams are pigmented, it is best to let the product set on the skin for a few minutes in order to avoid possibly staining or damaging your clothes.

• Be sure to highlight the importance of removing the product with makeup remover or your favorite facial cleanser at the end of the day. Unlike traditional skincare, BB Creams are pigmented and contain various beautifying agents such as; shimmer that help improve and maintain the appearance of flawless skin. Sleeping with a face full of BB Cream is not advised or suggested.

With so many new BB Creams on the market, you’ll likely have questions about the differences between one brand and another. Even though all BB Creams appear to be the same on the surface, many of them offer different benefits and incorporate different ingredients within their formulas. When it’s time to pick out your fave, you’ll need to be knowledgeable on the top brands:

40 | CVS Reinventing Beauty

Aveteno Active Naturals Clear Complexion BB Cream SPF 30 - The AVEENO® Clear Complexion BB Cream contains the total soy complex that infuses skin with multiple benefits of the highly nutritive soybean. In addition, the balm contains light reflecting minerals that immediately brighten the skin. This is a great choice for those with sensitive, normal or dry skin. provides SPF 30 protection.

Nuance Salma Hayek Renewed Radiance Brightening BB Cream SPF 30 – Dermaxyl, an advanced ceramide and peptide complex aid this BB Cream in smoothing out fine lines and wrinkles while antioxidants like Vitamin A,C and E help nourish and brighten skin. With SPF 30, skin is protected from the sun’s harsh ultraviolet rays. Hypoallergenic and parabenfree, this formula is ideal for sensitive skin.

Lumene Vitamin C+ Illuminating Anti-age BB Cream SPF 20 - Arctic cloudberry is the primary ingredient that sets this multi-tasking product apart from the rest. The amber-colored Arctic cloudberry contains antioxidant-rich Vitamin C and offers superlative antiaging benefits, while also rejuvenating and visibly brightening skin. Great option for dry, mature and normal skin.

Maybelline Dream Fresh BB Cream 8-in1 Beauty Balm Skin Perfector SPF 30 –With 0% oils and heavy ingredients, this lightweight BB Cream is great for normal and sensitive skin types. Along with improving the overall appearance, tone and texture of the skin, customers will find that this brand offers the greatest range of shades available.

Garnier Skin Renew Miracle Skin Perfector BB Cream Oil-Free SPF 20 – With mineral perlites, mineral pigments and SPF 20, this ultra-hydrating formula is ideal for combination/oily skin types. The oilfree formula is non-comedogenic (won’t clog pores) and non-acne-genic (won’t cause break-outs). Along with healing and nourishing combination/oily skin, tthis unique product greatly reduces shine creating a more balanced and healthy look to the skin.

L’Oreal Studio Secrets Magic Skin Beautifier BB Cream – Besides the fact that this BB Cream hydrates skin, hides flaws, primes and smoothes and corrects and evens out skin tone, L’Oreal Paris Skin Beautifier BB Cream is the only one that has innovative Beautifying Beads that instantly transform and adjust to your unique skin tone after application so that your customers never have to search for the perfect shade.

NEW

6 Daily Benefits for 1 Product Perfect Skin

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1. Neutrogena Naturals Purifying Facial Cleanser 2. Neutrogena Natural Fresh Cleanser + Makeup Remover 3. Desert Essence Gentle Nourishing Organic Cleanser 4. Aveeno Positively Daily Radiant Cleansing Pads 5. Aveeno Positively Daily Radiant Brightening Cleanser 6. North American Hemp Co Hemp Exfoliating Face Cloth

Many of us vow to be healthier in the New Year and one easy way to go natural is with your facial

7. CeraVe Foaming Facial Cleanser

cleanser. Wash away the winter doldrums with spring fresh facial cleansers that cleanse and soothe

8. CeraVe Hydrating Facial Cleanser

dull, dry skin. With all-natural ingredients including; cucumber extract, oatmeal and willowbark extract, you’ll be ready to put your best face forward.

So Fresh, So Clean

by Jennifer Levy

44 | CVS Reinventing Beauty

Give yourself the gift of great skin with natural cleansers

Miracle makeup that delivers 10+ essential beauty benefits.

