BIMA Hot 100

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BIMA Hot 100, 2014

This is the BIMA Hot 100 of 2014, in association with Microsoft Mobile Nokia would like to congratulate the BIMA Hot 100 and all inductees into BIMA's Digital Hall of Fame.

We are proud to support the UK digital industry 2

Welcome to this, the 2nd annual celebration of our take on the hundred most influential people in UK digital. As Chair of this initiative, I have to admit that whittling this list down to just 100 names was a tall order.

I’d also like to pay special mention to those profiled on pages 6 to 11 – the equally ‘hot’ members of the BIMA Executive and the special advisors and associates, all of whom donate their time and talent to BIMA and therefore to the industry as a whole.

For everyone who hasn’t made it in this year, the temptation is to offer my apologies – although maybe it’s better to borrow the tongue-in-cheek line from Justin Cooke elsewhere in this book and simply say: must try harder!

We instituted a rule this year that no one involved in BIMA in this capacity could be included in the Hot 100 – but I’d like to go on record that each of you are worthy of ‘Hot 100’ status, for your own achievements but also for making BIMA what it is and enabling the organisation to do so much for so many in the industry.

But in all seriousness, to be selected for inclusion in the BIMA Hot 100 means that you’re doing great things. Whether this is on an altruistic front, for the future good of the industry – like Mia Chapman (Girl Geeks) or Emma Mulqueeny (Rewired State / Young Rewired State) – or whether you’re making waves with your entrepreneurialism – like Derren Lawford (London Live TV) or Mary Keane-Dawson (myHealthPal) – one thing unites the Hot 100: they’re all making UK digital an inspiring and fascinating industry to be part of.

On this same theme, I’d like to mention the organisations whose generous support has enabled this initiative to flourish: Microsoft Mobile, Six Degrees Group and TDA Digital.

So all it remains for me to say is thanks to our partners and congratulations to all those who are profiled in this book.

Lawrence Weber Head of Digital, Karmarama Chair of the Hot 100 BIMA

Well done one and all.

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WelcomE Samuel Johnson famously proclaimed, “When you are tired of London, you are tired of life”. The same could easily be said of the digital industry, which not only constantly reinvents itself, but helps reinvent our entire society, too.

Whether it’s the way people laugh, the way they love, the way they work or the way they play, every facet of 21st century life is impacted by our work.

It’s both a huge responsibility and a huge joy. It should come as no surprise, then, to learn that we jumped at the chance to sponsor the BIMA Hot 100 2014 and celebrate all the inductees to BIMA’s Digital Hall of Fame.

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Microsoft Mobile technology has not only connected billions of people worldwide, it has also turned millions of people into digital creatives. Citizen journalists use us to report real time events.

Photographers capture the beauty of their worlds and instantly share them across the globe.

Developers create apps, which encourage, entertain and educate. Filmmakers document and direct with a camera they can fit in their back pocket.

It’s these amazing everyday adventures and more, which both inspire and contribute to our own digital strategy. After all, thanks to the rise of social media and Web 2.0, people now have the tools to share their creativity with vast audiences, in ways only limited by their imaginations. We make it our job to help them however we can. Our digital channels, from Vine to YouTube, Twitter to Instagram, as well as blogs both official and fan-fuelled, celebrate them every single day.

Now, we focus on conversations just as much as on customers. This collaborative relationship creates a real emotional connection with people who love our products just as much as we do. And by working with amazingly talented people, like those showcased in the BIMA Hot 100 2014, we aim to continue doing this in ways that today might seem incredible, but will next year be commonplace.

After all, making the incredible everyday is what unites the people you’ll find in these pages.

Digital is a fantastically innovative industry, not just because it combines technology and creativity, but because it excites the greatest minds around.

Simply put, people love to make magic happen and digital allows them to do that on a daily basis.

To all the magicians showcased here, we salute you. You’re the people who are changing the world in a myriad of wonderful ways. It’s your ideas and talent, your dynamism and vision, which make our digital lives such a pleasure.

And we hope by joining this league of passionate people, you’ll be encouraged to work your daily magic far into a fantastic future.

Craig Hepburn Global Director Digital & Social Media, Microsoft Mobile

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BIMA The BIMA Executive Team

MEet The BIMA EXECUTIVE TEAM & Supporters

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Adam Graham

Amy Nicholson

Andrew Henning

Andy Moseby

BIMA Executive & Chairman of the Executive Board Managing Consultant, Cactus

BIMA Executive & Chair of Best Practice Head of Editorial Client Services, Sticky Content

BIMA Executive & Founder of BIMA DDay CEO, Redweb Ltd

BIMA Executive, serves on Best Practice & Governance Partner, Kemp Little

Chris Averill

Craig Hepburn

Gareth Jones

Howard Scott

BIMA Executive & Chair of Membership Founder & CEO, we are experience

BIMA Executive (newly elected) Global Director, Digital & Social Media, Microsoft Mobile

BIMA Executive & Chair of Marketing Chief Brand & Content Officer, DigitasLBi

BIMA Executive, serves on National Reach Head of Digital, National Trust 7

BIMA The BIMA Executive Team

Ian MacArthur

Jen Topping

Justin Pearse

Keith Hunt

Nick Turner

Sarah Ronald

Sean King

Shailen Joshi

BIMA Executive, serves on Disciplines & Communities Founder & Director of Once We Were

BIMA Executive & Vice Chair of the Executive Board Business Manager at Soho Productions, Microsoft Studios

BIMA Executive & Chair of the BIMA Conference Head of Innovation, Bite

BIMA Executive & Chair of Elite Funding Managing Partner at Results International

BIMA Executive (newly elected) Executive Creative Director, AKQA

BIMA Executive, serves on National Reach Founder & Managing Director, Nile Experience & Service Design

BIMA Executive, serves on the BIMA Conference CEO of Seven

BIMA Executive, serves on Membership & the Hot 100 Managing Partner, OgilvyOne: Head of Platforms and Partnerships

Kevinjohn Gallagher

Lawrence Weber

Matt Pilgrim

Natalie Gross

Spencer Gallagher

Tarek Nseir

Tiffany St James

Wyndham Lewis

BIMA Executive & Chair of National Reach, serves on Discipline Communities Founder, PWB

BIMA Executive & Chair of the BIMA Hot100, serves on Elite Funding Head of Digital at Karmarama

BIMA Executive & Chair of Events & Awards Partner & Alliances Director, Sitecore

BIMA Executive & Chair of Education & Public Policy CEO Amaze

BIMA Executive, serves on National Reach Managing Director, Cact.us

BIMA Executive, serves on Finance & Governance & the Hot 100 CEO, TH_NK

BIMA Executive, serves on Education & Public Policy & the Hot 100 Director, Stimulation

BIMA Executive, serves on Education & Public Policy Digital Consultant

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BIMA BIMA Supporters

Be Kaler

Bilen Ainealem

Dave Gamble

David Simpson

Julian Hirst

Katy Martin

Lorenzo Vasini

Marc Abraham

Special Advisor to BIMA on Inclusion Founder & Director of Futureheads Recruitment Ltd & UCDUK

BIMA Associate on Discipline Communities Digital Communications Manager, OMD

BIMA Special Advisor Founder & Creative Director, Hometown London

BIMA Associate on Education & Public Policy Digital Account Director, Brands2Life

BIMA Associate on Events CEO, Tobias & Tobias

BIMA Associate on Education & Public Policy Marketing Manager, Amaze

Special Advisor on Events Business Development Director, ORM London

BIMA Associate on Events, Curator of the BIMA Breakfast Briefings Product Manager, Zeebox

Emily Atkinson

Hal Robinson

Janice Cable

Julia Conroy

Marc Shelkin

Michael Collins

Om Ruparel

Paul Stephen

BIMA Associate on Discipline Communities Developer, Moo.com

Special Advisor on BIMA DDay Managing Director, Librios

Advisor to the BIMA Executive Independent Consultant

BIMA Associate on Marketing PR & Marketing Director, UK, DigitasLBi

BIMA Associate on Education & Public Policy Founding Director at The Social Shop

Special Advisor on Education & Public Policy Founder & Director, i-Publishing Consultants Ltd

Special Advisor on Education & Public Policy Managing Director, Recruitmentology

Special Advisor on Events CEO of Sagittarius Marketing

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The BIMA HOT 100, 2014 OUR RECRUITMENT SERVICES HELP GREAT DIGITAL TALENT FIND THE CAREER THAT THEY LOVE. We have been instrumental in providing strategic high end digital recruitment solutions to the London and EMEA markets with top digital talent since 1998.

We now have a Global reach working across North American and APAC regions.

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www.tda-digital.com info@tda-digital.com / 0203 328 7700 12

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Index Adam Levene Adam Stewart Adel Zakout Alice Bentinck Alicia Navarro Alison Lomax Alistair Campbell Amy McCulloch Andy Bell Andy Sandoz Anil Pillai Anna Rafferty Annette King Anthony Ganjou Astrid van Essen Bruce Daisley Caitlin Ryan Charlotte McEleny Chris Bishop Chris Minas Colin MacDonald Craig Hepburn Craig Le Grice Daniel Bonner Daniel Harvey

16 16 17 17 18 18 19 19 20 20 21 21 22 22 23 23 24 24 25 25 26 26 27 27 28

Daniele Fiandaca Danny Bluestone Dave Coplin David James Derren Lawford Edward Humphrey Eloise Smith Emma Mulqueeny Fiona Proudler Gordon Young Hamish McVey Hamish Nicklin Ian Finch Jamal Edwards James Booth James Connelly James Freedman James Kirkham Jaron Ghani Jason Goodman Jemima Kiss Jenny Kitchen Jeremy Waite Jo Twist Joel Blackmore

28 29 29 30 30 31 31 32 32 33 33 34 34 35 35 36 36 37 37 38 38 39 39 40 40

Jonny Freeman Jonny Tooze Kaitlyn Wilkins Kathryn Parsons Katy Howell Kieron Matthews Kirsty Hunter Liz Sivell Lucy Ferguson Luke Taylor Martin McNulty Martin Trickey Mary Keane-Dawson Matthew Bagwell Mia Chapman Michael Acton Smith Mike Bracken Mike Jacobson Mike Rowe Miles Lewis Nadya Powell Nancy Cruickshank Neil Perkin Nick D’Aloisio Nick Farnhill

41 41 42 42 43 43 44 44 45 45 46 46 47 47 48 48 49 49 50 50 51 51 52 52 53

Nicola Mendelsohn Paul Bishop Penny Power OBE Peter Ballard Peter Dolukhanov Piero Frescobaldi Piyush Pankaj Richard Fearn Rick Curtis Robin Charney Robin Grant Ross Laurie Sally Rushton Sarah Tierney Shawn Cabral Sheila Mitchell Stefan Bardega Steve Ellis Stuart Arthur Dr Sue Black Tamara Littleton Terry Heath Tony Foggett Warren Cowan Wil Harris

53 54 54 55 55 56 56 57 57 58 58 59 59 60 60 61 61 62 62 63 63 64 64 65 65 15

BIMA Hot 100, 2014

Adam Levene

Adam Stewart

Adel Zakout

Alice Bentinck

SVP Strategy Monitise Create

Group Head of Digital Vodafone Group

Co-Founder / Managing Director Despark.com / Clippings. com / OpenBuildings.com / Boom! Burgers & Steaks

Co-Founder Entrepreneur First

@adam_levene

What I do could be described as… helping global businesses innovate for the connected age.

