FOM Chapter 2 - Coordination and Publicity

Chapter 2 COORDINATION AND PUBLICITY

The 2022 Census of Agriculture and Fisheries (2022 CAF) is such a huge undertaking that the Central, Regional Statistical Service, and Provincial Statistical Offices of the Philippine Statistics Authority (PSA) require extensive preparation to ensure the success of the entire activity. Various coordination activities and a massive and effective information campaign must be undertaken at the local levels to ensure that logistics, publicity, and other requirements for 2022 CAF are in place prior to the enumeration.

Moreover, the CO, RSSO, and PSO officials and personnel are expected to launch an extensive IEC program in their respective areas of jurisdiction as specified in the coordination and IEC plans. The program shall reach as many people as possible with reasonable use of resources provided for the IEC activities. Local Census Coordinating Boards (CCBs) can be tapped to help implement the various IEC activities in their respective localities.

This chapter discusses the coordination and mechanism in the CCBs as far as coordination for 2022 CAF is concerned as well as the various IEC plans and strategies at the local levels, that is, regions, provinces, cities/municipalities, and barangays.

2.1

EXECUTIVEORDERANDPSABOARD RESOLUTIONS

Executive Order No. 352, known as “Designation of Statistical Activities that Will Generate Critical Data for Decision-Making of the Government and the Private Sector”, provides for the conduct of CAF every 10 years with the objective of providing government planners and policymakers with data on which to base their plans for the country’s development.

The Philippine Statistics Authority (PSA) Board passed three Resolutions for the conduct of 2022 CAF, namely:

1. The PSA Board Resolution No. 3, Series of 2023 (Appendix 19), enjoining all national government agencies to provide assistance to PSA for the conduct of 2022 CAF. This resolution encourages close coordination between and among agencies and spells out the specific types of assistance that the national government agencies may extend to the PSA, especially during enumeration.

2. The PSA Board Resolution No. 4, Series of 2023 (Appendix 20), which stated the Terms of Reference (TOR) of the Provincial, City, and Municipal Census Coordinating Boards (CCBs) which defines the composition, duties and responsibilities, and frequency of meetings to be conducted.

2022 Census of Agriculture and Fisheries

Philippine Statistics Authority

Coordination and Publicity

3. Moreover, the citizens must call to support and cooperate in the 2022 CAF through the declaration of Agriculture and Fisheries Census Month in September 2023, refer to PSA Board Resolution No. 14, Series of 2022 (Appendix 21)

2.2 ASSISTANCEREQUESTEDBYPSAFROMOTHERGOVERNMENT AGENCIESTOSUPPORTCAF

Coordination with other agencies and Local Government Units (LGUs) are necessary to seek assistance for their involvement in publicity and information drive for the census, recommending operational definitions of concepts in CAF, and strengthening partnerships and collaboration with them for support to the 2022 CAF operations (e.g., resource persons, human resources for data collection (Enumerators (EN), Team Supervisors (TS), Assistant Census Area Supervisor (ACAS), Census Area Supervisor (CAS)), logistics (training venue/transportation/census headquarters), and others. Concerned PSOs should undertake coordination with the local chief executives and heads of these partner agencies.

Prior coordination with other national government agencies (NGAs) was done in CO and strengthened through the Board Resolution No. 3 Series of 2023 - Enjoining All National Government Agencies to Provide Assistance for the Conduct of the 2022 CAF.

2.1 Assistance Requested from NGAs

Specifically, the following assistance were solicited for the conduct of 2022 CAF:

Table 2.1 Assistance Requested from Selected Government Agencies Agency Assistance Requested/to be Provided

a. Provision of security escorts and transportation of census materials.

1

b. Transportation of census materials and personnel (PSA Central Office to provide itinerary and list of census materials to Internal Security Operations Division).

a. Released Announcement No. 37, s. 2022: Call to Government Agencies to Extend Full Support and Assistance for CAF.