We promise.

10+

© 2013 Physicians Formula, Inc. All rights reserved.

BEAUTY BENEFITS: + SMOOTHING + MOISTURIZING + PROTECTING + FIRMING + PRIMING + FILLING + PERFECTING + CONCEALING + BRIGHTENING + LINE-SOFTENING + LONG-WEARING

NEW Super BB All-in-1 Beauty Balm Powder, Cream and Concealer SPF 30

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Your beauty. Our passion. We promise.™

Tips for Fun in the Sun

SKIN PROTECT YOUR s S Y A R R E M M U S E FROM TH

by Kara Bonacello

As

the summer season settles in,

the need for adequate sun protection is a must. The days are longer and we spend more and more time outdoors, so we put ourselves at risk for skin cancer and other skin related issues with increased exposure to the sun’s ultraviolet rays. As you prepare to hit the beaches, pools and lakes this summer, here are some easy, breezy tips and tricks to keep your skin healthy and happy while you play in the sun.

1 When perusing the aisles for your sunblock or sunscreen, opt for the product with both UVA

and UVB protection. UVA rays play a large part in skin aging and wrinkling. UVB rays cause skin reddening and are responsible for sunburns.

2 It is extremely important to continuously reapply your sunblock throughout the day for

optimum protection. Most sunblock requires that you reapply every 2-4 hours especially if you are swimming or spending time in the water.

3

Look for waterproof versions if you plan on spending lengthy periods of time in or near the water.

4

Be sure to apply your sunscreen or sunblock from head to toe. Don’t skip your back, feet or hands. Any area of your body that is exposed to the sun needs to be slathered in sunblock.

5

Sunblock and sunscreen comes in different levels of protection. In order to figure out the right level for you, first determine what your personal sun care needs are. If you burn very easily you should choose a sunblock with an SPF 45 or 50. If you tan easily but want to still maintain healthy protected skin, choose a product with an SPF 25 – 30.

6

Keep your sun protection separate for your face and body. Choose sunblock or sunscreen that is specially formulated for the face as these products will be less apt to clog pores or cause breakouts and are more lightweight.

7

Invest in a good aftercare product for skin that has recently been exposed to long amounts of sun. Seek an all-natural aloe based gel or cream which helps cool and calm irritation and inflammation from too much sun exposure.

46 | CVS Reinventing Beauty

Get a beautiful tan without a single ray of sunshine Worried about the sun’s potential effects on your skin?

But you still want a great tan. try CVS Brand Self-tanning Lotion or ultra Fine Mist. Just apply and let dry. that’s it. you’ll sport a healthy-looking tan in no time.

Springtime Guide to Healthy Skin When the seasons change, so should your skincare routine. As weather conditions change from cold and dry to warm and humid, your skin fluctuates. From the cleanser you use to your heightened need for sun protection, it is highly beneficial to take a close look at the types of products that you are using as you transition from winter to spring. With the help of Dr. Josh Zeichner, a board-certified dermatologist who practices in New York City, you’ll discover everything you’ll need to get your skin ready for spring.

with

Dr. Josh Zeichner

by Kristen Manning

Cetaphil Dry/Sensitive Skin

and Daily Moisturizer SPF 15, Moisturizing Cream and Gentle Skin Cleanser for All Skin Types

Reinventing Beauty: What steps should one take when approaching their skin care needs for the spring?

RB: If you suffer from oily skin, what are some great spring skincare tips?

Dr. Josh Zeichner: Your basic regimen should include a gentle skin cleanser and a moisturizer with sunscreen. On top of that you can adjust and add products depending on your skin type. If you are very oily you can add a toner. If you have dull skin, exfoliate with a product containing glycolic acid. Aging skin can use help from topical retinol at night.

DZ: Oily skin is a challenge during warmer weather because sweating can make your face feel even greasier. Choose an oil free moisturizer with sunscreen. Some products can actually make you look less shiny containing mattifying ingredients that help absorb oil and reflect light. Use a foaming cleanser, which can remove more oil than gentle, hydrating cleansers. If you are extremely oily, you can try blotting papers during the day or toners. Choose a gentle, alcohol free toner and start using it every other day. Over drying or removing too much oil from the skin can lead to irritation.