My mum however will always think I work in ‘IT’.

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Since launching his career in mobile in 2007 aged just 18, Adam has worked to pioneer the mobile as a highly creative and effective channel for global businesses.

In November 2010, Adam joined Grapple Mobile as Chief Strategy Officer where he led it to become Innovative Agency of the Year 2012 (MI Awards) and a two-times ‘Agency to Watch’ (The Drum/ NMA).

In September 2013, Grapple was acquired by Monitise plc for a total consideration of £39m, becoming Monitise Create. Adam is now one of the youngest Senior Vice Presidents of a publicly listed UK business at just 25 years old. He is a popular industry commentator (The Telegraph, The Sunday Times, Management Today), a former BIMA Awards judge, and in 2012 was awarded the NMA Rising Star award.

@adster1

Not many people know... that I am a qualified professional tennis coach, and travelled the tour for 3 months.

Adam is commercially responsible for Vodafone Group’s digital vision and strategy across 22 countries and over 45 partner markets globally. He is expanding the value chain, building deeper relationships through the development of innovative digital services across over 350 million customers.

Previously Adam has been on the Executive team at Rakuten’s Play. com and in senior management positions at Royal Bank of Scotland and Marks & Spencer.

He grew up and was educated in Australia, and has developed a strong career in the UK since arriving in London 12 years ago.

Adam is known for his broad skill set. As an entrepreneur setting up an online marketing agency through to his more recent corporate leadership experience, his energy and passion for digital is endless.

I’m where I am today because…

I fell in love with a girl - who I spent all my money on!

Adel is an Architect turned Entrepreneur who has had a passion for digital since he started tinkering with a 386 in 1994.

He started design and build agency Despark.com while still a student and it is now an award-winning 50-strong digital boutique, across studios in London and Bulgaria.

Entrepreneurship is core to Adel’s identity – Despark.com helps startups define, design and build their web/mobile products and provides brands with a “startup as a service” model to innovate their services. Despark.com has also formed partnerships with other leading UK agencies.

Adel also started OpenBuildings. com, the “wikipedia for buildings” and Clippings.com, the curated marketplace for furniture from emerging designers. He is also a foodie – and runs a gourmet burger joint, Boom! Burgers & Steaks, just for kicks!

@Alicebentinck

I’m where I am today because… of my fantastic co-founder, Matt Clifford, and our amazing team.

Alice co-founded Entrepreneur First, a tech startup accelerator, that selects talented individuals before they have a team or idea.

EF typically takes graduates and spends a year with them helping them build their own startup.

Last year EF created 11 startups now valued in excess of $30m, with two funded by Y Combinator.

The second cohort has just graduated and the third recruited, with 1 in 3 eligible Cambridge University Computer Scientists applying to the programme.

Alice also set up ‘Code First: Girls’, a free programming course for female students to help build the pipeline of women founding and working in tech startups.

Alice was previously at McKinsey & Co, the strategy consultancy.

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BIMA Hot 100, 2014

Alicia Navarro

Alison Lomax

Alistair Campbell

Amy McCulloch

CEO & Founder Skimlinks

Head of Creative Agency Partnerships Google

Executive Creative Director Critical Mass

Co-founder eight&four

@AliciaNavarro

My great ideas… come as a result of “rumination”.

Brainstorming as a team then going off to do normal things and awaiting inspiration, which comes at the most unlikely of times and place.

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Alicia Navarro is Co-founder and CEO of Skimlinks, the leading content monetisation service for online publishers. Having worked for Vodafone and IBM, she created her own technology company in 2008 – and Skimlinks was born. Alicia is very proud of what Skimlinks has accomplished, which over the past year included driving $500M worth of ecommerce sales through its platform, and continuing to build one of the best startup team cultures. This year, Skimlinks is working to build further innovative tools that give editors the control over how their commerce-related content is monetised.

@alisonlomax

The innovation that’s excited me lately is… driverless cars – especially the fleet arriving in Milton Keynes in 2017.

Alison is a digital veteran having started in the days of dial-up Internet working at COI on M15 and Foreign Office, before moving to the advertising world. Whilst at Tribal DDB as Head of Media she worked on Volkswagen’s digital brand strategy as well as launching The National Lottery business on the Internet, mobile and interactive TV. She was then Head of Digital Client Services at Beattie McGuinness Bungay before joining Google in 2012 and was recently promoted to run the UK Creative Agency Team.

Alison works 4 days a week and was selected as one of the UK’s Top 50 Power Part Time workers (published in the FT). She also represents Google at Buckingham Palace’s Women’s Forum, chaired by the Countess of Wessex.

I’m happiest when...

I’m figuring out how to do something that’s never been done before.

Alistair is the ECD at Critical Mass London. His career started above the line at St Luke’s, where he spent 10 years, before stints as Head of Copy at Agency Republic and Digital Creative Director at WCRS – returning to Agency Republic in 2011 to run the creative department.

When Republic merged with sister Omnicom Agency, Critical Mass, Alistair was appointed ECD of the new London agency, with a focus on developing their creative output.

I’m where I am today because... of all the incredible support and encouragement I’ve received from those closest to me… arrrrr!

Founded in 2008 with Amy’s business partner Kate Ross, eight&four is now a multi-award winning agency in Soho, with a talented team of 12. Spencer Gallagher and Peter Hoole sit on the agency’s Board.

Amy was named in The Drum’s Top 30 Women Under 30 in Digital – and under her leadership eight&four has been named the 3rd fastest growing small digital agency in the UK in the Drum Digital Census 2013.

10 years of learning what makes brands tick, followed by 6 years delivering a huge variety of innovative work across almost every digital platform, makes him perfectly positioned to help clients meet the challenges of 21st Century marketing.

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BIMA Hot 100, 2014

Andy Bell Director Mint Digital / Boomf @bellomatic

My quote/expression of choice is...

“We are here to help each other get through this thing, whatever it is.” – Kurt Vonnegut

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Andy is co-founder and Chief Creative Officer at digital product development studio Mint Digital.

Recent new clients include Tesco and vInspired. Successful projects include the BIMA-winning, Grand Prix-nominated Sexperience 1000 for Channel 4 and Benetton’s blockbuster web competition IT’S MY TIME. In the last 12 months, Mint has sold its StickyGram business to PhotoBox and launched two successful new businesses: DeskBeers (craft beer delivered to your desk on a Friday) and Boomf (your Instagram on marshmallows).

Andy Sandoz

Anil Pillai

Creative Partner Work Club

Chief Executive, UK DigitasLBi

@sandoz

At school I... really missed YouTube, Makerbots and APIs. The 1980s wasn’t the most creative place to be educated. Although the movies were good.

Andy is responsible for the future vision of the agency and for coaching senior clients on how to plan their business to take advantage of the unfolding digital landscape. He has blended skills across Design and Advertising that come in useful in today’s world of connected stories and services.

Whether utilising the data from an F1 car, creating smart products or wearable tech he has a record for using some of the most innovative technology to solve business problems.

Andy sits on the executive board of D&AD, lectures with Hyper Island and Google Squared and is regularly invited to speak and judge at events.

@shakster

If I were an 80s icon, I’d be…

John McEnroe (read ‘On Being John McEnroe’ to find out why).

Anna Rafferty Anil is responsible for deciding What’s Next for DigitasLBi in the UK and taking the agency there.

As well as ensuring that quality remains paramount across all areas of the business, Anil has helped DigitasLBi’s biggest clients realise their digital ambitions, and played a key role in the agency achieving its Marketing Digital Agency of the Year status. Anil is also an architect of DigitasLBi’s blending ethos; and has been instrumental in forging the agency’s uniquely collaborative culture, which has recently been recognised with a Great Place to Work accolade.

Managing Director Anna Rafferty Consulting @raffers

My heart beats fast… when I meet smart people; I’m incredibly turned on by intellect.

Anna Rafferty started her career at the startup poster-child that was lastminute.com, moved to a digital agency (Dowcarter), then managed web projects at the V&A and for the past decade has been MD of Penguin Books Digital.

While there, she was responsible for Penguin’s websites, digital marketing, social media, digital publishing, apps, audio and new digital ventures. She stepped down after her second baby in 2014 and currently spends her time as Chair of Culture24, on various BAFTA committees and consulting for interesting companies changing themselves and the world, in the arts, entertainment or charity sectors.

She’s a Fellow of the RSA, a member of IADAS, a judge of many awards and at the mercy of two small, bellowing boys.

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BIMA Hot 100, 2014

Annette King

Anthony Ganjou

Astrid van Essen

Bruce Daisley

CEO EMEA OgilvyOne

CEO CURB

Managing Director MediaMonks UK

Managing Director Twitter UK

@Annetteking

My quote/expression of choice is...

“You choose where you work.”

Working at OgilvyOne London for the past 12 years, Annette has enjoyed a rapid rise through the ranks. She began her Ogilvy life running the American Express EMEA business followed by a stint running OgilvyInteractive.

In 2007 she led the team that won the British Gas account and in 2008 the team that won the British Airways global Customer Engagement business. She was appointed Managing Director in 2008 and within nine months she was promoted to CEO. In 2012, Annette became CEO of OgilvyOne Europe / Africa and Middle East. She is also Chairman of OgilvyOne London.

Annette is an active member of the Women’s Advertising Club of London (WACL). She is an IPA Council member and a NonExecutive Director of London First.

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@AnthonyGanjou

Not many people know that I… share a Guinness world record with Michael Jackson.

His last ever.

Anthony Ganjou is an awardwinning creative entrepreneur and founder of CURB. The agency, whose founding client was the President of the United States, has spent the last four years helping the world’s biggest brands and agencies create extraordinary offline experiences.

