BIMA Awards 2012 Nominee Showcase

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Welcome to the BIMA Awards 2012 Nominee Showcase

On behalf of everyone at BIMA I would like to congratulate the nominees of this, the 28th annual BIMA Awards and to thank everyone who entered.

In a social, mobile and connected world, where trust is a leading currency, the kudos for tonight's winners lies in part with the knowledge that BIMA has been rewarding and celebrating the best digital and interactive work since 1985. Equally, and unlike many other award programmes, the BIMAs are run by the industry for the industry, which ensures an unparalleled level of objectivity.

However the pedigree and reputation of any Awards is a two-way street and it is to the increasing glory of the BIMAs that outstanding projects are entered and honoured year-on-year.

Nothing could happen without the backing of the wider industry and I pay thanks on behalf of the BIMA Executive to our headline sponsors Exhilo, who live and breathe the values by which the BIMAs are judged - creativity, effectiveness, execution and interactivity.

“...BIMA has been rewarding and celebrating the best digital and interactive work since 1985.�

We also gratefully acknowledge the support of Digital Gurus, Six Degrees Group, Transversal, our remaining sponsors, media partners .net, C21 Media, Chinwag, Communicate, Contagious, Digital Doughnut, Figaro, Mixing Digital, The Drum and The Guardian Media Network for helping make the BIMA Awards the highlight of the British digital calendar.

Thank you also to all of you who have joined us tonight at our most interactive party ever at Bankside Vaults - it will truly be a night to remember and would have been impossible without the support of our sponsors and partners.

Justin Cooke Chair of BIMA

A word from the Chair of the Awards

I was privileged (but a little scared) to take up the reigns of the BIMA Awards in 2009 and the last four years have been a process of re-vamp and reform. This wouldn't have been successful without the support of some extraordinary people to whom I owe a debt of gratitude.

Firstly, I would like to thank the 50 industry stars listed below who gave up significant amounts of their time to judge the 2012 awards. I'm continually blown away by the calibre of people that we attract to judge the BIMAs and the integrity with which they approach the task.

Next I need to thank everyone within BIMA who has supported the awards, in particular Bridget Beale who has an astounding ability to make order out of chaos, Justin Cooke for being a spectacular Chair of BIMA but most of all, the amazing Janice Cable who - quite simply saved my arse when I took over in 2009.

“...I’m continually blown away by the calibre of people that we attract to judge the BIMAs ...”

This year will be my last as chair of the awards and it just remains for me to say that it's been a pleasure to be involved and an honour to work with the people I've met along the way. 2012 has been amazing, hold on to your hats for 2013!

Chris Kempt Chair of the BIMA Awards

BIMA 2012 / JUDGES Referees: Chris Kempt and Michael Nutley Adam Levene Andrea Carr Anil Pillai Anna Yorke Ben Clapp Bindi Karia Dan Bowers David Gamble Emily Hare Emily Turner

Gav Thompson Gordon Young Hamish Nicklin Iain Valentine Ian Finch Jen Topping Jim Coleman John Beasley John Skinner Jon Davie

Jude Brooks Justin Pearse Kerry Gaffney Kristen Anderson Leon Tong Lins Karnes Mark Johnson Molly Pierce Natalie Gross Neil Atkinson

Neil Collman Nick Jones Nick Leonard Nicky Applegarth Pascal Auberson Paul Stephen Peter Gough Polly Wann Richard Earley Richard Smith

Robin Souter Rodrigo Sobral Rufus Spiller Seb Royce Seb Weller Silke Schild Simon Stebbing Tamara Gillan Tristan Pride Roger Donald

BIMA 2012

/ DISCIPLINES

BIMA 2012 / DISCIPLINES

Sponsored by

/ ADVERTISING Paid-for display advertising campaigns and creative executions that encourage users to engage and interact with a brand.

/ BRANDON GENERATOR A major brand campaign to promote Microsoft's IE9 browser, the Random Adventures of Brandon Generator is an HTML5-powered animated feature where users help shape the story.

Each episode provides an opportunity to demonstrate the power of the browser and how HTML5 effects can be used, overlaying these on film and including SVG animations, embedded native video and audio, use of canvas, particle effects and interactive games.

Reactions to the campaign have been overwhelmingly (99%) positive. Brandon Generator made it into Stuff's 2012 Top 10 Cool List, has been featured in leading press and blogs, and has received positive tweets from Simon Pegg, Steven Spielberg and Jonathan Ross, amongst others. Which all makes for a very happy client.

Produced by: Microsoft, LBi, 3 Monkeys Communications Produced for: Microsoft Internet Explorer

/ IT’S ALL LIES, THEY’RE NOT EVEN SQUARE 'The World's first video you can taste' was a YouTube Masthead that used compelling graphical diagrams and ridiculous scientific terminology to convince viewers they were tasting totally chocolatey Rice Krispies Squares. But they weren't. It was all lies.

A second ad for the campaign - 'The World's first sound you can taste' -lived on Spotify and used 3D binaural sound to increase the placebo effect. Both executions were created for advertising, but they also became webfilms and together have clocked up nearly 150,000 views.

Separate Facebook advertising was created for the campaign and all of the work was hosted on a Facebook hubsite. The campaign was so successful that Kellogg's commissioned a 3D version which aired in cinemas nationwide before some of the summer's biggest blockbusters.

Produced by: glue Isobar Produced for: Kellogg’s

BIMA 2012 / DISCIPLINES / ADVERTISING

/ LOVE STUCK? Marks & Spencer (with Profero) launched its first augmented reality-enabled advertisement at Waterloo station targeting last-minute Valentine's Day shoppers.

The ad was designed to capture the attention of shoppers on the go with an interactive, virtual Valentine's Day experience. Customers simply placed an enabled phone or tablet device over the poster image to trigger an AR experience that brought the model in the ad to life.

Produced by: Profero Produced for: Marks & Spencer

The model provided gifting inspiration from M&S'flower and lingerie ranges, before directing customers to purchase direct from their mobiles. Customers were able to experience AR by using the free "Aurasma Lite" app on their iPhones, iPads or Android phones.

/ NIKEFUEL STATION Launching Nike+ FuelBand in the UK had two major challenges: the product wasn't available to buy yet; and retail environments can be passive and sedentary - the opposite of the desired message.

The solution was to turn the retail experience into a sport, with a Microsoft Kinect hack. Consumers could immerse themselves in an installation that creates a 3D particle mirror of their body.

The more you move, the more your body turns from red to green. All your activity is recordable, so every move counts. And you can send and share your videos the second you finish recording through a custom iPad web app.

The installation was the centrepiece of London's new NikeFuel Station at Boxpark, the first of its kind in the world.

Produced by: AKQA Produced for: Nike UK

BIMA 2012 / DISCIPLINES

/ COMMUNITY BUILDING

Sponsored by

Projects that use digital platforms to build communities of interest around a product, brand or service.

/ GET WELL SOUP Get Well Soup engaged users around the insight that people believe that eating soup when you're not feeling well can make you feel better.

Using this insight the campaign tapped into the emotional territory of gift-giving by creating a link between soup and sending people a get well gift.

A Facebook application was created where fans could personalise a can of Heinz Soup with their friend's name which was then sent directly to their friend who was feeling under the weather, for just ÂŁ1.99.

Produced by: We Are Social Produced for: Heinz

This resulted in some brilliant tender Heinz moments shared on the Heinz Soup Facebook page where people shared stories of how the personalised cans and the thought behind the gift had had a really positive memorable impact on their day.

/ NIKE ACADEMY How do you give young footballers the unlimited access to pro clubs they crave? We built our own from scratch.

And invited everyone inside.