RB: What are some of the changes in the skin that occur during the spring season?

DZ: You need to transition your skin care routine to adjust to the change in seasons. While the winter is cold and dry, the spring brings more humidity into the air and warmer temperatures. While UV rays can affect the skin year round, they become stronger in the spring, peaking in the summer. Plus days are longer in the spring than the winter, so there are more hours in the day to be exposed to UV light. In the spring, a strong attention needs to be paid to sun protection. When moisturizing, you may not need to use a product as heavy as you use in the winter time.

RB: If you suffer from extremely dry skin, what are some great spring skincare tips?

DZ: Use a soap free gentle cleanser. They clean the skin effectively without irritating or over drying. They can also hydrate at the same time. Choose a light facial moisturizer that has sunscreen in it, so you do not need to use more than one product. Don’t forget to cover areas like the ears, backs of the hands, and neck / upper chest. You can use your facial moisturizer in those areas. Pat dry, rather than rub with a towel after the shower. Moisturize the body within 5 minutes of getting out of the shower to lock in moisture.

RB: If you suffer from sensitive skin, what are some great skincare tips?

DZ: Use a gentle, hydrating skin cleaners. Avoid harsh soaps and fragranced products. Stick to fragrance-free detergents. If you cannot tolerate sunscreen, choose one that is made for sensitive skin. They usually contain only physical blockers like zinc and titanium which do not cause skin allergies.

RB: What are your must-have spring products?

DZ: I love these: 1. A good oil free sunscreen.

2. A gentle skin cleanser.

3. A primer to give added help in reducing shine.

4. Lip balm with sunscreen.

5. A night time retinol product to help stimulate collagen. (Wear sunscreen with it because it can make you sun sensitive) 6. An antioxidant in the morning to help prevent inflammation in the skin.

48 | CVS Reinventing Beauty

Garnier Triple Nutrition Fortifying Shampoo Garnier Triple Nutrition Fortifying Conditioner

Fresh

& Fruity, Springtime

Beauty Satisfy your sweet tooth with these food inspired beauty products

by Kristen Manning

Nuance Salma Hayek Exfoliating Body Cleansing Scrub in Macadamia Nut

Neutrogena Oil-Free Acne Wash Foaming Scrub in Pink Grapefruit Foaming Desert Essence Hand & Body Lotion in Coconut Lime

EOS Smooth Sphere Organic Lip Balm in Strawberry Sorbet

Give in to your cravings for something sweet. Discover the sweetness of spring with these delicious offerings. From fresh ripe strawberries to tropical coconut lime, leave winter behind with these delicious treats.

Almay OilFree Makeup Remover Wipes in Cucumber Aloe

50 | CVS Reinventing Beauty

Š 2012 The Hershey Company

Spirit

52 | CVS Reinventing Beauty

”INTIMACY? SOMETIMES YOU HAVE TO GET A LITTLE CREATIVE.” Poise® presents our new, long-lasting lubricant to enhance intimacy. Designed for a more pleasurable experience, it’s part of a new line of Poise® products designed specifically for you.

Find the entire line of Poise* wellness products in the feminine hygiene section.

Savings inside this magazine ®Registered Trademark and *Trademark of Kimberly-Clark Worldwide, Inc. ©2013 KCWW.

Follow the New Rules of Weight Loss

By Mehmet C. Oz, MD, and Michael F. Roizen, MD

The path to your new life and your new shape really is simple. Adopt these strategies and watch your body change effortlessly.

Make Your Eating Plan Automatic Over a 14-day period, train yourself to make good-for-YOU food choices. You’ll reprogram your appetite, so YOU will be in charge of what you’re eating.

Eat three main meals, plus snacks, so you’re never hungry.

Eat the same things for breakfast and lunch almost every day. Yes, every day. People who minimize food choices lose more weight.

Eat Deliciously Fill up on whole-grain carbohydrates (that includes vegetables); fiber; nuts; and lean, healthy protein such as fish, poultry, and (sparingly) lean meats.

In a hunger emergency, chew on your favorites from this list: apples, almonds, walnuts, edamame (soybeans), sugar-free gum, chopped veggies, nonfat yogurt or cottage cheese. And water, of course.

