The California Lumber Merchant - January 1933

..TO SEIL - DETVIONSTRATE"

If automobile buyers were shown nothing but unassembled parts, how many cars do'you think would be sold?

Many prospective builders cannot visualize the actual building from pictures and samples of materials. SHOW THEM ACTUAL CONSTRUCTION.

RED RMR offers an attractive proposition to Dealers for building Exhibition Cabins and displays with Paul Bunyan's Modernized Cabin Materials.

REMEMBER,cabins require framing lumber, flooring, sheathing for rooland subflooi doors, windows, shelving, trim, roof-covering, paint and cement. Keep this additional business !n min,{ when you are pushing Paul Bunyan's L,og Cabin Siding.

NOW IS THE TIME TO START THEM PLANNING FOR SPRING BUILDING

It takes time to work out plans and select materials. Get these preliminaries settled before the building season opens.

Use RED RIVER newspaper advertisements, folders, follnow-up mailing cards to uncover prospects and close sales.

..PAUL BUNYAN'S LOG CABIN BOOK'' A COMPLETE GUIDE TO PLANNING AND BUILDING

40 Pages. 140 illustrations. 22 plans. Price to dealers, 10 cents each. Your imprint on cover, free, on orders for 100 or more.

THE CABIN MARKET SHOWS ACTIVE INTEREST RIGHT NOW. GO AFTER IT!

SAFEKOTE STRATEX BUILDING PAPER

Under

A

FOR

M..A,DAMS Circdadon Mrnatcr

A. C. MERRYMAN Advertbttrg Manager

THE CALIFOR}.IIA LUMBERMERCHANT J*kDionne, futltdt*

fncorlnrated ulder thc lawt of Calllqda

J. C. Dtoue, Pru. and Tru.; J. E. Mrrtin, Virp-Prcr; A- C. Marryroal, Ja, Sccy. Publlshcd the tst and l5th of ach noth rt

3lt-lt-20 C6tnl Buildira, lCt We.t Sixth Strt, Lc Angcler, CaL, Telepboc, VAldllc l5G EDtered s S*ond-clasa mtter Septembcr 8, ll4 at the Portofrlcc rt Loc Angcls, Califomia, mder Act of Much l' fE7!.

Subrcription Pricc, fZlX) per Year Siugle Copieer 25 centr cach.

How Lumbcr Looks

Due to tlhe holiday shutdowns at the mills, lumber production was the lowest of the year during the week ended December 24 according to reports to the National Lumber Manufacturers Association from regional associations covering the operations of 805 leading hardwood and softwood mills. New business during the same week totded 84rE40r000 feet; the pre. vious low, that of the week ended December 10, was 102r 556'000 feet as reported by 706 mills.

Production for the week, E0r224r(X)0 feet, was only 16 per cent of apacity; new business was 17 per cent of capacity. These f,guree compare with 17 and 22 per cent respectively for the previous week.

.**l'{.

322 mllla reporting to the Vest Coast Lumbermen's Association for the week ended December 31 opemted at 14 per cent of capacity, as compated with 19., per cent of capacity for the previous week. Dudng the week 241 of. these plants were reported as down and El operating.

217 mills reporting to the Association for the same week producd 341965ro65 Leet ot 14.7 per cent of their weekly capacity. Shipments for the week totaled 4711961016 feet, or 35.6 per cent over production. Ctirrent new businegs at these mills was 47r1531196 feet, or 34.9 pet cent over production and 19.E per cent of their weekly capacity. New export business received during the week was 985r0O0 feet more, new domestic cargo orders were 316O9'O0O feet under, and new rail business decreased 8981000 feet as compared with the previous week's business.

. fnventories, as reported by 144 mills, decreased 9r11Erq)O

Calendar Makes Big Hit

The Redwood Calendar for 1933 has gone over bigger than ever, and'it can truly be said that it is more beautiful than ever before. .Large numbers were used by the Redwood mills for distribution to retailers, and by the California Redwood Association. Many retailers ordered the calendars with their names imprinted. Dealers can still obtain a supply of these from the publisher, James D. McClure, 216 Pine Street, San Francisco. The price is 12 cents each, and this price includes a four line imprint when 50 or more are'ordered.

feet from weelc ended December 24, and, arc 26.4 per cent less than at this *"

tft.

The Southern Pine Association for t{re week ended Decembq 24 reported new businpss for 103 mills as 10r031r(X)0 feet, shipments 1511541000 feet, and production l4r777r00o Leef.. Orders wete 32 per cent under production and, 34 per cent below shipments. Shipments wete 3 per cent above production.

The Vestern Pine Associatiorr for the week rqrorted new business for 96 mills as 11r335rq)0 feet, shipments 1lr33Erfi)0 feet, and production 7r23lrOOO f.eet. Orders wete 57 per cent above production and less than I per cent above shipmentr. Shipmetrts werc 57 per cent above production.

3E2 hardwood mills reported for t[e same week new business as l2rl54r00iJ feet or 52 pet cent above productiono'and shipments as 12, 2l4rOOO feet or 53 pet cent above productioo. Production was 7,979,@O flt * *

The California market showed no matef,ial changes the first two weeks of the lrew yeat, although ttre demand was reported to be a litde better than duriag the month of December. Mill prices ate holding f,rm and indications are that there will be further advances soon

Unsold stoct$ on the public docLs at San Pedro on January 5 totded 6,5721000 feet, as compared with 5r33Er000 feet for t{re previous week. Cargo arrivals at this port for the week ended December 31 totaled 5rO57rOO0 feet, which included 11 cargocs of Fir carrying 416801000 feet, and 2 catgoe of Redwood with 377rW fe.et. 46 vessels in the California lumber service were operating on December 3l;62 vesselE were laid up.

Golf Tournament January 18

The Orange County Lumbermen's Club will hold their next golf tournament at the Hacienda Country Club, Whittier, Calif., on Wednesday afternoon, January 18, 1933. Lunch will be served at the club house, and the tournament will be followed by a dinner in the evening. All lumbermen are invited to attend. These monthly golf tournaments are very popular events with the lumber fraternity and a large turnout is expected.

J. E" MARTTN Mau3lry Edltr

PLY\TOOD and VENEERS

Philippinu -Malngmy

uaHocnrw

We carry the largest and best assorted stock.of Plywood west of Chicago. Our well assorted etocks, our well known dealer policy and our central location guarantee the kind of service you demand. Progeesive lumber merchants should carry these quality products. Familiarize your trade of the advantages of using Plywood. For remodeling and modernizing they are real economy.

AIso a Complcte Lhw. of Pressed W ood Mouldings SEND

9Sj-967 sourrr ALAMEDA sTRBET

TehphncTRinitX cr,57

tvlzilhgAddrcr.'P. O. Box 96, Arcadc Station TOS ANGEI F'S. CALIFORNIA

Interior Decorative Ponels

V.gabond Editorials

By Jack Dionne

Have we learned anything from the three terrific years we have been through? Or is it still the same old cockeyed world?

After passing through the most tragic year of human history, would it not seem that thinking people-standing on the verge of utter tragedy and human dispair-would solemnly and prayerfully welcome another year, hopeful that it might lead us out of the wilderness? And did we?

*:|<*

Were you, by any chance, out and abroad last New Year's Eve? From San Francisco to New York City and from New Orleans to Canada, millions of we thinking (?) Americans bought our rot-gut booze, reserved our tables or places, and proceeded to put on the same moronic, cockeyed show we have for years. We drank, we shouted, we sang, we spouted, we talked a line of aimless drivel that would make a self-respecting ape hide his head in shame; we sickened at the draughts we swallowed, and, showing no preference, vomited on friend and foe alike. In our automobiles we drove wildly about, zig-zagging up and down the streets, singing, honking, roaring, chortling, testifying in undebatable fashion that we haven't the brains that God gave lice. Untold millions of dollars were poured into the sewers, in a land where a multitude of strong hearts-overburdened with their loads of care and woeare breaking, and where millions of children cry for bread. 'We drove at break-neck speed hither and yon, John Barleycorn driving in one direction, and Jimmy Gin in the other. Frequently these drivers met-and human wrecks were carted away to hospital or morgue.

