Building Products Digest - January 2009

Page 1

Eannnrc Pnooacrs Drcnsr 4500 Campus Dr. No.48O Newport Beach, Ca. 92660-1872 Change Service Requested JaNunnv 2009 iFj 1*'q

Both

A comprehensive scientific review poper on micronized copper wood preservotive systems wos recently oublished os the feoture story in the November 2008 issue of the Forest Products Journol. The review poper concludes thot the loborotorY ond fleld tests demonstroie thct micronized coPPer treoted wood products provide Protection ogoinst fungol decoY, such os, brown rot, white rot, ond soft rot, os well os termite resistonce in both obove ground ond ground contoct oPPlicotions.

.rflM&illt.. r ,9jt wWw Str: Treoted Wood Provide Protection in d,*fim-$;\S€**'s I ff*l*ifrt€ iP * q'l t ) [rt ,I ) *?F ff }t. $ s :4''.lrt .ad a 'ws mf7d .J \ryr *5& Visit Micronized ,iiil':tr', ",,..,.
Products
-'4 * '6 tu't s * I
c1 *nrrtilre
ono
Applicotions.
'.* 2i* eT$ F.-- "\ f, Fd*..* t'l MicroPro

NORDIC JOIST'*

s.*F: iJ.\ft#.... - j.-*: 70O/o tension tested MSR flanges; ideal for home and commercial use

Nordic l-joists are manufactured in a variety of depths and flange widths, promoting design flexibility tor any residential or commercial application.

N0RDIC l_AM'''

Economical and versatile in framin(, appfications

Nordic Lam beams and headers are manufactured in both l-joist compatible and conventional lumber depths. Nordic Lam columns are a cosfeffective. reliable alternate to size built dimensional lumber c0lumns.

BIACK SPRUCE

fuer 2 mllllon acres of

susfafnabf*

firnberra n ds

Known for ib light i+erghl *ber density and nanow growtfr rings, lhe biack $pruce highlights Nordic's high strength producl tines. An intensive, ISO 14001 cerlified, envrronmental managenant system assures biodiversily and perpetual grov$h cycles.

MANUFACTURING

Optimized fiber,

Proven performance in today's engineered floor systems

Precision trimmed. rjm-board serves as a pelmeter band designed to cary verlical and lateral loads.

ENVIR0=LAM

Securing our future witlt respons ible forest m

a nagement

Nordic's exclusive Enviro:Lam technology mrnimizes waste and converts more 0f nalure's raw material into useful products than ever before. The process conhibutes to natural resource conservati0n by extracting more valuable fibef from every tree.

u ncom p rom isi ng q u a Iity Nordic's high skength, cosfeffective family of building products are manufactured in one of North America's finest state-of the-art facilities. Each piece of lumber is machine stress-rated ensudng consistency and skuctural integrity. Onty lumber that exceeds 1650f MSR is used.

l,ir'li;iir{ll'5
Wffiffimffiw mff Contentm
: i : ; i. i:. :: ii! r-i * *l r* i"j'bjij*t": * f j r i_r :j"::: i I .i
Bringing Nofure's - Resources Home.NttRI|Ttr A Divieon of Chonliers Chibousomou ENGINEERED WOOD T. 51 4.633.96 61 / into@nordicewp.comwww.nordicewp.com
Quolity this Qood only oor-nes fror-n r-nother noture llcw rrcet some or rlcr essociejes Shcke rlclvn Skllr Ft;i'e;sf Procltlcls Ljd. ;,, i l,'iiit, UL-,Jn: iyec'iirrbef Prc{)ucls Lic. \ltcli:o IJSA VJt:sir.)rn Fc;r'..}sl plc)dL,icTs. I:rc www, reolcedor,crg 1.866.V78.q496 u6w

BPL

Buruotno Pnooucrs DrcEsr

(Sister publication The Merchant Magazine serues the West)

PUBIISHER Alan Oakes (ajoakes@aol.com)

PUBIISHER EMERITUS David Cutler

EDIT0R David Koenig (dkoenig@building-products.com)

ASSOCIAIE EDIT0R Karen Debats (kdebats@building-products.com)

CONTRIBUTING EOII()RS

Carla Waldemar, James 0lsen

ADVERIISING SALES MANAGER Chuck Casey (ccasey@building-products.com)

ADMINISTRATIOI.I DIRECTOB/ SECRETARY Marie 0akes (mf poakes@aol.com)

ClRCUtATl0ll Heather Kelly (hkelly@building-products.com)

How to Advertise

Gontacl our advertising ollices for rales:

S0UTH, MIDWEST & WESI: Chuck Casey, 4500 Campus Dr. #480, Newport Beach, Ca. 92660. Phone (949) 852-1990 Fax 949-8520231 Email ccasey@building-products.com

iI0RTHEAST: Paul Mummolo, 404 Princeton Ave., Brick, N.J.08724. Phone (732) 899'8102 Fax 732-899-2758 mummolo0@comcast.net

I]'ITERNET ADS: Alan 0akes, www.buildingproducts.com. Phone (949) 852'1990 Fax 949-852-0231 Email ajoakes@aol.com.

How to Subscribe

Call Heather at (949) 852'1990 or send a check for the loll0wing amount t0 Building Pr0ducts Digest,4500 Campus Drive, Suite 480, Newport Beach, Ca. 92660-1872: U.S.A.: One year (12 issues), $24

Two years, $39

Three years, $54

FORElGl'l (Per year paid in advance in US funds):

Surface-Canada or Mexico, $49

Other countries. $65

Air rates also available.

Single copies, $4 + shipping

Back issues (when available), $5 + shipping WWW. BUILDING-PROOUCTS COM

About the Cover

Publishing, Inc. (a California Corporation). lt is an independently owned publication for building products retailers and wholesale distributors in 37 states East of the Rockies. Copyright@20O9 by Cutler Publishing, Inc. Cover and entire contents are fully protected and must ngt'be reproduced in any manner without written permission. All Rights ReServed. Building Products Digest reserves the right to accept or reject any editorial or advertising matter, and assumes no liabilitv for materials furnished to it.

The front cover is a paid advertisement, this month sponsored by Simpson Strong-Tie.

JANUARY 2OO9 VOLUME 27, NO.11 | | Resilient sorilhem pine SYP weothers tough morket by showcosing its venotility, increosino its use in roised wood floon, ond stepping up morketing efforts. 14 rrm o prcflb lncreose the size of house pockoges by illu$rating how builden can odd exterior trim to creote homes of distinction. 16 B:oenergy ond the chonging rupply choin Prepore for wood-to-energy production fo seriously impoct lumber morkets in the yeon oheod. lE WnS: Worchourec frlode Sinple, thonks lo the lctec technology 34 Weciem Woods Speclol Sectlon -Six-poge updote on western lumbe/s prospectsfor 2009, os well osthe lotest promotionol tools ond WWPA grode resources. @ 30 Personols 30 obituories 44 New Producfs 50 Business (ord Ads 52 Clossified Morketploce 53 Buyers'Guide 54 Adverrisers Index 54 FAX Response Form BUILDING PRoDUCTS DIGEST is published monthly at 4500 Campus Dr., Ste. 480' Newport Beach, Ca. 92660-1872, (949) 852-1990, Fax 949-852-0231, www'building-products.com, by Cuiler
\ '-.. t*-\ \\, \ \\\:\
Seraing tumber Et building
retailers 8t
I s .9 s 8 Editoriol 20 Competifive Inlelligence 22 on soles 24 Green Refoiling 25 News Briefs 25 Colendor 2f tonilyBusiness 28 Regionol Associolion News 6 BuTLDTNG PRoDUCTs DIcosr Jnruunnv 2009
products
wholesale distributors

1.8E/z4OOFil

B0OZEBBEAM is certified as a distinguished company ciapable of meeting or excffiding rigorous standards in the manufacture of sate produc'ts which bring positive economic impact to the industry.

ln addition, B0OZEBBEAM is FSC certified in the use of raw materials from we ll- m ana ged forests. The Boozerbeam brand with the FSC Label slands for good environmefial dewardship.

BOofZE BE!AIYI.. IEH I

a Itf.: l"€ ,6 ,,;F 't NEW! ''..
Boozerbeam is an FSC Supplier, Certificate # SCS-CAC-001962 @1996 Forcst Stewardship Councit A.C.

Row, row, row Your boat

First, a belated HaPPY New Year to all our readers and I hope that you all were able to get away from the Pressure cooker of the past Year-and especially the past quarter-and enjoy the holiday season with your family. I wish you much success in 2009.

It is no doubt a tough time for many reasons, but let us hoPe that we will see the up-tick that we are all looking for in the next months. For no good reason, I susPect, I am hoPeful that we will start to see the recovery late this year, although that optimism is ahead of where most PeoPle are thinking. My belief is that effective January 20 the national media will publish positive stories instead of all the negative ones that have been running for the last l8 months-miraculous-but it will start improving my mood instead of having to throw the remote at the tv everY time I see mY IRA take another hit. However, there is no easy way out now. There is still pain to come, and our industry and its participants will have changed dramat-

ically before the turnaround comes.

At all levels in the channel, we are bracing for even tougher business conditions to start the year than we saw in 2008. The paring of inventories, employees, and the tightening of credit continues. Every day we are seeing notices of businesses closing' But we are also seeing a flow of new products being launched, the continuing of the green movement, and dealers developing new business strategies to offset loss of business in other categories.

There is one issue that to me has not been dealt with effectively by government and is the key issue that will turn the economy around-stemming the tide of foreclosures. This epidemic. in light of the accelerating deterioration of the economy, will only get worse. No one is happy with supporting people who took on more than they could afford, and with the resulting banking crisis that created great wealth for mortgage brokers and banks from 2004to20O6.

But we are currentlY in an unten-

able situation and we have to find a way out of it soon. As I write, 37o to 4Vo of mortgages are in foreclosure and l\Vo of mortgages are in default. About two-thirds of all OPtion ARM mortgagees have negative equitY. With all the current layoffs it takes no genius to foresee that in at least the next two quarters these percentages will grow. There are no new jobs to support all those who need one. So there needs to be a policy now to keep people in their homes, which in turn will give a boost to the defaulting mortgage-backed securities.

Taxpayers who did all the right things will be asked to foot the bill for problems they didn't create. It will also lead to fraud by those claiming they cannot pay and choosing to default anyway in the hope of receiving a write-down of their principal or a cut in rates. But that aside, unless we can get the housing market on an even keel, it will be impossible to turnaround this economy and our industry. Our industry is key to the rest of the economy, yet falling housing prices have squeezed homeowners' ability to refinance leaving them without money to go out and fuel the rest of the economy. Along with large stock market losses that have affected our 40 I /k and IRAs, we have also seen dramatic hits to our net worths that will take years to recoup. But the point is that until these problems are solved, don't expect to see an imProvement in the housing market, the stock market, consumer and business confidence, and our industry.

I am not sure of all the technicalities, but the government will have to take action even if they buy up individual loans from at-risk mortgage holders, and even if taxPaYers will inevitably have to take some losses. I hope that imposed conditions will allow recapture of profits once the houses are sold-although this will entail more bureaucracY.

Lastly, has anyone questioned whY gas is now at $1.50 versus the almost $5.00 we were paying onlY a few months ago. What has changed? No doubt the economy is down worldwide, but all that I read suggests demand for gas is down onlY 87o. There is a disconnect somewherevery, very interesting-did someone start getting worried? This is not over!

Once again, I wish You the best for 2009, and look forward to meeting you on my travels this Year.

8 Burr,otNc PnooucrsDtcpsr Jnruunnv 2009

Affi'RE COLLECTION

A Perfect Fit. s. Cedar Siding (lsing Mctze Nsils will earn points toward LEED@ Certification in the "Materials & Resources" (Recycled Cantent) Category. Build Smart. Build Green. Build with Maze. . SCS has independently certified the recycled steel and zinc content of Maze Nails. . Maze nails are made from high-quality recycled steel. Maze manufacturing by-products are reclaimed and reused. Maze nails are packaged in recycled-fiber cardboard boxes. . Maze nails are proudly 100o/o Made in the USA - within strict EPA and OSHA guidelines. 1.8OO .435.5949 | mazenails.com Maze Nails, Division of W.H. Maze Company - Celebrating 160 Years ',,LEED ,and related loqo is a trademark owned by the U.S. Green Building Council and is used by permtsston IF ]UIAZ;E EGO.N to install a variety of eco-friendly products! [@
.ffi:l*s'4ff": /tlAZffi NAiltS rTv n\./ra\ \td
Cedar Shake Roofing & Siding

Southern pine weathers tough market

A MERICA'S recession is more .Cl,than a year old, creating the roughest downturn for construction markets ever recorded. Until a recovery is in sight, resourceful lumber dealers are finding the means to stay ahead even in such a depressed market.

It pays to remember that the best products are not necessarily the newest. Southern pine lumber has been a building staple since settlers first milled logs for homes and shipbuilding in Jamesrown. Virginia. 400 years ago. In fact, historical accounts show that specialists in sawmilling were among the earliest recruits sought by Jamestown's leaders.

The inherent features that made southern pine a key player in our nation's colonial days continue to make it a wise choice today. Southern pine is plentiful, durable and renewable. Altogether, that makes it one of the most sensible, environmentally friendly building products on the market.

Some 90 billion bd. ft. of southern pine was produced from 2003 throush 2007. A third is used in srrucru;l products such as dimension lumber and trusses. Half goes into treated lumber products for residential applications like decks, fences and gazebos and aquatic and marine structures. The rest is used for flooring, specialty patterns, and industrial applications like pallets and crates.

A Grade for Every Purlose

When it comes to residential construction, southern pine can be used for everything from building concrete forms to creating beautiful interior floors and ceilings. Lower grades may be appropriate for certain uses where appearance is not a high priority. But when people's homes are involved, the contractor and consumer may both

be better satisfied with higher-grade lumber for many applications. And recent changes in the International Building Code allow large multifamily buildings of up to six stories to be framed in wood compared to a limit of three stories in the past. Again, the proper grade counts when using southern pine in any application. The Southern Pine Council-a joint effort of the Southern Forest Products Association and Southeastern Lumber Manufacturers Associationoffers a number of tools to help dealers, architects, specifiers, contractors and other professionals make sure they have the right grade for the job. The place to start is the "southern Pine Use Guide," which includes srade descriptions. standard sizes. seas-oning requirements, design values and span tables. Separate publications are also

available for maximum spans for joists and rafters, headers and beams, and structural components. SPC's pocket span card-a popular item for builders in the field-has been updated, and a free copy is available upon request. All titles are available online in the publications section of www.southernpine.com.

Pressure Tleated to Last

The unique cellular structure of southern pine permits deep, uniform penetration of preservatives without incising, making it a preferred species for pressure treatment. In fact, some 85Vo of all pressure treated wood produced in the U.S. is southern pine. Treated southern pine is popular for outdoor living applications like decks and gazebos, plus marine applications such as fishing piers, bridges and

;' *!t: r.
OUTDOOR LIVING projects cailing for round sales 0pportunities for dealers.
pnooucrs Drcpsr 11
economical treated southern pine materials provide yearJnruunny
2009 Burr,nrNc

Deuelopers discouer wisdom of raised floors

Developers along the Gulf Coast are discovering some hard facts: raised wood floor construction is the logical choice for meeting floodplain requirements. And local dealers stand to benefit from a substantial increase in lumber sales'

Faced with the high cost of fill and FEMA's latest designations for flood zones, two develoPers have turned to SFPA and the Southern Pine Council for guidance and Promotional assistance.

Central City is the new name for a Louisiana communitY known since the Civil War as Burlington. Designated as a Planned urban development, or PUD, Central City-located just north of Baton Rouge-will include new homes, schools, retail and recreational areas. FEMA has determined that gOVo of the planned communitY lies within a floodplain.

Developer Jeff Couvillion and his company, Acadiana Constructors, plan to build a subdivision called Burlington Lakes that reflects the area's historical heritage. He's

convinced raised wood foundations will meet FEMA guidelines and at the same time recaPture the look of historical homes in the area. He's working with SFPA's Richard Kleiner and consulting architect Kevin Harris of Baton Rouge to find cost-effective ways to support the foundations and to give the subdivision a uniform visual stYle.

"Kevin Harris will 'value engineer' the developer's standard plans to optimize materials, Plus labor considerations," said Kleiner, SFPA's director of treated markets. "We must show builders and developers how raised floor construction is superior to slabs."

There's a similar story in Robert' La., where develoPer Matt Gallagher, G&C DeveloPments, is maPping out 260 lots on 100 acres. A half-dozen builders plan to build on 85 lots in phase one of his Arbor Estates subdivision with the homes ranging from 1,400 to 1,600 sq. ft. After seeing one of the SPC's tv commercials promoting "Raised Floor Living" and spending $3O00 to fill a lot for his three-bedroom model, he contacted SFPA for helP.

"To meet mY Price Point of $200,000, a raised wood floor home is the key to the success of this project," Gallagher said. "The cost of the required fill is prohibitive."

Architect Harris is working with Gallagher to demonstrate the most efficient use of materials, particularly concrete in the foundation sYstem, to satisfy local code requirements and enhance the curb aPPeal of the homes. Hanis will also Provide architectural guidelines to the builders involved so that Arbor Estates has a consistent visual appeal. "We want to show builders that a raised floor home can sell faster than a slab home just because it looks better," Kleiner said.

"The fact that develoPers are starting to see the benefits of promoting raised wood floors in their projects indicates to us that our efforts are paying off," said Kleiner. "Converting just these two developments to raised floor homes rePresents potential lumber sales by local dealers of more than $1.8 million."

walkways. And, of course, it's perfect for framing homes and other structures in areas of the countrY where decaY and termites create problems.

Thanks to progress in wood Preservation technology, new "earth-friendly" formulations are now available to address green building concerns. Five new code-approved Preservatives include three micronized (or dispersed) copper formulations, which reduce impact on aquatic or tenestrial environments and are less corrosive to fasteners; and for above-ground use outdoors, a new "carbon-based," noncopper preservative as well as a new fixated-borate formulation.

SPC offers a number of technical guides on choosing and using Pressure-treated southern pine. Available as a free PDF download at www. southernpine.com, these helpful booklets include recently released updated versions of SPC's specification guide ("Pressure-Treated Southern Pine") and "Aquatic & Wetland Structures." The specification guide features a comprehensive table with the commercial trade name under which each oreservative is marketed and a correiponding product website for those who want additional information' Following an explanation of available southern pine grades and sizes, the aquatic guide provides detailed specifications for treated lumber used in salt and fresh water. Decking specifications, fastener recommendations, and special grades for marine service are also included.

Upside of Raised Wood Floors

For nearly a decade now, SPC has devoted time and money to educate consumers and building professionals about the merits of using raised wood floor systems rather than concrete slabs. Working with universities, APA and other industry organizations, the campaign has expanded to include demonstration homes, seminars and research.