Some of CURB’s most famous activations include re-surfacing the OXO tower for PS4, growing a billboard out of bacteria for Warner Brothers/Contagion and creating one of the most successful ambush marketing activations in history where they flew five planes over the Ryder cup, skywriting tweets to put off the US team and help the Europeans in their famous comeback.

@astrid_online

If I were a 70s icon...

I’d be a Polaroid SX-70. To me, Polaroid pictures are still magic – I love the design of this camera.

Astrid joined MediaMonks almost three years ago as CSD at the company’s Amsterdam HQ, where she was instrumental in forming and nurturing constructive relationships with the company’s agency-partners.

She has since taken the reigns of the MediaMonks UK office, which is now contributing more than one third of the company’s annual revenue. A strong believer in a collaborative approach, Astrid’s main focus is on strengthening relationships between MediaMonks and its agency-partners, and keeping on producing exciting digital work.

@brucedaisley

Bruce Daisley joined Twitter in 2012 as UK Director – he is responsible for helping grow Twitter’s audience and advertising business.

He previously ran Google’s display business with responsibility for YouTube and the Google Display Network. He has also worked at Emap/Bauer and Capital Radio.

I’ve never… understood the appeal of James Bond films.

In 2010, New Media Age recognised Bruce as having made the Greatest Individual Contribution to new media in the UK. Bruce divides his time between pop music and laughing.

MediaMonks is an independent creative digital production company that works with and for advertising agencies to craft amazing digital work for global brands. They have offices in Amsterdam, London, New York and Singapore.

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BIMA Hot 100, 2014

Caitlin Ryan

Charlotte McEleny

Chris Bishop

Chris Minas

Group Executive Creative Director Karmarama

Associate Editor 12ahead

Founder & CEO 7thingsmedia

Founder Nimbletank

@cvrtwit

I got into digital because… a background in CRM allowed me to easily think in a connected rather than a linear way. Or as I call it – an evolutionist rather than a creationist approach to advertising.

Originally from Australia, Caitlin became ECD of Proximity London in 2001. Under her Creative Directorship the agency won over 200 awards and was one of the first to transition into a digital agency.

In 2013 she joined Karmarama to become the Group Executive Creative Director. As one of the only ECD’s in the UK from a digital and direct rather than a traditional background, she has a unique view of brand communications and how to create integrated customer experiences.

The agency mantra of ‘Do the right thing’ is the perfect platform for creating the work Caitlin is passionate about.

She also owns three of London’s most popular independent café’s: Lantana, Salvation Jane and Ruby Dock.

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@charlottemc

The next big thing in digital will be… heuristic technology; the fact that computers can get smarter and also start to learn in more human ways is fascinating

Charlotte McEleny is associate editor of innovation platform 12ahead.com, a content platform that has amassed an influential marketing subscriber base in just two short years. The website is part of The Knowledge Engineers, which received investment from publishing heavyweight Haymarket last year.

Prior to 12ahead Charlotte cut her teeth at New Media Age. During her over five years at the industry stalwart she rose from editorial assistant to news editor, as well as developing a popular weekly column on social media ‘McEleny on Social’.

@cpbishop

I got into digital because... of my excellent business tutor at college recognising my entrepreneurial spirit enough to set me off creating my first web business at 17.

Chris self-funded the setup of 7thingsmedia in 2009 at the age of 26. The multi-award winning agency is still independently owned and now boasts three global offices: London, New York and Singapore. Clients include Agent Provocateur, boohoo.com, French Connection and Urban Outfitters and the agency works across a variety of channels including affiliates, display, PPC, SEO and social.

Chris’s personal accolades include being named Marketer of the Year

by The Drum and he’s a regular in VOGUE.com’s most influential people online.

@cminas

The innovations that have excited me lately... are voice and gesture driven interfaces, robotics and bio-technology.

Chris has grown Nimbletank exponentially in 18 months, driving award winning wondrous and creative apps for clients such as ASOS and Universal Music Group.

Nimbletank are also behind the world’s first global album launch for Universal Music through the use of augmented reality (AR) where they created UView, an app that allows for the creation of integrated campaigns that merge worlds instantly.

Outside of 7thingsmedia Chris is an Investor and Non-Executive Director of luxury shoe and accessory retailer, Harper.

He also speaks globally on digital media and trains the future of the industry with Econsultancy.

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BIMA Hot 100, 2014

Colin MacDonald

Craig Hepburn

Craig Le Grice

Daniel Bonner

Commissioning Editor for Games Channel 4

Colin became Channel 4’s, and the UK’s, first Games Commissioner in 2012, after two decades in games overseeing 40 titles including the early Grand Theft Auto games.

Colin has forged relationships with studios that deliver gameplay experiences that are both compelling and beautiful – and that consistently receive 5-star reviews.

Global Director, Digital & Social Media Microsoft Mobile

Chief Innovation Officer Blue Rubicon

Global Chief Creative Officer Razorfish

As well as winning plaudits such as BIMA’s 2013 Best Tablet award, several of his C4 games have over a million downloads, providing massive promotion for the shows whilst still monetising users in a sensitive manner. In his spare time, Colin sits on various committees and boards, including Abertay University’s Governing Court, and Chairmanship of facial animation firm Speech Graphics.

I’m happiest when…

I’m at home offline, being present with my beautiful wife and two amazing boys!

@scottishcolin

At school I… dreamed of a job in games, but always thought that realistically I’d have a career coding databases or the like.

Showing my Mum our BAFTAs finally made it sink in that this is actually a career rather than a fad.

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@craighepburn

Known in the business as the “Glaswegian Force of Nature”, Craig has been responsible for transforming some of the world’s largest companies into becoming more digitally focused, including STA Travel and Microsoft Mobile.

Craig formed some of the earliest partnerships with Facebook, Twitter and many of the major social networks, leading the way in developing kick-arse social media strategies that have driven real results.

Craig also is one of the most connected people across digital marketing globally and has been responsible for the huge growth and success of Social Media Week via his team’s partnership with Crowdcentric. Craig is a regular and insightful speaker at digital and social media events and is also a champion of BIMA and Digital Podge.

@CraigLeGrice

I’m happiest when…

I’m asking big questions and finding better answers.

Craig Le Grice is Chief Innovation Officer at Blue Rubicon – the award winning strategic consultancy that leads thinking in reputation management.

With a career spanning communications, advertising and consulting, Craig has 12 years’ experience blending technology, business and consumer strategy.

Commercial, a futurist and a passionate believer in the importance of innovation for growth in every organisation, he’s worked with global brands, all around the world. A graduate of Harvard Business School and awarded ‘Young Entrepreneur of the Year’ in 2011, he is focused on talent, diversity and flying the flag for digital, technology and innovation in the UK and beyond.

@3onner

Given the chance, I’d tell… every child between the ages of 8 and 16 that if they want to learn a useful language, they should learn to code (in Chinese).

Daniel joined Razorfish in 2011 as Chief Creative Officer, following a 15-year tenure at AKQA. Less than 12 months after joining Razorfish, Daniel was promoted to Global Chief Creative Officer.

In 2010 Daniel was recognised as the UK’s No.1 Digital Creative Director by Campaign and in the same year was invited to become a Fellow of the Royal Society of Arts. In 2012 he was invited to become an Executive Member of IADAS. In 2013 Campaign named Daniel in the top 20 Creative Directors in the UK for the second consecutive year.

Daniel is a regular speaker and judge. He has also produced design practice workshops for the Design Museum London and worked with students via their education program.

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BIMA Hot 100, 2014

Daniel Harvey

Daniele Fiandaca

Danny Bluestone

Dave Coplin

Director of Experience Design SapientNitro

Dan has been working in digital since 1996 as a technologist, creative director and experience designer and has earned over 70 international awards during his career. Following 15 years at R/GA New York, he joined SapientNitro London in January 2012 as Director of Experience Design.

Head of Innovation Cheil

Managing Director Cyber-Duck Ltd

Chief Envisioning Officer Microsoft UK

Dan is often invited to contribute to industry publications including The Drum, Campaign and Marketing Magazine and participate in speaking engagements and consultation workshops including IxDA and SXSW.

The innovation that’s excited me lately is... the Oculus Rift. A team from Masters of Pie recently showed me the deep-sea diving experience they have developed for it and I was wowed.

@dancharvey

I’m happiest when...

I get the right idea then get the idea right.

At SapientNitro, he led the team that created the GetCash feature in the RBS mobile app as a fix for forgotten bankcards. GetCash has elevated RBS’s profile as a customer-focused innovator and has been recognised with international awards including the UK’s only Cannes Gold for Mobile in 2013.

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@yellif

Daniele is a digital agency veteran, having grown Profero from a small London shop to a global agency of over 300 people, before moving to Cheil as Head of Innovation.

He teaches at Hyper Island and is a thoughtful and challenging speaker on how innovation and agencies aren’t always natural bedfellows.

In 2004 he founded Creative Social, the awesome international group of digital business leaders and creatives, and is a major driving force in uniting and inspiring digital creatives.

He co-edited and co-authored Creative Social’s first book – ‘Digital Advertising: Past, Present, and Future’, and also recently co-founded Innovation Social with Nadya Powell.

@danny_bluestone

The innovation that’s excited me lately is…

It has to be Kano, where kids can now build their own computer and program computer games like Pong without knowing how to code!

Danny has led Cyber-Duck to year-on-year growth since its incorporation in 2005. Danny was instrumental in the company securing its largest clients to date in 2013, including GSK and Eurofighter Typhoon. In addition, Danny continues to be heavily involved in the digital community and building up the next generation of digital superstars through his active involvement in Young Rewired State, Code Clubs, The Kano Kids Workshop and guest lecturing at various Universities. He also founded the Digital Pond meet-ups, with over 1000 active members.

@dcoplin

The next big thing in digital... will be about how we harness the “context” of the individual to provide incredibly relevant, engaging experiences

Since joining Microsoft in 2005, Dave Coplin has worked across a range of industries and customers, providing strategic advice and guidance around the impact of technology on modern society.

He has spent considerable time in both the public and private sectors providing leadership and guidance around key technology issues like Cloud Computing, Privacy, Big and Open Data, Social Media, Open Government, Advertising and the “consumerisation” of IT. Dave is currently Chief Envisioning Officer for Microsoft UK, helping organisations and individuals envision the potential that technology offers a modern, digital society. He has recently authored “Business Reimagined” a book about the future of work – a new working environment based on collaborative and flexible working and on technology that, used correctly, liberates rather than constrains.