*i.{.

Yes, we celebrated the New Year in this old land of ours ! And HOW we celebrated it ! We, who have long shuddered at the story of Nero fiddling while Rome burned, have far out.fiddled Nero !

They have accomplished one difficult thing very thoroughly that you must credit them with, and that is breaking into the front page headlines. Newspapers and magazines both are giving them freely of their space. Talk about concrete facts and figuges ! These technocracy guys would scare you to death with their conclusions if you didn't understand that there has never been a time since civilization began when statistics, devoted to that purpose, could not be arrayed with that same effect. Here's one of their marvelous conclusions:

**!F

Two hundred men operating the most modern brickmaking equipment could rnanufacture all the brick that the United States could consume, they say. Looks like it puts all the brick men out of business, doesn't it? However, there are some pertinent facts that they do not mention. Brick are very heavy. They can be shipped only a short distance from point of production and then the transportation charges make their cost prohibitive. Brick must and will continue to be made in local territories, for regional distribution. The fact that two hundred men COULD produce as tnany brick as the world could use, is just an empty and idle statement that doesn't mean a thing to the brick or the building business.

And they fail to mention the fact that about the time we learned to make brick faster and easier, we also learned by mechanical ingenuity to use them in countless new ways and previously unheard-of places. In the old days we built walls only a few stories high. Now we hoist those fast-made brick almost to the skies, using them in quantities never dreamed of in the days of the slow-made brick.

And now there come,

"l*-o' use and everyday knowledge a new "ism" known as "technocracy." I've been reading a lot from them and about them. It appears that a technocrat is a super-economist. An economist, as all the world knows, is a man who knows everything, and can't do anything. A technocrat is a man who knows even more than an economist, and can do even less.

But these lime-light *": Jrra p.ruri"ity-seekers want us to understand that we have been, doing nothing for some time but creating machinery that will supply the needs of the world almost without human help, for which reason men hereafter will work but little and play a lot, and our biggest problem now is what to do with our leisure time. Which is plain monkey-talk that falls on willing ears only because of the stress and distress of the times. My personal opinion is that modern mechanical ingenuity has done more to MAKE jobs for men, than it has to create unemployment, and that a true array of the facts would prove that to be the case.

(Continued on Page 8)

We Put lt Up To Yogi Yorgensen

Eeteemed but impatient friendr kept arling tough quertionr about the New Year that har jurt barged in. ttlr the world rafe for the Tcchnocratr?t' ttC.n the boyr get Blotto on the new Beer?" (I want to rce the lert page, nowt" tt\[ho war that hdy f raw you with?tt r'Etct" (Btcltt

So we raid, "Yogi, durt ofi the old door &nob end lettr poe& irnto '371'

"Ya Shoor,"

said Yogi, warming up to the crystd. "D"y ban purty good stars; a vee bit paler but bright enuf for tree hoondred saxty fife daysvith good care. Stick by das guns and keep vun eye peeled for das breaks. Das stars say be yoyful. Go get vat you vant but if you dontt get yoost vat you vant-yoost vant vat you get but be yoyful yoost the same.tt

Vagabond Editorials

(Continued from Page 6)

A generation ago the ice business amounted to almost nothing. Look at the number of men engaged today in all ramifications of the refrigerating industry, manufacturing, selling, supplying, equipping, etc., of ice equipment of all sorts. You will find it is a huge army, working every day in the year.

*t*

A few years ago there was no flying industry. Figure the number of men engaged today in making flying machines, selling them, servicing them, operating them. You will find another nr*u

A few years- ago there was no radio. Today there are millions of them that require manufacture, sale, service, supply, etc., and another great army of people are employed in the radio business.

Look at the automobile ! You can hardly estimate the millions upon millions of people engaged in every ramification of that tremendous industry. An army of men building the plants and their equipment; an army of technicians always at work on the creative end; the manufacture of the parts; the manufacture of the cars themselves; their transportation; their sale; their servicing; their insuring; their financing; the huge army producing and selling motor fuel and oil; you can add many others.

*r<r<

Before the spinning wheel came a few thousand people were weaving by hand. Now there are millions employed in that industry.

Before the day of the type-setting machine the number of people employed in the printing business was very, very small. But perfected machinery developed the printing business, and printing began in huge volume, ten times more books and papers and magazines being printed than ever before, and ten times as many people employed in the printing industry.

Take clothing. There are probably ten times as many people engaged in the manufacture, distribution, and sale of clothing than there were a generation ago, because of the mechanical marvels developed in cloth and clothes making. The day of the Sunday frock and the everyday frock, the Sunday suit and the everyday suit, has been Iong gone. And so it is with shoes, and hats, and wearing apparel of all sorts.

No doubt this listing could be continued indefinitely. Think of the number of people engaged in manufacturing and distributing all the products of our iron and steel industries, as compared with the number employed two decades ago, etc., etc., etc.

But Mr. Technocrat selects a few conspicuous cases, such as the ditch-digging machine replacing a hundred men with picks and shovels, and others of that ilk, and overlooks the untold millions of jobs that have been created by modern machinery and mechanical and power development. Using the same conclusion as did the old sage who decided that it was "a waste of lather to shave a pig," we will drop the subject of technocracy, and pass on to sof,nething else.

Forbes, who edits a good business magazine, says that the British have begun to spend more freely on amusements and non-essentials; and he wonders if we are developing that tendency here, also? Well, bless your soul, Mr. Forbes, where have you been all the time? The attendance at wrestling matches in this country in 1932 was four times that of any previous year; we had about fifty football games this past fall that drew gates of half a million dollars each; the movie theaters are doing a rousing business everywhere; the streets are filled with millions of joy-riding automobiles and the consumption of gasoline per car is increasing i we consumed more booze during the recent holidays than ever before in our history; on every hand there are signs of light-heartedness, in spite of the depression. Wonder where Mr. Forbes has been hiding his head?

The year 1933 will witness a sanguinary battle between two very able antagonists, "soft" versus ,.hard', drinks. The determined efforts to legalize beer at once, and then proceed to gradually throw the legal shackles off of still harder beverages, has been quickly reflectd in the value loss of soft drink stocks. Advertising will be used freely when the antagonists really line up for the race. Already the soft drink owners are preparing to pick up the gage of battle that has been thrown down. In spite of the oftrepeated remark that "people drink more liquor than ever since prohibition," it is nevertheless a provable fact that soft drinks have increased in quantity consumed several

hundred per cent in the past fourteen years. And the soft drink folks are going to fight for their market.

How we have impro".U, ," ane old days and from as far back as our grandfathers can remember, mankind recognized as onp of his afflictions u/trat was. called La Grippe. You had a temperature, and your bones ached, and you maybe coughed and sneezed your head off. But we have modernized. We call it The Flu now, and the new name carries with it a burden of fear that makes it much worse than it was in its original package and under its original title. For which reason it does a lot more harm. We could change the name back to Grippe and save a lot of lives every winter.

Cover up with oak or maple that old soft-wood parlor floor. For the closet, something staple, say a full length door so that Madame, so bewitchin', can inspect her lovely self. O'er the sink, out in the kitchen, build an extra handy shelf. Build a play room in the attic and a swell, glass front buffet so her friends, with glance ecstatic, may inspect her plate display. Give her something really snappy and her home with comforts fill and Friend Husband will be happy to run in and pay the bill.