Raised floors make sense in floodprone areas. A raised floor sYstem may also be the right aPProach in areas that have Problems with soil subsidence, since this type of foundation is easier and less expensive to level than a concrete slab if shifting occurs. Room additions, remodeling projects, and under-floor repairs are also easier to handle with a raised floor foundation. Lumber dealers are winners, too, as raised floor systems can add up to a third more lumber to

SFPA'S Richard Kleiner (/efl explains how more lumber is used in the typical framing oackaqe of a raised floor home to Kevin 'Dupuyl manager of Pat's Home Center in central Louisiana.
12 Burr,oINc Pnooucrs Dlcnsr Jelrunnv 2009

the typical framing package.

Following the catastrophic 2005 hurricane season, SPC stepped up its efforts and some impressive results are becoming evident. Recent "Raised Floor Living" television and Internet advertising campaigns reached audiences in Houston, Tx.; Lake Charles and Baton Rouge, La., and the Gulf Coast area stretching from New Orleans to Pensacola, Fl. In a precampaign survey, 54Vo of the respondents said they would raise their foundations to protect their homes from flooding. That percentage increased to 6lVo in a post-campaign survey, indicating the ads helped convince homeowners to consider raised floors when building new homes. The biggest shift occurred in the Houston area. where 6O7o now say they would raise their foundations compared to only 44Vo in the initial survey. In an even more striking example of progress, developers of several new residential Louisiana projects are looking to raised floor construction as the answer to new elevation requirements (see sidebar).

SPC and APA produce a free monthly newsletter recapping the campaign's progress and listing information about demonstration homes, research and training opportunities for dealers and building professionals. Dealers are welcome to subscribe by sending their their name and email address to mail@sfpa.org. More information about raised floors and the television ads can also be found at www.rai sedfl oorliving.com.

Nothinf Greener than Wood

According to McGraw-Hill Construction's "Green Outlook 2009," the value of green-building construction starts rose from $10 billion in 2005 to $36-$49 billion in 2008 and could reach $96-$140 billion by 2013. In a green world, wood wins. Many alternative products make claims to be the "greenest," but wood still stands on top. America has some of the bestmanaged public and privately owned forests in the world. Trees are renewable, and studies have shown that wood outperforms other products when compared over a complete life cycle. Wood is reusable, recyclable and biodegradable. Inorganic materials not only require excessive energy to produce, but also to recycle or dispose of when their use has been terminated. And, of course, the proper use of wood building products, particular-

ly pressure-treated southern pine when warranted, helps ensure that structures built with wood enjoy an extremely long service life, reducing demands on our valuable forest resources.

SPC on Duty to Help

In addition to its strength, beauty, environmental-friendliness and availability, prices on southern pine products remain attractive values when compared to many alternative building materials. Until the economy and construction market recover, dealers can invest in their future success by visir ing www.southernpine.com to see what's available to help them and their

customers learn more about this versatile, durable species.

Copies of SPC's technical publications can also be downloaded from the site or visitors can order a "Lumber Library" CD that contains all of the publications. If dealers, distributors or end-users have a question not answered on the site or in print, SPC also offers a Help Desk that can be reached via email (help@southernpine.com) or phone, (253) 620-74O0. Also online, southern pine dealers can add their free listing in SPC's Producr Locator, where customers search for stocking dealers by state.

Consumer promotions steer customers to dealers

Working together under the Southern Pine Council banner, the Southern Forest Products Association and Southeastern Lumber Manufacturers Association are encouraging consumers to visit their local lumber dealer. Features in national lifestyle magazines. media tours, and cable television appearances are extending the reach of print advertising to the building trades. This year, SPC is showcasing southern pine materials in front of millions of Americans.

Coming in February, more than I I million readers of Country Living magazine will see southern pine boards used in the ceilings throughout the "2009 House of the Year" feature article. Alternatine I x6 and I x8 boards are decorativel! displayed in the master bedroom and family room ceilings of a threestory townhome in a West Virginia ski community.

"These pictures give homeowners ideas about how to dress up their own home or the dream home they are planning to build," says SFPA's Richard Wallace. "The inherent beauty of southern pine is a natural accent to any d6cor. Readers can easily find a local southern pine supplier online using SPC's product locator."

In June, 70,000 serious do-ityourselfers reading Woodcraft magazine will learn all about the installation of southern pine flooring in a custom workshop.

For several months durins the

year, SPC will promote raised fleor systems using an Internet-based advertising campaign. Convenient links to pages on www.raisedfloorliving.com provide consumers with answers to the most frequently asked questions, plus a building professional locator to get the job started.

Outdoor Iiving projects are a favorite topic of cable tv and radio programs targeting handy homeowners. SPC publicity efforts include contacts with broadcast editors and producers for interviews with knowledgeable spokespersons. Media tours to trade and consumer magazines and newspapers provide southern pine project photos and product details for future articles. Editors can also acquire press-ready photos using a new online gallery. SPC's media activities can often translate into increased treated lumber sales opportunities for dealers.

I I .,1 I
Jnruunnv 2009 Burr,orllc Pnonucrs Dlcnsr 13

Become builders' source for exterior trim trends, ideas and sales

HILE most people consider trim a element, it would be difTicult for purely decorative builders to sell a

home without any exterior embellishment. Visually' trim plays an important role in outlining the lines of a structure and breaking the monotony of large areas of siding and roofing. It is fair to say that tasteful application of trim is a sure way to build a home of distinction, by creating or highlighting interesting architectural features.

Numerous books chronicle the evolution of exterior trim and detail shapes and scale specific to historic architectural styles. However, in reality, many modern buildings are a dilution of, or even a blend, of styles.

For this reason, dealers need to keep up with current trcnds. It's also important to offer time-saving products and installation tips, so your customers can devote more time toward fine detail and finishing touches-and still remain competitive.

Of course, keeping up with the latest trends and dispensing helpful installation tips requires knowledgeable staff members. The list below will help you form and keep a top-notch team:

Insist that your inside and outside sales staff read technical bulletins and your suppliers' literature, and take note

r \6 v _-\
CORNICE bump-out accomplished with multiple stacked shadow boards and crowh attached to frieze. Note the window side casings are scribed meticulously into the tapered {iberglass columns. FRAMED, flat Korun sheet, inset in Koue board frames, makes an attractive break between two colors of siding.
14 Burr,orNc PRODUCTs Dtcnsr Jnruunnv 2009
CROWN mouldings gracefully cap off a breezeway wall.

of anything that looks new.

Ask your factory reps, "What's new?" every time they visit.

. Keep a notebook with pages for each vendor. Keep note of questions that customers routinely ask and ask vendors to supply answers from the manufacturers. When the manufacturer responds, circulate the responses by email to all of your colleagues and keep copies of all responses for future reference and staff trainins.

. Be cooperative with suppliers/distributors to make sure your literature and samples are up to date.

Organize and encourage the participation of vendors in your events and host clinics at your facility. Expect fac_ tory reps to help reinforce best installation practices and provide educational and inspirational materials.

Encourage customers to use labor/time savings products (e.g., one-piece corners/watertable, premanufactured column wraps, beaded sheet).

Once your systems are in place and your staff is up to speed, it's time to start sharing information with your builder/contractors. Here are some suggestions :

. Add secondary "shadow" boards to cornice/frieze, fascia and bandboard.

Apply decorative mouldings to complement flat trim boards/sheet.

Use scribing techniques common to interior calpentry to make clean transitions between trim and other siding/architectural elements.

. Simple start-stop fluting, easily accomplished with a router/router table, can add visual appeal to any piece of flat casing, column or pilaster.

. Install only return cut and coped trim and mouldings. Why go to the expense of using premium materials and abruptly terminate your runs with square cuts?

While this has by no means been a complete summary of every current topic or innovation in the world of exterio; trim, hopefully you now have some good strategies and ideas to help you and your builder/contractor customers deliver homes of distinction.

- Patrick Shabal is national sales and marketing manager for Koue Trim Products, manufacturer of non-structural, pVC exterior trim in sheet, board and extruded moulding profi.les. He can be reached at (800) 330-2239.

t
AN ENTRY address marker, created in the same stvle with the same materials from the home, adds significant curb appeal. CATALOG elements, such as brackets, can combine with boards and mouldings to create visually appealing homes of distinction. COPE and stick area and oorch. A PROPERLY returned crown terminating on frieze board. joinery columns provide elegance to this large patio
15
Jnruunnv 2009 Burr.orNc pnooucrs
DrcBsr

The chonging supply cfoin

The effects of wood'to'€hergy

production on the LBM market

FJ.:.:f.;i:il?"

HEN the housing market rebounds, it will reemerge into a radically different marketplace.

Most economists agree that by 2011 housing activity will once again be fueling economic growth in the United States. In addition. economic stimulus initiatives will likely create a growing number of infrastructure revitalization projects (new public buildings and retrofittings for energy effliciency. for instance).

A third component of the new marketplace-the woodbased energy industry-will also play a role. Current funding and incentives, combined with governmental policies and a drive toward energy independence, will spur companies to convert the energy stored in wood into heat, electricity, and fuel on a commercial scale.

The first two of these components-housing and infrastructure-are known quantities. We can easily measure their effect on the supply of building products based on experience. The impact of the emerging bioenergy industry on the LBM industry, however, is more obscure.

Wood baskets throughout the U.S. have seen significant movement toward commercial wood-to-energy production over the course of the last few years.

Wood pellet manufacturers make up the largest part of the market currently. Higher oil prices earlier in the year led to a rise in domestic demand, as residents in colder climates switched to pellet stoves for heating. The increased demand from European markets, where environmental policy has encouraged the use of renewable energy sources, has led to broad expansion of pellet plants along the coasts.

Wood-fueled power plants are becoming commonplace. More companies that intend to burn wood to produce electricity begin the permitting and construction phases every week. This category includes emerging independent power companies and electric utilities building or converting plants to burn only wood or co-fire wood with coal. A growing number of schools, colleges, universities, cities, towns and businesses also burn wood to power their cam-

puses and operations. As more states implement renewable portfolio standards requiring power companies to produce a percentage of their electricity through renewable sources, the number of these facilities will continue to grow.

The most compelling and technologically uncertain wood-to-energy scheme is cellulosic ethanol' Currently, federal and state incentives and grants are pushing this biofuel market. Two companies are leading the effort. Range Fuels is building the first commercial scale facility in the U.S. in Soperton, Ga. Gulf Coast Energy began operating a demonstration scale facility in Livingston, Al., and has plans to build three commercial facilities as soon as the first plant shows commercial viability.

More facilities are in the planning and pilot stages. If these early adopters can prove the technology and economics of cellulosic ethanol sound, others will quickly follow.

In conjunction with a recent study, "Quantifying Forest Biomass Resources in the U.S. South," Forest2Market has been tracking these facilities, from announcement through the onset of production. Based on this research' we estimate that plants open before the end of 2015 just in the U.S. South will consume 30 million tons of wood per year.

Bioenergy Facilities in the U.S. South

Of course, it is possible-due to failed technologies or financial difficulties-that some of these plants will never open. A conservative estimate for 2015 puts the demand at

Plant Estlmated Wood Flber Capacity Use (million tons) Wood Pellets 3,451,000 tons 5 Power Producers 2,281 MW 23 Cellulosic Ethanol 152,000,000 gallons 2 Total 30
16 Burr,oruc Pnotucrs DIGEST Jnruunnv 2009

about half that number, approximately l5 million tons. (The new administration's "green recovery" plans will play an important role in whether this number is at the top or bottom of-or even beyond-this range.)

While it is the common belief that most of this demand will be met with biomass-the crowns, limbs and understory left in the woods after harvest, this is not the case (see sidebar at right). Most bioenergy concerns-particularly pellet manufacturers and ethanol producers-will use pulpwood as their major source of wood fiber. Based on current infrastructure, technology and operational practices, our models indicate that pine pulpwood and chips will account for the largest percentage of supply for bioenergy plants in the U.S. South-72Vo in 2010, 66Va in 2015, and 6lVo in 2020.If bioenergy demand is on the low end in 2015-15 million tons-then an additional 10 million tons of pulpwood and chips will be needed to meet the demand. If the demand is on the high end-30 million tons-20 million tons of additional demand will be placed on the system. To put these numbers in context, consumption of pine pulpwood and chips in the South totaled approximately 130 million tons in 2006, when the housing market was healthy. The additional demand from bioenergy will represent an 87o-to-75%o increase in total demand (assuming the housing market recovers to 2006 levels by 2015).

In this context, even our most conservative estimates show that the new energy markets will have a significant impact on the wood fiber supply chain. Consider, for instance, the emergence of OSB on the market in the early 1990s. In local markets, where OSB plants were built in close proximity to each other or to other wood-consuming facilities (southeast Oklahoma and the central North Carolina/Virginia border are two examples), prices for pulpwood-smaller diameter pine logs-doubled and sometimes quadrupled.

As with the introduction of OSB, supply disruptions caused by bioenergy demand will occur in hotspots. East Texas is a striking example, with three announced independent power plants competing with both wood pellet manufacturers and dozens of mill operations. In these areas, OSB, pulp and paper mills, and bioenergy facilities will compete for the same wood supply. Reacting to the increase in demand, pulpwood prices will climb. The competition for loggers to harvest the timber and deliver it to the mill will also intensify, adding additional costs to production. Working from the conservative estimates of bioenergy capacity, the table below shows Forest2Market's estimates of pine pulpwood and chip prices in the South from 2007 to2O2O.

One of the biggest myths about wood-based energy production is that the vast majority of wood fiber used will be underutilized biomass-the crowns, limbs and understory left in the forest after harvest. This has turned out not to be the case. Bioenergy companies, even those that planned to use biomass in the beginning, have turned to pulpwood. At a South Carolina Forestry Association meeting in November, a speaker from Range Fuels indicated that they were using pulpwood in their demonstration scale cellulosic ethanol facility due to the dirtiness and lack of consistency of woody biomass. A major pellet manufacturer on the Gulf Coast has made a similar decision.

In addition to the quality of the material, another reason that biomass may not be the answer to the growing demand problem lies in the economics of removing the material from the forest. Loggers, already hurt by impossible cost structures and lower delivered prices, will not easily make the transition to biomass harvesting. Biomass is a lightweight material. Loggers are paid by weight, so harvesting and hauling biomass will always be the last resort for loggers.

In addition, the new equipment required lor harvesting biomass is expensive. Even if loggers could afford payments on new equipment loans, with the current credit crisis they are unlikely to find the loans they need.

While the increased demand from new energy facilities will immediately affect building products made from pulpwood, sawtimber will eventually feel the strain as well. Today, most timberland owners plan their harvests between the ages of 27 and 50, with the intent to harvest sawtimber.

(Continued on page 49)

In places where bioenergy is booming, however, demand has started to spawn interest in new technology. In East Texas, where there are three pellet mills and three planned independent power producers, the economics of biomass harvesting look promising. Angelina Fuels recently purchased a John Deere bundler (produced in Europe) to collect and bate togging debris for transport. Additional improvements in equipment and processes could ease the supply disruptions that are likely to occur because of the emerging bioenergy industry.

U.S. South Delivered Prices (g perton) . ".',,' ,, ' mg.7 2ql&'12 2013'17 'tm7&'n Pine Pulpwood 28.47 33.60 38.00 42.00 Pine Chips 32.17 36.50 39.50 43.30
Jnruunnv 2009 BurrlrNc PRoDUcrs DrcBsr 17

WMS Warehouses Made

Simple

checks only on an annual basis because of the time and effort required. Each year, these dealers brace themselves for the inevitable surprises the inventory check brings. Thankfully, there are new systems available to manage important warehouse functions. The technology is called warehouse management systems (or WMS). These systems work with a company's enterprise resource planning system to manage the flow of materials in and out of the warehouse and process the associated transactions. A WMS controls all important warehouse tasks, including:

receiving materials

. putting away materials into its proper locations

picking materials

. loading trucks for delivery

. cycle counting and inventory management

. directed replenishment

I-TECHNOLOGY has come a long |- way in the lumber and building materials market. While many dealers were initially slow to adopt technology solutions, almost every one of them is using some sort of computer-based solution today to track and run their businesses. Today, most LBM dealers rely on computers and software solutions to help them manage just about every part of their business-except for the warehouse.

For this reason, the warehouse is the "final frontier" for LBM technology. LBM dealers can have systems in place for tracking and analyzing sales and managing inventory, but the best systems can be rendered ineffective if warehouses are not performing prop-

erly. Dealers can ruin an otherwise positive customer experience by taking too long to deliver the order or sending out the wrong items. A wellrun warehouse must fulfill two basic functions: it must carefully track what comes in and send out the right items when orders are filled.

Regardless of how automated they are in sales or in their back office, most dealers still rely on manual, paper-based systems for moving items into and out of the warehouse. Unfortunately, this process puts pressure on every warehouse employee to know the location of every item in the warehouse and yard. Also, these paper-based systems force most dealers to perform physical inventorY

managing shop, remanufacturing, pre-hanging operations

Most WMS solutions utilize auto I.D. data capture technology (e.g., barcode scanners, handheld devices, and wireless local areas networks) to automate the process of identifying and monitoring items as they move through the warehouse. This information is transferred to a central database, which can then provide accurate, real-time reports on the status of goods in the warehouse.

The goal of a well-run WMS system is near-perfect inventory accuracy: the right product in the right quantity in the right location. These systems are able to accomplish this by managing and verifying that the proper steps are taken in receiving, stock-

1 I BurlorNc Pnooucrs Drcnsr Jnruunnv 2009
INVENTORY in Standard Group's warehouse is checked by inventory manager Michael Hannah.

ing. pickirru anrl shiltpinu.

Trurrsae tions thut ull'cct irtlcntorv val ucs prrlchusc rtrtler-s. shop or-tlcls. antl salcs orclcrs itre \cnl irt rell tinrc to the l'.RP svslcnt so tllrt rllrtlr errlrr rn llt. ,rllir'r'i. t)o lrrn-CI tr'rlLlilt'\1.