Introducing Nike Academy - the social media football club. We recruited unsigned players through social media, gave them an elite training programme, and pitched our club against some of the world's biggest teams.

Next, we invited our audience in, allowing them to follow the academy player's journey and give them access to professional tactics, training and coaching.

Previously unattainable insights into how a club is run.

Inspiring young footballers to play more. And play better.

Produced by: AKQA Produced for: Nike UK

BIMA 2012 / DISCIPLINES / COMMUNITY BUILDING

/ POTTERMORE Pottermore is a unique online reading experience from J.K. Rowling, built around the Harry Potter books. TH_NK engaged existing fan communities from the outset of the project to help develop the experience, and then strengthened those relationships through a worldwide tease campaign that was built around a global network of Harry Potter fan sites.

Social channels were used to recruit a million beta users and then strengthen engagement and connectedness through activations that encouraged content creation and self-expression.

Produced by: TH_NK Produced for: Pottermore and J.K. Rowling

/ SAVE THE 1DAY One Direction (1D) is a boy band from The X Factor. The brief was to make them the biggest in the world. And sell a lot of their debut album 'Up All Night'.

To keep the 1D community excited pre-launch, ais London created a 24/7 interactive escapade, on and offline for the fans to engage with. A fictional character called 1DCyberPunk steals the band's laptop with the new songs. To win it back, fans faced 50 challenges in 50 days.

Sixteen worldwide Twitter trends. Over 4.5 million YouTube views. And 500,000 albums sold in the first week alone.

Produced by: ais London Produced for: Sony Music/SyCo

BIMA 2012 / DISCIPLINES

/ DIRECT MARKETING & TARGETED

Sponsored by

Outstanding examples of creativity, strategy and execution in direct marketing and targeted.

/ BRITISH GAS Q4 CAMPAIGN: UNIQUE USE OF WEATHER + LOCATION DATA iProspect created a true UK media first, working with British Gas in partnership with Waste and The Weather Channel, featuring a unique and targeted display campaign that showed users the weather in their location, updated in real time - a unique creative idea in the display space.

Already gaining significant coverage across the media landscape through publications such as NMA and The Drum this initiative not only pioneered a new approach to display but also delivered significant results of a CTR twice the campaign average and a conversion rate 23 per cent higher than usual British Gas activity.

Produced by: iProspect Produced for: British Gas

/ LOVE YOUR WARDROBE To help women discover their fashion confidence, Indicia brought Very's brand proposition "Style made simple" to life.

Experian Fashion segments and Indicia's Interact E data were used to segment the prospect pool into three distinct wardrobe attitudes. Prospects were invited via email and a DM pack to take a revealing online 'style personality' quiz, then redistributed into the communication stream that best matched their wardrobe attitude.

Using stylish photography and upbeat copy, potential customers were emailed outfit suggestions that would tempt, inspire and instil them with the confidence to try the latest trends.

With 12,667 new customers and an estimated LTV of ÂŁ9.5 million, 'Love your Wardrobe' successfully demonstrated the value of launching a highly targeted story across integrated media to activate a brand.

Produced by: Indicia Produced for: Shop Direct - Very.co.uk

BIMA 2012 / DISCIPLINES / DIRECT MARKETING & TARGETED

/ MINI ROYALTY MINI wanted a way to celebrate the Queen's Diamond Jubilee. But as MINI are anything but conventional, LIDA decided to flip the idea and instead celebrate the people that MINI really consider royalty - their owners and fans.

LIDA created a facebook app that was a scrollable, never-ending royal balcony, which MINI fans could put themselves on to join the MINI Royalty. All they had to do was use the app to film themselves doing their best royal wave. Then they could take their rightful place, get a taste of fame, and have a chance of winning some royalty-themed prizes.

Produced by: LIDA Produced for: MINI

/ SNAP A NAPPER IKEA are known for affordable, stylish home furnishings.

But are not considered first choice for mattresses and beds. This needed to change.

By raising awareness that IKEA can find a mattress to suit your needs, LIDA aimed to position IKEA as sleep experts.

You can tell if someone's had a bad night's sleep. They're snoozing, doing an impression of a nodding dog during the day.

So this embarrassing scenario was highlighted with a competition called Snap a Napper. By taking a snap of someone catching a few Zzzs, entrants competed to win everything they need to get a great night's sleep.

Produced by: LIDA Produced for: IKEA

BIMA 2012 / DISCIPLINES

/ EDUCATION & OUTREACH

Sponsored by

Projects that inform or support target groups that may be difficult to reach using traditional methods, with special attention given to creating lasting engagement.

/ BBC BITESIZE MAX & MOLLY GAMES A series of 19 games produced for BBC Bitesize KS1 & Scottish 1st Level, featuring the lovable duo of Max and Molly. The games see Max and Molly dropped into exciting environments such as spooky mansions, deep sea scuba-diving, animal hospitals and sports reporting.

Each game focuses on a different area of the curriculum, with each difficultly level being tailored to suit specific sub-sections of learning.

The project included everything from initial concept development & illustration alongside educational experts, all the way through to Flash development and focus group testing.

Produced by: Splinter Design Produced for: BBC

/ THE COLLINS DICTIONARY For client HarperCollins, the OTHER media set out to create the world's most compelling, authoritative, feature-rich and usable free online dictionary. The aim was to make the site the go-to destination to reference words and languages.

Online dictionaries are nothing new, but none had delivered a completely satisfying, comprehensive and content-rich user experience until now.

The result is a groundbreaking web application that has set a new standard for usability and design in the online specialised reference arena.

Produced by: the OTHER media Produced for: HarperCollins

BIMA 2012 / DISCIPLINES / EDUCATION & OUTREACH

/ WONDERMIND Wondermind is a fun, engaging and illuminating experience which fuses art, literature and science for a young and inquisitive audience.

Quests include searching for the Cheshire Cat in an increasingly complex maze using reflected light; catching the White Rabbit whilst trying to keep untrodden paths from growing over; and making sure the Mad Hatter serves the right type of tea to his eccentric guests.

The games use familiar and engaging mechanics to convey basic neuroscience concepts to a non-scientific audience.

Produced by: Preloaded & Martin Percy Produced for: Tate

Wondermind also includes a series of interactive videos created by award winning director Martin Percy that allow players to have conversations with scientists currently working in the field. An associated blog provides a wealth of additional information and artworks for children to discover.

/ WONDERS OF THE UNIVERSE The Wonders of the Universe iPad app brings together Professor Brian Cox's Wonders books with highlights from his award-winning BBC TV series in a revolutionary digital experience.

Developed for HarperCollins, it features more than two and a half hours of video from the series, along with hundreds of beautiful photos, infographics and a story told in Cox's much-admired, accessible style.

Wonders incorporates two innovative technologies developed in-house by the OTHER media - an advanced 3D rendering engine developed specifically for iOS 5 and used to create a truly amazing interface and a brand new publishing platform providing a new reading experience for tablet and mobile: Glide Publisher.

Produced by: the OTHER media Produced for: HarperCollins

BIMA 2012 / DISCIPLINES

Sponsored by

/ ENGAGEMENT Projects that seek to engage audiences and use relevant content to build long-term loyalty where other media may not be so successful.

/ #FIRSTANDFOREVER Research highlighted that for many the Dr. Martens brand was a poignant reminder of a particular point in time. British fashion icon & brand advocate Agyness Deyn was cast as the face of the campaign, narrating her own 'first time' memories against the unmistakably British backdrop of Margate.

A digital engagement platform allowed users to upload, plot and share their own 'firsts' using Google Maps. This was supported with a fully interactive social media campaign (Facebook, Twitter & YouTube), full-page ads in aspirational press and offline media, including experiential and ambient.