State Ass'n Signs up New Members

During the past month, the following firms have taken out membership in the California Retail Lumbermen's Association: Boulevard Mill & Lumber Co., Oakland; Freedom Lumber Co., Watsonville; Hebbron Lumber Co., Santa Cruz; McElroy & Cheim, San Jose; Bay Point Lumber Co., Port Chicago; Bay City Lumber Co., Oakland; Globe Lumber Co., Ltd., Los Angeles; Glenwood Lumber Co., San Jose; Shattuck-Rugg Lumber Q6., [pl2nd; LaFayette Lumber Supply Co., LaFayette; Diamond Match Co., Maxwell; Diamond Match Co., Esparto; Diamond Match Co., Galt; Diamond Match Co., Lincoln; Diamond Match Co., Corning; Diamond Match Co., Colusa; Diamond Match Co., Gridley; Diamond Match Co., Martinez; Diamond Match Co., Live Oak, and Diamond I\fatch Co., Anderson.

The Association reports that the Diamond Match Company now have twenty-three memberships in the State Association.

Purchase Grass Valley Plant

R. N. Johnson and A. I. Brown of Sacramento have announced the purchase of the Andreotti Lnmber Yard and Mill near Grass Valley, Calif. The business rvas established by Peter Andreotti several years ago. The business rvill be operated under the natne of the Grass Valley Lumber Co. Mr. Andreotti rvill contintte in the sas'mill business.

''CULLUD FUN" REALLY \TORTH A LOT MORE

O. E. RenJro

RENFRO- PACIFIC LUMBER CO.

KANSAS CITY, MO.

January 6, 1933

Dear Jack:

Your splendid book "CULLUD FUN' has been received, and say boy! I nearly laughed my head ofi reading tem.

You know, Jack, I used to think when we were out on trips together to Seattle attending Conventions and other meetings on the Coast, that your stories went over bigger than any I had ever heard, and I had a little apprehensibility as to whether they might seem as funny when related in book form; but I want you to know that they are just as big a ttscreamtt to me as to hear you tell them personally.

Am grateful to receive the book for the nominal sum of Two Dollats. It is really worth a lot mote.

Yours sincerely,

O. E. RENFRO. OER/MDG

MR. JACK DIONNE, Los Angelcs, Calit. Enclosed fr.nd $2,00 fot uhich send nte a colr)l oJ "Cullud Fun."

Record Low for Lumber Production

Washington, Dec. Z9.-Lumber production in 1932 will be less than 1Q000,000,000 feet, lower than for more than sixty years, according to the National Lumber Manufac, turers Association, basing this figure upon reports from the representative larger sawmills of the country which indicate a production drop of 42 per cent as compared with 1931.

U. S. Census figures for 1931, just released, give production of 16,522,643,WO feet, lowest in 50 years. Preliminary report of large mills last July comparing 1931 with 1930, showed decline of 33.5 per cent which was within one per cent of the National Lumber Trade Barometer relation for the two years. Final figures for 1931 show decline of 36.6 per cent, the loss in small mill production being greater than in the large mills. Doubtless this loss will be repeated in 1932.

The Census Bureau shows decrease of 1931 lumber production as compared with l9D of 55.2 per cent and the value of the output at the mills of timber products and lumber in 1931 as only 35 per cent of what it was in 1929. The 1931 total is $441,587,203. 'Wage-earners in 1931 in the industry averaged 53 per cent fewer than in l9D and wages paid suffered decline of 63 per cent.'

The year 1931 was the first in which Douglas fir production exceeded that of Southern pine. In 1930 six species each cut more than a billion feet; in 1931, only threeDouglas fir, 4,648,455,000 feet ; Southern pine, 4,4D,643,AOO

feet and Ponderosa pine,1,822,46,000 feet. The decline in production in these three species as compared with 1930 was respectively 28 per cent, 40 per cent and 30 per cent. Output in 1931 of the three other species, each of which produced more than a billion feet of lumber in 1930, fell to the following in 1931; hemlock 960,431,000 feet or 37 per cent below 1930; oak, 953,559,000 feet, 43 per cent below 1931 ; white pine, 715,504,000 feet or 35 per cent below pfevious year. No more than 35Q000,000 feet was produced of any other species in 1931.

Washington and Oregon are still the leading states in lumber production with output of. 3,X)7,997,W feet in Washington and 2,628,035,000 feet in Oregon. The output of five states, each of which produced more than a billion feet of lumber in 1930 was as follows in 1931:

Florida in 1931 produced 576,626,W feet; Arkansas, 507,715,000 feet; North Carolina, 500,802,000 feet. States whose output was between 250,000,000 and 500,000,000 feet in 1931 were Georgia, Idaho, South Carolina, Wisconsin, Virginia, Tennessee and Michigan.

Appointed Traffic Manager Make Changes at Branch Yards

Kansas City, Mo., Jan. 6.-Frank A. Nelson has been appointed Traffic Manager'of the Long-Bell Lumber Sales Corporation to suc,ceed R. S. Davis, deceased. Mr. Nelson will handle all matters pertaining to traffic problems.

He joined the Long-Bell organization in 1917 as chief clerk of the traffic department. In l92O he was made traffic manager of several Long-Bell railroads in the South.

His entire business experien'ce has been in the railroad field-in 1898 with the Kansas City, Pittsburgh and Gulf (now the Kansas City'southern Ry.)-in lX)7 with the Kansas City, Mexico and Orient-in 1910 he became gen' eral agent in Kansas City for that road-and in 1911 he was appointed traffic manager for their Texas lines and was stationed at San Angelo, Texas-and in 1915 he came to Kansas City as traveling freight agent for the International and Great Northern.

FRED PALMER LAID UP

Changes in management at:several of their branch yards 'were recently made by the Patten-Blinn Lumber Co,, of Los Angeles.

J. C. Sammons, formerly manager of the company's yard at Santa Monica has been transferred to Long Beach as manager of their yard there. Frank M. Wise, who has been manager of the Beverly Hills' yard, will succeed Mr. Sammons as manager of the Santa Monica yard. August Voglesang, who has been connected with the company's branch yard on West Washington Blvd., near Vermont Ave., Los Angeles, has been appointed manager of the yard at Moneta. J. B. Dausman has been appointed manager of the Hermosa Beach yard and E. P. Bradford has been named manager of the Alhambra yard; both Mr. Dausman and Mr. Bradford were formerly connected with the L. W. Blinn Lumber Co. for a long period.

DICK LOVEDAY R TURNS FROM EASTERN TRIP

Dick Loveday, Loveday Lumber Co., Los Angeles, has returned from a three weeks' trip in the East spent at Chicago, Ill.

Fred S. Palmer, manager of the pine department of the Santa Fe Lumber Co., San Francisco, is confined to his home with an injury to his knee, which is in a cast.

H.ppy New Year

Here is a New Year dawningDawning for you and for me; Smiling, it brings a challenge, What will its story be?

Plastic it comes to our moulding, Potent for shade and for light; Into what shapes shall we form it, Toiling by day and by night?

Fair are our dreams as we meet it, Here is the world made new; Will it fulfill its promise, May we our faith renew? May we be somewhat kinder, Breaking the rusted chains, Turning our eyes to the future, Sharing with others our gains.

Here is a New Year dawning, Merry the bells and gay, Bringing the old time gladness Into the new born day; This is a new beginning, Strong may our courage be, Earnest our fresh endeavors, Truer the visions we see.

"Happy New Year," we're saying, Greeting of hope and of cheer, Bidding good bye to old'32 With never a sigh or a tear; Taking the new deal offered ' With eager and willing hands, So, Here's to a Happy New Year To all of earth's far-flung lands. A. Merriam Conner.

New Yard in San Francisco

F. L. "Fritz" Dettmann and E. A. "Eddie" Allen, both of whom were for many years with Pope & Talbot, and recently with the Chas. R. McCormick Lumber Company, San Francisco. have started in the retail lumber business at 20ffi Evans Avenue, San Francisco, where they will occupy a part of the site previously used by the Chas. R' McCormick Lumber Company. The new business will be operated under the name of the Allen & Dettmann Lumber Company.