A 1r'u, lirlwanl thinking LBN,I deirl cls arc l)cgirtnins to t'crrp thc bcncl'its ol this technologv. Tltc Strt ntlulrl (irrr-r1'r \\ent r-eccntl\ ur.n1 lirc rr itlt lr llc\\ lntcsllltecl WMS solLlliolr rn its wlLtchouse rn 'l'irrtolt Fulls. \.1 I Itc c()lnl)lnv u lls tlrc l'ir-st builrling rnatcri luls tlclrlcl to intplcnrcnt \lujurc I)atlr's

IIF Nlr isrLtor WN,IS solrrtiorr on thc Aclivunt Fulcttn I:Rl' plull'olnt. ,\ccor.rling to.l ohrr,\skin.l r'.. r,ice yrresirlcnl ol linrurcc litr' -l'he SllLnrlrrlcl (iroup. thc ncu \\"N{S sr stcnt ltas si::nil-iclrrrtlt, incrcuscrl cLlslolnct slrtisllelion lrnrl lcrluecrl u lit lintcs. I)riol to inrPlcr1lcnting thc inlcgrltctl Wl\lS solLttion. thc in cllLge e u:tLrrncr u lriI tinrc lirr ln olrlcr u'irs bctwccrr I 7 lrntl l0 nrinLrtcs. \\itlr thc ncn :rrtcnt. thc li\ cllga rr li it tirrrc Itls bccrt e ut to ltpltr-orirruttclr scr cn ntrnrrlcs lntl thc eonrpltnr c\J)ccts to irllttrlc this tlnlc c\cn lrrlthcr'. TItc conrllrn,r hlrs also intlLrrluecil tr ncs :crr icc u Irclcbv pt'c-al)l)r-o\crl custorrrcls elrn errll rn olrlcrs iilt(l Itir\ c tlte ntitctilrls prrllccl lntl urritirtr lbr.therrr rrhich clinti lrrle s iur\ u tritiitg cntifcl\

Thc intclralctl WIVIS svstcnt ulso hclps'l he StlrntllLlrl (ir-iruI bg11g1 1111111 ir!c rt\ inrcntorr,. ['r-i()r to instirllirrg tlris s\\tenr. thc eontplint cLrntlLrctctl ir rcgulrrl plrr siclrl inr cnt<trl antrlvsis in

thc lornt ol' sltot coultts lrnrl 1elir-lt phl sicul iur ellorics. L.lnli)rtunatcl\ * ithoLrl lt stntctLrtcrl cYclc count l)t-o9ranr. thc r'ontl)iul\ * as trnltblc to 1tr.r pctLuL Ilr rnaintain 100.',/r itccurutc i nventor'\' rlullntit ic\. Thc- Stirntilrcl ( irorrp conrlr-rctcd rL str-rrlv priot- to tlrc instlllatiorr ol tlte rrcu \\'lVl S sr stcrl rrncl liruntl thiLt onlr J(\(,i <tl' its SKLI (luilnlitics wcrc c\uct. 'l'lrc ncw \\'NIS \\ \1cnt lrll()ri s thc contllrnt to stl'uc tttrc anrl trul()llittc a *ccl'lr clcle count l)logriint. Aeettrrlirrg to thc cont l)iilr\. il ltrr: ir)lIr',rrr'tl its in\\.ntilr'\ rtcculae \ t<t 9t(.r {br ltrrr in! the li-qhl SKt'unrl liSlrt qrrlrntit,r'on hurrtl 1 in Just a nlattcr ol ntontlts. []ascii on thcse lcsults. tltc collpuny urrrl its lrrrtlitols hlr c clrnccllcrl arrrrual pltr si cul inr cntor-r chce ks lrl this loctrtion.

''ll Yotr \\lutI to rcrlrrec,trtur-irtrcn 1or'\ !cI c()lltroi o\ L-r \ our rt ltr-chotrsc oqrcnrtrons. lutcl l)cttcr rrntlct'stantl u ltlLl ,\our cntplo,r ec\ ilrL- tloing. this is thc \\'l\' 1o ckr i1." slticl i\skin. "l lris srsItl)l:tllrr\\ Ll. lo ltlll trtll rrlttr'l1.ftr.' nrorc cl'f icicntlr'. hlrvc conficlcnce ln 0rrr irrr cnt()f\ (lLlilntitics. lrnticil)lltf Pritblcnts. luttl l'rcttcr tnrin u'lrlchorrse cmploy'ccs- lr ll ol u Itich rl rrce tlr lltll).rr'l (rllt lrrrll,rttr litt.'."

.\lut t .\rttt Ior1 !i11111, is ltrt,tlttt t trttrr l,ttitt,l4 tttttrttt.qr't lot l ult ttl trt .\ttitttnt .\rtltrtiortt. Lit t,t rttort'. ('tr.. tt lttttlirtq ltrr tr i t lc t t f It t s t t c.s t t ( | t t(t,< (, nt(' | | \( ) | | | i | )t1 \ tr, !.!1.11 tlt'ttlt,ts urrtl :rltolc.sult tli:triltrt Ittt-.s. .\ltc L utr lt( rL rtt ltt,tl ttt irrlltQr 11r 1i \'u

l
1 {'re,+ *kj L- ' j ,,i;i l'''i'i' #'u* b NEW oRDER s checked and loaded inlo a customer's pickup by warehouseman Richaro Lonn e Jnrunny 2009 Ilt tt.ntlr; I'n<llrr t rs l)rr;r..sr 19
n
.t ont r rr' r. ,\,\,\ l th-l -l/1 11

show(

etitive lig ence The biggest on Earth

Things like wallpaper, because we're far more than framing.

"And things like power tools. We offer both depth and quality, including woodworking tools for the professional businesses in our area. Men, and especially contractors, like to see tools," Bill notes astutely. "And displays attract women, the decisionmakers. Women like things pretty."

((E VERYBODY'S concePt of a I)lumberyard is 2x4s, nails and drywall crammed floor-to-ceiling, with no room to move around," says Bill Keim, owner of Keim Lumber Co., Charm, Oh. And, yes, that's probably the way the yard got started when Bill's grandfather broke ground on less than two acres. In the middle of nowhere, that's all that was needed.

Still in the dead-center of nowhere (the Amish community of Charm boasts 100 residents, including Bill and his wife and six children), today the operation spreads across 40 acres, with close to 700,000 sq. ft. under one roof, housing 330 employees, a huge millwork operation, and maybe the biggest, baddest showroom in these parts (or any other you might name). Barnum & Bailey, eat your hearts out. Five years in planning and construction, the new, 122,000-sq.-ft showroom opened in January 2OO7 and does what Bill set out to do: dazzle.

"We're nowhere, so we need to draw people in," he exPlains. Nowhere, maybe, but with a fleet of 20 trucks that offer free delivery (still!) up to 150 miles distant, which covers not only Ohio, but has been newly expanded into West Virginia and Pennsylvania, too.

Keim Lumber serves both pros-

mostly small builders and remodelers-and household heroes, a 50/50 split. But these customers are far from a captive market, even here in tiny Charm. Armies of big boxes offer strong competition-a major reason behind the new showroom.

"We've got to draw people in. So we have to do something to attract them that the boxes don't," says Billsuch as offering scores of hands-on displays of kitchen, bath, tools, windows, doors (Keim provides custom door manufacturing, too) and trim. (In the mill, over 200 profiles in eight wood species are routinely in stock, with two to four new profiles developed each week, and over 120 domestic and exotic hardwood species to choose from).

Keim's hardware supplier offered design assistance. Bill recalls, "Two guys came down from Michigan and we talked. I told them what I wanted: a lot of wood, because that's what we do: old-style Shaker woodwork. Also, lots of space so customers wouldn't feel crowded, and so they could see and touch our products. We didn't add a lot of SKUs-maybe some hardware-but expanded our displays. We wanted to show off all the things the boxes didn't carry-doors, trimwhere we don't compete directlY.

They've now got close to 90,000 more sq. ft. of "pretty" to admire than previously. Keim's new showroom occupies the middle floor between warehouse and office space in the three-story mega-building, the last segment to be completed. It boasts a unique "rotunda" entrance, drawing eyes from the highway. Once lured inside, customers are met by a service desk "designed like a town square, with lights and clock," explains Bill. ("We even held a wedding reception in the center last summer when our daughter, Kim, got manied.")

Bucking the niche-market trend, Keim aims to do all things for all people, which is helping the company confront the tough times we're all facing. New-home building is down, no two ways about it, Bills reports, but Keim is picking up the slack by servicing remodeling and decking projects, backed by the expert help his inside staff of 40-salespeople, estimators and phone bank-provide. Speaking of phones, Keim receives 1 ,200 calls daily (record number: 1,452 on April 21,2008. And you thought you were busy? ).

Thanks to early-morning PK meetings, fueled by vendors and their doughnuts, employees are up to date on products. There's also one point person assigned to each item, who can act as specialist, plus a service desk in the center of each department to field questions.

20 Butt otNc Pnolucrs DtcBsr Jnr.runnv 2009

To beat the boxes, Keim offers additional customer benefits. including a Saturday morning express line. just like that in a supermarket, so those with just a few items can get in and out in a flash and not bc held up by folks planning projects. (Speakin-e of eliminating long lines. thcre are l9 restrooms. too.) Keim also offers a -57c discount for cash payment. "which seems to rcally hclp," says Bill-and that free delivery service. "Wc'rc fighting to maintain it despitc gasprice hikes." Those popular power tools are an even bie.ecr draw for Keim's Amish communiry (30c/c ot contractors. 600/o of LBM tradc, and 75% ctf employees) because employees arc adept at transfitrrning thcrn to run tln comprcssed air, hydraulic powcr. and rechar_eeable l2-volt batterics.

Due to popular dcntand. the new storc also includes a Carpentcrs Caf'c (run by another outfit). servins breakfzrst and lunch. Thcre's method to that particular rnadness. too. Knows Bill, "lt's a draw fbr thc pros who drive by in the early morning. Thcy come in tt'r eat. or pick up zr box lunch. and pick up a couple of other items. too."

Was the showLoom venture a big risk'/ Silly question. Most "ahal" dccisions are. und this is no exeeptirrrr. "Oh. yeiih." Bill agrces. "For years I'd talked about doing a new strtre. until f inally my wife, Eva, encouraged mc to -get serious about it."

It took a heap of cash. of coursc. But resulting sarlcs are "in the hi-ch -50s." Keim reports. He. akrng with his buyers, tlack thcnt constantly. "l look at our board fbotage in stock to see how much we've movcd per week, and also look at OSB. It's an intportant price itcnt, and onc of the first thin-es buildcrs look at. Il' you'rc good at that. you gct thc wholc or-dcr," he has lbund.

Bill took over the farnily business at asc 20, -soin-s on 50 years ago. and has nu regrets. "I _erew up in it. helping my dad, and nevcr did anything else. My goal is to havc. right in stock, cvcrything anybody could want." Herc arc some stats on what it t00k to achieve that in thc ncw builclin-u: 2.050 gallons of finish. -50.000 bd. fr. ol' chcrry (that's fivc semi-loads): 20 milcs of volta-[e wilin,q; 10.495 yarcls ot concretc. and 61J.000 lbs. of roof insulation-just in case anyboclv's

WITH BEAUTIFUL millwork at every turn, owner Bill Keim unveiled his 700,000-sq. ft. mega-showroom two years ago, asking. Factor in a l'amily's hopes, air.nbition. nncl hard r,',ork and what do you get? A dream come tnlc. Not to mcntion continued success.

A .fitnner utrurd-rriurtittg LRM trutlc trrtrttt:.irte cditrtr, CttrItr WuIdt'ntur wriIc.s .f raqtrentlt otr tlle ittdu.\tr\. ()ont(t(t her ot t tt ttIdetttur@ t ()nt( u.rI .nct.

*f'.F#
SECOND-STORY offices and cafe sit above wide aisles and look down on a varied tool disolav

What is our sales motivation?

rnHE other day I was working with a salesman who I came out of the car business. He had made over $100,000 a year for l5 years.

"Why lumber sales?" I asked.

"I just couldn't handle the hours anymore," he said. "We cap out around 100K. We have to work late nights, weekends, so who cares about the money in the end?"

Nice to hear someone who understands that life isn't all about the money. Of course, a six-figure income is like a college degree. It's easy to say it's not important when you've already made it, but for those who haven't, i/'s a big deal A wise man told me, "Ten bucks isn't much money, unless you don't have it."

We were working in a closed office. He was making calls, and I was listening. Again and again, he got bodyslammed by potential customers. I would try to help him with the right responses while he was on the phone, but in the end, we mostly debriefed after the calls.

He was astonished that I always had something to say to customers' responses. "What should I say?" he asked me. Finally I said to him, "E., I'm not going to give you any more answers. You are as smart as I am, you have sold for l5 years, you should know what to say."

Then I realized that it wasn't a question of intelligence or industry knowledge, but motivation. I am not talking about the motivation of wanting to be successful. E. wants to be successful. Heck, he already is successful. The car

business is waiting with open arms (and l00K+ per year) for his return. What I am talking about is what is our motivationfbr making the call''!

World renowned golfer Tom Watson says, "The difference between me and the top five players at the University of Texas is I expect to hit it in the trees." What does he mean? He is saying that his motivation is to score well not to hit perfect shots. Since his motivation is to score well, he is not devastated by bad shots. I1is motivation to score well is stronger than his desire to hit great shots.

The more I work with salespeople, the more I realize that many struggle because their motivation before, during ancl after the call is not clear to them, thus they strain to find the right answers. Master sellers know exactly why they are on the phone or in front of customers, so their responses come naturally. When we are deeply in love, the words flow. When love fades, the words come out of our mouths like rough-sawn 2xl2s. The same can be said for sales.

So what should our motivation be? I think it is different for all sellers. Some of us want to help the customer, some of us want the order, some of us want to build a long-term partnership, some of us want to prove to our high-school classmates or our parents that we can and have become a success, and some of us remember the sting of growing up poor and don't want to go back. Whatever the motivation is, for master sellers it is so achingly clear that it becomes an unconscious part of who they are, so the responses to customer doubt or customer objections come naturally.

Struggling sellers mostly are motivated by fear. Fear of losing the order, fear of upsetting the customer, fear of failure, and in many cases fear of success. These motivations don't sell!

What is the answer? As with all tough questions in life, the answer lies within. A11 the sales techniques in the world will not help a seller who does not understand, internally' why he or she is making the call. We must ask ourselves before every sales call, "Why am I making this call? Do I really believe? Am I motivated? Is my motivation strong or am I just going through the motions?" If we go to a concert or to dinner and the artist or the cook doesn't have strong motivation, we will feel it in the performance or in the taste of the foodas do our customers !

Before every call, we ask ourselves, "What is my motivation?" Happy Holidays and Happy (Motivated) Selling!

s sq le
Burlur,rt; Pnouucrs Dlcnsr Jnruunav 2009
22
- James Olsen, Reality Sales Training, specializ.es in sales training for the lumber intlustry. Reach him at iames@realitysalestraining.com or ( 503 ) 541-3572.

tx't'tr & ATTENDr

ftrf GAl.ygSTOlrf. TEXAS - APRll. Z-I

As of late October 2008, recovery is welt undenuay on Galveston Island. The Gatveston lsland Convention Center and att LAT Hotels and venues are up and running and ready for business. For post-Hurricane lke recovery info visit www.Galveston.com

GROW WtTH US!

lt'safact-Althoughtheeconomiesof Texas&louisianaarestow,our growth rates exceed the U.S. as a whole. Our states are forecast to fare better than most other parts of the country oyer the coming months AND for the next several years.

GOT GREEN PRODUCTS?

Building material dealers from Texas & Louisiana want to see them in the show Friday & Saturday, April 3 & 4.

sEE schedule, hotel info & exhibit information at www.rat.org

Call Craig at 80G749-5862 to reserve your space today!

EUSfNgsS sgssfOlrfS: (confirmed as of October 2008)

GREEN BUILDING FORUM II

tohn D. Wagner wilt be back with informotion on new technotogy lor tumberyards - "2D barcodes,,plus the latest on produrt-focused marketing, ond consumer and trade spending trends.

GREEN BUITDING A DEALER'S PERSPECTIVE

Mqtt Liska, VP o! Satesfor Builders FirctSource in Chorlotte, North Carolino is heoding up the Certifted Green Dealer program lor his compant's 69 locations. Learn how you can make it work for you!

BRING lN MORE GREEN S5$ ev cREAnNG A curruRE or cUsrorvrenTE'Fvrce

Tom File will show how to implement and sustain the tronslorming impact of exceptionol customer service in your business. Every attendee will gain an in-depth understanding of Real Customer Service - the kind thot costs nothing to implement dnd puts real dollars on the bottom line,

LAT COtrfygilTfOtrf HOTELS - APRfl. 2-4, ZOO9

March 10 reservation deadline for all hotels - 8e sure to note you are with LAT when moking reservotions. The San Luis Resort has been a recipient ef ths AiM Four Diamond Awardo since 2001. Lavish accommodations feature luxurious guestrooms with Gulf views' I'AT Rate - $167 Reservation Phone 800.392-5937 one block from the Convention Center *

The Hilton Galveston lsland Resort (at The San Luis Resort) is right next to the Convention Center on a 3g-acre year-round beachfront resort overlooking the Gulf of Mexico. Next door are the Rainforest Caf€ and Landry,s Seafood House.

IAT Rate - $147 Reservatlon Phone * 877425475t right next to the Galveston lsland Convention Center

The Holiday Inn Resort is two blocks from the Convention Center - easy walk, or take the free trolley - and is also part of the San Luis Resort. Most rooms have private balconies overlooking the Gulf & pool. LAT Rate - Srgz Reservation phone # gqF465432g two blocks from the Convention Center *

H.efl% zooecolrfysrrfrrorrf
E EE EET;Iffi-a< The Premier organization of Quality Building Material Suppliers in Louisiana And Texas The Lumbermen's Associotion of Texas & Louisiana -www.lat.org

The Green X-Ray Hous€r acommunity affair

fN PAST columns. we talked about

importance of communitY involvement, networking with green building leaders, and making sure the local municipal green building folks know who you are. This strategy costs virtually nothing and can only lead to good things-sometimes even spectacular things.

Nothing exemplifies this better than Beronio Lumber's involvement in an exciting little project that put an otherwise unremarkable little town in Northern California on the green building map.

South San Francisco is an industrial suburb of San Francisco, whose fortunes waned with the outflow of manufacturing and airline jobs over the years. Recently, city leaders had a vision to promote green building, community development, and the city's attractiveness to potential new residents, and it all came together around a single project. The city owns several rental properties and decided to transform one of them, a modest three-bedroom bungalow, into a showcase called the Green X-RaY House (see their website at www.greenxrayhouse.com.)

While the focal point of the project is the house, the real story is about the community that came together to make it happen. The action started this past summer, when South San Francisco's Economic & CommunitY Development Department started the Sustainability Center, a multi-use facility housing several green businesses. The city then convinced the Green Building Exchange-which provides a central location for green building education for builders, architects and homeowners-to ioin the

new center.

Beronio Lumber has a Permanent display at the exchange, which it installed when it started building relationships with green building-related organizations a couple of years ago. When conversations began about what to do with the vacant property, the city consulted with the Green Building Exchangewhich immediatelY brought Beronio Lumber into the process. Thus, the Green X-RaY House was born.

The concept was simple: remodel the house with lots of green features to demonstrate how easy a modest green makeover could be. Beronio Lumber provided decking materials, FSC-certified flooring, moulding, and window and door casings, as well as the windows and doors. Meanwhile, the folks at Green Building Exchange talked up

the project with other local firms-it seemed everyone wanted to be involved. The modest green makeover quickly became a vibrant community project. More than 19local firms participated, nearly all directly involved in the green building industry.

Local builder W.L. Taylor Construction managed the project. Local plastering company Get Plasteredl (yes, that's their name!) aPPlied American Clay, an interior Plaster product. The most surprising partner was Pepsico/Frito-Lay, whose business has nothing to do with green building. But as a local member of the community, the companY donated cash and more than 25 volunteers to work on the house over a weekend.

The Green X-Ray House is now a symbol for the neighborhood, not just as another green show house, but of what can happen when a communitY comes together to try to make a difference. Beronio Lumber created enormous community goodwill, as did other participants. Neighbors of the Green X-Ray House are thrilled because their property values went up a tick and their communitY got some positive recognition. Suddenly, South San Francisco is a green leader, with cities from around the country sending representatives to learn how this successful collaboration can be replicated in their communities.