Remember That Waist Is More Important Than Weight Because of its proximity to vital organs, belly fat is the most

dangerous fat you can carry. It is one of the strongest predictors of health risks (heart disease, diabetes, and more bad stuff) associated with obesity.

Ditch the scale in favor of the tape measure.

Measure your waist and aim small: Ideal is 32 1/2 inches or less for women and 35 inches or less for men.

Stay Satisfied To lose weight, you need to eat.

Eat often – five or six times throughout the day – so you’re always satisfied. Slipping into starvation mode makes your body want to store fat.

Eat plenty of fiber and some protein in the morning: Fiber in the morning helps control afternoon cravings; protein decreases appetite.

Add Support Enlist a friend, family member, or new online buddy as your partner.

Everyone needs encouragement – and an occasional prod.

After finishing your 30-minute walk every day, call a buddy or post something online for a pat on the back.

54 | CVS Reinventing Beauty

When you start the 20-minute workout, do the same thing.

It’s Okay to Make Mistakes As long as you quickly get back on the right road, you won’t travel too far down the wrong one. Just make a YOU-turn to change course.

(Here’s how.)

A Few Final Tips Check food labels. Don’t buy anything with more than 4 grams of saturated fat or 4 grams of any sugar (especially high-fructose corn syrup) per serving. Sat fat is an ager that’s bad for your whole body, and simple sugars make you crave high-calorie foods.

Get 7 to 8 hours of sleep each night. Fatigue also makes you crave sugary foods. Why? They release the brain chemicals that a lack of sleep leaves you short on.

Eat a little healthy fat – like a handful of walnuts – about 20 minutes before a meal. It will take the edge off, so you won’t be tempted to overeat.

Choose elegance over force.

Weight-loss battles are won when you diet smart, not hard.

From YOU: On a Diet, by RealAge experts Michael F. Roizen, MD, and Mehmet C. Oz, MD

new SIGNATURE COLLECTION Discover our most captivating scents in luxe eau de parfums and light body mists.

Discover the entire bath, body & fragrange collection at the Essence of Beauty display.

Available exclusively at essenceofbeauty.com, CVS.com and 速

017106PBM11

Let’s Get Physical!

Dance your way to the body of your dreams With countless diets, weight loss supplements and workout regimens bombarding your television, magazines and radio, the idea of choosing an effective program that works and is fun can be quite a daunting challenge. Thankfully, the dance fitness trend that has dominated the fitness industry is sure to keep you on your toes while whittling away your waistline.

One of the most popular dance fitness brands is Zumba® Fitness. Known as the fastest growing workout program in the world, Zumba® Fitness has taken on a global fascination that continues to grow.

A combination of dance, aerobics, and cardio, the high-intensity calorie and fat-burning routines get you moving in a way you never thought imaginable.

Created in 2001, the Zumba® Fitness brand is enjoyed by millions in over 140,000 locations in over 150 countries.

What makes Zumba® Fitness so addictive is its powerful use of exhilarating music with choreographed moves that will get and keep your body moving while you burn fat and tighten and tone. “Zumba® Fitness was created from the love of dance – one of the oldest and most adored forms of self-expression. Millions of people have joined the Zumba® Fitness party because it gives them an

by Jennifer Levy

outlet to do what they love, while they are getting their body in great shape,” explains Allison Robins, Director of Public Relations for Zumba® Fitness. With dance moves inspired by several different countries, this exciting program can help you burn up to 1,000 calories in a one-hour class.

For those seeking the Zumba® Fitness experience but do not have the time or money to enroll in a class, have no fear, there are Zumba® Fitness DVDs which are equally popular and a highly effective way of maintaining your fitness levels and weight loss goals all year long.

Another really compelling aspect to the Zumba Fitness craze is the opportunity to elevate from participant to certified instructor. “Anyone interested in becoming a licensed Zumba Instructor must attend a Zumba Instructor Training course. The training course teaches you the foundation and formula to teach a Zumba class. You will learn the steps to four basic rhythms (merengue, salsa, cumbia, reggaeton) and will learn how to put these steps together into a song to create your first Zumba class,” explains Allison.

