FRED GOLDING LUMBER CO.

787 P. E. Building - tos Angeles

Telephones-Main f326 and 12338

RAIL SERVICE AT CARGO PRICES

New Year Gives Big Promise

(Continued from Page 16) consumes more Red Cedar Shingles from the Northwest than d,oes any other district of the country, and the consumption of Red Cedar in that territory is steadily growing. The Texas ports have been receiving constant shipments of Red Cedar Shingles by water this year, and that industry is unquestionably developing. In a very short time-probably during t923-Douglas Fir lumber and timbers will be entering Texas ports by the Canal water route. In very short time there will be great concentration yards for West Coast lumber and shingles at Gulf ports-the Texas p'orts first of all.

As Southern lum'ber grows scarcer and more valuable, there will be wonderful opportunity for the western woods to fight for the job of supplying a great variety of lumber needs. Calilomia Redwoods should play the,ir part in replacing the dissappearing Cypress, as well as Pine. California white and sugar pine can build for themselves new and growing markets supplying the place of both these woods. Western Hemlock will play an interesting part in the drama.

Please understand that Southern Pine and Cypress are lot dissappear,ing from the earth to be seen no more. There will be mills in Texas, Louisiana, and Arkansas cutting both for many years to com,e. The production of Southern Pine will be considerable for many years. But in comparison with world needs the supply will be so small that it will become a selected wood, used for specific and not for every rpurpose, and the price will be such that other woods will as an economic proposition take its place.

There is the greatest opportunity for trade extension and market creative work during the next two years that western woods have ever known, or will ever know. New friends to be made, new markets to be found, new uses to be supplied, new ideas to be developed.

And to the swift and the strong will go the reward.

Home Brew And Want Ads

Somebody sent the edi'tor of the Pokert'own Gazette a few bottles of "home brew." The same day he received for publication a u'edding announcement and a notice of an utction sale. Here are the results: "William Smith and Miss I-ucy Anderson were disposed of at public auction at my farm one m,ile east of a beautiful cluster of roses on her breast and two white calves, before a background of farm implements too numerous to rnention in the presence of abou't seventy guests, includinrg two milch cows, six mules and one bobsled. Rev. Jackson tied the nuptial knot, with two hundred feet of hay rope and the bridal couple left one good John Deere gang-plow fo'r an extended trip with terms ,to suit purchasers. They will be at home to their many friends with one good baby buggy and a few kitchen utensils after ten 'months from date of sale to responsible parties and some fifty chickens.Clipped.

LONG-BELL SALES REPRESENTATIVES DISCUSS POLICIES AT KANSAS CITY

A thorough and interesting discussion of Long-Bell activities resulted from the meeting of the sales representatives and other members of the ,organization of The LongBell Lumber Company at Kansas City, the last week in December.

The sales meeting was in session four days, the program being made up of discussions of sales policies, manufacturing policies, advertising and merchandising, as well as other incidental features of that work. The salesmien were welcomed into the meeting of F. J. Bannis'ter, 'president, and the discussion included comprehensive statements concernin,g the new development at Longview, Washington.

An entire day was devoted to advert,ising and covered all of the details of advertising and merchandising activities of the company.

The program was arranged and conducted by George A. Houston, lumber sales manager, in co-operation with M. B. Nels'on, general sales manager.