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BIMA Hot 100, 2014

David James

Derren Lawford

Edward Humphrey

Eloise Smith

Marketing Director, Consumer Division BT

Commissioning Exec London Live TV

Digital Director British Film Institute

Executive Creative Director Lowe Profero

What I do could be described as… boiling down what we do for customers.

David is responsible for trading performance (phones, broadband, TV and Sport) and key brand metrics. He manages one of the largest UK marketing budgets.

Campaigns include ‘Adam & Jane’s’ facebook wedding, ‘Infinity lightbeams’, the latest ‘BT flatmates’ featuring BAFTA winner Daniel Rigby and the BT Sport launch. BT Sport and BT Infinity now have multi-million subscriber bases.

David spent 7 years at NatWest Bank in London and New York.

He was Senior Strategic Planner and Head of Data Planning at advertising agency Rapier, leading clients like HBOS and the AA. Then Orange for 5 years as Loyalty Marketing lead and Business Intelligence Director.

David has a BSc from Leeds University. He invented the multi-million pound selling JetRest travel pillow.

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@talldread

The innovation that’s excited me lately is…

London Live!

Derren started his career writing for the likes of The Voice, iD, and youth TV channel whereits.at before joining the BBC. In a varied time there he was a founding member of 1Xtra, set up Panorama’s digital team, broke You Tube star Jamal “SB.TV” Edwards on BBC Three and launched the Global iPlayer iPad app in 16 territories around the world. He then left to join youth co-creation specialists, Livity, working for the likes of Channel 4 and Google. Passionate about new talent on and off screen, as Commissioning Exec for London Live his focus is on finding the online stars of now and making them the TV stars of the future.

@EdwardHumphrey

Given the chance...

I’d force digital people to stop using the word ‘content’.

That’s developer-speak for the things between the code.

Let’s be human and call them films, pictures, words…

Edward joined the British Film Institute in 2013 as Digital Director and is responsible for all aspects of digital strategy, including distribution, content, products and industry policy.

Last year he launched BFI Player, an ambitious strategy that aims to transform how we tell the whole story of film – from contemporary releases to the earliest archive. So far it has been lauded in GQ’s ‘100 Best Things in the World Right Now’ list and was runner-up to Netflix in the Stuff Awards.

Edward has 15 years experience in the digital entertainment sector, working across film and television in the UK, Europe and North America. Previously he held senior digital roles at Disney, ITV, Virgin Media and Zodiak Media.

@itsmeEloise

The next big thing in digital will be… the rise of private social networks.

You could call it ‘dark social’.

Watch out Facebook.

Eloise joined Lowe Profero in 2014, on the day the agency was acquired by the Lowe network.

She’s a hybrid kind of creative director, with a broad range of experience across ATL, digital and integrated agencies. Previously, she was creative director at Havas Worldwide London, running accounts from Citroen to Kraft to Danone Waters. In 2012, her awards across digital, mobile, experiential, social and film boosted Havas to its most creatively awarded year ever.

Previous to Havas, Eloise worked at RKCR/ Y&R, St Luke’s, AKQA and Work Club. She believes the best ideas come out of a culture of optimism and collaboration, not fear and closed doors.

She’s a big fan of creative misfits, working mothers and natural entrepreneurs.

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BIMA Hot 100, 2014

Emma Mulqueeny

Fiona Proudler

Gordon Young

Hamish McVey

CEO Rewired State / Young Rewired State

Managing Director Realise

Founder The Drum and Carnyx Group

Head of Brand Development & Engagement British Airways

@hubmum

The next big thing in digital will be... invented by a child born in 1997 or later.

Emma is the founder of Rewired State and Young Rewired State: Coding a better country. She has been included in the 166th annual edition of Who’s Who, voted onto the Wired 100 list, Tech City 100, BIMA Hot 100 and has been voted one of the top ten women in technology by The Guardian.

Emma writes regularly for the British Press and on her own blog, speaks on radio and on television, is well known for her campaign: ‘Year 8 is too Late’ (encouraging girls into technology subjects) and relentlessly pushing the potential of open data.

@realisetweets

I got into digital because… my great friend (and CTO of Realise) Jon Tonberg suggested I come meet the team at Realise.

He still hasn’t been paid a finder’s fee. He reminds me of this daily.

Every year Fiona’s team expect her to let up a little, but this year she’s increased her drive and determination to take Realise into the big leagues of other UK digital agencies. In the past year she’s made key strategic hires, supported the continued growth of Realise’s London office, and been instrumental in bringing significant new clients on board, including Royal London.

And she does all this while being a genuinely caring, considerate matriarch to a Realise family of 100+.

@CaltonKid

My quote/expression of choice is… a person can achieve anything, if they don’t mind who takes the credit.

Gordon Young is founder and editor of The Drum, recently named Media Brand of the Year by the PPA. In addition the PPA also named the title Magazine of the Year, and Gordon Editor of the Year. To cap it all The Drum is also now the UK’s largest marketing website. Over the years Gordon has also helped found a series of events including the DADI Awards, Social Buzz and the Online Media Awards, as well as businesses such as the Recommended Agency Register.

@hmcvey1

The next big thing in digital will be... not labelling everything digital but delivering better integration of products, services and communications across all types of channels.

Hamish started his career in market research at RS Consulting.

From there he moved to T-Mobile and held roles in Customer Insights and Consumer Marketing.

He joined British Airways in June 2008 as Club World Brand Manager, moving on to manage the BA brand and design strategy, including overseeing the launch of British Airways’ new First Class cabin and design programmes for new aircraft. From early 2011 to May 2012, as Head of Customer Innovation, Hamish was responsible for driving innovation globally across the end-to-end customer experience.

Since May 2012, Hamish has been Head of Brand Development and Engagement, with responsibility for BA’s global brand strategy, brand communications, sponsorship, digital marketing and social media strategy.

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BIMA Hot 100, 2014

Hamish Nicklin

Ian Finch

Agency Sales Director Google

Managing Director Mando Group

@winehusband

Relaxation is… figuring out how my wife and I can buy a vineyard.

Hamish is Agency Sales Director at Google. His team works closely with media and creative agencies to help their clients make full use of the web, in the most innovative and effective way possible.

During his 8 years at Google, Hamish has also led their Public Sector Team and their Financial Services team. Before Google, Hamish spent ten years working in a number of diverse roles in the Financial Services sector for Morgan Stanley, Coutts & Co and Lloyds TSB. Hamish lives in South East London with his wine writer wife, 2 daughters, 1 dog and 1 stupid cat.

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@ianfinch

The next big thing in digital... will be internal app stores within the enterprise.

In late spring / summer of 2013 Ian led a buy-out of his co-founder to become Mando Group’s majority Shareholder. He undertook this (not insignificant endeavour) while incubating Mando’s SharePoint and Cloud Practise Groups and account handling key customers.

In the first 6 months since the new organisational structure was put in place, Ian has led the creation of a 5-year strategic growth plan and has achieved an immediate 30% increase in sales revenue.

In addition, this has led to Mando achieving a higher volume of digital strategy and consultancy than before and also further afield – working in Frankfurt, Paris and Edinburgh as well as operating a broader spread across the UK generally.

Jamal Edwards

James Booth

Owner SB.TV Global Ltd

Co-Founder & CEO Rockabox

@jamaledwards

The innovation that’s excited me lately is... a multimedia feed that allows multiple publishers to create content directly from their mobile handset, engaging audiences in a new way. A real hybrid of television and digital mixing in an element of crowd souring.

The new face of UK entrepreneurialism, Jamal Edwards has grown his youth broadcasting channel, SB.TV, into a global brand. Documenting the rise in new music and video stars, SB.TV has over 200 million YouTube views since 2006. Jamal has also fronted his own Google Chrome advert.

In 2011/12 Jamal launched his own record label, recorded Channel 4 series ‘Inside SB.TV’ and became a Virgin Media Pioneer. In 2013 he expanded the SB.TV empire, adding comedy, sports, fashion, business, culture and US channels.

Jamal has made the Times Young Power and Rich Lists, and is a key player in the success of Ed Sheeran. It is hard to believe Jamal is still found shooting tomorrow’s next big thing in a tower block near you.

@jamesbooth_uk

I got into digital... by accident. In 1996 I stumbled on a method for sequencing audio across a narrow Internet bandwidth; this discovery led to Tangozebra.

James is Co-Founder and CEO of programmatic video content and rich media technology company, Rockabox. Prior to Rockabox, James was Co-Founder and CEO of Tangozebra, the leading provider of digital marketing solutions in Europe with a market share of 70% for its rich media technology. Tangozebra was sold to DoubleClick/Google in 2007. In 2003, James was nominated the most influential person in new media by NMA magazine; two years later Campaign magazine placed him fourth in a survey of the greatest Internet pioneers. Outside of Rockabox James is active as an angel investor and non-exec to a number of businesses in the new media space.

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BIMA Hot 100, 2014

James Connelly

James Freedman

James Kirkham

Jaron Ghani

CEO & Co-Founder Fetch

Founder & CEO Zone

Global Head of Social & Mobile Leo Burnett

Founder & Technical Director Numiko

@Jamesaconnelly

Not many people know that...

I didn’t go to university. I like to think I’ll revisit education later in life, but I’m also a firm believer that you shouldn’t only consider people with degrees for a role in your business.

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At the age of 23, James cofounded Fetch and grew it into one of Europe’s most awarded mobile marketing agencies.

Fetch is now active in 70 countries, quadrupling its turnover in 2012, whilst establishing a global presence and winning multiple awards, including the recent Best Mobile Agency at the 2013 ME Awards – for the third time in a row.

An industry thought leader, James continues to drive away the stigma of mobile as the big unknown. Along the way he has been recognised as one of The Drum’s Top 50 Most Influential Individuals in Mobile and sits on the UK Advisory Board of the Mobile Marketing Association.

He is an avid Chelsea fan.

@jamesfreedman

At school I... studied Classics. It’s a rare day that it doesn’t come in handy.

Zone began in a bedroom in Belsize Park in 1993 with the launch of the official Manchester United magazine, which went on to become the biggest selling sports monthly in the UK. In 1999 Zone acquired tech consultancy Quantum, combining Zone’s editorial and design skills with the technology required to deliver content in the digital world.

In 2012 James led the integration of Zone with its sister agency Public Zone, creating a team of more than 150 staff working across a portfolio that includes BT, Coca-Cola, Tesco and Prostate Cancer UK. The team has recently been boosted with the acquisition of leading tech consultancy, Auros, reinforcing his belief that great technology underpins everything brands do in a digital world.

@spoonybear

My great ideas… are stolen from people that work for me.

