Advertising Brings Inquiries From All Over World

(Continued from Page 39) ing pine exteriors. There are also photographs of one or two pine paneled offices, a pine paneled room in a new metropolitan hotel, and a specialty shop finished in knotty pine. The increasing use of pine in American homes as evidenced by the wealth of photographs in this booklet is positive proof of its growing popularity.

One feature in the booklet of special interest to dealers is the section which deals with the ample supply of pine and the quality of present day pine. In some quarters there is a general impression among the lumber buying public that the supply of white pine in particular has been exhausted and that the pine now available is not equal in quality to that used years ago.. A section of this new booklet is devoted to dispelling this mistaken impression regarding the quality and supply of pine today.

Lumber dealers and prospective home builders everywhere will find the new'booklet. "Pine Homes and Pine Interiors," invaluable in planning homes or in modernizing old homes. The booklet is being featured in Shevlin advertising commencing with April insertions and is being sent to all inquirers who send one dollar with their request.

Shevlin Advertising This Year Features Homes of Pine

The Shevlin organization has been very active in supporting lumber dealers with national advertising to the consumer and to architects and builders. The advertising campaign for Shevlin Pine now being published is the largest ever put on by this company. This campaign is appearing in seven leading home building magazines in the consumer field and in eighteen publications in the architectural and trade paper fields.

It has an average monthly circulation in the consumer and architectural fields alone of over half a million subscribers. When it is real'ized that each of these publications circulate on an average among a family of five people, some idea of the actual consumer coverage of this campaign may be obtained.

This advertising is appearing in full pages exclusively in color. While it promotes the sale of Shevlin Pine, it is also giving strong support to the general campaign to "build homes of wood."

The company's advertising this year maintains its link with historic Colonial homes through incidental illustrations of these subjects. The main illustrations, however, show actual modern homes of pine. The subjects for these illustrations have been chosen for their appeal to present day people. A kitchen furnished with ample cupboards of Shevlin Pine, an attractive little all pine cottage have already been featured this year, and later advertiiements will show other interesting and charm'ing treatments of pine in the modern American home. One advertisement in particular will show an out-of-date house remodeled in pine at a comparatively reasonable cost.

Even California which has always been supposed to be an unprofitable field for wooden houses in view of the present preference for stucco and adobe construction will receive its boost from Shevlin advertising in one advertisement which features a typical California home built of white pine.

The Shevlin plan of featuring homes instead of lumber in its advertising has been proven to be excellent merchandising. The finished product-the home-is the thing which appeals most to the consumer. He is interested not so mnch in the boards he buys but in the way those boards will look in his home. The lumber dealer who can present the picture of the finished home to his customers when they come to him for building advice and information will find himself better prepared to increasd his lumber sales.

Our Own Logging - Mi[ing - Transportation and Distributing Facilitiee

THAT IS THE REASON FOR GOOD LU,IIBER

FROM

Consolidated Lumber Company

Wilmingtoa Lor Altelcr

Dirtributorr of Creorotcd Lunbcr, Piliag and Polcr.

Greatest Money Saving Improvement in High Speed Steel Knives SIMONDS

SAW AND STF'.EL CO. har perfected e new knife known ar tbe

Steel Knife

There new knivec do double the work of ordinary high speed steel kniver. Get your orderu mailed now for at leart one ret of theee remarkable new kniver.

SIMONDS SAIV and STEEL CO.

(The Clcaring Houee)

This Column of "'Wants" and "Don't Wants" is fon

TheFellow Who Wants to Buv

TheFellow Who Wanti to Sell

TheFellow Who Wants to Hire

Retc: 82.50 pq column incft

For Sale

Planing Mill, Machinery and Stock. Will dispose of oui entire stock of windows, doors, glass and. kilrl dried mill stock; also modern machinery. Nerr 3 'years ago. Office equipment. Will sell by unit or as a whole. Property 325 ft. x 150 ft. with Santa Fe trackage. Los Angeles Planing Mill Co., 18fi) Industrial St., Los Angeles, Calif. Phone VAndike 8460.

