All His Efforts Wasted

' A_coclpey anil his American friend rr,aa ualhing down lhe street of on American toun one night, when an owl set up his ancient "Who-i-o! "Who-o-o! Who-o-o!" The Englishmor asfeil: "What is that?"

"Oh, that's an onl," oftsu'etrcd the Americur caually.

"I{eIl," stormed the insulteil Englishman, "1, lpow it's an'onl. But what is it tftcf's 'owling?"

O! " par with the owl is the business firm or individual who misdirects his efforts to attract trade. It is like crying down a well or shooting an arrow into the night.

Folks who advertise don't waste their efiorts. Th.y know exactly what ,lr.y are doing; therefore know best how to serve you when you b"y fr"* them.

Here They Are

S. O. KRANTZ llrurlltl Edltor