2022 Census of Agriculture and Fisheries Philippine Statistics Authority

Figure

Armed Forces of the Philippines (AFP)

2 Civil Service Commission (CSC)

Agency Assistance Requested/to be Provided

Signed conforme for:

a. Provision of training facility and use of available training equipment through the regional offices and attached bureaus and agencies.

b. Undertaking of publicity and information drive.

a. Issued memorandum to attached bureaus/agencies regarding logistical support and assistance to be provided for CAF including provision of training facility and use of available training equipment; provision of resource persons from Agricultural Training Institute (ATI), Bureau of Plant Industry (BPI), Bureau of Animal Industry (BAI), Bureau of Fisheries and Aquatic Resources (BFAR), and Philippine Center for Postharvest Development and Mechanization; data requests, undertaking of publicity and information drive, etc.

a. Provision of training facility and use of available training equipment.

b. Provision of resource persons (Provincial Agrarian Reform Program Officer and City/Municipal Agrarian Reform Officer).

c. Requested data related to lands under agrarian reform and beneficiaries.

d. Undertaking of publicity and information drive.

a. Undertaking of publicity and information drive

a. Issued memorandum to regional offices and attached bureaus/agencies regarding logistical support and assistance to be provided for CAF including provision of training facility and use of available training equipment; provision of cadastral maps with boundary conflicts through Land Management Bureau, undertaking of publicity and information drive, etc.

b. Provided 2020 land cover maps through the National Mapping and Resource Information Authority.

c. Provided focal person including contact number for each regional office and attached bureau/agency.

d. Provided list and maps of cities/municipalities with boundary conflicts through Land Management Bureau. The RSSO/PSO shall request the maps from the DENR Regional Offices for identified areas without available maps in the Central Office.

3 Commission on Higher Education (CHED)

4 Department of Agriculture (DA)

5 Department of Agrarian Reform (DAR)

6 Department of Budget and Management (DBM)

7 Department of Environment and Natural Resources (DENR)

8

Department of Health (DOH)/ Ministry of Health (MOH)

a. Provided 50 sets of first aid kits for census enumerators (for transmittal).

b. Provided first aid kits to be claimed by RSSO BARMM.

c. Undertaking of publicity and information drive.

9

Department of Human Settlements and Urban Development (DHSUD)/Ministry of Human Settlements and Development (MHSD)

a. Provided the list of registered homeowners associations (HOAs).

b. Advised to contact the HOA Regional Offices for the contact information of HOAs.

10

Department of the Interior and Local Government (DILG)/Ministry of the Interior and Local Government (MILG)

a. Issued Memorandum Circular No. 2023-020 “Conduct of the 2022 CAF by PSA” to all Governors, Mayors, DILG Regional Directors, and MILG to convene the CCBs; instruct the Municipal Agriculture Officers, Agricultural Technicians and Aquaculturists to participate in information dissemination activities, serve as resource persons in census trainings, and provide available administrative data for reference for census operations and data validation; and undertake publicity and information drive.

a. Prosecute violators of RA No. 10625 and other statistical acts.

11

Department of Justice (DOJ)

b. Provided the latest total number and area size of land granted to agrarian reform beneficiaries.

c. Undertaking of publicity and information drive.

a. Provision of training facilities and use of available training equipment.

12

Department of Labor and Employment (DOLE)

b. Provision of list of registered unions/associations of farmers, fishermen, and fisherfolks.

c. Undertaking of publicity and information drive.

13

Department of National Defense (DND)

14 Department of Transportation (DOTr)

a. Issued memo to attached bureaus/agencies regarding logistical support and assistance to be provided for CAF.

Signed conforme for:

a. Transportation of census materials and personnel.

b. Provision of list of registered commercial fishing vessels through the Maritime Industry Authority (MARINA).

c. Undertaking of publicity and information drive

2022 Census of Agriculture and Fisheries Philippine Statistics Authority

Agency Assistance Requested/to be Provided

a. Identified regions which can provide the following assistance:

15

National Commission on Indigenous People (NCIP)/ Ministry of Indigenous People Affairs (MIPA)

✔ List of tribal villages/communities and names of tribal chieftains/leaders.

✔ Facilitation and assistance in enumeration of IP communities.

✔ Provision of transportation, training facility, and use of available training equipment.

b. Undertaking of publicity and information drive.

Signed conforme for:

16

National Commission of Muslim Filipinos (NCMF)

17 National Telecommunications Commission (NTC)

18 Philippine Health Insurance Corporation (PhilHealth)

19 Philippine Information Agency (PIA)

20

Philippine National Police (PNP)

a. Facilitation and assistance in enumeration of Muslim communities.

b. Provision of transportation, training facility, and use of available training equipment.

c. Undertaking of publicity and information drive.

a. Sending SMS blast to the public.

a. Undertaking of publicity and information drive.