James co-founded digital strategy agency Holler in February 2001 with business partner Will Pyne and was made Global Head of Social and Mobile at Leo Burnett in 2013. New Media Age twice listed Holler as ‘’ones to watch’’ in their Top 100 guide, and wrote that Holler had one of the most impressive client lists in the UK. James is a regular speaker at industry events and his seminar at Cannes Lions 2013 was voted ‘most popular’ and subsequently streamed worldwide. James is the co-creator and executive producer on a brand new structured reality TV format, premiering on London Live this March. He was also recently named as one of The Drum’s Top 100 people in digital.

@Jar0n

The next big thing in digital... will be the opportunities and challenges of targeting tiny-screen or no-screen wearable devices.

Since founding the agency in 2000, Jaron has worked hard to grow the business into a multi-award winning team creating solutions for leading entertainment companies, global brands and not-for-profit organisations.

Having driven some of Numiko’s most innovative projects for broadcast, Jaron has a passion for developing the multiplatform and second screen capabilities of the UK’s digital sector.

Jaron has been instrumental in developing Numiko’s close relationship with Channel 4, working with his team to deliver beautifully designed, technically robust solutions to immovable broadcast deadlines. Jaron’s experience of leading complex, large-scale builds has placed Numiko at the forefront of multiplatform design in the UK, and helped them to become one of only two digital agencies retained by the broadcaster in 2013.

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BIMA Hot 100, 2014

Jason Goodman

Jemima Kiss

Jenny Kitchen

Jeremy Waite

Founder & CEO Albion

Head of Technology The Guardian

Managing Director Yoyo Design Ltd

Head of Digital Strategy EMEA Salesforce ExactTarget @ MarketingCloud

@jasongoodman

Jason embodies Albion’s entrepreneurial spirit, having founded Albion in 2002 and previously DDB’s interactive marketing business Tribal DDB in 2000. From day one he has written all things digital into Albion’s creative culture and has been central to building some of the world’s most famous digital businesses, including eBay, Betfair and Skype.

Jason is a serial supporter of startups and is heavily involved in Tech City, investing in a number of disruptive tech focused businesses each year.

Jason mentors some of the most interesting startups at Seedcamp, Nesta and Wayra UK, sits on the IPA council and is non-executive Chairman of successful startup Brainient. He also sits on the YPO London Founders council and was a founding member of the Tech London Advocates.

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@jemimakiss

The next big thing in digital... will be Games. It’s the UK’s next creative industry, bigger than Hollywood box office, and with a perfect combination of British technical skill and natural inventiveness. We should be shouting from the rooftops!

Jemima Kiss joined the Guardian in 2006 and now leads the Guardian’s team covering tech trends, gadgets, gaming and startups – helping translate and demystify technology for a wider audience.

She is a permanent fixture on the Tech Weekly podcast and sits on the British Journalism Review editorial board. A proud graduate of Dartington College of Arts, Jemima has covered technology and media online since 2002.

@yoyodesign

Relaxation is... travelling and discovering new places. The easiest way to relax for me is to get away from everything and immerse myself in a new world. Next trip, Buenos Aires.

Jenny started her career working in top London marketing agencies, before partnering up with the multi-award-winning digital agency, Yoyo Design, to lead their client servicing team.

In the past 2 years, Jenny has helped triple the turnover and staff numbers. She defined the account management team, created and delivered the marketing strategy and managed the agency’s finances.

After the client servicing team became established, she moved into the position of Managing Director mid-2013 and is currently leading the team through the next chapter of the agency. With fantastic recent client wins such as M&S and Open University, Yoyo will be an agency to watch in 2014.

@jeremywaite

My current quote of choice is... a brilliant thing @ChrisBrogan said not too long ago – “The difference between an audience and a community is just which way the chairs are facing.”

Jeremy Waite is a digital marketer, cyclist, writer and lover of good cheese and whiskey.

He now heads up digital strategy for Salesforce Exact Target @MarketingCloud.

In past lives he has owned his own agency, written a book (Sex, Brands & Rock’n’Roll) and worked for brands such as Nike, MTV, Rovio, Zynga, Reebok, Dell, BMW and Vodafone. He has headed up strategy for TBG (Facebook’s largest ad agency at the time), built the UK’s largest social media program for Phones 4u Group and headed up social strategy for Adobe EMEA. He has also spent some time as a cocktail bartender and a giraffe keeper!

Jenny was recently recognised in the Drum’s 30 under 30 in Digital.

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BIMA Hot 100, 2014

Jo Twist CEO UKIE @doctoe

At school I… was known as “the feminist”, was always on the edge of each social group and was the first female bagpiper.

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Dr Jo Twist took the role of CEO of Ukie in January 2012. Dr Twist was Channel 4’s Commissioning Editor for Education where she commissioned Digital Emmywinning Battlefront II, a stable of free to play browser and iOS games, including Sweatshop, Nomnation and International Racing Squirrels, as well as social media projects.

Previous positions include Multiplatform Commissioner for BBC Entertainment and Switch, BBC Three Multiplatform Channel Editor and in a former life was a technology reporter for BBC News. With a background in digital media, education, creative technology and youth culture, and a PhD in online communities, identity and young people, Twist has a wealth of experience in all aspects of interactive entertainment including media, technical innovation and creativity, commercial and political issues.

Joel Blackmore

Jonny Freeman

Jonny Tooze

Head of Innovation Somo

Joel leads Somo’s UK innovation team, exploring and visualising the mobile future. This takes many forms, from initiating and running Somo’s regular Hack initiative – including the first Google Glass hack day outside of Google, hack days on iBeacons, mobile and retail, and wearable technology – to running Somo’s mobile innovation Lab.

Head of Digital, Fuels BP International Limited

MD / Founder Lab

Joel is hugely passionate about digital and technology, and the human impact these tools have.

He writes on his own website, joelblackmore.com, as well as regularly contributing to press, including a monthly column on mobile innovation for Retail Week. Joel is a keen speaker, talking at large-scale events like Internet World and Marketing Week, through to more niche and hobbyist meetups such as the Creative Tech forum.

My quote/expression of choice is…

“Everything should be made as simple as possible, but not simpler.” – Albert Einstein

@joelblackmore

The next big thing in digital will be...

‘The next billion’ – seeing what innovations come from the developing world adopting technology to solve human issues.

Jonny has been with the global energy company since 2011, leading its Digital Strategy across BP’s global fuels and retail businesses.

Much of his success has been through energising BP’s businesses on the role of Digital and unifying them against a set of strategic digital priorities, which deliver the best digital experience to its customers.

With over 12 years experience in Digital and brand marketing, Jonny has led Digital teams for a number of global brands prior to BP, including Apple, BMW and Honda.

A recognised face in the industry, Jonny has been a public voice on a number of cross industry Mobile and Data issues facing brands, playing key roles with ISBA’s Digital Action Group and latterly the WFA’s Digital Forum.

@JonnyTooze

The innovation that’s excited me lately is...

UAV technology, which I believe will have a major part to play in our lives in the future.

Jonny is the founder and managing director of Lab, a digital agency with offices in the UK, South Africa and Croatia, working with brands that want to offer their customers a personalised experience online. He founded multiple digital businesses before starting Lab in 2003, and since then has led the organisation to become one of the top digital agencies in the UK. Jonny describes himself as a full-on digital geek. He gets excited for great design, and absolutely loves tech and how it can change people’s lives. It’s what motivates him to do what he does. It’s not unknown for him to test the latest toys at work, flying his drones around the office and temporarily injuring his staff.

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BIMA Hot 100, 2014

Kaitlyn Wilkins

Kathryn Parsons

Katy Howell

Kieron Matthews

Global Director of Social Media Burberry

Co-Founder Decoded

Managing Director Immediate Future

Co-Founder The Digital Consultancy

@KaitlynWilkins

Kaitlyn’s career in social media began in the days when message boards were king, Friendster was the social network of choice and early adopters were getting into blogging.

She has been at the forefront of the social business revolution, helping global brands understand and leverage the value that social platforms, behaviours and technologies have on integrated marketing as well as the larger enterprise.

Kaitlyn believes social has forever changed the way people interact with each other, and that smart brands must go beyond brilliant social media marketing campaigns to fundamentally rethink the way they do business.

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@KathrynParsons

Not many people know that I… Fence.

“The woman on a major mission to teach us all how to code” – Evening Standard.

Kathryn Parsons founded Decoded in January 2011 with the ambition of empowering everyone and anyone through an understanding of the world of Code and the technologies behind the screen. Driven by a mission to promote Digital Enlightenment, Decoded has since taught thousands of professionals through their accelerated learning experience Code_in a Day. In 2013 they launched Data_in a Day, unlocking the potential of data for business and individuals alike, and CodeED, developed specifically to empower teachers with the digital skills and literacy they need to bring code alive within the classroom.

An ambassador for women in technology, Kathryn is passionate about encouraging women to own their digital futures, dispelling negative myths and cliches in technology.

@katyhowell

I’m where I am today because... of the amazing and generous people who have shared their knowledge, insight and support with me. Thank you, you know who you are.

Katy is passionate about sharing her social knowledge with others.

She shares her expertise by contributing to business books (Share This Too and Social Customer Service), running CPD sessions, guest lecturing at universities and has even helped the Mayor of London’s office train over 100 overseas students in social.

With her more commercial hat on, Katy has constantly championed the idea that social should be grounded within the brand. Ensuring corporate memory is built and that skills and capabilities remain close to core brand values. It is this focus that has won her the respect of board directors and senior marketers at blue chip companies.

Against the tide, Katy has constantly focused on doing what is best for an organisation.

@dconsultancy

Given the chance...

I’d tell Charlie Chaplin that I still watch his movies.

Kieron was already one of the most influential marketing experts in the UK interactive landscape when he co-founded The Digital Consultancy in 2010. The Digital Consultancy is founded on the core belief that corporations and brands need strategic support when it comes to navigating the ever-evolving world of digital marketing. The Digital Consultancy has delivered digital strategies for the likes of BP, Castrol, Pearson, Microsoft and NSPCC. In 2006 Kieron was appointed as the IAB’s first Head of Marketing.

Prior to this he was Marketing Director at digital marketing agency Dare. There he worked on award winning campaigns for Lynx and the COI and was also involved in attracting new clients such as Vodafone and the BBC.

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BIMA Hot 100, 2014

Kirsty Hunter

Liz Sivell

Head of International Creative Development, Digital Sony Pictures Television

Explorer & Creative Consultant Innovation

@Kirsty_Hunter

My great ideas… are slow hunches usually crystallising in my head when I’m swimming laps.