Produced by: ODD Produced for: Dr. Martens

The campaign exceeded all expectations with a reach of over 10m, almost double the anticipated uplift in sales, and huge increases in brand engagement through social media. #FIRSTANDFOREVER. A campaign that made it personal.

/ NIKE ACADEMY How do you give young footballers the unlimited access to pro clubs they crave? We built our own from scratch.

And invited everyone inside.

Introducing Nike Academy - the social media football club. We recruited unsigned players through social media, gave them an elite training programme, and pitched our club against some of the world's biggest teams.

Next, we invited our audience in, allowing them to follow the academy player's journey and give them access to professional tactics, training and coaching.

Previously unattainable insights into how a club is run.

Inspiring young footballers to play more. And play better.

Produced by: AKQA Produced for: Nike UK

BIMA 2012 / DISCIPLINES / ENGAGEMENT

/ SAVE THE 1DAY One Direction (1D) is a boy band from The X Factor. The brief was to make them the biggest in the world. And sell a lot of their debut album 'Up All Night'.

To keep the 1D community excited pre-launch, ais London created a 24/7 interactive escapade, on and offline for the fans to engage with. A fictional character called 1DCyberPunk steals the band's laptop with the new songs. To win it back, fans faced 50 challenges in 50 days.

Produced by: ais London Produced for: Sony Music/SyCo

Sixteen worldwide Twitter trends. Over 4.5 million YouTube views. And 500,000 albums sold in the first week alone.

/ TESCO REAL FOOD The Tesco Real Food website successfully provides an inspiring entry point into Tesco's broad food offering, whilst positioning Tesco as a retailer for whom freshness and quality are important. It provides customers with a mix of practical cooking inspiration (including a recipe database with over 4,000 recipes each with cost-per-serve and nutritional info), cooking tips and other useful tools.

These tools include the recently launched Meal Planner which customers can use to generate meal plans based on their personal preferences (and order all ingredients in one click) and a Recipe Binder that allows users to create a personalised recipe archive.

Produced by: Reactive Produced for: Tesco

BIMA 2012 / DISCIPLINES / ENGAGEMENT

/ XPERIA STUDIO LBi created the Xperia Studio - an "always on" content delivery platform that followed one simple rule: give the world's most creative people the world's most entertaining smart phones, ask them to create something, document the results, and distribute it to the social space in force.

At its core, the idea was to establish Xperia as having unique permission to create original content by virtue of their hardware alone. Then the aim was to facilitate this notion to take root in all of the Xperia Studio collaborations and collaborators - paving the way for deeply engaging and relevant content.

Produced by: LBi Produced for: Sony Mobile

BIMA 2012 / DISCIPLINES

Sponsored by

GAMES Outstanding examples of digital gaming that demonstrate creativity, inspiration, production values, great game-play and overall project success.

/ BANK JOB HEAD TO HEAD GAME Launching a new game show format online - as well as casting exclusively from online players - are both worldwide TV firsts.

The Bank Job's TV producers worked closely on the Head to Head's gameplay, to ensure it carried the same drama and twists that were planned for the TV show. In a bold move, single player gameplay was ruled out, to ensure players experienced the thrill of playing against other real players.

The game's tracking system also allowed for the selection of candidates to audition based on their actual gameplay behaviour - a huge innovation that succeeded in attracting a new wave of game-savvy TV contestants that may not have been found via a traditional casting call.

Produced by: Remarkable Television (an Endemol Company) & Chunk Games Produced for: Channel 4 Television

/ FALLEN CITY Cities are machines for making life liveable. But when machines break down, they don't do what they are supposed to, and they can even be dangerous. So what happens when a city breaks down? Well, instead of making life better, it makes it worse. Cities that aren't working properly make their inhabitants unhappy, and that's what Fallen City is all about.

The residents of these streets are definitely not happy, and the only way they'll ever get back to their normal cheery selves is by getting that machine running again.

So take to the streets with brooms and cups of tea to calm down the angry and find fancy hats in the rubble.

We'll get the Fallen City back on its feet!

Produced by: Big Robot Produced for: Channel 4

BIMA 2012 / DISCIPLINES / GAMES

/ GREEN OPS - COMMAND A COMMANDO The 'Green Ops Command a Commando Challenge' combines game play with sophisticated layered filming techniques to put the user at the heart of a Royal Marines Commando operation.

The Challenge gets users as close as possible to experiencing what it would be like to lead a troop of Royal Marines, and tests decision-making skills in real time.

This closeness to reality helps them to see if they have the right state of mind to be a Royal Marines Officer, allowing engagement and education. This leads to a greater level of self-evaluation and ensures the best quality of applicant.

Produced by: WCRS/Engine Produced for: The Royal Navy - The Royal Marines

/ LEGO HERO FACTORY LEGO Hero Factory Breakout represents the next generation of free-to-play casual games for children. It is designed to look and feel like a AAA console title, yet be accessed via a web browser, iPhone or iPad. The more virtual currency a child earns in the game, the more they can upgrade their hero.

To incentivise and reward fans who purchase products, each LEGO toy contains a unique code that grants faster access to virtual equipment that children would otherwise have to work for in the game. From launch, the campaign achieved 4.4 million game plays in ten weeks.

Produced by: 4T2 Produced for: LEGO

BIMA 2012 / DISCIPLINES / GAMES

/ THE NUMTUMS GAMES The Numtums website delivers a suite of interactive activities focused on different areas of the key stage 1 and EYFS numeracy curriculum. Each of the 25 different interactive toys covers a core topic such as counting, numeral recognition, number order, number formation and creative play with numbers.

The experience was designed to be enjoyed either by a child playing alone, or as a dual player experience alongside a parent or older sibling. At launch the site was the most popular on CBeebies, gaining 190,976 unique browsers in its first week and going on to peak at 207,744.

Produced by: Plug-in Media and CBeebies Produced for: BBC / CBeebies

BIMA 2012 / DISCIPLINES

/ INTEGRATED CAMPAIGN

Sponsored by

Campaigns that use an effective and media-neutral approach to engage consumers across digital and non-digital touch points in a consistently creative manner.

/ ESCAPE THE MAP 'Escape the Map' brought Google Streetview to life in a trans-media sci-fi thriller. Respondents had to help a girl, Marie, escape the map, by driving her to safety in a virtual Mercedes-Benz C63 AMG CoupĂŠ. Those that did had the chance to win the car for real.

The campaign used a combination of AR, social media and phone calls from the characters to enhance the narrative and place it directly in the hands of participants.

Produced by: AMV BBDO, Weapon7, unit9 & AMV Lab Produced for: MERCEDES

A 30" teaser aired during a primetime ITV X-Factor slot, with Marie pleading viewers to help her Escape the Map. Imitating a film release, she simultaneously appealed for help via 6-sheets and bus sides. Viewers took up the challenge online, navigating through a dystopian map world in a C63 AMG.

/ SAY IT WITH SKYPE Say it with Skype was a fully integrated social campaign that allowed users to experience and share Skype's group video calling service without having to subscribe.

An interactive Facebook app enabled people to send personalised greetings with accompanying artists and musicians within a group video call context.

A crowdsourcing feature allowed unsigned bands to submit a digital audition to have their band featured in the app. At SXSW Skype built a 35-foot high group video call stage allowing the crowd to become part of the live performance. To date over 75,000 user-generated messages have been sent across social media via the app.

Produced by: 1000heads Produced for: Skype

BIMA 2012 / DISCIPLINES / INTEGRATED CAMPAIGN

/ SHARP FANLABS Sharp FanLabs is a unique research project supporting Sharp's sponsorship of Euro 2012. The study gathered data and insights from thousands of football fans across Europe via sharpfanlabs.com, Facebook, mobile apps and brainwave-reading headsets, in order to understand the emotional journey of the 350 million fans behind the teams.