- Jay Tompt is vice president of Sreen product development at Plan-It Hardware, San Francisco, Ca., which distributes green products for hardware and home improvement stores throughout California, and a leading expert in sustainable business and supply chain issues. He can be reached at info@plan-ithardware.com or (415) 359-9914.

|.the
24 ButlorNc Pnooucts Drcnsr JnNunnY 2009

1 R:rnt:rs

Grand Lumber Ca. held a Nov. 28 grand opening for its new lumberyard and home center in Belchertown, Ma., and selected Emery-Waterhous e, Portland, Me., as its primary supplier

James Lumber Co., Strongsville, Oh., unable to secure financing for the new year, closed after 56 years and auctioned off its remaining inventory and equipment Dec. 5 ...

_ Budget Build Lumber & Supply Co., Ferriday, Ms., has acqulied the town's vacant 41,000-iq. ft. former Walmart,to relocate into in February or March ...

- Begley Lumber, London, Ky., has temporarily shuttered its Hyden, Ky., yard until market conditions improve

Home Hardware Center has acquired the 10-acre Vidalia Shopping Center and will remodel one 23,000-sq. ft. building into a fqrger new home for its 20-yearold Vidalia, La., location ...

Central Michigan Lumber has closed its 123-year-old yard in Pinckney, Mi., and will serve the market from yards in Holly and Lansing, Mi. ...

Lowe's Cos. opened new stores Dec.29 in Tarboro, N.C.; Dec. 26 in Derby, Ct.; Pineville, La., and League City, Tx.; Dec. 19 in E. Kansas City, Mo.; Manchester Township, N.J.; Bastrop, Tx., and Emporia, Va., and Nov. 28 in Avon, Oh., and Ruckersville, Va. (Kevin Eggert, store mgr.)

Lowe's applied to build a home center on 50 acres in Monitor Township, Mi., and a 720,944-sq. ft. store with 31,383-sq. ft. gardeir center in S. Lubbock. Tx.

Menards has put on hold plans to build stores in Urbana.Il.. and at the Westland Mall in Columbus. oh....

Aubuchon Hardware shuttered its Au Sable Forks, N.Y., store Dec.8...

Green Depot, Brooklyn, N.Y., is qtglging with Greenmaker Supply, Chicago,Il.

IYrorrw:nr/thtuncrurrns

Tri-State Forest Products, Springfield, Oh., this month will open its 4th DC, on 30 acres in Edwardsburg, Mi., ...

West Fraser Timber has temporarily shuttered its sawmills in Citronelle, Al., and McDavid. Fl.. and cut the second shift at its Huttig, Ar., mill until market conditions improve

Levis Creek Forest Products. Black River Falls, Wi., endured heavy heat damage to one building in a Dec. 13 fire ].

, Ply Gem Industries is closing its door and window plants- in Hammonton, N.J., and Phoenix. 42....

. National Gypsum Co. is closing iE _wallboard plant in Wilmington-, N.C.,Jan. 19...

Temple - Inland ceased production of hardboard siding products at its _Diboll, Tx., fiberboard plant Dec. 5, but the facility will continue making soft board products ...

Reid & Wright Inc., Broomfield, C_o., is now distributing Fiber Composites' Fiberon decliing and railing in 10 central Midwest states, including northwest Arkansas, Kansas, Missouri, western Nebraska, Oklahoma, western South Dakota, and Texas ...

TimberTecft , Wilmington, Oh., is now distributing DeckLite products ...

_

Co.oper Supply Co'Lake City, Tn., lost its lumberyard in a Nov. 30 fire, but hoped'to reopen its retail store by late Decembei

Bailey's True Value Hardware, Sanibel, Fl., has completed a l0week remodeling ...

Harvey Building Products, Waltham, Ma., opened a 50,000sq. ft. DC in King of Prussia, pa., and is preparing to open a second warehouse and showroom in Southampton, Pa.

_ lllyqris Corp, is expanding its OSBMarket.com seivice into Florida

New websites: Lumber Timber Group Inc.,Winter Haven, Fl., www.lbrtimber.com .,.

J&S Hardware, Pretty Prairie, Ks., has closed after 108 years ...

__

Home Depol opened a 146O00sq. ft. store Dec. I I in Hadley, Ma. (Steven D. Poulin, store mgr.), and scrapped plans for a new location in Waynesville, N.C.

briefs -i J
Send us your news! Have your recent expansion, promo. tions or other company changes published in the next issue of BPD. Just Fax your news to 949.852.0231 or send by email to kdebats@buildingproducts.com. (a free seruice) Housing starts in November dove l8.9%o to a seasonally adjust(Please tarn to page 32) 2009 BunnrxcPRoDucrsDrcpsr 25 Jnruunny

3'to 48"

Airport RunwaY/Parking Lot

Golf Course Storm Drains

Industrial Waste Water Applications

Constructed Wetlands LandfillDrainage

Sewer Sludge ComPost PiPe 3" to 48'

Crumpler Plastic Pipe, Inc'

Post Office Box 2068

Boseboro, NC 28382

Phone: 91 0-525-4046

FAX 910-525-5801

For the Best Quality and Service Call WEB SITE: www.cPP-PiPe.com

Listings are often submitted months in advance. Always vertfy dates aid locations with sponsor before making plans to attend.

fmumv

True Value Co. - Jan. 7-9, rental market, Orange County Convention Center, Orlando, fl.; (773) 695-5000.

Mid-America Lumbermens Association - Jan. 8-9, Missouri state committee meeting, Columbia' Mo.; (800) 747-6529'

McCoy's Building Supply Centers - Jan.8'11' market, Galveston Island Convention Center, Galveston, Tx.; (512) 395-6644'

Material Handling Industry of America - Jan. 12-15, annual expo, McCormick Place South, Chicago' I1.; (70a) 676-1190'

Michigan Lumber & Building Materials Association - Jan. 14-15, Great Lakes Building Products Expo, Soaring Eagle Casino & Resort, Mount Pleasant, Mi.; (517) 394-5225.

American Fence Association - Jan. 14-16, FenceTech & DeckTech, New Orleans, La.; (800) 822-4342.

Mid-America Lumbermens Association - Jan. 15-16, Kansas winter meeting, Lawrence, Ks.; (800) 747-6529.

Build, Remodel & Landscape Expos - Jan. 16'18' Atlanta' Ga.; Baltimore, Md.; Charleston, S'C.; Columbia, S.C.; Columbus' Oh.; (800) 314-&63.

Emery-Waterhouse Co. - Jan. 16-18, market, Rhode Island Convention Center, Providence, R.I.; (2O7 ) 7 7 5 -23'l I'

Buttery Co. - Jan. 17-18, market, Belton, Tx.; (325) 24'l -4141 '

Monroe Hardware Co. - Jan. 17-18, dealer market, Cabamrs Events Center, Concord, N.C.; (704) 289-3121 '

Roof Coatings Manufacturers Association - Jan. 17'21, annual meeting, Dana Point, Ca.; (301) 230-25OL.

Do It Best Corp. - Jan. 18-20' winter market' Shingle Creek Resort Golf Club, Orlando, F1.; (260) 748-5300.

Northwestern Lumber Association - Jan. 18'20, building products expo, Sheraton Hotel, Bloomington, Mn.; (612) 544-6822'

International Builders Show - Jan- 2O-23, Las Vegas Convention Center, Las Vegas, Nv.; (800) 368-5242.

Florida Building Material Association - Jan. 21'23, winter education conference, St. Augustine, Fl.; (352) 383-0366.

Handy Ilardware Wholesale - Jan.22'A, market, George R' Brown Convention Center, Houston, Tx.; (800) 654-1480'

House-Hasson Hardware Co. - Jan. 22'24, market, Gaylord Opryland Resort, Nashville, Tn.; (865) 525-04'11.

Home & Garden Shows - Jan.23'25, Robstown, Tx.; Charlotte, N.C.: Savannah, Ga.; Wilkes-Barre, Pa.; (877) 663-6186.

Guardian Building Products - Jan.25'27, show, Paris Las Vegas Hotel & Casino, Las Vegas, Nv.; (8fl) 297-3498'

Northeast Window & Door Assn. - Jan.26'27, winter meeting & show, Trump Plaza, Atlantic City, N.J.; (609) 799-4900'

Attractive and edremely functional, Bookcase Door Systems olfer a distinctive, space-saving option for closets, pantries, wall safes, wine storage, home ollices or hidden rooms just past the threshold. Built with durable 3/4" ApplePly to support a load of 500 lbs., yet quiet and easy to open. Available in hardwood veneers (oak, cherry and maple) with environmentally safe clear and customized stain/paint finishes or unflnished. Woodfold

Bookcase Doors ship fully assembled with healy-duty roller system and multi-position steel upper wall guide.

For more information and a list of distributors in your area' contact

WOODFOLD MFG.,INC.

P.O. Box 346, Forest Grove, OR 97116

Phone (503) 357'7181 ' Fax (503) 357-718s

www.woodfold.com

Your sourceJor custom'msde accordion ond roll'up doors

National Associaiion of Wholesalers'Distributors - Jan. 27 -29' executive summit, Washington, D 'C.: (2O2) 872-0885.

Ernumv

Surfaces - Feb.2.5, Las Vegas, Nv.; (972) 536-6358.

Indiana Hardwood Lumbermen's Association - Feb.4'5' convention & expo, Indianapolis, In.; (800) &0-4452.

Southern Building Material Assn. - Feb. 4'5, show, Showplace Convention Center, High Point, N.C.; (704) 376-1503.

Northeastern Retail Lumber Assn. - Feb. 4'6, annual expo' Seaport World Trade Center, Boston, Ma.; (800) 292-6752'

Mid S6uth Buitding Material Dealers Assn. - Feb.5'7, annual meeting & show, Sheraton, Baton Rouge, La.; (877) 828-3315'

Florida Hardware Co. - Feb.7'8, market, Ramada Celebration Resort, Kissimmee, Fl.; (800)'793-0926.

Illinois Lumber & Material Dealers Assn. - Feb. 9'11' expo' Peoria Civic Center, Peoria, I1.; (800) 252-8641.

Wisconsin Retail Lumber Association - Feb. 11'L2, convention, Wisconsin Dells, Wi; (262) 250-1835.

26
Bur.prnc Pnolucrs Drcnsr Jnruunnv 2009

Areyoulfirffig?

wllHiTfiil:il;ffi:'j#i1

derful opportunity came my way. One Friday afternoon, when everyone had gotten an early start on the weekend, my advisor informed me that a faculty member needed to talk to a therapist immediately. Since I was the only one around, I was the designated therapist.

My advisor told me that the man, faced with an important decision, was experiencing acute anxiety. He was also a Nobel Prize winner. Full of selfimportance, I immediately called my father and told him I would be late for dinner because I had to advise a Nobel Prize winner. My father, with perfect deflationary wisdom, replied, "you're 24, he's brilliant-all he wants is someone to listen to him talk."

If you live long enough, you'll end up on both sides of every conflict. Some 40 years later, I was president and c.e.o., preparing to step down in favor of my son. Since my firm had been a family-owned business for 95 years and I was now handing the reins to the fourth generation, no one expected anything but a smooth transition-especially since I was also a family therapist.

You can guess what happened. Eventually we had to call in a consultant to save either the business, the family, or both. Later, after everything had been aired and sorted out, my son andl realized that our familv business had stumbled to the precipice simply because we had not been listenins to each other.

It is the supreme irony of today: as means of communication become faster and clearer, the actual human experience of listening-and of being listened to-seems to be diminishins. Everyone is on a cell phone, email Jr the Internet. Everyone seems to be wired into everyone else, but isolation and alienation are increasing at a disturbing rate. We have sent a satellite toward the most remote reaches of the solar system searching for the faintest trace of extraterrestrial communication.

but here on Earth you have to wonder whether anyone is listening. What makes this situation remediable-even hopeful-is that listening is not an innate talent but an acquired skill.

The Whys

There are three compelling reasons why each of us should be motivated to become better listeners. First, each of us desperately wants to be heard, and I have found that good listeners are also more likely to be listened to. Listening is a contract. When you allow people to feel that they are genuinely being listened to, they will be willing to extend the same courtesy to you.

Second, listening breeds trust, and trust breeds the ability to resolve conflict. Third, we learn a lot more by listening than by talking. None of us is smart enough to know from where our next insight is going to come. We ought to be ready for it at all times.

The Hows

Because listening is a skill, it has concrete, learnable components. The first is to pay attention, by taking both external and internal steps.

The external ones are simple yet profound signals, such as closing a door, turning off a phone, stopping whatever you are doing so that the talker sees and believes that vou are putting everything else aside to listen. Even a simple act such as doodling sends a disturbing message to the talker-a message just as profound as the opposite act of putting down your pen and pushing aside the scratch pad.

The internal aspect of paying attention is trickier but just as essential. For the moment, you must put aside your own needs. This not only makes you a better listener, but it is probably better for your mental health as well. Rest assured that if your needs are that pressing, they will return soon enough.

A second listening skill is to try to understand the other person's point of view. This requires effort, sincerity and time. Sincerity is difficult to teach, but usually develops naturally

out of effort and time. Be patient. It often takes people many sentences to say what could, with forethought, be said in one. For some people, talking is thinking; they cannot think silently. If you leap in too soon, you may well find yourself in a conversation that neither of you really wants.

One technique that forces you to take the time to tune in is to ask questions. They can be questions of clarification or questions of amplification. Clarifying questions are something like "Do you mean that...?" Amplil fying questions usually begin with what, why or how.

Asking questions leads directly to the third listening skill-active, as opposed to passive, listening. Active listening means trying to understand their frame of reference. If this empathetic leap is too great, the gap can be bridged by ensuring you understand. If something is unclear, ask about it. (But try not to interrupt with your question; wait for a pause.) If something is clear, nod your head and say uh-huh. Maintain eye contact. Nothing is worse than glancing at your watch.

What signals do you give that show you're not listening? What signals can you give that show you are listening? Each component of active listening not only serves to keep you focused on the talker, but also help to establish trust by letting the other person know you are listening.

My son and I were not listening to each other. I was so busy telling him what I thought he had to know, while expecting interest and gratitude from him, that I never heard his questions or concerns. I sensed only that he was not listening to me and that he was not sufficiently deferential and grateful. My son, on the other hand, had manv legitimate concerns, but after I steamrolled over a few of them, his concems metamorphosed into resentment. And the more resentful he became, the more resentment I reflected back.

I am, of course, condensing months of turmoil and confusion into one paragraph. In retrospect, what happened seems so obvious. We could have avoided so much if we had taken time to stop and listen to each other.

- Bernard Kliska is an associate ofthe Famity Business Consulting Group, Marietta, Ga; (800) 551-0633. He can be reached at kliska@ efamilybusine ss.com. Reprinted \9ith permission from The Family Business Advisor, a copyrighted publication of Family Enterprise Publishers- No portion of this article my be reproduced without permission of Family Enterprise Publishers.

fomily r ness
Jnruunnv2009 BurrorncpnonucrsDrcnsr 27

WS

Florida Building Material Association installed Brad Wanzenberg, Deerfield Builders Supply, as chairman of its board of directors Dec. 4 during its annual meeting at Mystic Dunes Golf Club, Celebration, Fl.

Past chairman Gary Farber and Ron Gaines, Simpson Strong-Tie, were recognized for their leadership and years of service on the board. The association also acknowledged Huttig Building Products and Thomas Lumber Co. for 80 years of membership; Logan Lumber Co. for 75 Years of membership, and MiTek/Robbins for 25 years of membershiP.

More than 60 members Participated in the annual PAC golf tournament that was held before the meeting. First place was claimed bY Mike Gilbert, JFK Supply, and Todd and Chad Braid, Full House. Second Place was claimed by Joe Shetler and Juan Quesada, Tibbetts Holdings, and Gary Farber. Closest to the pin was won by Lewis Duke, Ro-Mac Lumber & Supply, and Ron Gaines, SimPson Strong-Tie. Longest drive was won by Jason Hansford.

Northeastern Retail Lumber Association has scheduled its annual LBM Expo for Feb.4-6 at the SeaPort World Trade Center, Boston, Ma.

A lunch presentation bY Patrick Moore, Greenspirit Strategies, will focus on "Green Building: Can Science Trump Activist Agendas?" Afterwards, Dr. Moore will host a dis-

cussion of green building.

Bany Elms, Strategic Negotiations International, will speak on "How to Control the Outcome of All Sales Interactions." Paul Jannke, RISI, will present an economic forecast for the housing/LBM industry.

Association affiliates will present a month of educational seminars. Massachusetts Retail Lumber Dealers Association will present "Managing Yard Operations" Feb. 10 in Marlborough.

Lumber Dealers Association of Connecticut will offer "How to Motivate & Retain Valuable Employees" Feb. 1l in Enfield and "Microsoft Excel for LBM Dealers" Feb. l8 in Rocky Hill.

Long Island Lumber Association will offer a 10-hour OSHA course Feb.12 and 19 in Melville.

Mid-Hudson Lumber Dealers Association will offer "Counter & Inside Sales" Feb. 17 in Newburgh, N.Y.

Central New York Retail Lumber Dealers Association will Present "Winning Negotiations for Sales Pros" Feb. 18 in Liverpool.

Northern New York Lumber Dealer Association will offer "Counter & Inside Sales" Feb. 19 in Canton.

Illinois Lumber & Material Dealers Association will host the 2009 Construction SuPPIY ExPo Feb. 9-l I at the Peoria Civic Center & Pere Marquette Hotel, Peoria, Il.

Free educational seminars on a variety of topics-including green building, wood structural panels, and building a better home-will be offered. Also included are free lunches, an auction and cocktail party, and a Texas Hold'em tournament.

Wisconsin Retail Lumber Association has made "Looking to the Future" the topic of its ll9th annual convention Feb. I 1-12 at the Kalahari Resort, Wisconsin Dells, Wi.

Educational seminars will cover green building and the new home marketplace, plus how-to sessions on trusses, entry, and controlling dew point in walls. An evening reception will follow the tabletop showcase, to allow attendees, vendors and exhibitors to network.

Northwestern Lumber Associa' tion will host its annual Iowa Lumber Convention Feb.26-27 at Sheraton West, Des Moines,Ia.

March ll-12 are the dates for the Nebraska Lumber Dealers Convention at Embassy Suites, La Vista, Ne.

International Wood Products Association has scheduled its annual convention and World of Wood exPo for March 25-27 at Miramonte Resort & Spa,Indian Wells, Ca.

National Lumber & Building Material Dealers and North American Building Material Distributors Association will co-host a legislative conference and green building forum March 16-18 at the Washington Marriott, Washington, D.C.