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Kirsty Hunter is Head of International Creative Development, Digital, for Sony Pictures Television’s international production business. Based in London, Hunter works closely with SPT’s 17 international production companies to create new interactive formats, manage digital development and oversee digital extensions around SPT titles such as Release the Hounds, Milky Way Mission and The Big Allotment Challenge.

Hunter is an Emmy Award Winner and her previous credits include the digital for series such as Downton Abbey, Sherlock and Horrible Histories.

@madlizzie

I’m happiest when...

I am exploring the world, things and people. They all have something unique that we can learn from.

Liz Sivell is Creative Consultant of Innovation. She has worked internationally for StartJG, ISOBAR, Profero, R/GA, across projects for adidas, Nike, Nokia, Unilever and MINI. In 2011 she decided to set up an Interactive Department at Brand and Environment agency StartJG, with Change at the heart.

Recently Liz worked with adidas Global, developing the award winning Virtual Footwear Wall, a unique intelligent approach to the way people shop. Liz is currently hosting a series of talks and initiatives with remarkable people within different industries to help develop innovative approaches to creating engaging sensorial experiences.

Lucy Ferguson

Luke Taylor

Head of Digital Bacardi

Co-Founder & Director Bigballs Films

@lucyf

The next big thing in digital will be… consumers reclaiming analogue time to focus on the things that matter to them. Consumers will welcome brands that know when to interact and when not to.

Lucy Ferguson is Head of Digital for Bacardi, responsible for the digital marketing of Bacardi brands in the UK and Ireland.

A knack for great content and an eye for creative detail are hallmarks of a career taking in the running of the Watchdog and Radio 1 Newsbeat sites for the BBC, managing Channel 4’s online music and youth programming, and delivering award-winning integrated digital campaigns for a number of clients including Schwartz and Tetley/Tata at Starcom MediaVest.

Having worked in digital for a number of years, Lucy is equally passionate about sharing the wealth of her experience with young people starting out in the industry, acting as a mentor at Starcom and Channel 4 and helping develop the next generation of digital specialists.

The innovation that’s excited me lately is…

Spritz reading. I think it’s genius and can’t wait to read more because of it.

After a career directing Commercials and Music Videos, Luke set up Bigballs Films with three friends in 2006.

The company quickly established itself as the pioneers of online entertainment, picking up Bafta Nominations for the world’s first social networking drama Kate Modern and the real-time festival drama series Who Killed Summer.

Luke is very proud of the company that has grown from a living room office of 4 to 35 people, with their most recent success being the evolution of their YouTube channels. The first being Copa90, which is now the biggest football channel in Europe and 5th largest in the world. The other being Line9, a unique new action sports channel that launched earlier this year.

Luke loves the ability to tell stories across multiple platforms and have a direct conversation with the audience.

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BIMA Hot 100, 2014

Martin McNulty

Martin Trickey

Mary Keane-Dawson Matthew Bagwell

CEO Forward3D

Group Head of Digital Shed Media

Group CEO myHealthPal Group Ltd

@martinmcnulty

Not many people know that I… wrote a sitcom (that never got picked up by the BBC…fools).

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Martin came from a largely client side background (Skype and Netflix among others) and was convinced that the traditional digital agency offering fell short of the needs of fast paced online business. He saw the opportunity to create a point of difference with a radical working style that would produce dramatic results.

Forward3D was born and out went statements of work, timesheets and change requests. Instead the agency uses “Cardwalls” that actively encourage the constant evaluation of projects mid flow without fear of penalty. This working style saw them grow from 40 to 200 employees over the last 2 years across London, NYC, Shanghai and Seoul offices, winning clients including British Airways, Hilton Hotels, Gucci, Debenhams and John Lewis.

@Chuffty

What I do could be described as... translating between geeks and lovies.

Martin started working in digital for Uproar, a games company in Budapest back in 1999. He wrote copy and came up with daft games like the online version of Catchphrase. In 2000 he moved over to the BBC and ran the early digital teams for Doctor Who and East Enders as well as helping develop new formats such as Celebdaq. He left to help start Teachers TV before returning to the Beeb in entertainment and comedy commissioning and ultimately as Head of Multiplatform Production. In 2012 he left to be Creative Director at TwoFour Digital and is now Group Head of Digital at Shed Media where he is currently overseeing the Voice amongst other projects.

@marykeanedawson

I’m where I am today because…

I have put my hand in the fire and realised that the learnings that we share are the foundations of great collaborations, wealth and job creation.

MKD is a digital maven, entrepreneur and business mentor. In 2013, after c-suite roles at WPP, Steak, Reform and Collective, she co-founded medical technology startup MyHealthPal as well as the women’s networking franchise How She Made It. Both enterprises started in London, but have expanded to the US and Canada.

MKD started in advertising sales on Fleet Street in the late 80’s and she has been part of the digital revolution ever since. She has helped guide several of the world’s largest brands’ entry to the disruptive and evolving landscape of digital, including Mazda, Ford, American Airlines, John Lewis, Bupa and British Gas. She is chair of The Guardian Changing Advertising Summit, a speaker, writer and business mentor and coach.

Executive Board Director, International Strategic Services AKQA @mattbagwell

I’m happiest when…

I’m with my family at Christmas.

Perhaps ironically, almost all the digital world goes to sleep simultaneously and we actually share time.

Matt leads all of AKQA’s Strategic Services practices – Analytics, Business Transformation, Creative Research and Development, Planning, Strategy, Media and User Experience. He brings a wealth of consulting experience to AKQA focusing on business purpose and value creation, brand experience and engagement strategies.

Matt joined AKQA in 2012 from EMC where he was Chief Strategy Director and played a pivotal role on a variety of clients including Barclays, B&Q, John Lewis, Merck and Waitrose. Prior to this he was Global Creative Director at Conchango. Apart from being a father, cyclist and triathlete, Matt is also the founder of the Fantastic Tavern, a fast growing community of ‘digital natives’ who share insights, expertise and experience.

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BIMA Hot 100, 2014

Mia Chapman

Michael Acton Smith

Mike Bracken

Mike Jacobson

Founder Girl Geeks Limited

Founder & CEO Mind Candy

Executive Director, Digital Cabinet Office

Founder & Managing Director Ayima

@girl_geeks

The innovation that’s excited me lately is…

Google’s smart contact lens prototype designed to aid diabetics.

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Mia Chapman is a technology entrepreneur based in Newcastle Upon Tyne. She is the founder of Girl Geeks Limited, a national organisation which is redefining STEM by supporting professional women working within science, technology, digital and engineering in addition to encouraging the next generations to pursue careers in STEM related industries.

Mia is a passionate individual with an entrepreneurial flair and has recently embarked on the Executive MBA course at Newcastle University Business School. Prior to starting her own businesses, Mia’s career included many years living in London where her work involved spearheading national and international campaigns for the global and pan-European technology clients of large American agencies.

@acton

I’m happiest when... daydreaming in coffee shops.

Michael has been described by the Daily Telegraph as “a Rock Star version of Willy Wonka” and by the Independent as “a polite version of Bob Geldolf”. He is the CEO, Creative Director and founder of tech startup, turned entertainment firm Mind Candy.

The company created the global kids hit Moshi Monsters, which has over 80m registered users online and has now expanded offline into books, toys, music, trading cards, video games and a theatrical movie. Mind Candy’s first project was a global treasure hunt called Perplex City that played out across different media including websites, text messages, magazines, live events, skywriting and multiple helicopters.

@MTBracken

Mike Bracken was appointed Executive Director of Digital for the UK Government in July 2011, responsible for overseeing and improving the Government’s digital delivery of public services.

Mike is leading the transformation of public sector services to a “digital by default” model, building and championing a digital culture that puts the user first and delivers the best, low-cost public services possible.

Prior to joining the Government, Bracken worked at Guardian News & Media as Digital Development Director for nearly four years; co-founded e-democracy site My Society, and was a Director/ Shareholder at technical services company Wavex.

I got into digital because… it is all about proof. I am a scientific thinker and digital marketing is imminently trackable and therefore provable.

Mike spent most of the 2000s working in the European online gaming industry before co-founding Ayima in 2007.

A specialist Search Marketing agency, Ayima is now the largest specialist SEO company in the UK. Mike has overseen the company’s growth from a three-person outfit to an agency of over 100 staff in three continents. This has involved opening two offices in the United States whilst continuing to grow the business in the UK. He divides his time between London, NY and Stockholm, where the company has recently opened its first European office.

Michael also co-founded Firebox.com, Berwickstock, PingPongFightClub.com and weekly London Tech social Silicon Drinkabout.

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BIMA Hot 100, 2014

Mike Rowe Group CEO 1000heads @mikesrowe

Relaxation is… impossible with eight children.

Mike founded 1000heads in 2000 having seen how online interaction between people was creating a new form of media – now recognised as Social Media.

From its early days in a converted cowshed in Oxfordshire, 1000heads has grown into an international business with offices in London, New York, Sydney, Berlin and Dubai. 1000heads remains independent and the agency’s multi-award winning 100+ team now works for an impressive portfolio of clients including Nokia, Skype, Royal Mail, Benefit Cosmetics, Lego, Dixons and Adobe.

In addition to forming one of the world’s first dedicated social agencies, Mike also formed iVIP Ltd, a mobile-based luxury network, which has signed up more than 250,000 worldwide subscribers to its iVIP iOS and Android apps.

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Miles Lewis

Nadya Powell

Nancy Cruickshank

VP, EMEA APAC Advertising Sales Shazam Entertainment

Managing Director MRY UK

Founder MyShowcase

@wakehurst2

My quote/expression of choice is… consumers run mission control.

After years in magazines Miles enjoyed a break in 2000 – to see some of the world and the Olympics in Sydney – which showed him the potential power of mobile. A hotel room booked via a Nokia in Sydney. So it had to be digital when he returned and stints at AOL and Yahoo!

UK followed. Then Last.fm.

And in February 2012 he joined Shazam. Here was an app that existed before apps were created (as 2580 in the UK, Shazam was a text based service for 7 years). This, just at the time social was exploding meant Shazam was playing a critical role in the social currency ‘I found this track/artist first’.

@NadsBads @InnovationSoc

The next big thing in digital will be… the quantified self. Our bodies, thanks to wearables / implantables, will soon be the biggest creators of data.

Nadya believes that the way ahead is to keep your eyes firmly on the future, hence she has been at the cutting edge of creative technology for 15 years.

In 2013 Nadya joined MRY as UK MD, named by Mashable as one of three agencies redefining advertising. Her role combines the three things she loves – people, business and creativity – all powered by technology.

She came to MRY from senior positions at Dare and Grey Interactive.