Our Fanalysis posted throughout the tournament on sharpfanslabs.com and Facebook in 11 languages showed the attitudes, beliefs, knowledge and confidence of fans change as the tournament progressed and fuelled contextual advertising on pan-European TV, Outdoor, Press, PR, Experiential, Mobile and Social.

Produced by: Work Club Produced for: Sharp Europe

The learnings of the FanLabs study from this summer now form part of Sharp Europe's R&D as they develop future TVs with plug-ins designed for football fans.

/ WETHERSPOON CONNECT Challenge: To drive students into Wetherspoons outlets, encourage longevity of stay and maximise sales of Bacardi Brown-Forman brands.

Strategy: To give students ever changing offers to collect and redeem immediately at the local Wetherspoon - and do it in a fresh way that would resonate with their digitally enabled lives.

Solution: The 'Connect' app was an innovative and relevant way for students to access Wetherspoon's latest food/drink offers through their smartphones (91% of students starting university now have one). It also allowed students to 'tag' videos and pictures to pub fixtures. These tags could then be shared through their usual social networks.

Produced by: OgilvyAction London Produced for: Bacardi Brown-Forman

BIMA 2012 / DISCIPLINES

/ MASHUPS & DATA-VISUALISATION

Sponsored by

Use of publicly available data feeds to create new tools, experiences, mashups or data-visualisation.

/ FOXES LIVE: WILD IN THE CITY 'Foxes Live: Wild In The City' was a groundbreaking multiplatform event about Britain's urban foxes. For the first time ever, a television series engaged the public in a comprehensive study of a wild urban animal.

Interactivity was the beating heart of the project. Users submitted their fox sightings and took part in a fox survey in association with Brighton University - the cornerstone of the TV editorial.

In addition, state-of-the-art GPS tracking maps allowed users to follow foxes live online up and down the country. And with rigged fox dens, viewers could watch the foxes around the clock online.

Produced by: Windfall Films and Numiko (website build) Produced for: Channel 4 Television

/ MAD WORLD Mad World is an interactive audio experience that invites you to take a trip inside three very different brains, brought to life with the help of some mind-blowing binaural audio. It's the online companion piece to Channel 4's 4 Goes Mad - a season of prime-time programmes challenging mental health stigma and discrimination.

Produced by: Mint Digital Produced for: Channel 4

BIMA 2012 / DISCIPLINES / MASHUPS & DATA-VISUALISATION

/ NIKEFUEL STATION Launching Nike+ FuelBand in the UK had two major challenges; the product wasn't available to buy yet; and retail environments can be passive and sedentary - the opposite of the desired message.

The solution was to turn the retail experience into a , with a Microsoft Kinect hack. Consumers could immerse themselves in an installation that creates a 3D particle mirror of their body.

The more you move, the more your body turns from red to green. All your activity is recordable, so every move counts. And you can send and share your videos the second you finish recording through a custom iPad web app.

The installation was the centrepiece of London's new NikeFuel Station at Boxpark, the first of its kind in the world.

Produced by: AKQA Produced for: Nike UK

BIMA 2012 / DISCIPLINES

Sponsored by

/ MOBILE Outstanding projects and campaigns based on media and/or software that provide an excellent user experience specific to a mobile platform.

/ DK: THE HUMAN BODY APP Inspired by DK's best-selling book, The Human Body app draws users into an extraordinary interactive and sensory exploration.

The iPad brings users significantly closer to the content, including the ability to zoom into over 270 high-resolution illustrations, a swipe-able interface, navigation carousel and stunning 3D animations.

Bodily functions are further brought to life by haptic feedback, which allows you to 'feel' a heart beating, lungs breathing and nerves racing.

Produced by: AKQA Produced for: Dorling Kindersley

/ DOMIGOALS Domigoals (TM) was the footie app of the summer.

Launched at the end of May, the app has been downloaded by more than 50,000 Domigoalers, all of whom were given a reason to cheer regardless of whether results went their way or not.

How you may ask? Well, with every goal scored triggering an instant opportunity to win delicious Domino's prizes, partisan support went out the window, replaced by whoops of excitement no matter which team netted next. As one Domigoaler tweeted 'We want goals, we want Domigoals'. 28,000+ online transactions later Domigoalers are still celebrating this Summer's goal fest.

Produced by: Big Produced for: Domino’s Pizza UK & Ireland

BIMA 2012 / DISCIPLINES / MOBILE

/ GETCASH GetCash offers customers an easy fix for forgotten cards, a way to get cash quickly to family members or friends in need, or a choice of leaving their wallets at home in favour of their mobile phones.

Customers with the NatWest or RBS mobile banking app can request the cash on their mobile and a 6-digit pin will be generated. This code is entered at an ATM, the amount of cash confirmed, and funds distributed accordingly. GetCash is the only service of its kind currently being offered in the UK.

Produced by: Nile, SapientNitro and Monitise Group Produced for: Royal Bank of Scotland Group

/ MY HEALTHCHECKER, MY MOLECHECKER AND MY SELFCHECKER IOS APPS A suite of free iOS apps to allow viewers to conduct over 20 different health checks through My HealthChecker, to monitor the development of potentially cancerous moles using My MoleChecker and to make regular check ups in private for breast, testicular and vulval cancer through My SelfChecker. Downloaded over 670,000 times in the first 8 weeks of launch, My HealthChecker was the top free app in the App store for 2 weeks.

Produced by: Maverick Television Produced for: Channel 4

BIMA 2012 / DISCIPLINES / MOBILE

/ THE DESIGN MUSEUM COLLECTION FOR IPAD The Design Museum showcases design classics to over 200,000 visitors per year. twentysix worked closely with the museum's curators to create a tactile and informative iPad App to showcase key objects in the collection - a gallery experience within an App. The App augments the experience of visiting the museum by complementing iconic pieces with a range of audio, video and text. The state-of-the-art multi-directional scrolling grid has become a major talking point since the application launched, and the museum has now adopted the design as the standard for hosting all of its future collections.

Produced by: twentysix Produced for: The Design Museum

/ WONDERS OF THE UNIVERSE The Wonders of the Universe iPad app brings together Professor Brian Cox's Wonders books with highlights from his award-winning BBC TV series in a revolutionary digital experience.

Developed for HarperCollins, it features more than two and a half hours of video from the series, along with hundreds of beautiful photos, infographics and a story told in Cox's much-admired, accessible style.

Wonders incorporates two innovative technologies developed in-house by the OTHER media - an advanced 3D rendering engine developed specifically for iOS 5 and used to create a truly amazing interface and a brand new publishing platform providing a new reading experience for tablet and mobile: Glide Publisher.

Produced by: the OTHER media Produced for: HarperCollins

BIMA 2012 / DISCIPLINES

Sponsored by

/ MULTI-PLATFORM Campaigns or projects that have run across multiple digital platforms with each one contributing to the overall success of the activity.

Managed Cloud Hosting

/ BANK JOB HEAD TO HEAD GAME Launching a new game show format online - as well as casting exclusively from online players - are both worldwide TV firsts.

The Bank Job's TV producers worked closely on the Head to Head's gameplay, to ensure it carried the same drama and twists that were planned for the TV show. In a bold move, single player gameplay was ruled out, to ensure players experienced the thrill of playing against other real players.

The game's tracking system also allowed for the selection of candidates to audition based on their actual gameplay behaviour - a huge innovation that succeeded in attracting a new wave of game-savvy TV contestants that may not have been found via a traditional casting call.