Signed conforme for:

a. Undertaking of publicity and information drive.

b. Develop radio/television plugs and print ads.

a. Issued memo to attached bureaus/agencies regarding logistical support and assistance to be provided for CAF.

b. Provision of security escorts and transportation of census materials.

21

Public Attorney’s Office (PAO)

a. Issued Office Order No. 139 “Authority to Administer Oaths (Free Notarization) of COS to all Requesting Hired Census Personnel of the PSA”.

Soliciting support from agriculture and fishery State Universities and Colleges (SUCs) around the country is also encouraged and expected to help in the 2022 CAF operations, such as:

1. Referral of students/professors with agriculture and/or fishery degree/expertise/experience to serve as enumerators or team supervisors;

2. Undertaking publicity and information drive through announcement of the 2022 CAF undertaking and allow PSA to provide standees and brochures at respective offices/areas inside the campus; and

3. Provision of training venues, dormitories/accommodation facilities, and census headquarters for use in the 2022 CAF operations.

Philippine Statistics Authority

2022 Census of Agriculture and Fisheries

2.3 CENSUSCOORDINATINGBOARDS

Based on the PSA Board Resolution No. 4 Series of 2023 - Approving the Terms of Reference of the Provincial, City, and Municipal Census Coordinating Boards on the Conduct of the 2022 CAF, the following will serve as basic coordinating mechanism for 2022 CAF at regional, provincial, and city/municipal levels:

a. The Regional Statistics Committee (RSC) shall serve as the basic coordinating mechanism for 2022 CAF at the regional level.

b. The Provincial Statistics Committee (PSC) shall serve as the Provincial Census Coordinating Board (PCCB) at the provincial level.

c. Those provinces without PSC shall create the PCCB for 2022 CAF.

d. All provinces will create the City/Municipal Census Coordinating Boards (C/MCCBs) at the city/municipal level.

However, for cities/municipalities with one or two selected sample barangays only, the PSO may directly coordinate with the local government unit (LGU) instead of creating the C/MCCBs. Those cities/municipalities without sample barangay do not need to create the C/MCCB.

In relation to the PSA Board Resolution No. 05, Series of 2015, otherwise known as the Establishing the Regional Statistics Committees (RSCs), for the purpose of 2022 CAF, the RSC will provide direction and guidance to regional CAF activities and serve as the venue for discussion and resolution of issues that cannot be resolved by the PCCBs. The Terms of Reference of the Provincial Census Coordinating Boards (PCCB) include:

1. Assess the needs of PSA in the province in terms of training, transportation, communication, security, and publicity;

2. Make an inventory of the training, temporary headquarters, transportation, and communication facilities that may be made available for use in the census operations;

3. Provide inputs for census technical materials such as list and concepts/ definitions of agricultural crops/practices;

4. Provide list of agricultural/ fishery associations and programs;

5. Specify the areas of involvement and participation of other agencies and the limits of their resources;

6. Assist the City/Municipal Coordinating Board (C/MCCB) in the conduct of publicity and information campaign;

7. Assist PSA in the census operations to ensure complete coverage of the province;

8. Refer to the Regional Statistics Committee (RSC) matters that the Provincial Census Coordinating Board (PCCB) cannot resolve; and

9. Take up other matters as may be specified by the PSA or as necessary for the successful conduct of the census.

Moreover, the C/MCCB has the following Terms of Reference:

2022 Census of Agriculture and Fisheries

Philippine Statistics Authority

1. Inform the prospective respondents in the forthcoming census;

2. Assist in the census operation to ensure the complete coverage of the city/municipality;

3. Provide security escorts to census personnel, ICT tools, and Information, Education, and Communication (IEC) materials;

4. Provide, when necessary, the services of a personnel, on a temporary detail, to the PSA Provincial Statistical Office (PSO) Focal Person for the duration of the census operations;

5. Provide suitable training, storage, and office spaces for the census supervisors;

6. Provide available training equipment such as speakers, microphones, projectors, laptops, desktops, etc. to be used during census trainings;

7. Enlist the cooperation of barangay officials in the census operations;

8. Ensure that the census returns are transported to the PSA PSO at the earliest possible time;

9. Refer to the PCCB matters which cannot be resolved by the C/MCCB; and

10. Take up other matters as may be specified by the PCCB or as necessary for the successful conduct of the census.

The schedule for convening and mandatory meetings of RSC/PCCB/C/MCCB are as follows:

a. Convening - not later than 30 June 2023

b. Pre-enumeration meeting - not later than 25 August 2023

c. Post-enumeration meeting - not later than 29 November 2023

The PSA members/secretariat of the P/C/MCCB must accomplish the matrix on the assistance to be provided by the P/C/MCCB member agencies (Refer to Figures 2.2 –2.3). Apart from the kind of assistance to be solicited from the agencies, LGUs, and other organizations, the matrix should include the target date when the CCB will be convened, including the succeeding meetings.