In her spare time Nadya is co-founder of Innovation Social and also Millennial Mentoring – which seeks to drive diversity in advertising. She is proud mum to two little girls and in between avidly checking Twitter, LinkedIn, Facebook, Pinterest, Instagram… enjoys spending time with her family and friends.

@cruickshankn

The innovation that’s excited me lately is…

RELAY app! It’s a genius way to message friends using GIFs. The GIFs say so much more than text or images.

Nancy has worked in the digital industry for 20+ years in high profile and senior roles, including Managing Director at Hearst Digital and CEO and Founder of Handbag.com. As a passionate entrepreneur and beauty junkie, her current venture MyShowcase – a new concept in Beauty retail – is a labour of love.

Prior to this, Nancy consulted to the UK’s three largest Mobile Network Operators and also led Telegraph Media Group’s M&A / Investment activities. She joined TMG from VideoJug, the marketleading How To website, where she was Global CEO. Nancy holds NED roles at TelecityGroup and Glam Media.

She lives in London and Devon with her husband, Jim and two daughters.

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BIMA Hot 100, 2014

Neil Perkin

Nick D’Aloisio

Nick Farnhill

Nicola Mendelsohn

Founder Only Dead Fish

Neil runs digital consultancy Only Dead Fish. In the past year he has consulted with businesses as diverse as Warner Bros, the BBC, the FT, Rentokil, and The Daily Telegraph – helping them become more digitally-native. Neil is a keynote speaker on the Google Squared programme, and for the past two years has curated the quarterly series of Firestarters events on behalf of Google UK.

Founder Summly

CEO Poke

VP EMEA Facebook

Neil has launched and spearheaded Econsultancy’s Digital Trends service, Digital Shift, and researched and authored several definitive reports for Econsultancy on Digital Marketing Structures, Agility and Innovation and Digital Content Strategy. He has also worked with AdaptiveLab to launch a brand new Twitter curation app called Fraggl, and authors one of the most popular digital media blogs in the UK.

What gets me up in the morning is... curiosity for learning.

@neilperkin

The next big thing in digital will be… that we’ll stop using the word digital to describe what we do.

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@nickdaloisio

Nick D’Aloisio is the founder of Summly, an AI company that developed an algorithm for automatic summarisation with SRI International. It was announced in March 2013 that Summly had been acquired by Yahoo! inc. Summly was awarded Best Apps of 2012 for “Intuitive Touch” by Apple.

D’Aloisio is the youngest person in the world to have raised VC funding at 15 from investors such as Sir Li Ka-Shing, Rupert Murdoch, Ashton Kutcher, Stephen Fry and Yoko Ono, with whom he also worked on the Serpentine Gallery Exhibition of June 2012 entitled To the Light. D’Aloisio participated in a UN forum with Ban Ki-Moon in April 2012, won the British Inspiration Award in May 2013 for his work with Summly and was placed in Forbes’ 30 under 30, #1 for the Evening Standard’s Top 25 under 25, and is ranked amongst London’s Top 1000 most influential people.

D’Aloisio now works at Yahoo!

@nickfarnhill

I got into digital because...

I was inspired by what the original team at Cyberia and Easynet on Whitfield Street were creating.

Nick is a founding partner of POKE, a creative ‘practice’ focused on delivering original and effective interactive communication. Clients include EE, RSPB, Ted Baker, RNLI, Mulberry and BBC. In 2010, Nick and the Poke partners launched The Lovie Awards and Internet Week Europe – a week-long festival celebrating the wonderful and inspiring things connected by the web’s many tentacles. He Co-Chairs the awards and festival.

Nick is also founder of charitable initiative The 100 Project, advises Space Studios, England’s largest provider of studios for visual artists and is non-exec director for National Citizen Service.

@nicolamen

My quote/expression of choice is...

“Do the thing you think you cannot do” – Eleanor Roosevelt.

Nicola Mendelsohn is Vice President of Facebook EMEA. Previously she was Executive Chairman at Karmarama, Deputy Chairman of Grey London and a Board Director at BBH. Nicola was the first woman President for the IPA in its 96-year history and is the industry chair of the creative industries council. Nicola has featured in Management Today’s ‘Top 35 Women Under 35’ and was named an ‘International Woman to Watch’ by Advertising Age. Her greatest joy in life comes from her husband Jon and her four children.

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BIMA Hot 100, 2014

Paul Bishop

Penny Power OBE

Peter Ballard

Peter Dolukhanov

Founder (one of three) Splendid

CEO Penny Power Ltd

Co-founder Foolproof

Managing Director Nice Agency

@paul_bish

Not many people know that I… trained and worked as a theatre designer and collect vintage trucks.

Paul’s contribution to the UK digital industry includes advising startup teams and building businesses for their next stage of growth. His recent work has included a full digital transformation programme with one of the UK’s largest companies.

Paul continues to impart his knowledge and experience by mentoring others wanting to embark on a career in the digital space and he has served on the Board of BIMA.

@pennypower

My heart beats fast when...

I see people using their voice and purpose online and making a real contribution to others.

Penny joined the Technology Sector in 1983 and built many sales channels and helped people who find technology challenging.

In 1998 Penny and Thomas Power founded Ecademy, the UK’s first social network for business.

In 2011 Penny authored her book, “Know Me, Like Me, Follow Me” which was followed by her Manifesto for Digital Business Britain, supported by Mark Prisk MP, UK Business Minister.

Penny founded the Digital Youth Academy in 2011, bringing a new Apprenticeship to market to help young people get jobs playing to their Born Digital strengths. In 2014 Penny Co-Founded Scredible Professional Services to support Scredible, a US software company.

In the 2014 New Year’s Honours List Penny was awarded an OBE for her commitment to ‘Entrepreneurship and Social Digital Development’.

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@Ballyfool

The next big thing in digital will be… talked about excitedly as a game-changer for three years, before consumers finally adopt it in a totally different context!

Peter is co-founder of Experience Design agency Foolproof, a digital product and service design specialist, that last year was listed by the Sunday Times as one of the top 20 small companies to work for in the UK. The importance of digital channels to brands means subjective decision-making is no longer a viable option – the creative process has to be evidence-based.

Over the last 10 years, Peter and Foolproof have provided strategic advice, customer insight and digital design services to some of the world’s best known brands, and improved the customer experiences for millions of consumers worldwide.

Prior to Foolproof, Peter was part of the team that founded Virgin Direct and Virgin Money.

@dolukhanov

Relaxation is… a tranquil beach in Thailand.

Peter is co-founder and Managing Director at Nice Agency, heading up Technology and Operations. Peter started his career in technology at a young age and over the past 12 years his experience has spanned architecting, designing and delivering rich, robust and reliable cross-platform digital experiences for the enterprise and consumer markets for financial, media and publishing clients. He co-founded Nice Agency with Ryan Hall in 2009.

In the last 12 months, Peter’s joint-leadership has seen Nice grow over 200%, acquiring and delivering success for clients such as First Direct, Freesat and News UK. This success led to accolades for the agency, including Top 10 Agency status in The Drum’s Digital Census, noted as Ones to Watch by eConsultancy and named in B2B Marketing’s Top Agencies list.

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BIMA Hot 100, 2014

Piero Frescobaldi

Piyush Pankaj

Richard Fearn

Rick Curtis

Chairman, Creative Partner UNIT9

Head of Search Havas Worldwide London

Director The Friday Club London

Richard Fearn is the Director of ‘The Friday Club London,’ a notfor-profit events company aimed at bringing digital innovators closer to the tech startup community. As an ex ad-man and now committed startup investor, it was clear that it was possible to aid the success of young companies whilst also driving the quicker uptake of innovation.

Chief Strategy Officer Amaze

Since launching the FCL in 2012, industry mentors have given over 700 hours of time in support of startups. In exchange they’ve had access to the UK’s brightest founders, their ideas and services, and left inspired for their day jobs.

Relaxation is… losing my mobile, even if it’s just for an hour. Second to that, the sound of rain on a tent.

@Benula

I got into digital because… unfortunately I was not around in the period from 1900 to 1920 and I missed out on the beginning of film as a new and revolutionary media. This time round, I made sure to be in the first line.

Born and bred in Florence, Italy, among vineyards and with a wine making heritage, Piero studied Biology at Clark University in Massachusetts, then built a career in Film production and TV commercials in Italy, working with the likes of Jane Campion, Kenneth Branagh and Francis Ford Coppola.

In 1996 he co-founded UNIT9, a hybrid studio embracing film, gaming and software development. Piero has focused on the role of technology in media, how to merge it with creativity and new narratives to stimulate and entertain. UNIT9’s innovative work has received over 700 recognitions, including Cannes Lions, SXSW, D&AD, The One Show, Clio’s, LIAA, BIMA, FWA, ADC. He lives between London and Florence, with wife Susy and sons Lorenzo and Max.

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@piyushpankaj

The innovation that’s excited me lately is…

Captcha Advertising, a great way to advertise at a point when consumers are highly engaged in filling forms on a site of their interest.

Piyush has actively driven a search and content marketing approach within Havas Worldwide, showcasing to advertising clients the benefit of using an integrated strategy to increase awareness and results. He implemented this integrated content marketing approach for clients including Seagate and The Luxury Cruise Company, resulting in an increase in traffic and conversions.

@richard_fearn

What I do could be described as… a ‘job’ but why am I smiling so much.

In 2014 the FCL has begun to respond to direct briefs from media groups/agencies to help better match the services of startups to the needs of brands.

Rick is responsible for Amaze’s strategy and planning offering.

He has worked in the digital industry for over 10 years delivering digital strategy and planning, branding and user experience across the likes of ASICS, Coats, Lexus, Toyota, Dyson, and Unilever at both a pan-European and global level.

Rick is at the forefront of introducing new and emerging approaches to clients within Amaze and leads on all brand strategy commissions. Many of these projects are media neutral in nature and the resultant models and strategies are not limited to the digital space. Beyond playing a leading role in brand guardianship across all client work, Rick runs client workshops and is heavily involved in all of Amaze’s thought leadership and speaks at key marketing events.

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BIMA Hot 100, 2014

Robin Charney

Robin Grant

Ross Laurie

Sally Rushton

Business Director, Digital AAR

Co-founder & Global Managing Director We Are Social

Managing Director Line Digital LTD

Head of Social Media Jaywing

@Rcharney

The next big thing in digital will be… data, data, data.

Robin Charney leads AAR’s digital consultancy and has extensive experience in, and enthusiasm for, the digital communications, software and technology space.