Produced by: Remarkable Television (an Endemol Company) & Chunk Games Produced for: Channel 4 Television

/ DELL FESTIVAL TOUR TBG Digital were asked to support Dell's Music program through social media channels to improve brand sentiment, appeal to Gen Y users and generate 1 million additional fans on Facebook. They created three social applications to support a festival tour program (Road Trip, PhotoFest, Front Row Fan) and ran them over the summer festival season at festivals that included New Orleans Jazz Fest, Bonnaroo, Lollapalooza and ACL Music Festival.

Produced by: TBG Digital Produced for: Dell

BIMA 2012 / DISCIPLINES / MULTI-PLATFORM

/ OLIVE THE OSTRICH The Olive the Ostrich online experience enabled children to draw and colour a variety of different images via a themed web app. The user-generated content was then sent on to the animation company, Blue Zoo who moderated and animated the images into 6 special episodes of the show, later broadcast on Nick Jr. This innovative project opened the opportunity for children's own user-generated and online-originated content to be broadcast on TV, attracting 24,182 entries which were then animated into 20 minutes worth of broadcast content.

Produced by: Plug-in Media & Blue Zoo Produced for: Nickelodeon

/ TREE FU TOM Tree Fu Tom is a multiplatform action-adventure fantasy series following the amazing adventures of a young boy called Tom. Tree Fu Tom was inspired by research showing that 10-15% of children suffer from dyspraxia and growing numbers of children are suffering longterm, even lifelong negative effects because they are not experiencing the full range of movements they need to develop typically. Tree Fu Tom aims to offer all children this movement experience.

Tree Fu Tom has been a huge hit for CBeebies; episodes 1-11 attracted 542,000 viewers (30% share). Tree Fu Tom online is CBeebies' most successful brand to date achieving an average of 206,332 unique in the first 3 weeks after launch with users playing for an average of 20.3 minutes.

Produced by: Cbeebies/Blue Zoo/Plug-in Media Produced for: BBC/CBeebies

BIMA 2012 / DISCIPLINES

Sponsored by

/ SELF PROMOTION Projects with the sole aim of drawing attention to and promoting one’s own business, service, product or skills.

/ BRUM DISHED In early 2012, Birmingham was named 19th in the New York Times Places to Visit list, primarily for its fantastic food offering. At 383, they're big food fans, and so were fully supportive of the view that Birmingham has a lot to offer the hungry stomach.

All the talk online after the article gave an idea for a side project which they spent some time throwing together and sent out in to the wild. It's called BrumDished, it's a quick way of people sharing what they're eating and where they're eating it in and around Birmingham.

Produced by: 383 Project Produced for: 383 Project

/ GALLERY OF MO The Gallery of Mo is a fundraising website designed by twentysix to promote the annual charity event 'Movember'. Donors were treated to a personally-designed artist's portrait of themselves modelling a luxurious Movember moustache to appear in The Gallery of Mo. For every ÂŁ1 donated, the artist would spend one minute on the portrait, allowing donors to pay for anything from a simple sketch to a lovingly rendered artwork. The project attracted great word of mouth and participation from several high-profile guest artists, and directly raised significant donations for the charity.

Produced by: AKQA Produced for: Nike UK

BIMA 2012 / DISCIPLINES / SELF-PROMOTION

/ MILL TOUCH Mill Touch sets a new benchmark in experiential design.

Custom hardware and software create a first in user-experience. Rear-projected multi-touch glass provides a window into nearly 1000 pieces of content.

Built upon the Cinder creative coding framework, Mill Touch is equal parts grace and power.

Users can delve behind-the-scenes, perform text searches or explore content by manipulating a multi-million particle fluid simulation. A virtual 'lens' allows users to see before and after footage in real time.

Every operation is designed to be highly responsive and seamless - a perfect marriage of function with fun.

Produced by: The Mill Produced for: The Mill Group

And that's not all. The multi-touch glass can be switched to a completely transparent mode, allowing the user to see through the unlit pixels. The result is a stunning, holographic visual experience.

/ THE TORCHBOX CHRISTMAS CHOIR The Torchbox Christmas card had to stand out; it mustn't take too long; and it must involve the whole team. Each member of the team was recorded singing a single note, and before you could say "ho ho ho" new arrangements of popular Christmas carols were born. A pretty cool on-screen keyboard was added so everyone else could compose tunes for them to sing too.

Built in HTML5 and featuring closely-synchronised animation, interactivity and cross-browser audio, the Christmas Choir allowed Torchbox to show off their technical virtuosity, musical chops and sense of humour, while giving friends and clients something to share. The Hoff liked their version of "Knight Rider" so much he requested the Baywatch theme tune. How could they say no?

Produced by: Torchbox Produced for: Torchbox

BIMA 2012 / DISCIPLINES

Sponsored by

/ SOCIAL MEDIA & PR Projects that deliver organisational objectives by engaging with and giving value to an audience via social media channels.

/ GET WELL SOUP Get Well Soup engaged users around the insight that people believe that eating soup when you're not feeling well can make you feel better.

Using this insight the campaign tapped into the emotional territory of gift-giving by creating a link between soup and sending people a get well gift.

A Facebook application was created where fans could personalise a can of Heinz Soup with their friend's name which was then sent directly to their friend who was feeling under the weather, for just ÂŁ1.99.

Produced by: We Are Social Produced for: Heinz

This resulted in some brilliant tender Heinz moments shared on the Heinz Soup Facebook page where people shared stories of how the personalised cans and the thought behind the gift had had a really positive memorable impact on their day.

/ NIKE ACADEMY How do you give young footballers the unlimited access to pro clubs they crave? We built our own from scratch.

And invited everyone inside.

Introducing Nike Academy - the social media football club. We recruited unsigned players through social media, gave them an elite training programme, and pitched our club against some of the world's biggest teams.

Next, we invited our audience in, allowing them to follow the academy player's journey and give them access to professional tactics, training and coaching.

Previously unattainable insights into how a club is run.

Inspiring young footballers to play more. And play better.

Produced by: AKQA Produced for: Nike UK

BIMA 2012 / DISCIPLINES / SOCIAL MEDIA & PR

/ QUEEN EXTRAVAGANZA Outside Line launched the Queen Extravaganza, the world's biggest-ever online talent competition, to continue to keep the legacy of Queen alive.

By creating the ultimate tribute band they brought the live experience of Queen to a whole new generation of fans across the US in 2012. Roger Taylor of Queen said of the project: "What an amazing storehouse of talent we have unlocked. The standard is mind-blowingly high, it has really been a thrill to discover them."

Produced by: Outside Line Produced for: Queen

/ SAVE THE 1DAY One Direction (1D) is a boy band from The X Factor. The brief was to make them the biggest in the world. And sell a lot of their debut album 'Up All Night'.

To keep the 1D community excited pre-launch, ais London created a 24/7 interactive escapade, on and offline for the fans to engage with. A fictional character called 1DCyberPunk steals the band's laptop with the new songs. To win it back, fans faced 50 challenges in 50 days.

Sixteen worldwide Twitter trends. Over 4.5 million YouTube views. And 500,000 albums sold in the first week alone.

Produced by: ais London Produced for: Sony Music/SyCo

BIMA 2012 / DISCIPLINES / SOCIAL MEDIA & PR

/ SAY IT WITH SKYPE Say it with Skype was a fully integrated social campaign that allowed users to experience and share Skype's group video calling service without having to subscribe.

An interactive Facebook app enabled people to send personalised greetings with accompanying artists and musicians within a group video call context.

A crowdsourcing feature allowed unsigned bands to submit a digital audition to have their band featured in the app. At SXSW Skype built a 35-foot high group video call stage allowing the crowd to become part of the live performance. To date over 75,000 user-generated messages have been sent across social media via the app.

