A Hearse is a Poor Vehicle to Ride to Church in lVhy lVait?

By IACK DIONNE

There's a churcb in the city of Des Moines, Iowa, that believes in advertising. Fine !

(If there is one thing on earth that is poorly advertised, and poorly SOLD, its religion. Having for sale the greatest and best of all commodities, the fact that it's sale progresses as slowly as it DOES, proves the statement just made, doesn't it? Because if the selling was in any manner comparable with the quality of the "goods," the whole world would grab at it.)

This particular church has a big black sign board in front, on which they set big white type for their "ads." The other day they had this one:-

.A HEARSE IS A POOR VEHICLE TO RIDE TO CHURCH IN..WHY WAIT?''

Isn't THAT a good selling thought?

They're all recognizing the pulting power of publicity. We now have churches, Sunday Schools, Postoffices,-even telephone systems without competition-advertising forcefully and intelligently, and for RESULTS.

We want to draw a whole lot more lumbermen in 1924 into the advertising fold. While great advancement has been made in the industry, it is still a fact that the lumber folks advertise LESS than any other industry. And they probably need advertising MORE than nearly any other industry.

It is probable that the public knows LESS of the lumber industry, of its ability and its willingness to SERVE; of its modernized ability to advise, and assist along building lines; to do things for the public with regard to helping people properly utilize building materials; than of any other great public utility industry.

All too little does the public understand what a modern, active, thinking lumberman has to offer, outside of the general fact that they carry lumber and other raw building materials in stock

Here's hoping that lg24 will see great advancement along this line. As Andy Gump so tersely put it: "If a man's got something to sell, why keep it a secret?"

There are too many-FAR too many-men in the lumber business, who are in the same position as the people that Iowa church was shooting at when it pubtished the notice that heads this column.

DON'T \,[IAIT UNTIL YOU'RE DEAD TO HAVE PEOPLE READ SOME. THING NICE ABOUT YOU. TELL YOUR OWN STORY WHILE YOU'RE STILL ALIVE. DON'T DO ALL YOUR PUBLICITY STUFF IN EPITAPH !