Southeastern Lumber Manufacturers Association has scheduled its spring meeting March 3-4 at Atlanta Airport Hilton, Atlanta, Ga.

otion
We Now have 2 Energy Saving Attic Entry models to choose from. ST-200SW (new in 2008) Side wall aPPlications Time Saving Installation, Easyto Install, New Construction or Retro'Fit, R-19 Insulation, Gasketed, Latches & Virtually Invisible. Time Saving Installation, Easy to Install, New Construction ot Retro'Fit, R40 Insulation, Gasketed & Virtually Invisible' sr-100 Ceiling applications 1-a66-758-8a53 www. skuttle-ti g ht. com Email : bp@skuttle-tight.com 31O CountY R.oad 9 SE \A/illrnar MN 56201 A II-In- Orze A tti c E*z trjr,Sjr.s te*tz !! 28 Burlunc Pnolucrs DIGEST Jnruunnv 2009

Alternative Decking Firms Merge

Fiber Composites, New London, N.C., and Sensibuilt Buildins Solutions, Portsmouth, N.H., havE reached a definitive merger agreement tojoin their assets and brands.

"The addition of Sensibuilt newgeneration PVC decking represents a major opportunity to provide the best, most comprehensive line of decking, railing and fencing products in the business," said c.e.o. Doug Mancosh.

Sensibuilt Building Solutions, launched in 2007, produces PVC decking and siding. Sensibuilt's products will join Fiber Composites' Fiberon brands of composite decking and railing and Enclave composite

Bailey's Boards Up Gulfport

Bailey's Lumber & Supply is closing its Gulfport, Ms., store, but will remain headquartered in the city.

Owner Woody Bailey said Gulfport employees will be offered jobs at other yards in Bay St. Louis, Ocean Springs, Jackson, Brandon and Meridian, Ms. He hopes to reopen the facility once market conditions improve.

Hardie ldles Siding Plants

James Hardie Industries is temporarily mothballing its fiber cement siding plants in Summerville, S.C., and Fontana, Ca.

"The continuing decline in the U.S. housing market has led to reduced capacity utilization of our U.S. manufacturing plants," said c.e.o. Louis Gries. "Although the business continues to run well, current and projected market demand cannot support our current plant network."

The facilities ceased production at the end of November, but continued shipping product into January. They will reopen "when market demand returns to acceptable levels."

In the meantime, production has been increased at Hardie's newer, larger plant in Pulaski, Va.

True Value Eyes Upstate N.y.

Matt Shapiro and Jim Marsh will open a hardware store in Penfield, N.Y., taking over half of a ChasePitkin Home & Garden building vacant since 2006.

Shapiro expects the March opening for Beyond Hardware True Value will fill a local "void for a store this size that can offer old-time service and a

fencing.

Bill Collins, chairman of Sensibuilt Building Solutions, will remain with the post-merger company as vice chairman. "The combination of Sensibuilt's unique PVC technology and product pipeline, together with Fiber Composites' existing brands and organizational resources, creates a powerful new player in the marketplace," he said.

Pegasus Capital Advisors, which held a majority interest in Sensibuilt, will invest in Fiber Composites and retain a minority position in the merged companies.

December 4.

Temon Roark, 63, and Malcom Howard, 42, died when the truck flipped, showering the road with shingles and nails.

An initial investigation revealed that the driver may have drifted off the roadway, overcorrected, and flipped the trailer, which crushed the cab.

84 Lumber BackTo Cuts

Hard hit by the housing crisis, more cuts and closures took place at 84 Lumber last month.

large enough selection to be a compelling altemative to a big box."

The 21900-sq. fr. srore with 3900sq. ft. outdoor center will include a green products section.

If the store is successful, the partners hope to open five to seven more locations in as many years.

Truck Accident Kills Two

Two employees of ABC Lumber, Crawford, Tx., were killed when their lumber supply truck overturned

At company headquarters in Eighty-Four, Pa., nearly 30 employees were laid off. Five more stores were closed, in Austintown and Sandusky, Oh.; Lakeville, In.; Riviera Beach. Fl., and Chelsea, Al. Truss component plants in McFarland, Wi., and Knoxville. In.. were also closed.

Over the past two-and-a-half years, 84 Lumber has closed 170 stores and laid off 3.200 employees. The chain attributes recent cuts at its headquarters to the fact that fewer stores require less administrative support.

Soulhern Pine Council promotions

gglerofe thousonds of inquiries from folks who wont to know where to find Southern Pine moteriols. Our web site, www.southernpine.com, feotu res on eosy-lo-use "where to buy" directory.

lf you ore o deoler or distributor of Southern Pine lumber products, odd your compony to our directory so thot interested buyers con find you! The listing is FREE, ond signup is eosy. Just go to www.southern pine.com/ioi n locotor.

r n rw.southernpine.com 29 sln*1fr#' Jnruunnv2009 BunorNcpnooucrsDrcnsr

Jim VanPelt, ex-Universal Building Specialties, has formed Lumber Timber Group Inc., Winter Haven, Fl., and will again serve Florida, with the Jan. l3 exPiration of a non-compete agreement.

Ken Gretke, Stacy Patterson and Lesa Dietz are new to sales at United Treating & Distribution, Muscle Shoals, Al.

Bob McGrath, ex-Outdoor Technologies Inc., has been named business develoPment mgr. of Nebraska Plastics, Cozad, Ne.

Harold Bouland, v.p.-retail purchasing & wholesale oPerations, E.C. Barton & Co., Jonesboro, Ar., has retired after 43 years with the company. He will remain on the board.

Rick Whitson has been Promoted to v.p. of retail suPPort for Ace Hardware CorP., Oak Brook, Il. Rick Affolter, ex-HD SuPPlY, is new as v.p. of finance' Tim Rignell is now director of retail support for the Midwest region, and Scott Zirlin, director of retail . support for the Northeast, has added responsibilitY for the Toledo, Oh., DC and Cleveland cross dock.

u0lles

E.J. Langley, 71, lumber sales manager for Anthony Forest Products, El Dorado, Ar., died Dec. 6 in El Dorado.

Affectionately known as "PoPs," Mr. Langley began his career with Anthony Forest in 1988. In 1991, he was named sales manager.

Brian J. Mulvaney, 52, v.P.-sales & customer service, Osmose, Griffin' Ga., died Dec.2 in Atlanta, Ga.

Mr. Mulvany had worked for Osmose for 19 Years and been involved in the LBM industrY for more than 30 years.

Peggy Buckley Prassel, 69, President and controlling owner of Prassel

Tosh Strader, ex-Cedar Creek, is a new account mgr. for CaPital, Dallas, Tx.

Tim Hartman, Middle Atlantic Wholesale Lumber, Owings Mills, Md., has retired after 4l Years in the industry, the last 17 with Middle Atlantic.

Jeffrey Hoban is now v.P. of oPerations at PLS Logistics Services, Rochester, Pa.

Donna llarman, president and c.e.o., American Forest & PaPer Association, Washington, D.C., has been named to the board of directors for the Council of Manufacturing Associations.

Gary Harding, Banks Hardwoods, White Pigeon, Mi.; ZacharY Rich' ardson, Banks Hardwoods, Newberry, Mi.; Brandon Leibering and Kyle Hughes, Leibering Lumber & Logging, Lamar, In', and Shaun Pauley, QualitY Hardwoods, Sunfield, Mi., recentlY completed the National Hardwood Lumber Association's l4-week lumber inspection Program.

Rob Worthington, ex-Jeld-Wen, is now director of green building for the Sustainable Forestry Initiative.

Greg Hays, ex-Builders FirstSource, has joined Chick Cos., Dallas, Tx.

Doug Sterner, Sterner Lumber, Belmar, N.J., has been named Lumberman of the Year bY the New Jersey Building Materials Dealers Association.

Becki Kyle, Big C Lumber Co., Granger, In., is heading sales training on green building practices for the yard after being designated a Certified Green Professional for completing National Association of Home Builders' Green Building for Building Professionals course' Susan Katz, director of corporate events, True Value Co., was Presented the Professional Convention Management Association's 2008 Distinguished Meeting Professional of the Year Award.

Dwayne Eastwood, risk mgr., McCoy's Building SuPPlY, San Marcos, Tx., has been named Risft & Insurance magazine's 2008 Risk Innovator among retailers and wholesalers.

Lumber, Ridgeland, Ms., died Nov. 19 in Brandon, Ms. Mrs. Prassel assumed her Position when her husband, Allen W. Prassel, died in 1988. He founded the comPany in the late 1960s.

Bernardo W. "Jim" Bishop, 88, long-time Minnesota lumberman, died Dec.12 in Austin,Mn.

After serving in the ArmY during World War II in the South Pacific, he worked for Boxford Lumber, and later for United Building Center, Austin.

John 66J.C." Claude Craun,58, a 13-year employee of Blue Ridge Lumber, Fishersville, Va., died Dec. 11 in Mount Sidney, Va.

Barbara Douglas, executive v.P., Lumbermen's Association of Texas, joined Mountain States Lumber & Building Material Dealers Association chief Geri Adams on her 20th annual Christmas trip to deliver gifts to needY school children in Taos, N.M' Diddy Dolittle has been replaced by Goode Atwood at Mungus-Fungus Forest Products, Climax, Nv., according to co-owners Hugh Mungus and Freddy Fungus.

Lumberyard Robber Nabbed

Police quickly arrested a suspect in the Nov. 25 robbery of Stine Lumber, Natchitoches, La.

When police arrived at the Yard, they found the suspect inside the garden center. He then jumPed a fence, sustaining a large cut on one of his hands. After a short foot chase, police apprehended Gregory Washington, 41, who was arrested on one count of burglary and one count of resisting an officer.

This is the second suspect who has been anested for recently robbing the vard.

30 Burr.nrNc Pnooucrs DrcBsr Jnlunnv 2009
Jaruunny 2009 Btlr.orrr; PRonucrs DrcBs.r 31

Yard Closes Shy Of A CenturY

Brannum Lumber, Racine, Wi., closed Dec. 5-five months short of its 100th anniversary.

Ironically, business had been picking up since August and was given an extra boost by the recent closure of Stock Building Supply's yard in nearby Sturtevant. Yet the business had been squeezed by the housing slumP for more than a Year and recentlY came up short in funding a Teamsters national pension fund, which serves just two of the yard's emPloYees.

Stanley Cuts Jobs, Facilities

Citing rapidly deteriorating business conditions in its construction/d-iy and industrial segments during the rfourth quarter, New Britain, Ct.-based Stanley Works has begun slashing operations,

Stanley is cutting 2,000 jobs (107o of its workforce), eliminating multiple layers of management, and closing three manufacturing facilitiesa wooden handle factory in Pittsfield, Vt., and galvanized nail wire plants in Clinton, Ct., and Quonset Point, R.I.

The measures required a Pre-tax charge of $80 million, but were expected to produce pre-tax earnings of $115 million in 2009. Additional cost reduction measures unrelated to employment levels should result in $55 million of pre-tax earnings benefit in 2009.

New Head For Building Center

Refuting rumors that it might close, the third-generation owners of the Building Center, Gloucester, Ma.,

have appointed Ken Wilbanks as the new c.e.o. and president of the 105 year-old business.

"Ken's hiring is the latest commitment that this third-generation business is making to this community and its commitment that this business is here to stay," said a statement from owners Margaret Herberle Huff and Harriet VanWart. "Although the lumber and building material industry is reeling from three years of steadY decline, the Building Center remains profitable."

Wilbanks succeeds JosePh Parisi III, a well-known civic figure whose firing in September sparked rumors that the business would be sold.

Wilbanks has been vice President of operations for Ellsworth Builders Supply and an independent consultant for LBM executives for the Past 10 years.

Carter Catches CulPrit

An employee of Carter Lumber, Chillicothe, Oh., was arrested and charged with breaking into and robbing the store Nov.2.

Sheriff Ron Nichols said bags of money from the store were found in employee Jon Rick Hanson's home.

OSHA Probes Sawmill Death

Occupational SafetY & Health Administration is investigating a fatal accident at KapStone's lumber mill in Summerville. S.C.

Thomas Voyles, a 26-Year-old electrician, was killed Nov. 2l while working on a lumber stacker. He died from blunt trauma to the head and

chest, according to the coroner. KapStone Paper and Packaging Corp. acquired the facilitY from Westvaco last year.

llews Briefs

( C ontinue d from page 2 5 ) ed annual rate of 625,000,Ied by a 59.8Vo decline in the Northeast ... permits fell 15 .6Vo to an annual pace of 616,000

Schroeder Lumber Co. is increasing production at its 8month-old fingerjoint Plant in Baton Rouge, La; Viking Forest Products, Minneapolis, Mn., handles sales

PhibroWood, Ridgefield Park, N.J., was issued a new Patent for micronized organic biocides used in its Sustain 20T wood Preservative

Westech Building Products laid off 46 workers at its plastic fencing component plant in Mount Vernon, In.

Huttig Building Products, St. Louis. Mo.. has been delisted from the New York Stock Exchange and has begun trading on the OTC Bulletin Board as HBPI ...

McGinnis Lumber Co., Meridian, Ms., has selected PLS Logistics to manage its truck shiPments throughout the Southeast and Midwest

W.M. Cramer Lumber Co., Hickory, N.C., has converted to DMSi's Agility software

Exterior Distributor s, Harrisonburg, Va., sustained $5,000 to $7,000 in damage from a Dec. 9 warehouse fire

Hill Wood Products, Cook, Mn', recently paid a $11,550 PenaltY to the Minnesota Pollution Control Agency for alleged air quality violaiions at its sawmill and lumber processing facility that converts birch logs into pallets and flooring, and burns wood waste for fuel

S imp son S tro n g -Ti e, Pleasanton, Ca., now offers online fastener training classes on topics covered bv its in-class courses.

Your Midwest Redwood REDWOOD DECKITIG THE }IATURAI ATTERIIATIUT Full Range & Largo Inventory for all your redwood lumber needs CAtIf ORN IA REDWOOD COLLICTIONPattern Stocl . Bevel Sldlng o Beaded Celllng Qualty Products o 0rden Pulled to the Plece Over 60 Years ol Quallty SeMce We Shlp by the Unlt or bY tbe Ptece CHICAGO SUBURBA]I ]UMBER SATES 8ll0-341-6485 7459 Franklln St, Iorest Park, lL 60130 Fax 70&771-7391 Em&lI lra54@comcastnot 32 Burlprxc Pnolucrs Dtcnsr Jmuanv 2009
fuffirft'. Preserved Wood A Leap Forward in Wood protection'* Sustain preserved wood is protected against attack from fungal decay and termites by the MGA" wood preservative system... A revolutionary, fully micronized, copper plus tebuconazole formulation that offers significant advantages over traditionar preservatives. The Wood Protection Experts " www.PhibroWood.com r-87r-tt7 -9663

Lumber producers, dealers face historic challenges

TN 2005. the lumber market made lhistory by recording the highest demand ever with a record 64.3 blllion bd. ft. used in the country. Three years later, western mills find themselves in another historic time-the largest downturn in demand ever recorded. And according to WWPA, the downward trend is forecast to continue through 2009 before beginning recovery in 2010.

U.S.lumber demand is exPected to finish 2008 at 40.9 billion bd. ft., the third consecutive decline in demand and367o below the 2005 Peak. The 23 billion-bd.-ft. decline in lumber use is equivalent to the volume produced by all western mills at its all-time highs in the late 1980s.

The unprecedented decline in the home construction market has been the chief culprit in the loss of lumber demand. Traditionally, home building consumes as much as 457o of the lumber used each year. In 2005 alone, some 27.6 billion bd. ft. of lumber was used in new home construction.

Housing starts began falling in 2006 as questions arose about subprime mortgage loans and other questionable lending practices. By 2007, the housing market was in full retreat, with the number of housing starts falling by nearly one-half million from the previous year- a 25Vo decrease.

As the sub-prime mortgage mess spread to financial markets, housing went into freefall. For 2008, just 930,000 houses are expected to be built, down 3l7o from the Previous

year.

The spreading weakness in the U.S. economy forced WWPA to downgrade its earlier housing starts forecast for 2009. The association now expects just 803,000 homes to be built this year, a post-World War II low.

As a result, lumber demand should fall to 35 billion bd. ft., the lowest annual consumption since 1982. Lumber used in residential construction will total 9.5 billion bd. ft., onethird of its 2005 peak.

Weak markets have taken their toll on production levels at mills in the U.S. and Canada. After Peaking at 19.3 billion bd. ft. in 2005, western

mills have reduced production at an accelerating rate.

Production in the West should total 13.4 billion bd. ft. in 2008,llVo below the previous year. This Year, lumber output in the West is expected to reach just I1.8 billion bd. ft. Southern mills will follow the same trend, with production dropping lTVo for 2008 and slipping another l37o to l2 billion bd. ft. in 2009.

Canada and other foreign lumber suppliers have fared worse than U.S. mills. Canadian lumber imports have declined by some l0 billion bd. ft. over the past three years and should finish 2008 at ll.9 billion bd. ft. Canada will lose even more market

I 34 ButlorNc Pnooucrs DIcnsr Jnruulnv 2009

share in 2009, as shipments slip to just over l0 billion bd. ft.

The inroads European mills made into U.S. markets have all but disappeared. Weak markets and unfriendly exchange rates have reduced European lumber shipments by more than 107o.In 2009, European mills will ship 550 million bd. ft. to the U.S., compared to 1.97 billion bd. ft. exported to American destinations in 2005.

The lumber market should start the slow road to recovery in 2010. Housing starts will move higher, to around 940,000 units for 2010, then rally in 2011 to more normal levels of about 1.5 million. Other markets for lumber, such as repair/remodeling and commercial construction will rise as well.

The recovering lumber market in 2010 will push production higher and by 2O 1 I, U.S. volumes will rise strongly, but remain below 2007 totals. Demand for lumber may not return to the lofty heights achieved in the middle of this decade. However. lumber producers and dealers who can weather the current storm could find much more stable and profitable markets in the future.

Lumber pioneers ready to give to next generation

A GROUP of veteran lumber la.professionals is preparing to give back to a new generation just getting their start in the industry.

The Lumber Pioneers was established in 2004 to bring industry veterans together and chronicle the rich history of the Western wood products industry. This summer, the organization was registered as a non-profit organization with the Internal Revenue Service, which allows it accept tax-deductable donations that can be used for philanthropic activities, such as scholarships.

At the group's 2008 annual meeting in October, the Lumber Pioneers' board of directors voted to establish a scholarship program for students preparing to go into the forest products industry. Chairman Sherman Kirchmeier said the scholarship program was a natural addition to the Lumber Pioneers.

"Our members have spent most of their professional lives in an industry that has given us so much," said Kirchmeier. "This is a good way for us to start to give something back."

Kirchmeier said the group is now contacting colleges and universities with forestry and forest products programs and discussing where scholarships can be established. The Lumber Pioneers are now accepting tax-deductable donations for the scholarships.

Membership in the Lumber Pioneers is open to any person with 20 years or more experience in the lumber industry, from logging, manufacturing and sales to wholesale/retail distribution and even equipment and transportation. Cost is $20 a year.

For membership information, contact the Lumber Pioneers by email at pioneers@wwpa.org.

Witn "*punaed capabilities, Rosboro will begin offering

glulam in custom sizes. Our capabilities will include f-abrication, widths to l(tlt", depths to 53" and lengrhs up

to 100'.