Produced by: 1000heads Produced for: Skype

/ THE MUPPETS - NEVER ENDING MAHNA MAHNA The never-ending Mahna Mahna was a UGC initiative, that got consumers of all ages to record that Classic Line from the famous Muppets song. To date it's had over 90,000 consumers Mahna Mahna!

Guests of the application could record up to 3 lines, and then submit them to the Never-ending Mahna Mahna video. The project was developed to be Social by design.

Not only was uploading a video very simple, but once it had been created guests could choose a variety of ways to share on Facebook. The really smart part was using Facebook Connect to check if anyone they knew had created a Mahna Mahna, instantly adding them together and creating a shared experience.

Produced by: Jollywise Media Ltd Produced for: The Walt Disney Company

BIMA 2012 / DISCIPLINES

Sponsored by

/ STUDENT Any digital project spanning one or more platforms, created by full-time students.

/ AUTHENTIC AMOY Amoy cooking sauces have been made in China since 1908 - and are still imported from there today; Amoy is authentically Chinese. Students Helen Parry & Thirza Prentice wanted to bring this to life in a simple and bold way... Chinese advertising! From poster to checkout, making every step of the audience's journey a little bit Chinese.

Produced by: Helen Parry & Thirza Prentice

/ PEACE ONE DAY To raise awareness of Peace Day on 21 September, students Martin Headon and Olly Wood would partner with Electronic Arts to call a videogames ceasefire. Across the world, gamers would put down their guns and play football - just like British and German soldiers on Christmas Day 1914.

Produced by: Martin Headon and Olly Wood

BIMA 2012 / DISCIPLINES / STUDENT

/ TETLEY SOCIAL The Tetley campaign conceived by students Rosie Lewis & Danielle Mensah is aimed at the modern tea drinker. A new generation of tea drinker is growing up and no-one is speaking to them. Rosie and Danielle realised that being social is key to drinking tea. Have you ever noticed that when you hold a cuppa you make a thumbs up?

Today a thumbs up is one of the key symbols of social networking, but Tetley is the original social network.

Produced by: Rosie Lewis & Danielle Mensah

/ TRY DRUGS The brief was to educate young adults about drugs and their effects. Rather than telling youngster to stay away from drugs, students Amar Marwaha & Arvid Harnqvist encourage them to try them in a safe environment. The idea allows people to try drugs through their Facebook profiles, subduing their curiosity and potentially stopping them from trying real drugs.

After you Facebook connect with Frank the application allows you to chose from an array of drugs that then demonstrates the subsequent effects of the drug on their profile. A Youtube video is then generated and posted on your wall using your information, friends and photos.

Produced by: Amar Marwaha & Arvid H채rnqvist

BIMA 2012 / DISCIPLINES

Sponsored by

/ VIRAL Marketing messages transmitted peer-to-peer.

/ PASS THE PARCEL As brands fought for attention over the busy Christmas period, Profero and M&S invoked a childlike excitement and anticipation of unwrapping gifts. Using social media they engaged their audience with zero ad spend.

M&S invited fans to play 'Pass the Parcel' (a naturally social game) with friends on Facebook. When they received a parcel, they opened it. If they didn't win they passed it on. In just twelve days, 1.1 million parcels were passed.

118,000 addicts played for a combined total of 7 years.

Adding 115k new fans. Why stop so soon? They ran out of prizes.

Produced by: Profero Produced for: Marks & Spencer

/ SAY IT WITH SKYPE Say it with Skype was a fully integrated social campaign that allowed users to experience and share Skype's group video calling service without having to subscribe.

An interactive Facebook app enabled people to send personalised greetings with accompanying artists and musicians within a group video call context.

A crowdsourcing feature allowed unsigned bands to submit a digital audition to have their band featured in the app. At SXSW Skype built a 35-foot high group video call stage allowing the crowd to become part of the live performance. To date over 75,000 user-generated messages have been sent across social media via the app.

Produced by: 1000heads Produced for: Skype

BIMA 2012 / DISCIPLINES / VIRAL

/ THE CATCH To make the Mercedes-Benz brand more exciting to a younger audience, Weapon7 wanted to show the incredible speed and handling of the open-top Mercedes-Benz SLS AMG Roadster in a surprising way.

All whilst re-energising the brand's association with golf.

So using the laws of physics they attempted a stunt that had never been done before. And achieved an official Guinness World Record in the process.

Produced by: Weapon7 Produced for: Mercedes-Benz

/ THE KAISER CHIEFS BESPOKE ALBUM CREATION EXPERIENCE Kaiser Chiefs used to be massive. Their last album wasn't so massive. We were asked to build a site that would put fans at the heart of their latest album release.

Fans could pick 10 songs from a possible 20 on a website. They could design their own artwork and download their unique album. They even got their own web page and banner ads for their blog so they could sell the album on social media. And they got a quid for each one they sold. We turned the fans into retailers.

Instead of them sharing for free they got paid.

Produced by: Wieden+Kennedy and Specialmoves Produced for: KAISER CHIEFS/B-UNIQUE/ FICTION RECORDS

BIMA 2012

/ SECTORS

BIMA 2012 / SECTORS

/ BATTLE OF THE BRANDS

Sponsored by

The best campaigns and projects for established, recognised brands and their challengers.

/ BRANDON GENERATOR A major brand campaign to promote Microsoft's IE9 browser, the Random Adventures of Brandon Generator is an HTML5-powered animated feature where users help shape the story.

Each episode provides an opportunity to demonstrate the power of the browser and how HTML5 effects can be used, overlaying these on film and including SVG animations, embedded native video and audio, use of canvas, particle effects and interactive games.

Produced by: Microsoft, LBi, 3 Monkeys Communications Produced for: Microsoft Internet Explorer

Reactions to the campaign have been overwhelmingly (99%) positive. Brandon Generator made it into Stuff's Top 10 Cool List for 2012, has been featured in leading press and blogs, and has received positive tweets from Simon Pegg, Steven Spielberg and Jonathan Ross, amongst others. Which all makes for a very happy client.

/ GET WELL SOUP Get Well Soup engaged users around the insight that people believe that eating soup when you're not feeling well can make you feel better.

Using this insight the campaign tapped into the emotional territory of gift-giving by creating a link between soup and sending people a get well gift.

A Facebook application was created where fans could personalise a can of Heinz Soup with their friend's name which was then sent directly to their friend who was feeling under the weather, for just ÂŁ1.99.

This resulted in some brilliant tender Heinz moments shared on the Heinz Soup Facebook page where people shared stories of how the personalised cans and the thought behind the gift had had a really positive memorable impact on their day.

Produced by: We Are Social Produced for: Heinz

BIMA 2012 / SECTORS / BATTLE OF THE BRANDS

/ SAY IT WITH SKYPE Say it with Skype was a fully integrated social campaign that allowed users to experience and share Skype's group video calling service without having to subscribe.

An interactive Facebook app enabled people to send personalised greetings with accompanying artists and musicians within a group video call context.

A crowdsourcing feature allowed unsigned bands to submit a digital audition to have their band featured in the app. At SXSW Skype built a 35-foot high group video call stage allowing the crowd to become part of the live performance. To date over 75,000 user-generated messages have been sent across social media via the app.

Produced by: 1000heads Produced for: Skype

/ XPERIA STUDIO LBi created the Xperia Studio - an "always on" content delivery platform that followed one simple rule: give the world's most creative people the world's most entertaining smart phones, ask them to create something, document the results, and distribute it to the social space in force.

At its core, the idea was to establish Xperia as having unique permission to create original content by virtue of their hardware alone. Then the aim was to facilitate this notion to take root in all of the Xperia Studio collaborations and collaborators - paving the way for deeply engaging and relevant content.