To locate a class near you or to order DVDs please visit www.zumba.com.

56 | CVS Reinventing Beauty

O P T I M A L

S O L U T I O N S

®

Beauty starts on the inside. ™

Optimal Solutions® is based on the principle that beauty starts from within.

Created by women, for women, Optimal Solutions® products are designed to help you look Discover the optimal solution to fit your needs.

and feel your very best.

www.naturesbounty.com/optimalsolutions *These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. ◊Per

serving.

© 2013 Nature’s Bounty, Inc.

13-NB-1093-mva

MAKEUP TECHNIQUES

by Linda Ripol

P!NK

is the perfect example of a modern woman on a mission. The multi-platinum selling artist, wife, mother, entertainer and CoverGirl® is well on her way to having it all. With the release of her latest album “The Truth About Love”, P!nk has once again captured the essence of relationships, dating and love in the only way she knows how – with brutal honesty. As expected every song on the album plays like an emotionally driven entry from the superstar's personal journal. P!nk pulls no punches as she delves into issues such as; breakups, abusive relationships and broken promises.

Fans will get their chance to see P!nk perform her newest singles along with her numerous chart-topping hits during her “Truth About Love” world tour which recently kicked off in February in Phoenix, Arizona.

The tour takes her throughout the US and overseas to Ireland and the UK, wrapping up in April in France.

In recent years, P!nk has become equally known for her stage performances as she is for her music. One of the reasons is because of her foray into the world of aerial and trapeze artistry. She incorporates highly acrobatic and theatrical choreography into her stage show, dazzling audiences with her high flying routines which beautifully accompany her emotionally soaring singles.

Even though it seems as though P!nk has always enjoyed major success in her life, it couldn’t be further from the truth. Before she became P!nk, the superstar, Alecia Moore, the aspiring artist, dealt with various obstacles, challenges and set-backs that could have easily taken her off track. From dealing with her parents’ divorce to struggling to find her musical identity after the release of her first album, P!nk has weathered many a storm.

Six albums later, not only has P!nk realized her dreams of stardom and fame, she has also become an inspiration to millions of her adoring fans. Because of her courage to face the often difficult aspects of life head-on, P!nk has made her penchant for presenting a transparent and raw viewpoint on all aspects of daily life something to be admired. Her fearless persona and unapologetic outlook on the world is what inspired CoverGirl to sign the international pop star to a cosmetics contract. She is the face of today’s strong, independent woman who desires to showcase her authentic version of beauty.

Whether she’s posing for a photo shoot or rehearsing for a world tour, P!nk is a woman in control of her life, her music and her world. P!nk is the new powerful.

At the 2012 American Music Awards, P!nk took a bold risk and went against her signature strong look in favor of something soft and feminine.

CoverGirl and celebrity makeup artist Kathy Jeung used the singer’s gorgeous bronze leather and chiffon dress as inspiration for her take on a modern romantic beauty look.

Kathy Jeung

First, she applied liquid foundation with a brush for even coverage. She blended the foundation into the skin with a moistened sponge for a seamless effect. Next she set the foundation with a light dusting of CoverGirl Professional Loose Powder. She specifically focused on the t-zone in order to minimize shine. For touch-ups throughout the night, she used CoverGirl Clean Oil Control Pressed Powder. To add a pop of color, Jeung applied CG Classic Color Blush in Natural Glow, a warm peach shade, to the apples of the cheek. To add some warmth and definition, she applied CG Cheekers Bronzer in Golden Tan, a shimmery bronzer, to the upper cheekbones and the outer temples.

Since P!nk’s signature smoky eyes are usually the focal point of her look, Jeung focused her attention on creating a soft yet impactful eye look that beautifully incorporated the earthy bronze tones in her gorgeous dress. After lightly defining the brows with a few soft strokes of CG Brow & EyeMakers Pencil in Soft Blonde and CG Professional Natural Lash Clear Mascara, she applied CG Eye Enhancers in Champagne all over the lid and underneath the brow bone. To add some depth, she applied CG Eye Enhancers in Mink a bronzey shade, to the crease of the eye.

For further definition, she added CG Enhancers in Taupe Tapestry along the outer eye area.

