BIDV Highlights
Vi nh Nam
BIDV introduces new brand identity The yellow colour also demonstrates the identity of the banking and finance profession. The star and apricot flower in the icon also bear great meaning. According to the Eastern philosophy, the five elements represent fertility, vitality, and lasting harmony. They also symbolize 5 continents and express BIDV’s aspiration for international integration.
BIDV has launched a new logo on the occasion of its 65th anniversary in April 2022 with main colours being emerald green and apricot blossom yellow.
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ccordingly, the bank continues to keep the bank abbreviation unchanged as BIDV and the full name as the Joint Stock Commercial Bank for Investment and Development of Vietnam. However, the bank’s logo design and colors have been adjusted. The wordmark "BIDV" is fine-tuned to be softer and more flexible. Letter V is stylized from the corner of a star wing, linking the wordmark and icon to form a unified and harmonious whole.
The new icon in BIDV’s logo is a creative combination of a star and a yellow apricot blossom. The star image is inspired by the Vietnamese national flag yet shaped with open and moving contours. This is to demonstrate BIDV's movement with an innovative spirit in the digital era towards friendliness and modernity, taking customers, human resources, and digital transformation as the pillar of development, and moving forward. The new logo’s main colour is emerald green - one of the four precious gemstones crystallized for millions of years. The colour represents life, longevity and BIDV’s aspiration for sustainable development. The complementary color is the apricot blossom yellow which creates a fresh, dynamic and enthusiastic appearance.
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April 2022
The launch of the new logo is part of BIDV's strategy to deliver a dynamic and friendly image of a bank that is always on the mission of bringing the best conveniences and benefits to customers, shareholders, employees and society. Aiming to become the bank with the best digital platform in Vietnam, BIDV is set to make more important changes in the up-coming time to improve service quality and provide high quality products and services to all customers, individual and corporate. The process of complete transformation of BIDV's brand identity is scheduled until 2025. Accordingly, BIDV will not change its logo simultaneously but gradually following the principle of thrift, efficiency and suitability with the bank’s specific conditions.