Produced by: LBi Produced for: Sony Mobile

BIMA 2012 / SECTORS

/ BUSINESS TO BUSINESS

Sponsored by

Projects that provide or promote business-to-business products or services.

/ BROOKSON CONNECT A leading provider of accountancy, tax advice and support services to over 9,000 contractors, freelancers and other self-employed professionals, Brookson chose Mando Group as the agency that could transform their business processes online.

They needed an engaging and easy to use solution to enable customers to manage their own accounts without the need for training, whilst leveraging opportunities available with the latest platforms and technologies.

Produced by: Mando Group Produced for: Brookson Limited

Mando Group delivered a business-critical, user experience led, cutting-edge financial management application. The app is for use on mobile, desktop and tablet devices with the site optimised for both touch devices and normal mouse driven browsers.

/ DBA IN SPACE Red Gate Software liberates DBAs from the server room.

So this campaign gave one lucky DBA the ultimate experience of liberation: a trip to Space.

To get there they needed to win a competition like no other. A 14-part sci-fi, broadcast on the web. At the end of each episode, DBA's answered a question or completed a challenge using Red Gate software.

The audience then voted for the final winner. And the campaign set a new marketing benchmark for the sector.

Produced by: The Mill Produced for: Red Gate

BIMA 2012 / SECTORS / BUSINESS TO BUSINESS

/ MEDTRONIC – INNOVATING FOR LIFE IPAD APP Medtronic is a global leader in medical technology, redefining how technology is used in managing chronic disease. The company's deep understanding of human physiology yields unique insights into a range of therapeutic areas, including heart and vascular diseases, diabetes, neurological disorders and spinal conditions.

Medtronic was looking to revolutionise the way it showcases its state-of-the-art medical technology to physicians and patients worldwide. The digital solution Medtronic was looking for needed to give its global sales force a central communications tool, acting to both reduce sales collateral material clutter and present information tailored to the customer.

Produced by: Seven Produced for: Medtronic

/ PPL WEBSITE PPL commissioned ORM to redevelop their website with the aim of simplifying user journeys and increasing engagement and relevance, while reducing customer service calls and website journey abandonment.

The website launched in its Beta state in November 2011 and in the first quarter saw a 22% increase in unique users, spending one minute less on the site, showing streamlining has worked. It also gained a 600% increase in online licence applications, 155% increase in revenue generated and reduced new business calls by 11% (4,829 calls) over the same period.

Oh and besides all that ROI stuff - it looks lovely too!

Produced by: ORM Produced for: PPL

BIMA 2012 / SECTORS

Sponsored by

/ CORPORATE If the client wears a suit, the work might be suited for an award in this category.

Managed Cloud Hosting

/ BRITISH GAS ONLINE ACCOUNT MANAGEMENT British Gas is the UK's biggest energy provider. In 2012 they enhanced their digital customer service levels to an all-time high, providing simple, quick and easy ways to manage energy usage online.

This involved a complete site redesign and a new Smart Phone app, all supported by innovative Display Advertising and Social Media activity from digital agencies iProspect, Waste and Outside Line.

The results? British Gas anticipates 50m site visits this year (over 3 times the volume of calls into their energy call centres), with over 20m transactions. Plus, the app is the highest rated of any energy supplier.

Produced by: British Gas, Waste Creative, iProspect, Outside Line Produced for: British Gas

/ FULLERS PUB BUILDER The Fullers pub group needed an extensive face-lift of the individual websites for 350 of their sites, which covered the full drinking spectrum from East End boozers to country gastro-pubs.

The mission was to create a range of standard templates in keeping with brand values that would work across all search platforms - desktop, mobile and tablet, as well as having built-in flexibility to allow the pubs to customise their pages to reflect the individual 'personalities'.

After all, not every pub is the same is it?

Produced by: Sequence Produced for: Fullers Pub Group

BIMA 2012 / SECTORS / CORPORATE

/ GETCASH GetCash offers customers an easy fix for forgotten cards, a way to get cash quickly to family members or friends in need, or a choice of leaving their wallets at home in favour of their mobile phones.

Customers with the NatWest or RBS mobile banking app can request the cash on their mobile and a 6-digit pin will be generated. This code is entered at an ATM, the amount of cash confirmed, and funds distributed accordingly. GetCash is the only service of its kind currently being offered in the UK.

Produced by: Nile, SapientNitro and Monitise Group Produced for: Royal Bank of Scotland Group

/ HALIFAX HOME FINDER Halifax Home Finder, launched in May 2012, is the UK's first and only smartphone app that offers an end-to-end companion for homebuyers. Home Finder has transformed moving home from a stressful, time-consuming process into a straightforward, seamless experience.

Produced by: Grapple Mobile Produced for: Lloyds Banking Group

BIMA 2012 / SECTORS / CORPORATE

/ VODAFONE RETAIL APPLICATION Retail store staff reported that they often struggled to demonstrate the true power of smart phones and devices to customers in store. Many devices were 'dummy' models that could not be activated and information on features, price plans and extras was stored across several sources.

Detica recognised that digital media could 'come to the rescue'. They created a unique and exciting tool to help empower Vodafone retail staff. It brings to life the features of the devices, provides on-hand info that otherwise would require staff to leave the customer and creates a 'wow' moment in the sales process.

Produced by: Detica Produced for: Vodafone UK

The retail app brings digital media innovation into the high street. Retailers can have a more involved conversation with customers, and in turn a greater likelihood of converting a sale.

/ WEAREMAERSK Wearemaersk.com is a digital storytelling platform that supports Maersk's corporate website and showcases the recently launched 'We are Maersk' movie, through an engaging, compelling and personalised digital experience.

The site revolves around a simple truth about Maersk's global activities and is represented as a world map.

Through this map, the user can shuffle between facts, stimulating images and 11 sequential movies, each featuring additional background articles and geographical information.

The content is distributed in an interactive multi-layer via info graphics, Q&As, animations and images and is customised through IP-detection in order to increase relevance for a diverse global audience.

WeAreMaersk.com helps redefine what a corporate story website can be.

Produced by: LBi Produced for: Maersk

BIMA 2012 / SECTORS

Sponsored by

/ ENTERTAINMENT Projects that provide or promote media or entertainment-related products or services, or projects that directly entertain a target audience.

/ POTTERMORE Pottermore is a unique online reading experience from J.K. Rowling, built around the Harry Potter books. TH_NK engaged existing fan communities from the outset of the project to help develop the experience, and then strengthened those relationships through a worldwide tease campaign that was built around a global network of Harry Potter fan sites.

Social channels were used to recruit a million beta users and then strengthen engagement and connectedness through activations that encouraged content creation and self-expression.

Produced by: TH_NK Produced for: Pottermore and J.K. Rowling

/ SAVE THE 1DAY One Direction (1D) is a boy band from The X Factor. The brief was to make them the biggest in the world. And sell a lot of their debut album 'Up All Night'.

To keep the 1D community excited pre-launch, ais London created a 24/7 interactive escapade, on and offline for the fans to engage with. A fictional character called 1DCyberPunk steals the band's laptop with the new songs. To win it back, fans faced 50 challenges in 50 days.

Sixteen worldwide Twitter trends. Over 4.5 million YouTube views. And 500,000 albums sold in the first week alone.

Produced by: ais London Produced for: Sony Music/SyCo

BIMA 2012 / SECTORS / ENTERTAINMENT

/ THE AMAZING WORLD OF GUMBALL CHARACTER CREATOR Cartoon Network asked Waste Creative to make a piece of content that would engage and entertain the youth audience of their surreal new kid's show 'The Amazing World of Gumball'.

Waste decided that a character creation tool would be the perfect fit, employing a collision of cartoon, CGI & montage. The development team arrived at an 'elegant yet silly solution' that could reverse-engineer a virtual skeleton onto any image that was uploaded, giving it an instantly fluid 'breath of life' animation.