Robin has in-depth knowledge of the digital agency community and their clients from her previous work as EMEA Head of Platform Marketing at Adobe, and more recently, her digital consultancy practice and from having cofounded Collision – an event series that brings the advertising and startup/entrepreneur communities together.

@RobinGrant

My quote/expression of choice is… bring me solutions not problems.

Robin is an 18 year veteran of digital marketing. He started blogging in 1997, is a member of the IAB’s social media council and is a regular conference speaker on social media.

In 2008 he co-founded We Are Social, a new kind of agency that combines an innate understanding of social media with digital, PR and marketing skills. With offices in New York, London, Paris, Milan, Munich, Singapore, Sydney and São Paulo and an international team of over 475, they work with clients including adidas, Heinz, Unilever, Jaguar, Intel and Expedia.

He’s been named as one of London’s most influential people by the Evening Standard 3 years running and was a winner of the 2013 EY Entrepreneur of the Year awards.

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@RossLaurie

My quote/expression of choice is...

“Gather ye Rosebuds” – Robert Herrick.

These past 12 months have seen Ross focus back on the technology side of “digital”, with an emphasis on data and results.

Line, the agency he runs, has seen significant new account wins and his team are on track to double in size this year.

Ross continues to invest in emerging technologies – in particular additive manufacturing – and he is responding to the much heralded ‘Internet of Things’ by helping the companies he works with better understand what data they have and how they can leverage it to create commercial advantage.

@SallyRushton

Part of the furniture @jaywingsays in Sheffield. Working with the best planners, data specialists, creative and digital talent to produce social with punch.

My quote/expression of choice is…

“Everything happens for a reason”.

Great when things are going well, less so when they’re not.

In addition to this, his Bi-Beo trading company has launched another online venture this year and Ross continues to work with Micro-Tyco to encourage entrepreneurial startups, particularly in technology.

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BIMA Hot 100, 2014

Sarah Tierney

Shawn Cabral

Sheila Mitchell

Stefan Bardega

Founder We Are Colony

Marketing Director Sitecore

Shawn is a creative marketer and a brand communicationsled demand generation expert with over 12 years’ experience across digital and non-digital marketing disciplines. Shawn’s work has helped some of the world’s leading brands drive their business success, including Leo Burnett, Reckitt Benckiser, Research in Motion (BlackBerry) and currently Sitecore.

Marketing Director Public Health England

Chief Digital Officer ZenithOptimedia

Shawn’s career started with the global advertising agency Leo Burnett Group. After completing his MBA at Brunel University, he then joined JPMH to work with BlackBerry and launched its EMEA digital customer retention strategy. As Marketing Director for Sitecore since 2009, Shawn’s work has helped Sitecore achieve outstanding year-on-year results, making it one of the most sought after Customer Experience Platform brands in the market.

Shawn has previously lived in Sri Lanka and Australia.

My heart beats fast when...

I step off the vaporetto to return to my home in Venice.

@sarahtierney

Not many people know that...

I spent a year of my life sieving the contents of porpoise stomachs.

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In Spring 2012, Sarah left digital education startup Twig World after two years as Head of Content. She was then one of six Fellows of the UK’s International Creative Entrepreneurs Programme, working in digital strategy for the Arts in Australia.

In 2013, Sarah founded We Are Colony: an innovative VOD platform that connects great filmmakers to passionate fans, launching in May 2014. The Company has won a Technology Strategy Board SMART Award, the Nesta Digital R&D for the Arts Fund, and SeedCamp London 2014. Sarah is also a former filmmaker, her work having been Oscar-nominated and BAFTA-winning. She is a Fellow of the Royal Society of Arts, a member of BAFTA, and has recently been selected to the 2014 Women in Film and Television mentoring programme.

@ShawnCabral

I’m where I am today because… of the great mentors I had during my career at Leo Burnett – who taught me how to drive marketing results, without compromising its creative or integrity.

Sheila has been responsible for insight, behaviour change and education in public health, first for the Department of Health and – since its inception in April 2013 – as Director of Marketing at Public Health England. Multiaward winning campaigns under her leadership have included Change4Life, Be Clear on Cancer and, most recently, Stoptober.

Prior to senior marketing and communication roles in the Cabinet Office, Sheila enjoyed a successful commercial career in BT leading the company’s high profile consumer marketing activity.

Sheila also ran her own marketing consultancy for a number of years with clients in financial services, healthcare and telecommunications. Married with two daughters, Sheila has an MA in French and Italian (Glasgow) and a post graduate qualification in European Marketing.

@stefbard

I’ve never… stopped learning.

Stefan joined ZenithOptimedia as Chief Digital Officer In March 2014.

His principle task is to build the ZenithOptimedia digital ‘Live ROI’ proposition and product.

Prior to ZenithOptimedia Stefan was Managing Partner at MediaCom where he was responsible for the vision and delivery of the company’s digital offering, growing it into the No. 1 digital media agency in the UK with over £300m billings and 200 digital staff. During his time at MediaCom he also developed the digital strategies for brands such as Sky, Coca-Cola, Mars and VW. Stefan is also actively involved in the UK startup scene working with the Government Strategy Board to drive digital innovation in the UK.

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BIMA Hot 100, 2014

Steve Ellis

Stuart Arthur

DR Sue Black

Tamara Littleton

Founder Metia Group

Chief Technology Officer Monmouthshire County Council / CMC2

Founder & CEO Savvify

CEO & Co-Founder eModeration

@steveellis

My heart beats fast… at the sight of the Colnago C60, that I simply need to have (for no justifiable reason whatsoever).

Steve started digital agency Metia Group before the Internet found its way into your home, never mind your phone. A top independent agency, Metia now has offices in London, Seattle, Singapore and Austin. Last year Metia scooped Microsoft’s global brand partner of the year award from under the noses of the big network agencies.

Working first with large technology brands, Steve was championing go-to-market strategies based upon community building, customer advocacy and developer engagement, long before they were popularised.

Now he puts this experience to use for brands like the AA, ITN, Pearson Group and the BBC. To prove a point about the power of community, Steve created finextra.com. Today it’s the world’s #1 destination for Fintech professionals, gathering over one million visits every month.

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@StuArthur

The innovation that’s excited me lately is… automation tools like Vagrant that make server provisioning a breeze.

Since first gaining BIMA Hot 100 status for contributing groundbreaking products to the digital sector and promoting coding to the education sector (whilst at Box UK), Stuart has set about moving to local government to put in place a more rigorous curriculum as outlined in the leading Welsh Government ICT Report for Education. He has also set about bringing open source and product thinking to local government to disrupt the long established software giants, creating custom software solutions and new open source products in the process.

@Dr_Black

The next big thing in digital will be… women!

Social entrepreneur, radical thinker and a champion for women in computing. Sue is founder and CEO of Savvify, a social enterprise which runs #techmums, a program to get mums tech savvy.

Sue is a frequent public speaker, a social media-holic, and currently writing a book about saving Bletchley Park.

@tlittleton

I’m where I am today because…

I fell off a ladder, broke both arms and lost my job because I couldn’t work. I applied to the BBC and that’s where I got into digital content and online communities.

Tamara founded eModeration in 2002 to manage social media on branded online channels. eModeration is now a £10 million company that works with some of the biggest brands in the world.

Tamara set up the company to do things differently: almost all her 350-strong team work remotely with flexible hours, allowing eModeration to offer social media management in any time zone in more than 50 languages. This structure meant she was able to grow the company far quicker than would have been possible within the constraints of a traditional office set-up. eModeration has offices in London, New York, Los Angeles and Sydney.

Tamara previously worked at The BBC and Liberty Media and has extensive experience in community management, social media consultancy and crisis communications.

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BIMA Hot 100, 2014

Terry Heath

Tony Foggett

Warren Cowan

Wil Harris

Co-founder Seren

CEO Code Computerlove

CEO & Founder Greenlight

Head of Digital Condé Nast UK

I’m where I am today because... simplicity is easy to appreciate but really bloody difficult to deliver.

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Terry has been at the forefront of digital for the past 20 years.

In the 90s he designed a number of award-winning multimedia titles for Dorling Kindersley before becoming head of the digital team at the company that is now DigitasLBi. In 2000, Terry became the head of design at Vodafone, where his team was responsible for delivering a range of global digital services. Terry founded Seren in 2003. Seren was one of the world’s first specialist Service Design agencies and has developed many of the tools and disciplines that are now widely adopted across the ‘omni-channel’ world. In particular, Seren has pioneered Functional Branding, an evolution of traditional branding theory into the area of service innovation and functional design.

@tonyfoggett

I’m happiest when…

I’m making dens in the woods with my three sons.

Tony is a longstanding digital leader in the UK but most famously in the North West.

As well as heading up the multi-award winning digital agency Code Computerlove – established in 1999 and now employing more than 70 people – Tony is the current chair of Manchester Digital, the North West’s trade association for the digital industries. He is spearheading activity to build Manchester’s reputation for digital creativity and digital excellence.

Tony played an instrumental role in growing membership by 70% in the past 12 months, and is enhancing the credibility of the organisation as a key voice of the sector and influencer to the council, local government and education establishments.

@Warren_Cowan

The innovation that’s excited me lately is… automating SEO for retailers, and profiling and segmenting customers based on their social behaviour.

Warren founded digital marketing agency Greenlight in 2001 and takes an active role in directing the company’s 110 strong team and global growth. He was shortlisted Entrepreneur of the Year at the National Business Awards in 2010 and named in the Growing Business ‘Young Guns’ list in 2011. Warren is also a regular commentator on the industry, having been featured

by Media Week and the BBC amongst others.

Under his direction Greenlight has diversified its portfolio with a training division, SEO and Paid Media solutions for SMEs and an eCommerce solutions service.

In 2011, following two years R&D, the agency launched Hydra, a proprietary SaaS performance platform.

@WilHarris

I’m where I am today because… if you take enough big risks, by the law of averages, some of them have to pay off.

Wil Harris joined Condé Nast UK in March 2014 as Head of Digital, where he is responsible for digital strategy across all of the publisher’s iconic titles.

He was formerly the Co-Founder and MD of ChannelFlip Media, one of Europe’s leading YouTube multi-channel networks.

ChannelFlip produced awardwinning web series for established talent including Ricky Gervais and David Mitchell, and for digitalnative talent including Alex Day and Dan Howell. ChannelFlip was acquired by Shine Group in 2012.

Recognised as one of Broadcast’s Under 30 Hot Shots and Media Week’s 30 Under 30, he is now depressed about being 31.

The agency has won The Drum’s Digital Census Elite Poll and has also been named a UK Top 100 Digital Agency by Econsultancy.

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