The PSA members/secretariat shall document the highlights and minutes of each meeting. Copies of this document shall be distributed to the Board members before or during the succeeding meetings.

All minutes of meetings should be submitted to the National Censuses Service (NCS) (Attention: 2022 CAF-CPS) through email address cps2022caf@psa.gov.ph, copy furnish the RD, SOCD-CSS and PSO-CSS, within two weeks after the meeting/convening.

2022 Census of Agriculture and Fisheries

Philippine Statistics Authority

Coordination and Publicity

Figure 2.2 Assistance to be Provided by PCCB-Member Agencies

Coordination and Publicity

2.4

PUBLICITY, AND INFORMATION, EDUCATION, AND COMMUNICATION(IEC)PLANSANDSTRATEGIES

The Publicity and IEC Program for 2022 CAF is aimed at rallying the overall support of particular stakeholders and the general public to this undertaking.

Specific strategies to be employed by the RSSOs/PSOs may include, but not limited to the following:

Information campaign through dissemination of print media and digital announcements

1. Hanging of 2022 CAF streamers in PSA buildings, strategic locations and conspicuous places;

2. Hanging of posters, tarpaulins and streamers in City/Municipal Halls, barangay halls, buildings of other government agencies, partner establishments, nongovernment organizations, and religious and academic institutions, markets plazas and busy intersections, and other public places with messages written in local dialect;

3. Information campaign during mobile civil registration activities and/or in PhilSys Registration Centers;

4. Dissemination of 2022 CAF press releases through print media, radio and social media;

5. Distribution of briefing materials such as primers/information kits/ comics/stickers, preferably translated to major local dialects;

Announcements, Press Launch, Interviews

1. Organizing a press launch for 2022 CAF at the municipal level;

2. Announcement of 2022 CAF during flag ceremony major conferences, conventions, and meetings and flag ceremony;

3. Coordination with radio and television (TV) stations and cable TV providers for the free airing of radio and TV plugs, and public service announcements in local dialects;

4. Plugging interviews of PSOs in local radio and TV stations;

5. Interviews of the Provincial Governor/Mayor/Barangay Captain during the first few days of the enumeration, thus, making these interviews media events (concerned FOs should take charge of the interviews);

6. Interviews of key personalities or known leaders in the agriculture and fisheries sectors in the municipality/city/province;

Soliciting support from stakeholders

1. Inclusion of 2022 CAF messages in circulars of the local government units (LGUs);

2. Soliciting assistance of the Officials of the DA, DAR, BFAR, and other partner agencies with regard to the dissemination of 2022 CAF Census information (distribution of IEC materials/supplies, etc.);

3. Briefing/request for support of agriculture and fishery associations, cooperatives, tribal groups, religious leaders, etc. on census operations;

2022 Census of Agriculture and Fisheries Philippine Statistics Authority

4. Requesting columnist’s writers and contributors of newspapers, tabloids and other publications to write articles about the 2022 CAF;

5. Tapping network of friends, professionals, local civil registrars, private corporations, organizations, and associations and asking for any assistance in support of 2022 CAF;

6. Making representations in various organizations, such as Association of Barangay Captains (ABC) and other LGU associations, for their active endorsement of 2022 CAF during their meetings, forums and gatherings; and

7. Tapping of civic, business, social, religious, and non-government organizations to rally their support for 2022 CAF and encourage their constituents to cooperate with the ENs.

The target audience for 2022 CAF was divided into four major groups as shown in Figure 2.4. Communication efforts and strategies should cater to the objectives of involving each target audience for the purpose of conducting 2022 CAF.

Below are the proposed key messages and target activities by target group:

First Target Group:

Mainly rural population, heads of households, agricultural/fisheries operators

Objective: To raise awareness about CAF and highlight the role of the rural population’s participation in the overall CAF activity.