Order (uslom Glulom wifi: Rosboro BigBeom'. Rosboro l.8E-lJ(

Stock Gfufom . Toll Woll (olumns ond Heoders. Rosboro Treoted Glulom

For Glulam Sales:
Smith t-541-736-2158, Cindi Hengstle r | -541 -7 36-2 l 1 4.
Toll-Free: l-888-393-2304
Daviul
Rosborrr
We're the Glulam
Rosboro,
97477 Technical Support: l-877 -45'l -4139 Email: info@rosboro.com Web: www.rosboro.com Jnruuenv 2009 BurlorNc Pnooucrs Drcnsr 35
Experts.
PO Box 20, Springfield , OR

Woodworks at1

A YEAR after the WoodWorks la.program was launched to support architects, engineers and others using wood in non-residential buildings, field teams are up and running in three initial regions. They're already supporting more than 20 building projects with an estimated value to the wood industry of $2 million in sales-and this is just the beginning.

WoodWorks is an initiative of the Wood Products Council, which includes all of the major North American wood associations. It was established to provide education and technical support with the goal of making it easier for designers to choose wood for schools, offices, mixed-use, retail and other non-residential structures. Teams have been established in California, the Southeast (North Carolina, South Carolina and Georgia) and the North-

central U.S. (Minnesota, Illinois and Wisconsin), with the goal of expanding the program nationwide as it matures and resources allow.

Among the year one highlights: WoodWorks and RISI partner to develop wood design software

In November, at our Wood Solutions Fair in Minneapolis, RISA announced the Phase I release of an update to its popular design software that for the first time incorporates wood design features. The software now includes the capacity to design segmented wood shear walls and gives architects and engineers greater flexibility and choice in the selection of materials for non-residential buildings. The update enables users to draw a structure within the program, and then optimize a design for the shear walls based on the generated loads. Users can choose to retain extensive,

detailed control or allow the software to do most of the work by setting various defaults. The update also includes shear panel and hold down databases in XML format so they're editable by the user, which allows designers to use any type of shear panel or any manufacturer's hold down. The software can also be used to design either hybrid structures or multi-story wood buildings.

The second release will incorporate information on building code requirements, gravity design, diaphragm modeling and design, shear wall modeling, analysis and design, lateral force design, hybrid design and several other features.

Designers with RISA software licenses received the new wood design features as part of their regular upgrades. The agreement with WoodWorks also includes 200 licenses, which our field teams will give to design professionals who agree to design a non-residential building with wood within a certain period.

. Helps fill the gap in wood design curriculum

In July, WoodWorks announced a unique partnership with California State Polytechnic University Pomona (Cal Poly) to develop a set of virtual educational courses covering the use of wood in non-residential building design. Aimed at filling a void in current design school curricula, the project is distinctive because of the collaboration not only between industry and the academic community, but among multiple universities, and because it will benefit both students and design professionals. Once developed, courses will be used in undergraduate and graduate-level engineer-

ing programs-either online or in a classroom setting-and provided online for the continuing education of practicing engineers.

Although Cal Poly is taking a leadership role, the project involves multiple campuses of California State University and the University of California. private universities and other colleges across the country.

Initiated by WoodWorks, the agreement includes the development of 30 learning modules for use as part of basic and advanced wood desisn courses. The courses are being devJloped under the umbrella of a newly established Wood Education Institute (http://woodeducationinstitute.com), which consists of an advisory and development committee represented by a number of universities, design professionals and wood industry representatives.

Development of the course content is underway and all 30 modules are expected to be completed by March 3r,2009.

. Gets the message out with free educational events

At WoodWorks, the goal is to give people the information they need to understand that wood provides more value-in terms of its beauty, design flexibility and environmental attributes-for less cost than other maior building materials. all while meetins fire, safety and other code requirel ments.

To help get the message out, WoodWorks teams have already hosted dozens of free educational events. including half-day conferences, fullday technical workshops, and Wood Solutions Fairs, which combine topi- cal seminars with relevant trade booths to deliver a comprehensive learning experience.

Each fair offers more than a dozen seminars on topics such as code issues, seismic and wind design, fire protection and green building, as well as case study examples of innovative wood design. Participants in 2008 were unanimous in their ratine of the fairs as either excellent or gJod and many brought specific questions to raise with WoodWorks staff Exhibitors also reported a high level of targeted interest, demonstrated both by the questions being asked and the need to frequently replenish their materials.

If you'd like to supporr the WoodWorks program by participating as an exhibitor or promoting its events

to your customers, Wood Solutions Fairs are scheduled for:

Ian.2O,2009 - Long Beach, Ca.

Feb.24,2009 - Raleigh, N.C.

Oct. 2009 - Chicago, I1.

Exhibiting at a fair offers a unique opportunity for the industry to showcase its products to hundreds of architects, engineers, specifiers and others who not only influence the decision to use wood, but have made a conscious effort to learn more about the use of wood in non-residential construction.

Becomes one stop for resources nationwide

Because WoodWorks is a collaborative effort of the major wood associations nationwide, it provides access to the widest possible range of resources. Our website includes technical publications and presentations as well as information on upcoming educational events, awards programs and other activities designed to encourage and showcase the use of wood. For more information, visit us at woodworks.org.

{
&
- Dwight Yochim is the national director of the WoodWorks program. He can be reached at dw ight @ woodworks.or p.
Pnooucrs Drcnsr 37
Jmunny 2009 Burr,olNc

Updated guide shows actual grades

hESCRIBING a sPecific lumber Lf srade to a customer can be a bit of aihallenge. Now, you can show buyers what lumber of various grades can look like with an uPdated guide offered by Western Wood Products Association.

The revised Western Woods Species Book, Volume I - Dimension Lumber features full-color Pho-

tographs of framing lumber grades for the major western species. For each grade, representative sample pieces show the variety of characteristics allowed. The unique colors for the western species combinations are also displayed to help readers identify the lumber they maY want to sPecifY.

The lumber grades shown in the guide include Structural Light

Framing (Select Structural, No. l, No. 2 and No. 3), Light Framing (Construction, Standard and Stud) and Structural Joists and Planks (Select Structural , No. I and No. 2). The Western species combinations shown are Douglas Fir-Larch, Hem-Fir and Spruce-Pine-Fir ( South).

Also included in the guide are Pictures of common characteristics that assessed as part of the grade, from natural characteristics such as knots, wane and checks to manufacturing imperfections like skip and machine burn.

ln addition to the Printed book' WWPA will also offer Volume I as a CD, with each page available as a PDF file. which can be sent as attachments with e-mail. The CD will be sold separately.

WWPA offers guides for other western grades as well. Volume 2Selects-F inis h/C ommons- Boards shows grades samPles for high-end products such as Selects and Finish lumber as well as Common grades for one-inch boards. Volume 3 - Factory Lumber illustrates ShoP and other grades designed for remanufacturing.

A11 Western Woods SPecies Books are available for $5 each and can be ordered from the WWPA website at www.wwpa.org. The CD will be available for ordering online in January 2009.

Proudly grown and manafactured by the Eolville Indian Tribe Colvn LE INDIAN Ponderosa Pine boards & industrials; Douglas fir lamstock, dimension & industrials from Omak, Wa' Call Bob Bretz (509) 422-7550 Fax 509-422-7541 Producers of high qualitY Plywood & DrY Veneer from Omak, Wa. Call Billy Gunn (509) 422'7033 or Terry Johnson (509) 422'7023 Fax 509'422-7034 K*W Colvrlr,p INDIAN 38 Buu.otNc PRoDUCTs Drcnsr Jnruulnv 2009

Meet the loest in the West

qEEKING a more friendly environLfment than that found in current markets, western lumber producers will gather in Arizona this spring for the Western Wood Products Association annual meeting.

This traditional gathering of the top lumber companies in the West is scheduled for March 7-10 at the DoubleTree Paradise Valley Resort in Scottsdale. The three-day meeting offers a full agenda of business meetings, social events, and plenty of time to network with others in the industry.

One of the key events at the 2009 session is the update of the association's semi-annual lumber supply and demand forecast, presented on Tuesday, March 10. WWPA economists will provide an update on current lumber markets and the outlook for when producers can expect recovery to take hold. The WWPA forecast is one of the industry's most recognized outlooks on the lumber market.

The meeting kicks off on Sunday, March 7 with a golf tournament. Later that evening, attendees will join for the welcoming reception.

Monday, March 8, features business meetings for the association's standing committees. The industry luncheon will recognize those mills earning awards for safety as well as the 2009 class of Master Lumbermen, one of the most prestigious honors for mill employees working in grading and quality control. Association members will also honor WWPA Quality Services director Tom Hanneman, who will retire in early 2009.

The chairman's reception and exchange show are slated for Monday evening. The Exchange Show provides offers a valuable opportunity for suppliers and others to reach key western mill decision makers, where exhibitors can have tabletop displays where attendees can review their products and services.

Attendees can find registration details, register for the meeting, make hotel reservations and download other meeting materials at www.wwpa.org.

ONLY THE FINEST .A

Columbia Vista specializes in kiln-dried Douglas fu 4 x 4s... high quality, yet affordable alternarives to pine and cedar posts. Available in 8-, 10- and 12-foot lengths, our 4 x 4s are produced by skilled, dedicated people during a single shift for maximum consistency.

Our commitment to the finest qtends bcyond the mill. Mills are consistcntly upgraded with statc-oPthc-art

Wc re proud to bc ccrtificd to ISO 14001 standards and by the EPA for environmcnt-friendlv practices,

3-f) ranning systcms, mcchanizcd lumber-handling rystem, and morc.

including thc usc ofnon-polluting sourccs ofclcctricity. Employcc-friendlyworkplrcc mcans ou pcoplc rakc Columbia Vista ensures quality in many ways.,. pride in their work and products

'Posts arc carefully kiln-&ied for immcdiatc ur. -7\.

To get the finest in Douglm 61 4 x 4s, just call

WESTERN WOODS
FSC
SCOTTSDALE'S DoubleTree Paradise Valley Resort is the site of WWPA's upcoming annual meeting.
ffiru#i:::li':ff ' -"* *i"'"g Gi ft ';*; ffi"Tru;ffi J,'{770' s'l I 10
www. CoLUM BIAVr
Jaruunny 2009 BurllrNc Pnooucrs Drcnsr 39
sTACoRp.coM

Industry Gets Behind Recovery Plan

LBM dealers and associations are supporting "Fix Housing First," a $250 billion stimulus package sponsored by the National Association of Home Builders.

"If we are going to successfullY oull our nation out of recession, we must address housing first," said Jerry Howard, NAHB's president and c.e.o. "Restoring demand for housing is the fastest and most effective waY of reviving the economy."

According to NAHB, three million home building-related jobs have been lost as a result of the construction

slowdown, which represents $145 billion in lost wages and $4.9 billion in lost purchases. Deterioration in these jobs has now spilled over into virtually all sectors of the U.S. job market.

Industry backers of the coalition include dealers such as 84 Lumber, BMC West, Builders FirstSource, ProBuild, and Stock Building Supply; manufacturers such as Andersen, CertainTeed, Dow, L-P, Owens Corning, Simpson Strong-Tie, and Temple-Inland, and associations such as American Forest & Paper Association, Illinois Lumber & Materials

Dealers Association, National Association of Home Builders, National Lumber & Building Material Dealers Association, and North American Wholesale Lumber Association.

"Over the past two years, the new home construction market has experienced an unprecedented decline. This has led to major layoffs, lost business, and production cutbacks by thousands of building product manufacturers and suppliers nationwide," said Frank Cicero, executive v.p. of store operations for 84 Lumber. "Clearly, innovative and decisive government action is urgently needed to stem the decline and create positive traction in the housing market."

To restart the economY, the coalition is urging Congress to support enhancements to the homebuYer tax credit and provide below-market 30year fixed-rate mortgages, from 2'99Vo to 3.99Vo.

. All primary home purchases between April 9,2008, and Dec.31, 2009. would be eligible.

. The credit amount would be increased to l}Vo of the price of the home and capped aI 3.57o of FHA loan limits, bringing the credit to a figure between $10,000 and $22,000.

The current recapture provision would be eliminated. RePaYment would only be required if the home were sold within three years.

. The credit would be available at the time of closing, making it easier to be used as a down payment.

The coalition also supports continuing foreclosure prevention measures and permanently keePing the FHA/ Fannie Mae and Freddie Mac conforming loan limits at $729 ,7 50, to help homebuyers in high-cost markets'

"If Congress enacts a meaningful tax credit, coupled with an aggressive interest rate buy-down Program, we are confident that these measures will help to stabilize home prices, prevent future foreclosures, restore consumer confidence, and start creating jobs," said Howard.

Economist Edward Glaeser argues that setting a floor for home Prices will keep supply and demand out of sync and prolong the pain. Others say that artificially high home prices will prevent more people from buYing.

Other critics maintain that while a large tax credit could motivate unsure buyers, it would do nothing for homeowners unable to refinance mortgages they can't afford-which is arguably a bigger problem.

$ 40 Burr-orNc Pnolucrs Dtcnsr JnNunnv 2009
icroPro"

When you delrver sheathrng and lrral boards ii th na dnd pattern merks printed by Matthews' ink-jet systems, the retlrns y e d no'e than value-added solutions for your customer. These innovat ve systen,s l.troduce rew and c eaner w.lys to marK build fg pfoduct5, ncrea5e pfod!rt 0n effic enc es ;nrJ Cecrease the overail cost of inks an6 supplies. Avoid the mess of aton, lef sprayers ;nd pa nt systems that are prone to cloggrnq, consumab e,,^,raste, .r1ir overspfay. With our Drop'on Demand ink let, you' expef enre a f;ex b e systenr:hat has the abr ;ty to integfnte directly into your PLC or other board-dr ven product on letup Fof pr nting with conf dence whiie providinq env ronmental y flenrltiei so utrons, turn to Matthews Marking products for your most cha lenglx_q appl cations

Logo & Unit Association & Grading . End Striping

Nail & Pattern o VoC-Free lnks

[)r NNsyt vANtn Llrru.ttt_xMl-N.s Mrtr lrnl ir ii hl :i\ -l-'6t'" *:+ .- qi iiiii:rlil,l 't:.::4.4.: '. ari
,i:rll.' idFwooo 8&rcKri€;, f-lfl llrli S:3-,i-$'t''r.r. ,t,l. !!, ,,, t I !
matthewsmarking.com ffiP, l: -..i ':t. r.rri:'r,:.., ii:1:l:. i:r::;.:1', "' i,riil ,:''. tl, ,,,.t 41
JqfLuqR, 2009 llr rr.nrrr; I'rrorrr t ls l)rr;r.:s r 41
2-665-2500

Market trends favor wood windows & doors

A LTHOUGH manmade materilLals such as vinvl and fiberglass continue to make inroads into the door and window business, wood will remain the market leader for the foreseeable future, thanks to several emerging trends.

According to a new Freedonia Group study, overall U.S. demand for windows and doors is forecast to rise just 2.8% annuallY to $40 billion in 2012, with advances driven by the increasing popularity of plastic products.

Primary reasons for the switch to plastics are their low cost compared to wood and metal windows and doors, as well as the increasing recognition of their excellent per-

formance properties. They are also highly durable, resist rotting and corrosion, and offer enhanced Protection against heat loss and other factors that reduce the energy efficiency of a home.

Yet Freedonia expects demand for wood, which totaled 427o of the overall window and door market in 2001 , to remain on top through 2012, despite below-average growth attributable to their higher cost.

Among the trends in wood's favor:

Green is in vogue and to many buyers. natural wood is greener than manmade materials.

Disodium Octaborate Tetrahydrate (DOT)

Free-flowing, white Powder. Dissolves quickly and easilY.

. EPA Registered.

Etfective against termites and decay fungi.

Non-corrosive to allfasteners.

. Lifetime Limited WarrantY.

W00D'S advantages are becoming increasingly apparent in a tough window and door market.
TUEmiqulpp-tflabsand
=-{eriilrfiil
.,lSO g(Xn certified plant facility. Qunl BONATE G iff
.a,
sewice. '
@ gego orange Place Suite 495 Gleveland, OH 44122 USA Tol I Free 866-BORATES (866-267'28371 Fax (216) 464-8619 www.qualityborate.com 42 Burr,orNc Pnooucrs Dtcnsr Jnruunnv 2009

The custom and luxury markets appear better insulated from the construction downturn, and wood products are increasingly viewed as highend products. Wood windows and doors are predominantly used in residential construction applications, especially among middle-income and more affluent homeowners.

. Wood is often considered more aesthetically pleasing, and looks matter more in residential applications, which accounted for l4%o of total tJ .5. window and door demand in 20O7

. Wood doors are more customizable than their plastic and metal counterparts. "Homeowners want doors that truly represent 'home,"' said a rep for Simpson Door Co. "So many door styles over the years have been either cookie-cutter designs or reflect trends that come and go quickly. We are developing new designs from architectural styles that have remained popular over many generations. These styles, combined with the natural beauty of wood, have made all of our new doors very popular."

Advances in security and energy efficiency have helped to level the playing field between wood and its competitors, in terms of price and performance. Increasingly popular products now feature interior reinforcements, cladding, internal insulation, and other features.

In fact. escalating energy prices and homeowners' subsequent quest for improved energy efficiency is driving the entire wood and door market. The average home loses up to 3OVa of its energy through inefficient windows and doors. According to the U.S. Department of Energy. iistalling energy efficient windows and doors can save homeowners an average of $125 to $450 a year on utility bitii.

Real wood enlries increase a home's curb appeal-a necessity in trying to find a buyer in an overcrowded resale market.

. Metal windows and doors' too market- non-residential construction-suffered less severe decreases this year than residential, but is expected to suffer larger drops next year. Aluminum is well suited to nonresesidential due to its cost, durability and minimal maintenance requirements.

Two Coat Exterior Prirne

0ur two-coat process starts with an alkyd sealer to btock iannin migration, fotlowed by a high-performance acrytic primer. The resutt: RESERVE quaLity, inside and out.

Superior Wood

Made of quatity, clear, finger-jointed Western Red Cedar or Redwood, these products are natural.ty designed for exterior use*both species are ideaI for enduring extreme weather.

Surfacing + Sizes + Lengths

RESERVE products come in a wide range of sizes, [engths and finishes. Whether the project catts for S1S2E or S4S, we o{fer Lengths ranging from 16'to 20'. Pattern stock is atso avaitabte.

1x4 - Ix12 s/ax! - s/ayl)

2x4 - 2x12

The Finest Stock, The Best Coating

Our Siskiyou Forest Products RESERVE line is specially manufactured and treated to create the highest quality product available. Using state-of-the-art application and curing equipment, our premium Western Red Cedar and Redwood stock is made to last for many generations. We are proud to offer a beautiful, durable product that is ready for installation and final painting the moment it reaches the craftsmen.

S Isruyou, FoREST PRoDUCTS www. s isk iyou f o restprod ucts.co m 400.427.8253 . 6275 Hwy 273 Anderson, CA 96007 43 Jnruunny 2009 Burr,lrNc Pnooucrs Drcssr

producls

Deep Depth Joists

Anthony-Domtar's new ADI 80 Power Joist is available in dePths from 1l-J18" to 24" to compete with LVL flange I-joists for residential and non-residential construction.