Produced by: Waste Creative and Turner Broadcasting Produced for: Cartoon Network

Kids could name their characters using a profanity-proof 'Name Generator', save their creations to the gallery for peer-rating, download them to custom wallpapers, and most importantly, make them dance and gyrate just like a character from the show!

/ THE KAISER CHIEFS BESPOKE ALBUM CREATION EXPERIENCE Kaiser Chiefs used to be massive. Their last album wasn't so massive. We were asked to build a site that would put fans at the heart of their latest album release.

Fans could pick 10 songs from a possible 20 on a website. They could design their own artwork and download their unique album. They even got their own web page and banner ads for their blog so they could sell the album on social media. And they got a quid for each one they sold. We turned the fans into retailers.

Instead of them sharing for free they got paid.

Produced by: Wieden+Kennedy and Specialmoves Produced for: KAISER CHIEFS/B-UNIQUE/ FICTION RECORDS

BIMA 2012 / SECTORS / ENTERTAINMENT

/ WONDERS OF THE UNIVERSE The Wonders of the Universe iPad app brings together Professor Brian Cox's Wonders books with highlights from his award-winning BBC TV series in a revolutionary digital experience.

Developed for HarperCollins, it features more than two and a half hours of video from the series, along with hundreds of beautiful photos, infographics and a story told in Cox's much-admired, accessible style.

Wonders incorporates two innovative technologies developed in-house by the OTHER media - an advanced 3D rendering engine developed specifically for iOS 5 and used to create a truly amazing interface and a brand new publishing platform providing a new reading experience for tablet and mobile: Glide Publisher.

Produced by: the OTHER media Produced for: HarperCollins

BIMA 2012 / SECTORS

Sponsored by

/ LEISURE & CULTURE Work promoting or providing leisure or travel products or services or extending the reach of arts and culture to a wider audience.

/ ASK ALFRED For the release of the video game Batman: Arkham City Weapon7 wanted to engage gamers with an innovative idea that was a true advertising first. So they launched the world's second search engine fronted by a butler.

Batman's butler, Alfred.

Produced by: Weapon7 Produced for: Microsoft Xbox

/ BBC SPORT WEBSITE RELAUNCH The BBC Sport website was relaunched in February 2012, the first revamp since 2003. Aiming to give audiences an even more interactive and immersive experience around live sports events, the refresh successfully increased unique browsers from 12.3m to 13.7m, including a peak of 15.4m.

Produced by: BBC Sport Produced for: BBC Online

BIMA 2012 / SECTORS / LEISURE & CULTURE

/ GETSOMEHEADSPACE.COM Headspace is a project designed to demystify meditation. Using the wonders of science and technology, they make it easy-to-learn, fun-to-do, and relevant. This is meditation for modern life.

At Headspace they're on a mission to get as many people in the world as possible to take 10 minutes out of their day, to practice a simple and easy-to-learn meditation technique.

The New York Times says: "Andy Puddicombe is doing for meditation what Jamie Oliver has done for food".

Produced by: Sagittarius Marketing, WIP, Anna Charity Produced for: Headspace Meditation

/ VISIT CORNWALL Visit Cornwall wanted a site that would break away from their existing product database limitations, simplify their management of content and innovate in producing a website that matches the experience of Britain's number one tourist destination.

After a lot of user and stakeholder research, Nameless ended up redefining the visual brand for Visit Cornwall, and creating a site based around easy to access information. The site can be customised to who you are and who you are going with - only showing relevant information.

It is also full of great content from Cornwall provided by the Visit Cornwall team.

Produced by: Nameless Produced for: Visit Cornwall

BIMA 2012 / SECTORS / LEISURE & CULTURE

/ WONDERMIND Wondermind is a fun, engaging and illuminating experience which fuses art, literature and science for a young and inquisitive audience.

Quests include searching for the Cheshire Cat in an increasingly complex maze using reflected light; catching the White Rabbit whilst trying to keep untrodden paths from growing over; and making sure the Mad Hatter serves the right type of tea to his eccentric guests.

The games use familiar and engaging mechanics to convey basic neuroscience concepts to a non-scientific audience.

Wondermind also includes a series of interactive videos created by award winning director Martin Percy that allow players to have conversations with scientists currently working in the field. An associated blog provides a wealth of additional information and artworks for children to discover.

Produced by: Preloaded & Martin Percy Produced for: Tate

BIMA 2012 / SECTORS

Sponsored by

/ PUBLIC LIFE Projects or campaigns for public bodies or the public good.

/ 1000 FACES OF MS WORLD MS DAY 2012 World MS Day is the only global awareness campaign for Multiple Sclerosis (MS). Every year, the MS movement comes together to provide the public with information about MS and how it affects the lives of more than two million people around the world.

We Love created 1000 Faces of MS to put the people living with, or affected by, MS right at the centre of a very organic campaign. Because each case of MS is as unique as the person who has it, user-generated content was the campaign's core component.

It reflected the uniqueness of the disease and supported the campaign pillars of individual discovery, general awareness and global support. Where personal stories and messages were surfaced and shared in a truly human way.

Produced by: We Love Digital Produced for: The Multiple Sclerosis International Federation (MSIF)

/ ALCOHOL RELAPSE PREVENTION PROJECT The choice of mobile phone technology as an engagement medium to monitor and help prevent relapse is fairly radical and, as far as anyone knows, no similar study has been presented in the alcohol field worldwide.

The engagement rates show a significant improvement for clients over the trial period. Those using the phones showed 83% (average) engagement rate compared to 57% for those who didn't use the phones. The short term re-referral rates also show a significant improvement with 4 times less re-referrals for project participants.

Produced by: d2 Digital by Design Ltd Produced for: The Health Foundation

BIMA 2012 / SECTORS / PUBLIC LIFE

/ LIVE FROM THE CLINIC The first C4 show to grow from a purely online project, Live from the Clinic became a prime time show, with its own online presence. Viewers applied through the show's website to be seen live over webcam during transmission, cases became interactive videos online and users were encouraged to 'play along', using My HealthChecker, taking over 20 different tests across the web and iOS apps. Over 670,000 users registered, taking 9.4 million tests. My VideoDoctor, an interactive video product built using complex algorithms, allowed users to receive a personalised consultation from the show's doctors. A partnership with the NHS, they estimate it saved them ÂŁ800,000 to date.

Produced by: Maverick Television Produced for: Channel 4

/ THE BLIND EMAIL You know those annoying e-mails you get everyday with broken images, and empty white boxes? We thought we'd take advantage of them.

In an effort to raise awareness of the challenges faced by blind and partially-sighted children in the UK, we sent out an e-mail with absolutely nothing in it.

Recipients were unable to see any imagery, despite clicking on the familiar 'click here to view images' link.

The e-mail was permanently broken. People were directed to a page on the RNIB website where they could learn more about the issues surrounding the blind and donate to the charity. The e-mail achieved a 24% click through rate.

Produced by: Elvis Produced for: Royal National Institute for the Blind

BIMA 2012 / SECTORS / PUBLIC LIFE

/ THE V&A WEBSITE REDESIGN the OTHER media undertook designs for a total makeover of the V&A museum's website, making it easier to use and more accessible. The challenge was to balance the enormity of the V&A museum - the world's largest museum of decorative arts and design - as well as its exhaustive archive, but without overwhelming site visitors. The result was more dynamic, able to cater to individual tastes with logical clarity thanks in part to a perceptive and intuitive navigation system. The new site adapts to specific visitor searches, also suggesting related content and images to explore to deliver a tailor-made experience.

Produced by: the OTHER media Produced for: The V&A