TOM NORDBY TAKES IN FOOTBALL GAME

Tom Nordby, Nordby Lumber & Box Co., Portland, Ore., took in the Pittsburgh-Southern California football game at the Pasadena Rose Borvl on New Year's day. He came south on the maiden trip of the S. S. Santa Rosa of the Grace Line. His wife accompanied him on the trip. The Nordby Lumber & Box Co. operate a mill at Bingen, Wash.

HII.L tt UORTONT Inc.

Wholesalers and Jobbers

Dennison Street Wharf ' Oaklan4 CrUf. and

Notthclr Cdifornie Agcntr for Booth'Kelly Dotgl.t Fir Lurb'r

tT IOU DON'T TNADE WTIE UB WE EOTB LOET

Our Motto: "Promke Lcss-Do Morc" Cdl ANdover lO77

\THO PAYS FOR FIRES?

When such 6res occur, claims under our policies are failly ad' justed and promptly paid, but it's not the companies alone who pay. You pay in interruption of business, your workmen in loss of employment, and your customers in delays and disappoint' ments. It's money in everybody's pocket to prevent 6res. We ofier expert cooperation in fire prevention, with substantial divi' dends to teduce insurance costs.

Ask ony oJ our componies uhat thot rnut''lol iflterest fiJeorTs in protectiotr and sorting.

Cotnlfufrdrmtdul llc Lurbcna ktul brrueGerprry cf brmcCorPmr of Vu Ycrt Olio lbuficld' OLio fdiruhrbcnotrrhrl llortlrcdcntrtulFin hrruocorprry J Ascirtio of tdiupobtd tlc.trk!'WuL Ttc hrbc fstil Firc Prrrlnrb himo brrueCoalul d hodfinlnruecc.* lcdo. fr& PSbidrlir' Pu

MY FAVORITE STORIES

By Jae Dionne

Age not guaranteed-Some I have told for 2o ]ears,-Some les{r Mv Goodness!

I said that the story of the three little boys and the little girl in school, that I told in the December 15th, 1932 issue, was the smartest story I had heard in a long time.

VVell, here's the biggest laugh I've had in a long time:

These two birds were "gassing" one another. One of them said:

"When my father was just a year and a half old he had a terrible case of diptheria."

"How terrible!" exclaimed the other. .Did he recover?"

"I really couldn't say," replied the first; .,f was away at school at the time."

California'g Oldest National Forest Manila Paper lssues Philippine Celebrates 40th Anniversary Hardwood Supplement

California's first national forest was created by President Benjamin Harrison on December 20, 1892-forty years ago. His proclamation set aside 555,520 acres in Los Angeles County to be known as the San Gabriel Timberland Reserve under authority granted by the Act of March 3, 1891. This area was regarded as valuable for watershed protection by the U. S. Geological Survey of the Department of the Interior and by the first California State Forestry Commission appointed by Governor George Stoneman in 1885.

From 1892 until 1897 it remained "reserved" from all forms of use except recreation. It was then placed under the administration of the General Land Office of the Department of the Interior, a forest supervisor placed in charge with headquarters in Los Angeles, and a force of short-term rangers appointed for fire protection. In 1908 it was consolidated rvith the old San Bernardino National Forest under the name of the Angeles. In 1925 these two areas were again separated and administered as distinct units.

Today the Angeles National Forest rvith its area of 643,836 acres is more intensively used lor recreation than any other national forest in the United States, and two million persons obtain 8O per cent of their water supply from the streams rising from its watersheds. Within its boundaries over one million persons .annually find recreation in the 153 camp grounds improved by the Forest Service in cooperation with the Automobile Club of Southern California and Los Angeles County, and in the county parks at Big Pines and Crystal Lake.

STEAMSHIP MANAGER VISITS S. F.

Hilman Lueddemann, Portland, Northrvest manager of the McCormi,ck Steamship Co.. recently visited the company's San Francisco office.

The Manila Bulletin, Manila, P. I., in its issue of October 3t,1932, carries a special Philippine hardwood supplement containing valuable information on the timber resources of the Philippine fslands, the lumbering and logging methods and other statistical data regarding the Philippine hardwood industry. The issue carries a special article and illustrations of the new modern sawmills of the Findlay Millar Timber Company at Kolambugan, Lanao, and the Atlantic, Gulf and Pacific Company at Dahican, Camarines Norte.

1933 Convention Dates

Jan. 17-18-19

lan.78-79-20

West

Jan.23-24

Jan.24-25-26

Ian.25-26

Jan.25-26-27

Feb. l-2-3

Feb. 7-8-9

Feb. 7-8-9

Feb.8-9-10

Feb.8-9-10

Feb.9-10

Feb. 14-15-16

Feb. 17-18

Feb.22-23-24

Feb.23-24

Feb.23-24-25

Feb.23-24-25

Apr. 11-12-13

May 1l-12

City

Minneapolis

Philadelphia

Charleston

New York

Nashville

Kansas City

Grand Rapids

Des Moines

Chicago

Pittsburgh High Point, N. C.

Milwaukee

Richmond

Omaha

Jackson

Louisville

Portland, Ore.

Corpus Christi

Orlando

Hotel Auditorium

BellevueStratford Daniel Boone

Pennsylvania

Noel Ararat Temple Pantlind

Shrine Temple Stevens Hotet

Webster Hatt Sheraton

Auditorium

John Marshall

Robt. E. Lee

Brown

Multnomah Nueces

Angebilt

ttfn the first place, I don't keep them all in the warehouse. I make sure every homeowner and roofer that comes into my place of business knows about Forestry Blends. I panelled the front of my counter with them and built a little shed roof out over my display windows where I've laid up four sections of various designs and colors. When a fellow comes in for shingles

I lay out an area of the color and pattern hets most interested in and call attention to the way the various colors blend and mingle to give a soft, natural all-over effect. Most people wonder whether a certain solid color will look well on their particular house. Vith Forestry Blends, you can show them beyond question how they will harmonize with any sort of color scheme.tt Forestry Blends are an exclusive product for YOU. When you develop business on this item, you are building business that is free from competition. Display and featute Flintkote Forestry Blend Shingles!

We asked this dealer how he sold so many squares of Forestry Blend Shingles...Read his answ er=

rrlrrore than il method of wrapping SEAIAL in $ettind

are il proven herp roll roofins business

ED SEAL OPENERS are not a novelty. They are a sales advantage that ,nili-p.rt more 'mon y in your Hundreds of Western lumberTeabrs have proven

genrune pocket. this statement.

Red Seal Openers save the roofer's 1ifiss-drsy save mafssia[they save money. Once a roofer has opened a roll with Red Seal Openers, hets your customer from then on!

These are facts-not claims. To convince yourself, make this test: Display and feature Red Seal Openers for the next 3O days. Notice how many customers mention them when they re-order. See what this exclusive feature will do for you in attracting new business and holding old business!

Remember, R;ed &,al Openers codt you and tour cu{tomers twthing-tha rcdL is brne by Pianenr.

Plonccr PaDcr Co.. 55th & Alaircdr Sti., Lo! An8o1cs, Caltfro,cnt1@ctt:

tc bavc Just rcccly.al carload of PlonGaa roofl grcatllr lrplrcssgd rlth t fastulc of thc rrcil gca!.

Roo,f lng lenuf actu!.c!! Erallty of th.lr rr!c. c pa3lagc of Jrra!!, but to hea bcen no bprovcncnt

Ttrcre lr Do qucrtl@ D opcncr ls e tlna .Dd lab conYcnloncc and rlto a a louger ls ono apt to cut ettcnptlng to opcn thc ! Your r.d lcal oDGuor 1 LlproYeEent! that- go . I. uB ncrohud,lta you! Dtrod' rlblc !alc! rcslsta.uoc.

noY6d th. tly rlth thc orl.dga thclc prckegc.

thc rcil lcal a! rcll, aa a natclr1el, ag no flng papcr rb.n of thoac llttlc toraral. hclplag thc lcest pos-

ENB

California Building Permits for December

FROST CAUSES DAMAGE

The cold spgll in Decen.rber was the cause of several thousands of clollars damage to Redrvood operators through bursted rr'ater pipes and delays in operation.