In order to increase the drama, Jeung created a cat eye effect by lining P!nk’s upper lash line with CG Liquilineblast Eyeliner in Black Fire. She elongated P!nk’s lashes with CG Clump Crusher

by LashBlast Mascara in Very Black.

To finish the look, Jeung went soft and sleek with CG LipPerfection Lip Liner in Smoky and CG Outlast All-Day Lipcolor in Faint Hue. She added a few coats of clear gloss for high wattage shine.

CVS Reinventing Beauty | 59

SPRING has Sprung

by Chloe Stewart

Spring is here and summer is on its way.

Celebrate sunshine-filled days and warm breezy nights with a delicious new fragrance.

For Her These sweet scents are the perfect way to brighten up your beauty routine.

Chloe Narcisse Eau de Toilette A classic floral with a touch of sweetness makes a gorgeous statement. With notes of Peach, Gardenia and Vanilla.

Essence of Beauty Lillies and Freesia Body Mist Give the gift of subtle sophistication as the blend of crisp Lillies meets the lighteness of Freesia and is rounded out by warm and sensual Sandalwood.

Vera Wang Bouquet for Women This fresh and feminine floral beautifully blossoms with notes of Sicilian Bergamot, Jasmine Absolut and White Orris Root.

For Him Lighten up with a crisp, clean cologne that’s ideal for spring and summer: Ralph Lauren Polo Black Eau de Toilette Notes of Frozen Mango, Indonesian Nutmeg and Cardamom give this oriental cologne a spicy appeal.

Kenneth Cole Black Eau de Toilette This woody scent combines several earthy aromatics such as; Basil, Cedar and Suede for a smooth and refined sensibility.

Escape for Calvin Klein Eau de Toilette Go green with this fresh fragrance. The blend of Eucalyptus, Cypress and Vetiver makes for a bright blend.

60 | CVS Reinventing Beauty

CVS Reinventing Beauty | 61

introducing

LiLies & freesia A lush bouquet of handpicked freesia and lilies blends with sensual sandalwood, reflecting the scents of a beautiful spring garden.

Discover our entire collection In the Essence of Beauty display. Available at CVS.com and 速

nourish your SkiN. Feel tHe diFFereNCe.

Natural ceremides for nourishing. Humectants to help retain moisture.

With CVS Brand Hydrating products your skin feels smooth and soft.

Gentle enough for sensitive skin. Nourish your skin today. Feel the difference tomorrow.

Smooth Operator

Show your softer side this season

After a long, cold winter and exposure to dry, harsh climates and indoor heating, you’ve probably noticed a marked change in your skin’s texture and appearance. From itchy dry patches to sensitive scaly spots, smoothing out rough skin can seem like a daunting task. Combat winter weary skin by using a body scrub at least three times a week.

Forecast calls for smooth, soft skin.

by Chloe Stewart

Alba Botanica Hawaiian Body Scrub

Caress Evenly Gorgeous Exfoliating Body Wash in Burnt Brown Sugar and Karite Butter

North American Hemp Co. Hemp Husk Exfoliating Body Wash

Neutrogena, Body Clear Body Scrub

64 | CVS Reinventing Beauty

St. Ives Exfoliating Apricot Moisturizing Body Wash

Freeman Feeling Beautiful Body Sugar Scrub in Pomegranate

Almost as gentle as our cleansers and moisturizers.

Amazing how something so effective could be so gentle. CVS Brand Cleansers are completely non-alkaline, non-comedogenic and fragrance-free. Cleanses while helping skin retain precious moisture. Gentle enough for the delicate skin of a baby. of course, CVS Brand Moisturizers are gentle, too. Lanolin-free. Paraben-free.

Fragrance-free. No irritation here. Great for moisturizing your face, hands, and the entire body.

Sold exclusively at CVS.com速 and

Available at CVS.com and

AFTER 12 HRS^

FIGHTS PLAQUE GERMS AFTER 12 HRS^

OTHERS LET BACK. ^ Illustration of plaque

bacteria reduction 12 hours after brushing.

Reduces 90% more plaque germs than regular toothpaste.*

*vs. ordinary, non-antibacterial toothpaste 12 hours after brushing.