Key Messages: CAF data is a basis for development and planning of agricultural and fisheries programs and training of workers in the sector. Your participation in this nationwide census activity is important in ensuring the quality of the information collected. At the same time, CAF is instrumental in identifying the needs, policies, and interventions appropriate for agricultural/fisheries operators/farmers/fisherfolks and bridging the gap between producers and consumers. PSA adheres to confidentiality of information and the Data Privacy Act.

Figure 2.4 2022 CAF Communication Target Groups

Coordination and Publicity

Proposed Activities

By RSSOs and PSOs

1 Coordination with residents in the hard-to-reach areas

2 Coordination with urban respondents and homeowners’ associations

3 Regional, local radio and TV guesting of spokespersons/officials and airing of radio plugs or announcements

IEC Materials

CAF briefer, tokens

CAF briefer, tokens

Talking points, radio plugs, social media cards (if televised)

4 Distribution of promotional materials FAQs, factsheets, and comics printed in posters, flyers, and tarpaulins

5 Posting/sharing in the regional/provincial social media accounts

By CO

2022 CAF related contents

1 Production and distribution of promotional materials FAQs, factsheets, and comics printed in posters, flyers, and tarpaulins

2 Introduction of CAF logo, tagline and posting press releases on start of operations

3 Posting of CAF contents in social media at PSA and other government agencies’ social media accounts

CAF Logo AVP, CAF Tagline AVP, and press release

Social media plan, social media cards

4 SMS Blast/Announcements in partnership with NTC Coordination letter with NTC, proposed SMS messages

5 TV and radio advertisements, guesting of spokespersons/officials

TVC storyboard, scripts

6 Online/social media advertisements and boosting TVC storyboard

Second Target Group:

Local government units, rural community leaders, agriculture-related cooperatives, and associations

Objective: To strengthen the collaboration/ partnership with LGUs and local leaders of associations, cooperatives, and other influential groups/institurions for the promotion of CAF activities to constituents.

Key Messages: As a major, decennial survey undertaking of the PSA, CAF requires the strong partnership and collaboration of LGUs and agri-fisheries associations for the program to be successful. LGUs and associations are instrumental in encouraging the participation of their constituents and members in the survey activity. CAF promotes development through the provision of sound data for evidence-based policymaking for the agriculture and fisheries sector.

Proposed Activities

IEC Materials

By RSSOs and PSOs

1 Inclusion of updates on CAF in regular agenda of RDC, RSC, PSC, PCCB, C/MCCB

2022 Census of Agriculture and Fisheries

PPT on Updates, Talking Points, FAQs, AVPs

Philippine Statistics Authority

Proposed Activities

2 Coordination and courtesy call with local government units (LGUs)

3 Meetings with members of agriculture/fisheries cooperatives and associations

4 Partnership with tricycle/transport associations and rural cooperatives for distribution of tarpaulins in tricycles, terminals, sari-sari stores, etc.

5 Conduct of CAF exhibit in LGUs and agri-fisheries universities and colleges (collaborate with faculty and student organizations)

6 Join/collaborate on community events/occasions like fiesta, festivals, summits (tuna festival, pahiyas, bangus festival, tuna festival, cacao summit, coffee summit, mango fest, etc.)

7 Agriculture and Fisheries Convention (with showcasing of agri-fishing innovations by DA, Philrice, DOST, students, etc and showcasing of products by agri-fishing traders/sellers)

IEC Materials

Coordination letter, briefers and AVP on CAF, tokens

Coordination letter, briefers and AVP on CAF, tokens

Coordination letter, tarpaulins

CAF corner/standee display, AVP, flyers, interactive games for exhibit visitors

CAF float, motorcade, banners, etc.

CAF booth, invitation, AVPs, PPTs, tokens

Third Target Group: NGAs, civil society, media partners, journalists, reporters, non-governmental organizations, bloggers, schools

Objective: To engage and solicit support NGAs, civil society, media, and other groups.

Key Messages: CAF is a basis and guide in policy making and formulation of programs for the agriculture sector. In addition, CAF is the fundamental basis/benchmark for food security in the country.

