Hipilito Screen and Sash Co.-Continued

A View Down One of the Alleys in the Stockroom. It is this great stock for ready shipment that has made the name "Hipilito" famous for service allover Cal-

dustry. But nothing claunted, H. L. Rosenberg began the creation of a mailing list and started a carefully worked out advertising campign, which used the mailing list as a basis. With the coming of the Lumber Merchant, they were one of the first advertisers, and are at present one of our largest users of space. In addition to this, they are maintaining an extensive direct mail campaign to a mailing list of several thousand names; have purchased display material and are following out a carefully organized advertising campaign.

The success of the Hipolito Screen and Sash Company once again proves what the Lumber Merchant has often said, "that the lumber industry can be successful by advertising."