F'OR SALE

Lumber Yard and Complete Building material store. County Seat town of 11,000 in rich,.fastest growing agricultural section in Southern California. Will give long lease on Yard site on 7/o net return. Would like to sell improvements. Investment in fixed assets small. Not a "Distress" sale but a fine opportunity to take over a well established, profitable business which has been under one management for over 2O years. Address Box C-325, California Lumber Merchant.

For Sale

One-third interest in an incorporated retail lumber yard situated near two major boulevards. 20 minutes from the center of Los Angeles. Take $2500.00. Must be an experienced job man, operate machinery, drive truck, fill orders, etc. Address Box C-329. California Lumber l\{erchant.

Employment Wanted

An experienced lumber salesman and estimator desires employment. Reasonable. A-1 references and bond. Address Box C-332 care California Lumber Merchant.

SECRETARY.MANAGER WANTED

Secretary-manager wanted, to continue operation of Retail Lumbermen's Association in mid-western city, about 400,000 population. Address Box C-333, California Lumber Merchant.

Red Danger Flags

Wanted Position

Lumber Yard Manager, Los Angeles experience, Paints

-HardwareSalesPlan Book ServiceCollectionsBookkeeping-Sales Promotion-Financing-make yard center of building activities, no profit in selling lumber by thousand feet. Address Box C-327, care California Lumber Merchant.

LUMBERMAN WITH MANAGEMENT AND EXECU. TrvE ABILITY OPEN FOR POSTTION

California lumberman with executive ability and with fifteen years practical experience in the logging, mill, wholesale and retail ends of the business is open for a position with a progressive lumber company where responsibility and initiative is essential. Position must have good future prospects. At present employed and for the past ten years has been manager and sales manag'er of large metropolitan wholesale and retail yard in California. Extensive acquaintanceship with lumber executives, manufacturers, wholesalers and retailers on the Pacific Coast. Will consider going to Orient, Central or South American countries. Address Box C-330. Care California Lumber Mer,chant.

Wanted Position

Young man,26 years of age, five years' experience wholesale lumber-familiar with all details, logging, manufacture, selling and office-desires position in Philippines or South America with importing company. Best of references. Address Box C-331, California Lumber Merchant;

ABBEY'S REGISTER AND YEAR BOOK

Vestern Logging, Lumbec and Vood Using Industry.

1930 Edition Now Ready

Covers all states West of the Rockies, British Columbia, Alaska, Philippines and Ffawaii, fndustries include Logging Operations, Saw Mills, Shingle Mills, !(/oodworkers, I(/ood Preserving Plants, Manufacturers of Bo:es and Box Shooks, Cross Arns, Sash, Doors, Frames, Handles, Excelsior, Veneer, Cooperage, Furniture, Pulp and Paper, Lumber lfholesalers, Brokers, Buyers, Company General Stores, Company Ffotels, Camp Commissaries, Camp Mesc or Boarding Flouses and County Comaiissioners.

Abbey's Register is not simply a directory of leading operations, but lists both large and small; consequently, it contains appro:imately lOOy'o aote names than any similar book published. There are many splendid selling and buying opportunitiee among the cmall and medium sized operations.

Abbeyts Register shows personnel, capacity, equipment, species of wood sawed and all other information nececsary to enable the seller to sclect prorpects intelligently, and buyers to place orders and inquiries with an understanding of what the mill can supply.

.{bbey's, with its 528 gagea and over 10,000 listings, makes an "open book" of the vast lfestern Lumber fndustry.

Order your copy today.

Sherloclc Building

THE INDUSTRIAL SERVICE CO.

- P.ordand, Oregon..

Mqde

Long-Bell m anufacturi n g standards govern the producti,on of Long'Bell iloors. In these designs greatest ser' viceabilitv is pledsed because of the coostr,rctiott, ihcluding veneered stiles which have built-up iores-the best known assurance against warPing. These Long-Bell doors remain serviceable ai long as the home lasts.

THE LONG.BELL LUMBER COMPANY

R. A. LONG BLDG., KANSAS CITY, MO. Lambermen sirce t875