Millwork Institute Moves Office to Fresno

Miss Coroline LI/'ood.

At a meeting of the board of directors of the Millwork Institute of California held at Fresno on Saturday, April 19, it was unanimously agreed to move the office of the Institute to Fresno on M"y 1. Miss Caroline Wood, formerly secretary to Managing Director H. T. Didesch who recently resigned, will be in charge of the Fresno offi'ce, working under the direction of President A. W. Bernhauer. The address of the Institute offices at Fresno is 522-523 T. W. Patterson Bldg. The telephone number is 2-455r.

L. G. Sterett, manager of the TFade Promotion Department, will cooperate with the board of directors in carrying on the general activities of the Institute. Mr. Sterett's traveling schedule will be on file at the Fresno office so that he can be reached on short notice.

The next convention of the Institute will be held at the Huntington Hotel, Pasadena, on August 8 and 9. A special prog'ram committee will be appointed by President Bernhauer well in advance of the meeting so that a program of vital interest to all members will be presented. Special attention will be given to the social ancl sports activities for the members and their families.

Elected Directors of Millwork Institute

At a meeting of the board of directors of the Millwork Institute of California, held at Fresno, on April 19, W. L. Leishman, Crown City Manufacturing Company, Pasadena, was appointed to the directcrate to succeed H. C. Treff, resigned, and E. V. McClintock, Redwood Manufacturing Company, Pittstiurg, .ivas appointed a director to suc,ceed Robert R. Leishman, resigned.

Pabco Multi-Service Paint Limits Paint Investment

One of the most outstanding commercial successes in recent years in any line of business has been made by Pab,co Multi-Service paint in the comparatively short time it has been on the market. A large proportion of the distribution of this paint is through retail lumber dealers.

Some of the reasons given by the manufacfirrers why the dealer should handle this product are as follows: It offers (1) a single paint for every purpose, for use on wood, metal, stone, brick or concrete, and offers only the fastest selling colors, thus doing away with the ,carrying of dozens of colors in each of 17 difrerent kinds of paint. (2) It enables the dealer to limit his paint investment to a few hundrecl dollars, making possible a turnover of stock 10 times where it was formerly turned over only once. (3) It enables the dealer to charge a price one-quarter to onethird less than for other paints, and to give an iron-clad, printed, money back manufacturer's guarantee with every can, whi,ch is a proof of the maker's claim that there is no better paint at any price. (4) It offers an unusually liberal orofit.

A Modernizing Story

R. Hughes, Southern representative of the Built-In-Fixture Co., of Berkeley, Calif., with'headquarters at Dallas, Texas, tells the following story of the creation, of some new business, which illustrates the possibilities that exist for modernizing work.

lle was in Groves Barns Lumber Company's store in Dallas when a lady called up asking them to recommend a painter to give her an estirnate for some painting. Having a hunch that this might be a good lead for a modernizing job Mr. Hughes drove out to the lady's house, gave her some advice on the painting problem, and interested her and her husband in a Peerless kitchen. He turned his estimate on this over to a customer of the yard who specializes in modernizing work, and after three calls on the prospect with this man, they 'closed the job which consisted of a complete Peerless kitchen, including papering and painting; an addition to the sleeping porch; repairs on service porch; new garage doors, and painting the entire outside of the house.

The original paint job would have run about $50.00 for material, whereas the complete job totaled about $700.00, which gave the lumber yard a 33 1/3 per cent profit on about $500.00 worth of material.