Proposed Activities

By CO, RSSOs, and PSOs

1 Setting up of physical CAF corner and/or standees in partner schools and government agencies, public transportation stations

IEC Materials

CAF corner/standee display (compact, transportable, and lightweight)

2 Social media partnership with NGAs, schools, and CSOs Letters, MOU

3 Out-of-home placements

1. AVPs in billboards, MRT/LRT stations, public waiting areas, airports and PUV stations, government agency lobbies

2. Streamers in government agencies (CO and FOs)

AVPs, streamers, coordination letters

CAF corner/standee display, AVPs, flyers, merchandise Philippine Statistics Authority 2022 Census of Agriculture and Fisheries

4 Setting up of CAF exhibit/participation in PSA events (i.e., National Statistics Month)

Coordination and Publicity

Proposed Activities

5 Join agri-fisheries related convention/summit/conference/expo/congress (e.g., Livestock Expo, etc.)

6 Conduct of Press Launch

IEC Materials

CAF Booth

Press release, media invites, Twitter posts, social media cards

Fourth Target Group: PSA Employees

Objectives: To raise awareness about the 2022 CAF among PSA employees. To engage and capacitate PSA Field Offices as CAF champions.

Key Message: The appreciation and knowledge of PSA employees on the importance of CAF activities are vital in informing, influencing, and encouraging close circles to increase their appreciation and participate in the census operations.

Proposed Activities

By CO, RSSOs, and PSOs

1 Training/Briefing of RDs, PSOs-CSS, and Focal Persons for the advocacy campaign for CAF

IEC Materials

Brief advocacy guidelines including community awareness campaign, training materials, briefers, flyers, AVPs

2 Distribution of CAF AVPs to be played in PSA meetings, trainings, and workshops; flag ceremonies; and reception areas

3 Setting up of roll-up banner/standee in strategic locations in all PSA offices

4 National/Regional/Provincial CAF Jingle Dance Contest

AVP

Roll-up banner, standee

CAF Jingle Dance Music Video, tokens

The use of social media for 2022 CAF publicity and information campaign is highly encouraged due to its reach and free use. Particularly, RSSO and PSOs are recommended to post the following contents through their regional/provincial Facebook pages:

a. Sharing of CAF-related articles and contents posted through the PSA Facebook official page (facebook.com/PSAgovph)

b. Live events related to 2022 CAF (forum, media conference, press launch, etc.)

c. Participation in festival/fiesta/expo/summit/conference

d. Sharing of news releases, news outlets, features (TV, radio, digital), guesting of PSA officials

e. Testimonial from CAF stakeholders, respondents, and hired census personnel

f. Memorandums released by other government agencies and LGUs in relation to the conduct of CAF

g. Messages of support from LGU, partner agencies, and stakeholders

2022 Census of Agriculture and Fisheries

Philippine Statistics Authority

h. Talking heads soliciting support or providing interesting facts about CAF (by RDs, and PSO-CSSs)

i. Local influencers soliciting support for CAF or reciting CAF Tagline

j. Pictures of ongoing enumeration for 2022 CAF from different provinces

2.5 SUBMISSION OFIECPLANS

IEC plans to be undertaken in the region, province, city/municipality shall be submitted by the Regional Statistical Service Offices (RSSOs) and Provincial Statistical Offices (PSOs) to the NCS (Attention: 2022 CAF-CPS) through email address cps2022caf@psa.gov.ph, copy furnish RD, SOCD-CSS, and PSO-CSS, not later than 12 May 2023. The IEC plans to be submitted shall follow the format in Figure 2.5.

Figure 2.5 Publicity, Information, Education, and Communications Plan

2.6 THE2022CAFLOGO

This 2022 CAF logo aims to create a sense of brand personality by highlighting the key elements of CAF and innovation. The universal design of the emblem describing the general idea for the Philippine CAF allows longevity and sustainability of use.

This logo shall appear in all 2022 CAF-related materials including forms, manuals, IEC materials, and merchandise items. Below is the 2022 CAF logo with its corresponding interpretations:

2022 – is the reference year for the actual census undertaking.

Key Elements – The icons of major crop, livestock/poultry, and fisheries –straightforward representation of the sector.

Globe – The icon denotes that CAF adheres to the international standards and guidelines. Further, it symbolizes the global significance of the agriculture and fishing industry.

Satellite - An icon to signify that we have innovated and embraced technology through the adoption of remote sensing for the census data collection.

Green and Blue Palette - Characterizing the sectors of agriculture and fisheries.

Figure 2.6 2022 CAF logo

2022 Census of Agriculture and Fisheries Philippine Statistics Authority

Official Tagline: CAFarmer, CAFisher Tayo ang Bida! – highlighting the significant role of farmers and fishers and their importance in the evidence-based formulation of programs and policies for the sectors of agriculture and fisheries.