You Win!

I fincl it l'oulcl be hard to get along rvithout your timel1' publication after reading it a ferv months. You u'in !

Los Angeles.

Earl Minton Back in Retail Most Dwellings Cost Under$zOOO Lumber Business

Announcement has been made that the Minton Lumber Company at Mountain View, Calif., is resuming operations again under the management of Earl D. Minton, well known California retail lumberman. The Minton Lumber Company, of which Mr. Minton was president and manager, was sold in the spring of 1931 to a corporation who operated the business under the name of the Builders' Service Company, and at that time Mr. Minton went into the construction business exclusively with offi'ces and headquarters at Palo Alto.

The new ,company will take over the Builders' Service Company and will operate the yard under its original name. Mr. Minton plans to retire from the construction business and devote all his time to the lumber business. Associated with Mr. Minton will be Alfred Olson who will have charge of the plant operations.

E. E. Ellsworth

Elmer E. Ellsworth, well known Pacific Coast lumberman, passed away at his home in Eugene, Ore., on December 23. He was sixty-six years of age.

He was born in Indianapolis, fnd., and ,came to California with his parents when a boy where he attended school at San Francis,co. On leaving school, he became associated with the lumber business, going to rvork for the Scott & Van Arsdale Lumber Co. Later he went to Oregon, where he was connected with the lumber industry for a long period acting as manager of several of the larger mill operations there.

Besides his widow, he is survived by a daughter, Mrs. W. H. Anderson of Portland, Ore., wife of W. A. Anderson, Portland wholesale lumberman; a son, Harris Ellsrvorth, editor of the Roseburg News-Review of Roseburg, Ore.; two sisters, Mrs. H. A. Stockwell of Berkeley, Calif., and Mrs. A. D. Richardson, of San Rafael, Calif.

VISIT BAY DISTRICT

W. R. Spalding, 'of the W. R. Spalding Lumber Co., Visalia, and Mrs. Spalding returned to Visalia January 5 after a 10-day visit to San Francisco.

Washington, Jan. 11.-Of approximately 7,000 one-family dwellings erected in accordance with building permits in 10 cities in various parts of the country in 1931, 26 per cent cost up to $3,000; 38 per cent from $3,000 to $5,000; 23 per cent from $5,000 to $7,000. The remaining 13 per cent included 8 dwellings costing $50,000 or more. These ,comparisons, made by the National Lumber Manufacturers Association, are based upon data derived from the Bureau of Labor Statistics.

In the same cities, permits for nearly 13,000 one-family dwellings were issued in 1929, of which 22 per cent cost up to $3,000; 45 per cent from 93,000 to 95,000 each; 19 per cent from $5,000 to $7,000 each. The rest or 14 per cent were of greater cost, 23 of them being $50,000 or over.

More dwellings in 1931 of the $4,000 to 95,000 class than in any other cost range, were authorized in the cities of Philadelphia, New Haven, Richmond, St. Paul and Denver. In Brooklyn and Cambridge more dwellings cost g6,000 to $7,000 than any other amounts; in Milwaukee and Cambridge $5,000 to $6,000; while in Los Angeles the greatest number cost $2,000 to $3,000.

The survey explains that within the same cost range the drvellings differ greatly as to size and type, influenced by climate, popular taste, material and labor costs, also that the estimates being based upon building permits, may not be identical with final costs of construction. However they indicate clearly the variations within and between cities as to the 'cost of housing construction.

Fannie B. Park

Fannie B. Park, daughter of D. F'rank Park, rvidely known Southern California lumberman and owner of the Park Lumber Co. at La Mesa, Calif., died on Sunday, January 8. She was 19 years of age.

She attended college at Flagstaff, Atiz., and was spending the holidays with her parents when she was taken suddenly ill with pneumonia. Besides her father, she is survived by her mother and a sister, Julia Park. Funeral services were held at La Mesa on Wednesday afternoon. January 11.

YEA VERILY

This old world has not grown decadent; Why spend useless hours in remorse?

There's just as .much horse-sense as ever, And it's still all possessed by the horse.

HE NEEDED THAT

"'What's the idea of the fly in this soup?"

"That ain't a fly-that's your Vitamin 8."

A FRIEND

A friend is a person who is for you always, under all circumstances. He never investigates you. Whatever kind of a coat you are wearing, whether you have on a dress suit or a hickory shirt with no collar-he thinks it's fine. He likes your success, and your failure endears him more. He wants nothing from you except that you be yourself. Anybody stands by you when you are right; a friend stands by you when you are wrong. It is he that keeps alive your faith in human nature; who makes you believe it is a good universe. When you are vigorous and spirited, you like to take your pleasures with him. When you are sick you waqt to see him. When you are dying, you want him near.

PRIDE

The man who has nothing to boast about but his illustrious ancestors, is like a potato; the only good thing belonging to him is under ground.

REAL STUFF

It's the bumps you get

And the jolts you get

And the shocks that Your courage stands; The hours of sorrow

And vain regret, The prize

That escapes your hands, That test your mettle And prove your worth; It isn't the blows you deal, But the blows you take On this good old earth That shows if your StUfr iS REAL.

JERRY BUILDING

The manager of the local building firm stared at thc wrecked structure. "Whatever happened?" he asked his foreman.

"The whole thing collapsed when we took the scafrolding down," replied the puzzled foreman.

"Foolr" said the o\ rner, t'didn't I tell you not to take the scaffolding down until you got the wall paper on?"

CURSES

A preacher who picked up a hurnet, Could only say 'lGracious !" and "Durn it !"

"\fifhat a pity," he mused, "That when young, I refusedWhen I heard a good cuss word-to learn it."

A SMILE

Nothing on earth can smilg but man. Gems may flash reflected light; but what is a diamond fash compared to an eye fash, and mirth fash? Flowers cannot smile. This is a charm that even they, cannot claim. It is the prerogative only of man.

HE DOUBTED

"Providence," said the Sunday School teacher, "is very wise.tt

"Yeah?" said little Johnnie. "Then why wasn't the mosquito made a vegetarian?"

THE EASIEST \[/AY

Nothing is easier than fault-finding; no talent, no selfdenial, no brains, no character are required to set up in the grumbling business.-Robert West.

BUILDING

It's a good thing to remember, It's a better thing to do, To work with the construction gang, And not the wrecking crew.

A man asked to ftfil:::Xll .r,",""t",istics or a gentleman-using the term in its broadest sens*would probably reply: "The will to put himself in the place of others; the horror of forcing others into positions from which he would himself recoil; the power to do what seems to him to be right, without considering what others may say or think"-John Gdsworthy.

Home Ownership lncreases

Washington, Dec. 28._1f. better and more stable citizenship is to be found in a land where families own their own homes, the United States has taken a big step forward in the last ten years. Of the nearly 30,000,000 homes in the country in 1930 (D,904,63 according to the Census Bureau) 46.8 per cent were owned by their occupants compared with 44.6 per cent in 192C1.

In Wisconsin, 61.8 per c€nt of the homes of the state are owned, a larger proportion than in any other state. Michigan with 58.1 per cent and Minnesota with 57.7 per cent home ownership give a fine record to that section of the country. The New England states show a wide range in home ownership, Maine being second of all states with 60.6 per cent of its homes owned by occupants, Vermont with 59.2 pe6 cent, while Massachusetts shows only 43.0 per cent, and Rhode Island, 4O.8 per cent. Of the homes in Washington and Oregon, 57.8 and 57.9 per cent respectively are owned. Eight southern states and New York are at the bottom of the list with percentages of home ownership ranging from D.8 to 4O.4 per cent.