ADI 80 uses a 2x4 MSR SPF

2100F-1.8E lumber flange; the web is 7/16" OSB webstock. The product has code acceptance in the U.S' (APA Product Report L26l) and Canada (ccMC 130s3-R).

- Please go online at www. anthonyforest.com

Hidden Deck Fasteners

A new hidden fastening system simplifies installation of decking manufactured by Sensibuilt Building Solutions.

OneTough ComPuter

The Ridgeline industrial-tablet computer is designed to withstand harsh conditions.

Built by Glacier ComPuters, the device reportedly can survive temperature extremes, vibration, shock, and moisture. Selling points include a Core 2 duo processor, internal GPS' integrated GPRS, and a shock-mounted hard drive.

- Visit www.glaciercomPuter.com

SunnvTiles

The- SunStone collection from Mediterranea is a porcelain tile with the random shading and variation of natural stone.

Four sizes- 24"x24", 18"x I 8", I3"x13", and 6.5"x6.5"-are available, along with l3"xl3" sheets of mesh-backed mosaics, plus cove base and bullnose accessories. Colors include scabos, ivory, noce, and terracotta.

Deck Pilot rePortedlY installs faster, without exposed screw heads or expensive brackets, directlY throush the edges of deck boardswith io pre-driiiing. The system also exceeds ASTM hurricane-zone requirements and prevents racking, sliding, shifting or loosening of joists or deck boards.

- Please visit www.sensibuilt.com

Green To The Core

Kerfkore's Foamkore-Green Panels have a eucalyptus fiber face and back attached to a lightweight polystyrene core made from reclaimed and recycled materials-with no added formaldehyde.

The product rePortedlY weighs807o less than conventional panels of plywood, particleboard. and MDF. lnd is suiiable for a wide range of applications.

- Please visit www.kerfkore-com

- Vi sit www .me d it e rr ane a- us a.c om
44 BurLprrc Pnonucrs DIcns'r JnruunnY 2009

Shingle Lap Siding

Truwood Old Mill l/2"shingle lap siding from Collins Products-offers the look of split shingles at an affordable price.

Available in 4-ft.lengths for fewer cuts and easier installation, the siding is made from residual wood fiber and recycled content that is third-party certified.

- Please call (800) 417-3674 or visit www.collinswood.com

Greener Adhesives

Titebond's Green Choice line from Franklin International now includes seven solvent-free and one eco-safe polyurethane-based adhesives.

and^ cracks in asphalt and concrete surtaces.

Made from nearly 6OVo recycled asphalt pavement, the product .6po.tedly reduces VOC emiisions by more than 5OVo versus orher patchin! products. It is also odorless, cleans up with soap and water, and can be used yearround.

- Please call (800) 738-1621 or visit www.sakrete.com

Enviro Friendly OSB

AdvanTech flooring panels from Huber Engineered Wodd^now feature the SFI loeo.

product rates a level 3 on cut-performance rests by ANSI/ISEA 105-2005.

- Contact (800) 680-7177 or visit www.ytgloves .com

Decking ln The Groove

Trex Accents reversible composite deck boards are now offered *ittr a grooved edge for use with Trex Hideway hidden fasteners.

The line is available in 10.5- and 29-oz. cartridges. Together, the products can handle any bonding needs on the construction site, from heavy-dutv repair to weatherproof subfloors. f,rom drywall and acoustical installation.

- Please call (888) 533-9043 or v is it www.titebondgre e nchoic e.com

Permanent Patch

Cold Patch from Sakrete can permanently repair potholes, depressions,

Engineered for superior strength and moisture resistance, the panels are available 19132" , 23132" , i t8" . 1" and 1-l18" thicknesses.

Also available are a fastenins guide for quicker installation, bilinl gual instructions for maintaining an l/8" spacing gap. and an imprdved tongue-and-groove design for better fit along the edge.

- Visit www.huberwood.com

Hands On Safety

Utility gloves lined with Kevlar can protect workers' hands on the iob. Youngstown Glove lined its iopselling glove with 1007o Kevlar fib-er for cut resistance with dexterity. The

One side has subtle woodsrain markings, with a smooth, refined"look on the other.

- Please visit www.trex.com

Decorative Post Sleeves

Fluted post sleeves are the latest addition to L.B. Plastic's Sheerline railing, decking, and fencing line.

The product fits over 4"x4" wood posts or can be used with Sheerline all-purpose surface mounts.

Lengths range from 38" to l0 ft., in white, beige and clay.

- Please call (800) 752-7739 or v is it www.lbplastic s.c om

€*-5E3 c_si-
Jnruunnv2009 BunorNcpnooucrsDrcnsr 45

Recessed Mood Lights

Recessed LED light kits from Dekor help set the mood on decks, docks, and patios.

Millennium kits are designed for versatility and ease of installation. Both down and stair lights are available, in a small size that can be used in a variety of locations.

Included in the kit is a transformer, eight 100,000-hour LED lights, a custom drill bit, and easy-to-follow directions. Transforrners can accommodate up to 20 lights. and expansion kits oi four LED lights are sold separately.

- Please visit www.de-kor.com

Multi-Tool Kit

A 48-piece tool set from Great Neck is organized in a slim, streamlined case that stands upright for easy access.

Contents include an 8-oz. claw hammer, l2-ft. tape measure, 6" slip ioint and Iong nose Pliers.6" -adiustable wrench. folding lockback utiiity knife, 9" torpedo level, threepiece screwdriver set. four-piece hex key set. magnetic bit driver. 20 screwdriver bits in holders, and nine SAE sockets in a holder.

- Visit www.greatnecksuw rom

Permanent Patch

Cold Patch from Sakrete can Permanently repair potholes, depressions,

46 BurlotNc Pnouucrs Dtcnsr Jaruunnv 2009

and cracks in asphalt and concrete surfaces.

Made from nearly 6O7o recycled asphalt pavement, the product reportedly reduces VOC emisiions by more than 507o versus other patching products.

The product is also odorless, cleans up with soap and water, and can be used year-round.

- Please call (800) 738-1621 or visit www.sakrete.com

Sheerly Better Rail Caps

L.B. Plastics' now offers Sheerline top rail caps in five colors.

tion, and they fit over all rail lengths.

- Please call (800) 752-7739 or s.o online at www. lbplastics.com

Old World Roof Profile

U.S. Tile has unveiled a lightweight and environmentally friendly clay-roofing tile.

New colors are brick red, forest green, black, oak, and driftwood. Additional colors will be available soon. The caps can be added or changed to suit each applica-

aFtsco'

All/EFilCA

ProSfate reportedly is 1007o recyclable and fireproof, with a Class A rating, and has the look of Old World terra cotta clay roofs.

The roofing is certified by Energy Star, the Cool Roof Rating Council, and the U.S. Green Building Council.

- Please visit www.ustile.com

W@:ffi@reffiffi The Ordinary Into The Extraordinary

o Use almost anywhere ordinary screws are used r Saves time and labor costs

. Twice as fast as collated screws, eight times faster than bulk screws

. Easify adiusted, quickly removable Dramatically increased holding power vs. nails

. Making projects easier since 1998

Visit wm.fasommsica.cotn/ScraiUcut to order a FREE sample and watch a video demo of the Scrail@ in action, or phone 8{XF2l9-I00t (3668} for more information.

W t; ii,i rl
in wire coil, plastic sheet coil, and plastic strip collattons: torx. philips, pozidrive, and square head types: electro-galvanized, Saddle Brown, Winchester Grey, and FasOoatrM finishes; and fine, coarse, ano BeckDeckrM double thread types. I r) * i: :i 1l l[p"##rJ Jnruunnv 2009 Burr,onc Pnotucrs DrcBsr 47
Available

Hiqh-Capacitv Loader

Sitti.t eq'uipmeninow offers the S160-4, a 6000-lb. capacity loader powered by a Dieselmax 444 engine.

Standard features include full-time four-wheel drive' a fully automated power-shift transmission, frame le'reling, tilt steering column with full instrumentation, and backup alarm.

Options include a full cab, air conditioning, side shift and fork positioning carriages, and a variety of lift heights and fork lengths.

- Please call (519) 738-2255 or go online at www. sellickequipment.com

Steel Goes Residential

LiteSteel steel structural beams reportedly combine the strength of steel with the installation workability associated with wood products.

Appropriate for both residential and light commercial projects, lhe beams can be used as basement and garage beams, long-span headers, ridge and roof beams, and floor and deck supports.

- Please call (877) 285-2607 or go online at www. litesteelbeam.com

48 Burr,orttc Pnooucrs Dtcosr Jnnunnv 2009

The Changing Supply Choin

(Continued from page I 7)

They do so because the number of dollars they earn per acre increases as they sell larger logs. As prices for pulpwood increase, however, some landowners will begin harvesting their timber earlier, at pulpwood sizes. Building on a conservative estimate once again, if pulpwood prices rise to within 40Vo or 50Vo of sawtimber prices, the average age of a southern pine at final harvest could move from 2'I years down to 22 years. Larger class sizes-those used to produce lumber, plywood and veneer-will become rarer as a result.

What does this mean for the building products industry?

Expect intermittent shortages. Due to the increased demand for pulpwood and a decreased supply of sawtimber, anticipate periodic and local shortages of raw materials-and hence building products.

Expect prices to climb. Manufacturers and sellers of products made from pulpwood, like OSB and some dimensioned lumber and specialty cuts, will pay more for pulpwood, which will lead to increases in the price of those products. Increased raw material prices will ilso challenge producers of sawtimber-based products. Lumber, plywood and veneer will all see jumps in price.

Expect some upside. Sawmills, in particular, will see increased market opportunities to sell secondary chips, the byproducts of milling operations. Once used only by putp and paper companies, these byproducts will see a strong increase in prices because bioenergy facilities will be competing for them. The additional revenue will help bolster cash reserves sawmills need to weather housing slumps in

the future.

Inventory and supply chain management will be critical for success on the other side of this downturn. Knowing your market-including current timber and lumber prices, the progress of policy initiatives addressing the economic recovery, and forecasts for both the economy and pricingcould lead to opportunities near term. For instance, based on our forecast modeling, we expect a brief housing rebound tn 2009. The window of opportunity will be brief-a false start really-but those who can time their inventory to take advantage of this brief uptick could benefit.

The future has never been harder to predict. Where is the bottom of the housing market? Will the new administration's policies encourage home buying, infrastructure rebuilding, and bioenergy advancement? The new year will likely bring answers to these questions that we do not yet anticipate.

Clearly, though, because of the energy value of wood, energy will compete with other forest products for timber supply on a much grander scale going forward. And companies with a deeper understanding of the backside of the LBM supply chain will be able to manage procurementdespite shortages and price increases-while remaining profitable.

- Pete Stewart is president, c.e .o., and .f ounder of Fnrest2Market, Pineville, N.C., a company specializing in the wood supplv chain from the forest to the market. F2M currently offers timber pricing, benthmarking services,.forecasts and resource studies, and in 2009 v'ill launch its lumber prit.ing service. He can be reached ot pete.stewart@.forest2market. com or (704) 357-01 10, ext. I I

Moulding a Better America with Quality and Service

.i 1
r;9fi;'1'"'
49 Jnruunny 2009 Burlornc Pnonucrs Drcnsr

Service Fills Credit Check Void

Blue Book Services plans to offer its credit-rating serviccs to the LBM industry - filling a void left by the demisc last year of Lumbermens Credit Association and its venerable Red Book.

Blue Book has been providing

credit and marketing services to the wholesale fresh produce industry since 190 l. The new LBM program will be bascd near Chicago, Il., and should be opcrational by the first half of next year via a web interface-www. lumberbluebook.com. A printed edition is also in the works.

Initial offbrings will include company contact infttrnration and pay history. along with licensed credit infbr'rnation. As participation by member cornpanies rises. thc company plans to add more details about companies' owncrship, background, and fintrnces.

Happy New Year from,rr =?; affi

Fifty percent of the proceeds lrom these business catd ads benefits St, Jude Children's Research Hospital, which for 46 years has been relentlessly pursuing curey'

MARY'S RIVER LUMBER CO. .1iIi N.i:. lrl.l.lrrI'l ( Ili( l.l' ( I)li\':\l-l-ls, 1. \i {); j ta RAYMOND LUTHER s.\l.Es i \4,' i.l I .1,'i' ii+l);i:.'-'l' lr,'l.rlc: i i.1l I I I I.-:l,i : .,,1 r rrrrr.,r,llir,rran.rrr.,,rl i.,\ r,illt,i.l )l.li "speciirliling in Ce&n" @ /)

MARY'S

r'l Phone (9Og) 591-4811 A ""ff:i:$l::l:i:: ZAT T I)rlt <;t..rs K. Wtt.t.ts ('Al-tts(tR\tr'fllBt:Rl.l\ll,l\(. 4650EdrsonAve. ll!rRrh(;l: Il^Ro\\lxnls. l\( chino' cA 91710 !:nr^rr.:l)(,t1;@'(:\l.Tl\lBr;Rtl\la.(r)lt am-229-4811
#;$ffTfrti.'ffii:Fffi-% W l-l RICK HOGUE Vkr l1'etldeti .l U.l kr\ ti) l n \KRII]TFT STOIIB STSTBtrS lt'!:1 :ri_'lh A :!1, i t\"ajrL i' ,aij a.aa,r : '. :ri? 1 9 L^:al iei ,3171 5t? 08?: r T.l'rni t3l7) t4,l €!rC: IVAIS I 8Ol 99: ?6,11 Cdl iiJ17) 50r 6C0i ,rrtfi.iirf,rter slo,d* ..n, www ir.ture. glora{e .I)rr 2cnscADE Vz,=-..*o.LAMINATORS Steven H. Killgore Plant Location: President 195 Ribelin Road Chehalis. WA 98532 Cell: 54 | -228- | 348 Office:541-726-9836 MailingAddress: Fu:541-726-961| PO BoxTl2lS stevek@CascadeSL.com Eugene, OR 97401 Howard Rooks President Voice 54 l'937'2858 Fax 54 1 -937 -2857 PO Box 5l3 E'mail rooksgd@aol.com Pleasant Hill, OR 97455 M.rooksgraphics.com |L". -.:.,.,t11 t:. t'.t'.,i I Martin Grohman marty@correctdeck,com 207423-8260 CORRECT BUILDING PRODUCTS LLC' Distributor of Specialty Building Materials Since 1948 ,,NAL MARY'S RIVER LUMBER CO. 1;I. \.1- l;l-l-i(r'J-l ( llir I l, ( \_rii\ -\l,i.l:.
DON DYE sALLS
i.! (i+l rr,,l.rlt: Li.{l , rrr rrl: .lrr,lrr'n: lr\: (lfL ;l !'l I 0i ,),r i A "sPecialilirrg in Ce.lar" il.ij4l /A' sr
()li,);i t!.
Il:\\A(iLR
I d.t(rry Finished Building t'ro.Jucts '147 East 2nd Avenue. nochelle, lL 61068 3139 162nd lane NW. Andover, MN 55304 53847 N. Park Ave., Suite A. Elkharl lN '16514 Ce_a,af ShrQigi+s_ M.(edarsidinginc.com sh.m ln6h 400.345.9471 Director of Saler & Ma.keting a15.562.450E senoch@cedarrfdfnginc.com la\ 815.X2.1729 SEREW PROTIUGTS ING. The Ultimate Wood Screw James P, Miller 9401 54th Ave NW, Bldg 18 p.esjdent Gig Harbor, WA9B332 Jim@screw-productsom TollFree:1'877-844-8880 BuDrilc PRoDucF DIcE.sr S, r. r! i.a r"..r.'i:. ri'r : i .i i ' Alan J. Oakes .1500 Campus Drive. Suile 480. fleYrpo( Eeach Ca 92660 ' (9rg) 852-1-490 FAX 91$852'0231 ' w\yw.bsilding_produc15 com 'aloakcs'atol com SlsKrYOti ['oRtsr. I'RODUC]5 rrrlrLr !il!NtI r(l Nrr[l 1l]lN l0 \r1]i\ ffil wgl SISKIYOU FOREST PRODUCTS 50 Br-rlorrc Pnout t'ts l)tcnsr Jnruunnv 2009
RIVER LUN,{BER CO. r11:\t l.l i irr.T l r liit II \ \ )lill \l l.i! i rli L) I i i\r RICK INGIIAM (,\ l.l I tir.' ;.'i .'l' .i.lll il.','.'l ii-l1 ' lri .i\A. "sPccicrli;ing in (lcdlr" A

John & Susie Parr, John Johnson (5) John VavBosky. Bob Mai. (6) Crarg Fraser, Joe Leedie. (7) Kevin Stasi, (8) James McLeod, Ryan McNeil, John R. Laing, Mike Linden. Craig Gidley (9) Russell Richardson. Mark Ha

(1 0) Cami Warner, Wade Mosby. Laura Freeman, Andrew

@' ,,jr
verson. U.S. GREEN Building Council recently held its annual GreenBu ld show n Boston Jt4a (l) fom Murray, Ed Godek, Dan Robitaiile. (2) Bitl Maniates. Gary Weinstein. Jonathan Lapon ate. (3) Tom Uorvai (q)
*@ld * * -,,F-'' $ € lrt l-Iltrlrrgl = \-.: (' '::li; t_l\d*qi, E =r-l:.Hi=j=Hiff l.) ,\railablc il brourr. bl,rrl<,,r qrcl. rrrlors. ,\chierc llr*less bt.rutr sirh rrt, ririblc lasrcrrrrr. (ionrpatiblc rvith hrrdrvorxl & conrposite rltcliing, No qorrvirrg about nail pops on thc decking rrrrf:rtc \r'aihblc *'ith r stainlesr rrrcl irsctt nroldcd insidc frrr addcd srrtngrL. , tr ,t" \\ rr;\ii::.ri phone (ll(r1r )-9{}2,ttli I tl roll lrcc I -tl(r(r-427 - 2517 Jnltunny 2009 llr rr_lrrr; Plronr r.L.s l)rr;r.:s r' 51
Falk (11) Boelif Loveland, Karen Moulton, Chadd Kreof sky, pete Waldron. .(1_2) Rick Troxel, Lynn Sudarich. (t3) James poulin,'Ashley Gerry. (14) Tom Clennon, Steve Lax

Rates: $1.20 per word (25 word min.). Phone number counts as I word, address as 6. Centered copy or headline. $9 per line. Border, $9. Private box, $15. Column inch rate: $55 if art furnished "cimera-ready" (advertiser sets the type), $65 if we set the type'

Send ad to Fax 949-852-0231 oi dkoenig@building-products.com. For more info, call (949) 8521990. Make checks payable to Cutler Publishing. Deadline for copy: I 8th of the previo-us month.

To reply to adi with private box numbers, send correspondence to box number shown. c/o BPD. Names of advertisers using a box number cannot be released'

LUMBER TRADER

We are a wholesale lumber company looking for an experienced trader. Any species. No restrictions on mills or customers No relocation.60olc split for trader. Call John at Lakeside Lumber at (623) 566-7100 or email lakesidelumber@cox.net.