The proportion of owned homes in the towns and cities of the country, as compared with rented homes, accounts for home ownership increase in 1930 over 1920. This urban gain was from 40 per cent in l92O to 45.2 per.cent in 1930. The decline in home ownership on the farms in 1930 as compared with 1920-52.5 per cent against 56.7 per cent-attests to the plight of agriculture even during a so-called prosperous period.

Of the 30,000,000 homes in the United States in 1930, 6,668,861 were farm homes-presumably nearly all onefamily dwellings-and 23,335,982 were non-farm homes, of which l6,l&,4D were in one-family dwellings; 3,456,174 in two-family dwellings; the remaining, 3,615,379 in multi-family dwellings, mostly apartment houses.

That the trend is toward the single family dwelling is shown by the record of new construction in the past few years. From1926to1929, apartment construction held top place. In 193O the tide turned. New multi-family dwellings in 311 cities gave a home to only 4O.8 per cent of the families; new single family dwellings to 47.2 per cent. In 1931 in 359 cities the proportion was multi-family units, 36.5 per cent; single family units, 51.7 per cent. For the first eight months of. 1932, in 353 cities, the building records show an even more striking divergence; multi-family units only 16.6 per cent; single family units,7l.2 per cent; two-family units, 12.2 per cent, of the new residential construction of the period.

Central Club Has New Secetary

Chas. S. Tripler, formerly with Van Arsdale-Harris Lumber Co., San Francisco, and recently secretary 'of the San Francisco Retail Lumbermen, has been appointed secretary-' manager of the Central California Lumbermen's Club, succeeding T. L. Gardngr, who resigned to devote all his time to the affairs of the Stockton group.

Executives Should Sell

Retail Lumber Dealers Misht Follow in Footsteps of Big Business Executives and Do Some Personal Sales \ilork

By Harold Knopp General Sales Manager, The Celotex Company

Executives of big businesses are difficult to see these days. They are seldom at their desks. Frequently, they are reported "out of town" by their secretaries. And they actually are out of town.

These men have deserted their desks for "the road." Some of them are selling their company's products. Each of them is selling his company, itself-the personnel of his organization, his company's policies, the idea behind its merchandising plans and the benefits of its promotional activities. These executives have recognized the fact that customers like to know about the orgAnization they are dealing with as well as about its products, that they prefer purchasing from people they know and from companies they understand.

A few years ago these executives believed they lvere too busy for this type of selling, that they could not find the time to get acquainted with their customers. But today they have discovered that because of this, many a customer carries a distorted picture in his mind of what the executive's company really is, what its aims and policies are and what it is striving to do for its customers. Those executives, that during the past year have deserted their offices and learned to know their custo-.rs' ha'oe found that many times the latter viewed the former in an inac:curate and frequently unpleasant light.

; Executives have found many customers with a secret grudge engendered by a long past misunderstanding. Or ,the customer has viewed the executive's company as a 'hardboiled organization, difficult to do business with or .perhaps unfair and grasping, simply because he, the cusitom,er, has never learned the company's side of the picture.

The attitude with which many customers, or prospective customers, regard some companies reminds me of a story told many years ago by old Tobe Dabs when I lvas rworking next to him in the Eastman Gardner plant at ,Laurel, Miss. He told about his father and mother going ,down to the railroad station during the Civil war to see the first batch of Yankee prisoners go through that u'ere being taken to a concentration camp near Nerv Orleans. Seeing these despised Yankee soldiers for the first time, his mother exclaimed, "Why, they look jest like folks !"

To me, it seems that there is a valuable lesson for every lumber merchant in Tobe Dabs story and also in the 'things executives of big businesses have discovered about their customers. That lesson is this-that the lumber merchant who makes himself and the complete services of his company known to the most customers and prospects will get the most business, both today and next vear. This is possible only if the boss, himself, whether he be owner or yard manag'er, can escape from the routine that chains him to the office and go out to give his custonters

and prospects a chance to learn what he and his company can do for them. Also, it is only by doing this that he can become well enough acquainted with the individual prospects's needs to ofier helpful, profitable suggestions. Obviously, I am speaking here of the boss of the average and small yard. Even if he has little office help he will get more business if he can escape and leave routine work in the care of a clerk or girl. The owner or manager of a big retail lumber establishment cannot, of course, personally contact more than a small percentage of his customers and prospects. But the manager of a large yard should delegate the remainder of the task to his junior executives.

The method of approaching the prospective customer the lumber merchant is to use depends somewhat upon local conditions. In Kalamazoo, Michigan, Vosler and Deloof Company are carrying the sale of small farm buildings directly to the farm doorstep. They are using a truck carrying three Celotex insulated farm buildings-a brooder hous.e, a milk house and a hog house-on the rou.nds of the farms in their territory. The salesman accompanying the truck is a man who knows the farmer's viewpoint and appreciates his problem. Stopping in a farmer's yard, this salesman is able to show the farmer the particular advantages of each of the farm buildings carried on the truck. But more important than this he is maintaining a close relationship between Vosler and Deloof Company and the farmers in their territory so that he is not only building immediate sales but also sales in th,e future.

In Modesto, California, United Lumber Yards. Inc.. for five years has used electrical household appliances such as refrigerators, radios and washing machines to maintain close contact with the public. "It has been our experience," declares T. W. Kerwin, president of the company, "that wherever we have sold a refrigerator we have established in that home the name of the United Lumber Yards, Inc., and we find these users to be our best prospects not only for other electrical products but also for all products handled by us." Mr. Kerwin, himself, spends much of his time "on the outside."

Joe Donahue and Jess Pavey of the South Bend Lumber Company, South Bend, Indiana, have a set-up similar to that of United Lumber Yards, Inc. They handle a complete line of electric refrigerators, washing machines, Vacuum cleaners and such household appliances.

Another method of cultivating close contact with prospective customers u'as employed recentlv by 29 P-K Associated Lumber Yards in Ohio. A traveling exhibition in lvhich the products of 4O manufacturers lvere displayed \,vas arranged by the Peter Kuntz Company of Dayton, Ohio. This exhibition traveled from yard to yard for more

(Continued on Page 25)

Trvo of the accompanying illustrations shor,v the exterior and interior of one of the new lodges under construction at Switzer's Camp in the Arroyo Seco Canyon located in the foothills near Pasadena, Calif. L. B. Austin, owner of Switzer's Camp, has extensive improvements going on and plans to make this one of the finest and most attractive mountain resorts in Southern California. For the interior finish of the cabin, Mr. Austin used Harbord Douglas fir plywood rvallboard, sanded to one quarter inch thickness, which rvas furnished through the Johnson Lumber Company of Pasadena.

Switzer's Camp is now reached by the new Palmdale State Highrvay from Flintridge. The photograph below shows the new reinforced concrete bridge over Fern Canyon about five miles from Lacanada, on the scenic Palmdale highway. Harbord Douglas fir plywood panels, sold under the trade name of "Plycrete," were used throughout the bridge structure for concrete forms, giving the bridge the smooth finished surface required by the California State Highway Department. The bridge was recently constructed by Houghton & Anderson, of Los Angeles, general con-

Plywoods Adapted to Many Uses

tractors, and the materials for the bridge were furnished by the Consolidated Lumber Co. of Los Angeles. Harbord Douglas fir pll.rvoods are manufactured by the Harbor PIy-

of the New Lodges at Switzer's Camp Arroyo Seco Canyon

Exterior Vieut ol One in

Interior Yiew ol One of the Loilges Und,er Construction Pdneleil in Plywood Vallboaril wood Corporation of Hoquiam, \Mash. H. Bruce Wiscomb of Los Angeles represents this organization in the Southern California territorv.

Reinlorceil concrete Briilge oter Fern canyon on the new palmd,ale state Highwa, "o'o

Atgeles'

I , ln submrtbrp$ thrs pteasrnq nome plan or modernlzec[

Eny'rsh desr6n For yorr" con.ttcterarlon vou cannot nelp bub admrre [he many practrcal

FeaL,r"es rncluded in both t'he extenor a. Floor plan arraneements and rn a&'tron the"r€ rs s,r.fFrcrent space

rn attrc For t-o o.

more roofns.

Plrnr for this attractive home can bc furnished by thc

Ptan No. r+oo

'Sg.Ft. l04s

\Vhv Not A California Home Loan Bank?

Bv Ffovd Dernier, Lumbermen's Service Association, Los Angeles

A State lfome Loan Bank created for the purpose of financing needed home building, remodeling and protecting home investments is the surest way to produce ernployment and start business moving forward.

At this time California cannot afiord to overlook this opportunity for putting men back to work and in protecting the home lives of its people when all know that active construction movements are the greatest stimulus we have for creating prosperity. The major part of such investments goes to laborers which in turn finds its way back into all lines of trade. It is the'surest, quickest and most practical way to start a buying movement. No other activity can and will place as many men back to work.

Now when we realize that such a program can be adopted and put into immediate use at no ,cost to California or its people, there. are no good reasons why a California State Home Loan Bank should not be created at once and made to serve its people in their time of need.

Through the sale of home loan bank certificates to the public unlimited money can be secured to care for all legitimate home building; modernizing and refinancing requirements.

Every bank throughout the state would gladly ,cooperate and act as agents for their respective territories in offering and encouraging the purchase of these 3 to 3l per cent non-taxable home loan bank certificates and in placing loans with individuals. Their knowledge of local conditions and requirements would safeguard all transactions.

With money made available for legitimate building and refinancing purposes at from 6 to 7 per cent returnable in monthly payments over a term of from twelve to fifteen years, immediate results and lasting good would be accomplished.

Such work would represent self liquidating projects; every dollar the state home loan bank loaned to its people for these purposes would be returned with interest and the difference between interest rates on saving certificates and loans would more than meet all operating costs.

There never has been a time when modern, sanitary, convenient homes could be constructed more reasonably than now and just at this time when work is so badly needed every effort should be made to encourage Home Ownership.

Right now when we are seeking ways and means for creating employment and safe investments for hoarded money, we must not overlook the fact that California needs thousands of moderate priced homes and that an unlimited number of our older places should be transformed into modern.day standards of attractiveness and conveniences. This together with the assistance bona fide home owners with substantial equities must receive in protecting their home investments from foreclosures are ample reasons for demanding that our state legislators give immediate consideration to the formation of a California Home Loan Bank.

All loans should be consummated directly rvith each individual home owner or prospective home owner that there be no brokerage charges, and all unnecessary expenses, red tape and delays be eliminated.

If such a bank is permitted to become the real instrument of service that it should in meeting California's Home Owners needs our state would be ,creditecl with the proud distinction of being the first in the union to pass direct benefit legislation and in providing work for its unemployed.

After all it is the homes and home owners of California who make and enforce our moral laws of love and justice and it is the taxable improved property that supplies most of the funds for general improvements and state government expenses, therefore everything that we can do to safeguard and encourage home ou'nership should be undertaken at this time.

A Home Owner is the best credit risk and individually owned homes are the safest securitj' hoarded and dormant savings can find for investments.

When President Hoover told one hundred representative business men that there was something radically wrong with our financial set-up, that most every other commodity could be purchased and paid for in small monthly payments through to maturity while a home, the most worthwhile possession of them all, could only be acquired by the few, the results of this meeting was the formation of the Federal lfome Loan Banks.

A United Press immediately proclaimed such banks would represent the most important legislation yet conceived of for putting men back to work and in producing prosperity.

These promises were made fourteen months ago and today we have no assurance that these banks will ever become the service institutions for which they were intended.

Today we are more convinced than ever before that it is up to the s'tates to care for their unemployed, and it is unthinkable that California with its admitted available wealth for safe investments would stand idly by and see its homes and the home lives of its people sacrificed when proper legislation in the form of a state home loan bank would bring immediate relief.

And-California can have prosperity just as soon as she is willing to go after it.

If a California Home Loan Bank limited its loans to individuals for the purpose of protecting home investments from foreclosures, remodeling old places and building new moderate pri,ced homes, little if any opposition would be encountered

Such a financing institution would bring immediate relief to every district, town and city in the state. The urgent need for an activity that will put men back to work, the creating of such a bank should receive our law-makers' prompt consideration.

Fire Losses in National Forests F. A. Wright Assumes Blue Boolc Less Than in 1931 Management

With the worst of the fire season apparently over, the Forest Service reports great reductions in property damage, expenses, and acreage burned in the National Forests of the United States, as compared to 1931. Fire fighting and protection expenses up to October 31 amounted to $986,886, as compared to $4,219,174 for the calendar year 1931, or $3,000,000 less. The burned area was 397,722 acres, which compares with 6O5,073 acres for 1931.

More thari half the area burned in the National Forests last year was in one fire in California, where a combination of cyclonic winds and low humidity caused the Matilija fire to sweep over 220,W acres in the Santa Barbara National Forest. Because of unfavorable weather conditions, California forests suffered nearly three-fourths the total acreage loss recorded for all the 148 National Forests last year. California was the only one of the nine forest regions to lose a greater acreage than the annual average for five years. Elsewhere the record in 1932 has been the best that the Service has achieved for many years. Fire conditions are still unfavorable in California, but are favorable throughout most of the rest of the country.

Property damage inside the National Forests so far reported is placed at $384,355, against $4,409,309 for 1931. The record of fire carelessness, however, is not so satisfactory. Man-caused fires reported up to October 31 w,ere 4,015. Fires from all causes numbered 6,710.

SYNTRON ilOTORLESS ELEGTRIC HADTDIERS

ttOoly t{re Piston movestt

Yz to 2-inch Drilling Capacity

Veights l0 to 20 lbs.

Priced at t100 and up.

EtGctrfc Drltb, All Slzcr

Portable Gr{ndcm end Bcnch typer

Goncrete Surtecerr ttreod Flerlble tbattr end Egulpmat

Etcccrlc lland Sawr

Srndccr Potlrhcm Butterl

r

crn br dor-d$" hevc it

Chicago, Dec. 27.-Announcement has been made that, effective January l, 1933, Fred W. Wright, vice president and manager of the West Coast office of the Lumbermen's Blue Book, will assume management of the book, with headquarters in Chicago, su,cceeding C. J. Morgan. Mr. Morgan is retiring as manager of the Blue Book, to reengage in the general practice of law, with headquarters in Chicago. Mr. Wright, who has been in charge of the West Coast office, anil under whose direction the credit-interchange service of the organization has been built up to a high standard, is well known throughout the industry, through his long experience in this type of work. The Seattle offi'ce will be closed temporarily, but the credit interchange service will be continued without interruption, not only in the West, but also the credit interchange service with the Southern Pine and other groups affiliated with the National Lumber Manufacturers Association will be maintained.

At the meeting of directors of the National Lumber Manufacturers .A.ssociation in Chicago, Dec. 16, a gratifying report was made by the chairman of the Lumbermen's Blue Book committee, indicating that the Blue Book is finding general acceptance throughout the industry, and is rapidly increasing the scope of its service to the lumber trade.

Hcads San Jose Institute

James H. McElroy, of the McElroy & Cheim Lumber Co., San Jose, was recently elected president of the San Jose Lumbermen's Institute, succeeding the late A. L. Hubbard. Tom Hubbard, of Hubbard & Carmichael Bros., was elected vice president, and Ed. F. Larson was reelected secretarv.

Executives Should Sell

(Continued from Page 20)

than a month and a half. During this time, 40,000 persons saw the exhibits and became acquainted with the managers and personnel of the various local establishments.

These are simply a few methods used by individual lumber merchants to keep close contact with prospective customers. They are offered merely as suggestions that may lead other lumber merchants to exercise their native ingenuity to formulate similar programs which will be more exactly suitable to their individual needs. It matters not what these programs may be or how they function so long as they achieve their purpose which is to ,build pres. ent sales to a maximum and increase the opportunity for future profits to the highest point.