CARPENTER PENCILS

STEEL TAPES

NAIL APRONS

DANGER FLAGS

PRINTEDWITHYOUR LOGO

L. I. INDUSTRIES

800-526-6465

FAX 718-793-4316

apronaz@aol.com

www.apronsupply.com

PROMOTIONAL ADVERTISING'' Nail Aprons, printed l0# canvas, 3 pocket. .420 each. 25,000. Baseball Caps, embroidered. Velcro back winter twill. .93e each. 25'000. www.liangdynastygroup.com.

ISIS Inc. {866) 878-8809 ext I inforc isisrvoocl.com

Coll lor Prices

80G3I3-6562

info@qufostok.com +outo-stok

WE BUY AND SELL PANEL STRIPS

Plywood, OSB, particleboard and MDF by the truckloads. Lumber Source, Phone (800) 8741953. Fax 888-576-8723, email LumberSource @ worldnet.att.net.

CANTILEVEFI ] TACK
nitra l-l nlimited $ales,,,, Buyerc of closeouts, ouerctockst buy backsr sltlplusr seoondsr and mola Emait ; john@uusoles.com' Fax, 409-7 194417 Flexibitity
"Finally... an inventory, sales system that gives us total flexibility."
Ron Wilson Cascade Hardwood LLC
52 BurluNc Pnooucrs DIcnsr Jnruunnv 2009

guide

SomErsr

AERT (MoistureShield) ................................(866) 229.2978

Anthony Forest Products Co................. .......,f,W\ ZZ1-2A26

Arauco Wood Products................................(770) 979-9270

Arch Wood Protection..................................(770) 801 "6600

Beadles Lumber..... ......(S00) 763-2400

Boozer Laminated Beam C0,................ .......(256\ 2gZ-2975

Cedar Creek Wholesale (Ar.).......................(966) 760.5344

Coastal Treated Products C0.......................(800) Sg7-3S27

Columbus 1umber.............(800) 654€743 (601) S3g-1990

Cox Wood Preserving C0,............................(gO0) 476.4401

Custom Lumber Manuracturing Co. .............(gg4) 799-1S27

Dairyman's Supply Co. (Al.).........................(800) SS3-6693

Dairyman's Supply Co. (Ky.)..... ..................(800) 626-9903

Everlasting Hardwoods................................(800) 999-7616

Great Southern Wood Preserving (Al.) ........(g0O) 639.7539

Hood Industries...... ......(601) 795-5071

Hoover Treated Wood Products...................(800) 531-5558

Intercontinental Forest Products..................(770) 631.9673

Klausner Trading USA,.......... .....................(843) 443-9620

Koma...................... ......(800) 930-2239

McShan Lumber Co .....(205!A75-6277

Mississippi Laminators......(601) 687-1571 (601) 687-5g7g

Osm0se.................. ......(7t'l Z2A-fp84

Robbins Wood Preserving...........................(g8g) 5SS-S199

Savannah Wood Preserving........................(S0O) S47-9669

Scotch P|ywood.................(800) 936-4424 (Wl 6964424

Southeastem Lumber Manufactur€rs Assn..(gO0) 789.7562

Southem

Sunbe|t..............................(800) 353-0892 (770) S6g-22M

Swan Secure.....................(877) 766-7870 (904) 799-8089

TLC Building C0mponents,.........,.......... ......(2251 247A|OO

TrimJoist................. ......(800) s44.9291

llonrilmr

East Coast 1umber............(336) 6S$5S1 2 (336) 635-5S05

Fiber Composites, ll0................................(7Ul 469-7 120

Fortress Wood Products (Etizaberh Cityl.....(2SZl 264-2466

Fortress Wood Products (Greensboro)........(S66) S7S-9663

Fortress Wood Products (Va.)......................(800) 289-9679

Hoover Treated Wood products..............,....(e00) 59t-5558

Potomac Supply C0rp........(BO0) 3,65.3900 l8}4l 472-2527

PPG Machine Applied Coatings...................(757) 546-2290

Smith Millwork, Inc.. ......(336) 249-8171

Sure Drive USA...... ......{866}767-1050

Swan Secure Pr0ducts,............,............,...,..(S00) 966-2901

Tank Fab Inc.......... .......(910) 675-8999

Viance.................... ......(7C/,\ Sn-0925

Williams Lumber Co. of North Carolina.. ......(2SZi 442-2126

lftoWrsr

Biewer Lumber.,.,... ......800) 492-5717

Cedar Creek (Kansas City, tvo,) ......,...........(S00) 621-2611

Cedar Creek (St. Louis, Mo.) ., .,., (800) 733-0567

Cedar Creek (Springfield, Mo.) ....................(800) 375-7891

Cedar Siding, Inc..........................................(800) 345-9471

Chicago Suburban Lumber Sales .......,........(800) 341 -6485

Digger Specialties.. ......(S74) 546-5999

Dtvtsi ..........,........... ..,..,(402) 330_6620

Do it Best Corp..,.,.. ......(888) 364-8237

Hoover Treated Wood products........,..........(800) 531 -5558

KK Mfg. C0...,.,.......

908-9445

Krauter Storage Systems........................,.,..(900) 992-2824

Kubinec Strapping Solutions....................,,..(866) 397-8722

Maze Nai|s..........,..............(800) 435-5949 (81S) 223-8290

Peak Auctioneering. .....(800) 245-9690

Permalatt Products, Inc...................,,...... .....(BgB\ 457-4342

Quality Borate C0.., ......(966) 267-2837

Omor

Breco Wood Products........(800) 742-9093 (903) 868- I S41

Capital Lumbor Co. (Datlas, Tx.)............ ......(214\ 642-2351

Capital Lumber Co. (Lubbock, Tx.) ..........,...(906) 747-319i

Cedar Creek (La.).. .......(800) 256-4165

Cedar Creek Whotesate (Oktahoma City)....ieOOi ezS-oozs

Cedar Creek Wholesale, Inc. (Iutsa, Ok.) ...(S0O) 299-9S70

Cedar Creek (Canollton, Tx.).......................(866) g2g-St 17

Cedar Creek (Houston, Tx.).........................(281 ) 893-0590

Cedar Creek (San Antonio, Tx.)...................(800) 284-0488

East Texas Forest Prdcts. .(800) 443-7883 (903) 665-9993

Elder Wood Preserving......(800) 467-901S {018) 964-21 96 cAF-Etk.................. .......(866\ 322_7452

Fry Wholesale Lumb et ......f,,cf,.) 27 4./f!;9 (940) 648-2999

Hoover Treated Wood Products...................(SO0) SOt -5558

Jackson & Langford Whotesate Lumb€r....,.(800) 339-8418

Jordan Lumber, Lee Roy...(214) 357-7317 (800) 442-9396

Landry Lumber C0.............(318) 442-0453 (800) 467-801 I

P. DiPrizio Lumber. l1C..........................,....(603) 332-4654

Pennsylvania Lmbrmns. Mutual Insurance..(800) 7S2-1 g95

PPG lr4achine Applied Coatings.....,....... ......(4131 562-257 4

Railing Dynamics ......$77\ 420-7245

Robbins Lumber, 1nc.......,..........,........ .........(207\ A42-5221

Sandy Neck Traders ......,........,............,,......(508) 482-4195

Seaboard International Forest products......(800) 669-6900

Stand-Up-cuy.....,,. ......(866) 478-6387

Tenon USA............, ......(888) A72-9663

Universal Poly Products,........,.....................(88g) 772-9524

Lumbermen's Association of Texas....... ......(5121 472-1 194

Richardson Lumber& Mtg.(877) 318-5261 (214) 3Sg-2314

Roy O. Martin..,...... .......(800) 299-5174

Simpson Strong-Tie [rx.).... .........(800) 999-5099

Snider lndustries.... .......(909) 998-9727

Southem Pine Council ......6M\ 449446il

Trinity Forest 1ndustries......................... .......(Bj7l 26g-2441

Wrsr

Anfinson Lumber

Lumber Co.........(800) 748-8919 (601) 362-0019
Universal Fastener Outsourcing...................(S00) gS2-0028 Universal Forest Products......................... ...(7701 472-9062 Westervelt Lumber. ......(205) 562-5000 White Lumber Co., Ray.....(870) 226-68 SO (97 Ol 67 g-2277 Wilson Lumber Co.. ......(901) 274.6887
American Lumber... ......(900) 431.7608 Bestdeck, 11C........ ......(315) 696-5339 Bingaman & Son 1umber.,.......................,...(570) 374-1 1 08 Cambia Wood by Greenleaf ......,........,,........(866) 960-9663 Churchill Coatings.. ......(S08) 839-9700 C0w1s..................... ......(413) 549-1403 Diorio Forest Products (N.y.)...,............. ......(607\ 745-4954 DiPrizio Pine Sales. ......(888) 330-8467 Gossen C0rp.......,,. ......(800) 558-8984 Hancock Lumber.... ......(207\ 627-7600 International Building Producls N.A. ..........,,(866) 684-7800 lpe Clip Co., The...,,.......,..,......... .................866\ 427-2547 lrving Forest Products...,..........,...................(506) 632-5149 Lanxess Corp. ...........,,......(800) 526-9377 (412) 809-1000 Matthews Internationa|...........,.,........,,.........(412) 665-2500 Northeastern Lumber Manufacturers Assn..(207) g29-6901 North Pacific........... ,.....(603) 224-9570
.....,(913)
Safer System, The. ......(800) 509-4386 Timber Holdings..... ...,.,.(414)445-8989 Universal Forest Products,............,........,.,...(877) 463-8329 Capital Lumber Co. (New Mexico) ...,,..... .....(SO5\ 877-7222 Capital Lumber Co. (Oregon).................. .....(541\ Z2B-0020 Capital Lumber Co. (Utah)..,.,...........,,.........(801 ) 484-2008 Capilal Lumber Co. (Spokane Vailey. Wa,) .(509) 992-9670 Capital Lumber Co. (Tacoma, Wa.) (2Sg\ 779-5077 Cascade Structural 1aminators.........,..........(S41) 726-9836 Columbia Vista Corp..........,...........,.............(360) 392-0770 Eco-Chemical......... .....(800) 677-7930 FinnForest USA...... ,....(800) 622-5S50 Hampton Lumber Sa|es,.........,..,........,,.......(503) 297-769.1 Hoover Treated Wood Pr0ducts........,..........(800) 531.5558 Intercontinental Forest Products....,,............(503) 235-5006 Johnson Lumber Co., D.R..........,,.........,. .....(541\ 874-225s LWo C0rp.............. .....(503) 286-5372 Mary's River Lumber C0. .....,.......................(541\ 752-0122 North Pacific........... .....(800) 547-8440 Nova USA.............. .,...(503) 419-6407 OSBMarket by Silvaris C0rp. .......,...............(966) 809-8101 PacTrim............,..... .....(800) 471-.1974 Potlatch........,......... .....(509) 835-1500 Redwood Empire.... ,....(900) 800-5609 R0sb0r0.,,............... .....(888) 393-2304 Roseburg Forest Products...........................(800) 347-7260 Selkirk (Olympia, Wa.) ..............,........,,........(360) 705-2333 Siskiyou Forest Products (Anderson, Ca.)...(800) 427-8253 Siskryou Forest Products (Weed, Ca.).........(900) 374-021 0 Sure Drive USA............,..,..........,.................(888) 21 9-1 700 TMI Forest Products ....(800) 599-5596 Trinity Forest Induslries (N M ).......,.............(505) 343-9770 Woodfold-lVlarco Mfg.,............,........,............(503) 357-71 85 Yakama Forest Products...(509) 874-1 j 63 (509) 874-8884 Soun Crmrr
Sa|es...................,.........,..(909) 681 -4702 APA-Engineered Wood Association.......,....(253) 565-6600 C&D LumberCo.,.., ......641\Bt4-224j Capital Lumber Co. (Arizona)................. ......(602' 269-6225 Capital Lumber Co. (Chino, Ca.)..................(909) 591 -4861 Capital Lumber Co. (Healdsburg. Ca.)...,.,...(707) 493-7070 Capital Lumber Co. (Slockton, Ca.) ....,.,......(209) 946-1 200 Capital Lumber Co. (Colorado).........,..........(303) 286-3700 Capital Lumber Co. (ldaho).........................,(200) 362-2586
BC Shake & Shingle Association,................(604) gss-sr/s BC W00d................ ,...$n) 422-9669 Can|0r.................... .....(604) 20{.6010 Emes Marksting Inc. .......,..,.............-..........(905) 8S6-1066 GRK Fasteners.,.... .....(800) 269-0469 Haida Forest Products Ltd. .......,..................(604) 4gZ-9494 Nordic Engineered W00d.............................(51 4) m3-9661 Se|kirk.................... .....en\8F.T-7444 Sunbelt Material Handling of Canada ......"...(800) 359-0992 TealJones Group.. .....(g8g) 995-gg25 Twin Hivers C,edar products Ltd. .................i00+i +OZ.os0S Waldun Gr0up........ .....(604) 462-S266 Westem Red Cedar Lumber Association.....{S66) 778-9096 Woodtone Building Products..................,.....(800) 669-9844 Wynndel Lumber Sates................,...............(S77i 99S-5266 Warren Trask Co......... ,,............(800) 752-01 21
Coastal Lumberoo ^,(W\7f6-2727 Commonwealth Wood Presewerc...............(7571 247-!fj21 Crumpler Plastic Pipe ...(B0O) gO4-S071 Diorio Forest Products (Va.)........................ .@n\ 4U-6746 Jnruunny 2009 Burlrrxc Pnooucrs Drcnsr 53
to-lruxnc

FAX to 949-852'0231

or call (949) 852-1990 or mail to BPD' 4500 Campus Dr., Ste.480, Newport Beach, Ca' 92660'

For more informatktnfrom advertisers, call them directly or visit their websites in brackets. BC

Phone

E-mail address

Name (Please print) Position Company Address City State _ Zip -

Want to Subscribe? Check the appropriate boxes to begin receiving your monthly issues.

D I Year ($24) C 2 Years ($39)

D 3 Years ($54) * Best Deal

J Qualffied Dealers & Wholesalers (Free)

D sil I\4e I My Check ls Enclosed

News or Comments? We welcome comments on articles or news of your company such as new hires or expansions (a free service)'Email dkoenig@buildingproducts.com, or Fax this form:

[www.osmose.com]..........-.... ...."""'Cover II

Pennsylvania Lumbermens Mutual Insurance Co. [www.plmins.com]....-........... ..................."""""41

Phibro-Wood [www.phibrowood.coml ...'..'. ..""""33

Potlatch [www.potlatchcorprom] .............."""""'37

Quality Borate Company [www.qualityborate.com] -''""""""""42

Rosboro [wwwrosboro.com] ...........-.- '.""""""""35

Simpson Strong-Tie [wwwstrongtiecom]................'.."""""Cover I

Siskiyou Forest Products [www.siskiyouforestproducts'com]"""43

SkuttleTight Inc. [wwwskuttle-tight.com]

Smith Millwork....'.'..............

Southern Forest Products Association [wwwsfpa.org]....""""""'29

Universal Poly Products [www.universalpolyproducts.com] """"'E

Viance [www.treatedwoodcom] ........'............................""'Cover IV

Western Red Cedar Lumber Association [www.wrcla.org] """""'4

Woodfold Manufacturing Iwww.woodfoldcom] ....'...'.....,""""""26

index
FAX
L--54 Bullorr,ic Pnooucrs Dlcpsr Jnruunnv 2009
Shake & Shingle
[www.bcshakeshingle.com] ..................'Cover III Biewer Lumber [www.biewerselect.com] ........."""'5 Boozer Beam [www.boozerbeam.com] .......""""""'7 Capital [www.capital-lumber.com] '. ............"""""19 Chicago Suburban Lumber Sa1es.......,........ """""'32 Columbia Vista Corporation Iwww.columbiavista.coml ......"""'39 Colville Indian Precision Pine Iwww.cippine.com]............'..."""'3E Crumpler Plastic Pipe [www.cpp-pipe.com] ---"""""""'26 Elder Wood Preserving [www.elderwoodpreserving.com] """""'40 Fasco America [www.fascoamerica.com] """""""'47 Fletcher Wood Solutions [www.tenonusa.com] ....................""""'46 Ipe Clip Co., The [www.ipeclipcom] .-........-............."""""""""'51 KOMA Trimboards Iwww.komatrimboards.com]............"""""""9 Krauter Storage Systems [www.krauter-storage.com] """"""""'48 Lumbermens Association of Texas [www.latorg]'....'.......""""""23 Matthews Marking Products [www.matthewsmarking.com]"""'4f Maze Nails [www.mazenails.com] ..........."""""""'10 Nordic Engineered Wood Products [www.nordicewp.com] """""3 Osmose
Association
""""""28
."""""49
I I I I

dG"ninsylff",3*::,ff Hf-Ti:":*lffi lig;l*,,::,*

Renewable Resource

Real western Red cedar roofing is the only renewable roofing resource. while other roofing products are produced by permanentry extracting natural resources, our world recognized forestry stewardship ensures true sustainability.

Lowest Carbon Footprint

Production of Real Western Cedar Shakes and Shingles uses the lowest amount of energy and emits the lowest amount of pollution than any other roofing product. while other imitations, including the "recycled" ones, are adding to greenhouse gas and pollution during production, our replanted trees are busy consuming carbon. Lightweight Cedar Roofing is also the lowest in fuel cost to transport than its heavier imitators.

Highest I nsulation Resistance Value

Fact: Cedar shakes and shingles have a superior insulating value to other roofing products, keeping homes cooler in summer and warmer in winter. During infra[d heat tests conducted at the University of Texas at Arlington, cedar roofs klpt ventilated attic spaces z6'F cooler than asphalt shingles. The Federal Housing Administration reports the "R-value" of cedar shingles to be double that of asphalt shingles, 4 times that of fiber-cement shingles, and r8 times better than slate. Heating and cooling savings can pay for the premium price of real cedar roofing in toyears or less. Reduced energy usage means less greenhouse gas emissions too.

The only Renewable Resource Roofing Material.

1u. Lowest by far in energy consumption and greenhouse gas emission during production- ,:,,:,, \i;r'*i' The

Best Environmental Choice.

:r: ililrlrl ,ffi
' ''.*

Build better; build greener

Proven in over 12 years of severe weather testing, Ecolife" Stabilized, Weather-Resistant Wood frees contractors to build confidently and creatively with real wood.

rurrc

Stabilized Weather-Resistant Wood

Nonmetallic preservative plus stabilizer treatment results in reduced warpinq, checking, cracking and splitting

Less culling, waste and fewer callbacks

Can be used in direct contact with aluminum siding and flashing, even in wet applications

Less corrosive to fasteners than iraditional treated lumber

GreenSpec listed "best of the best" environmentally preferable building product

AWPA standardized for above ground use applications

Building code approved: ICC-IS Report No. ESR-1851

Lifetime limited wananty against decay and termites

,L€?}
lancg PRESERVATIoII lNNovATloN

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.