No man, whether he be the president of a one hundred million dollar corporation or the manager of a lumber yard in a town of 50O can accomplish either of these things by sitting at a desk or browsing around a yard office.

CLASSIFIED ADVERTISING

Rate---$2.50 Per Column Inch.

LUMBERAVAILABLE PRIME of LIFE and HEALTH EXPERIENCE with DIRECT CONTRACTOR and INDUSTRIAL, TRADE-IN, FARMING, CITY and OIL FIELD, COMMUNITIES. NO FACTIONAL nor MARRIAGE AFFILIATIONS. BEST ABILITY AS BRANCH YARD MANAGER. Ad. dress Box C-465 California Lumber Merchant.

POSITION WANTED

As Manager, Branch Manager, General Manager, or Salesman, by married man in his forties, thoroughly experienced in all branches of the lumber business. Has been general manager for years and nor,v finds himself in the market for a position due to a ,consolidation. Address Box C-467, The California Lumber Merchant.

E. P. IVORY RETURNS TO CALIFORNIA

E. P. Ivory, who has been connected with the Weyerhaeuser Sales Company, at St. Paul, Minn., for the past few years, has resigned his position and returned to California where he is making his home at Oakland. Before going East, Mr. Ivory was associated with the lumber business in California and is well known in lumber circles on the Pacific Coast.

OAKLAND YARD HAS $3O,OOO FIRE

Fire hit the yard of the T. P. Hogan Company, Oakland, early in the morning of December 29 and destroyed close to a million feet of lumber, mostly flooring, ceiling and rustic, and a shed. Damage was more than $30,000. This is the first serious fire that has occurred in this yard, where a lumber business has been operated continuously for 45 years, and a much more serious loss was only averted by the efficiency of the Oakland fire department and the company's own watchman system.

RECOVERS FROM FLU ATTACK

Elmore King, King Lumber Co., Bakersfield, the job again after having been confined to his influenza.

is back on home with

THOMAS COTTER NOW PRACTICING LAW

Thomas Cotter, widely known California lumberman, is now practicing law at Eureka, Calif. He was connected with the redwood indusiry in California for many years.

SPEND HOLIDAYS IN S. F.

George T. Gerlinger, president of the Willamette Valley Lumber Co., Dallas, Ore., accompanied by Mrs. Gerlinger,

LUMBER YARD F'OR SALE

Excellent location. Long established business. Cheap railroad lease. Good competition. 85 miles from Los Angeles. Address Box C-466, California Lumber Merchant.

WANTS OFFICE POSITION

Young man with several years' lumber experience in Los Angeles office wants position. Expert stenographer and typist and familiar with all kinds of office work. Can furnish references. 26 years of age. Address Box C-463, care California Lumber Mercharit.

EXPERT TRAFFIC MANAGER

Years experience handling large volume of lumber and shingles open for engagement with wholesale lumber concern or mill. Will go any place. Address Box C-468, care California Lumber Merchant.

Iv\/. H. NIGH VISITS LOS ANGELE,S

W. H. Nigh, Shevlin Pine Sales Company, San Francisco, was a Los Angeles visitor over the New Year holidays and attended the Pittsburgh-Southern California football game at the Pasadena Rose Bowl on New Year's day.

NEW S. P. PURCHASING AGENT

George M. Betterton has been appointed purchasing agent for the Southern Pacific Co. at San Francisco, succeeding William Taylor, who was recently retired at his own request.

EXECUTIVES VISIT HOME OFFICE

A. A. Gay, of Irort Gamble, \Mash., manager of production, and Paul Freydig, of Seattle, logging manager, of the Chas. R. McCormick Lumber Co., were recent visitors at the home office in San Francisco.

REDWOOD MILL TO START

Hobbs Wall & Co. announced early this month that their mill at Crescent City would be started during the month with the intention of operating it long enough to balance their stocks.

HANS HEIDNER SOUTHERN CALIFORNIA VISITOR

Hans Heidner, Tacoma, Wash., lumber importer and exporter, was a Southern California visitor aroiind the first of the year where he spent a few days visiting the Los Angeles' lumber trade.

CKING FABRICATED

ILDING LUMBER

Lumber Dealers, Builders, Carpenters, Architects, Realtors, Contractors, Home Loan Agencies: -

Here's the biggest building construction news in a century of progress in lumber manufacture !

Enterlocking Fabricated Building Lumber is now ready for universal uie to give greater value for building dollars and to maintain the supremacy of wood as the ideal economical building material. Read these fourteen points of advantage-and then use the coupon below for the more complete story of this remarkable new construction system.

@elO. Selected quality lumber of grades best for the particulat use and the enterlocking joint algure the sturdiest of construction.

l. Enterlocking Fabricated Building Lumber comeo to the job pre-fobrinated,, ready for carpenters to put into place quickly and easily. No numbered pieces. No sorting to fit. Impossible'to use any piece in the wrong way.

2. Its use unlimited, for any type or deeign of building. Not to bc con. fused with any "ready-cut" system. Equally adaptable for mansion or corrage.

3. Ready for use in more than threefourths of the lumber construction entering into the building.

4. Only ten basic framing members; or.ly nine lengths of square end board stock; only src lengths of diagonal-end sheathing.

5. All pieces precision cut in volume at thc plantwith unfailing accuracy and graded for the purpose intended.

6. There is but one grade of this matefial-the right one for the parti,cular use.

7. Joists, sills, studs and plates go together with en enterloclting joirrl (patcnted) made possible by a ma. chine,made, wedge-shaped dovetail -a modern adaptation of the old' time sturdy mortised and tenoned building.

8. Limitless number of pitches and spans obtained with nine rafter lengths.

9. Reduces "in place in the building" cost because it eliminates waste lumbcr and freight paid for wactc lumbet.

ll. Buildings command greoter loan canfd,encebecause of the high qualitv of the lumber and the unusual pirtttanence of sturdy consttuction. A minimum of repair and upkeep.

12. Builders,Carpenters, Architccts and Lumber Dealers especially appreciate the elimination of the possibility of mistakes in sizes and gtades for spc. cific parts of the building.

13. The standardization of pieces eim. plifres the hazard of fguring the jo.b and ordering of lumber; eliminates multiplicity of grades; reduces lum. ber dealers' invcntories.

14. Enterlocking Fabricated Building Lumber is manufacturedof durablc Douglas Fir at Longview, \Tashington, under the Laughlin patentE, a system of production of standard parts on especially dcsigned machines which give high precision. It is distdbuted only thru the regular, established channel for distribution of building natcrial-the reta''il lumber d,eql,er.

FROM TI{ESE Sl/vlPLE PIECES

(A) Joirt Haden. (B) Sttrd Plater or Sills. (C) Raf. tcr Plate-Half Round. (D) Floor and Ceiling Joirtr. (E) Studs. tF) Window and Door fleader. (G) Gable and Dormer Studl (H) Rafters. (I) Hip Jack Refterr. (J) Valley Jack Rafters. (K) Bridging. (Lf) Firc Stop-Squre End. (L2) Fire Stop-Mi. tered. (M) Fillet (N) Square End Board Stock. (O) Diagonal End Sheathing.

YOU CAN ORDER THE LUMBER FOR A SINGLE BUILDING

Lumbcr dealers not yet stocked with Entcrlocking Fabricated Building Lumber can order for an individual building shipped with mixed cars of yard lumber. Shipped from Longview, Vashington, only.

Ip:qeBq& tllnlter sales caEporagoE

LONGVIEW WASH. Lunbema Since 1675 KANSAS CITY, MO.

USE THIS COUPON TODAY FOR THE AMAZING STORY OF THIS NEW LUMBER LONG.BELL LUMBER SALES CORPORATION

KANSAS CITY, MO.

Gentlemen : Pleare cend ne free and without obligation additionel CL I iafomatlon about Enterlocting Fabrieted Building Lumber.

Narnc Address City