The California Lumber Merchant - June 1940

We ccrry cr complete stock oI KD foqmesprecision mcrchined by LONCTBEIJ-from the softest textured verticcrl grcrin Douglcrs Fir.

AlSO-Reinlorced BBOffi'ISKN FI.ASHING PAPER

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TOBBERS| OF PE1ENMAN DOORS AIVD PTYWOOD

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.ooa"o*.ir":fl"i"i'.ffi J"i'T;.::*fur*;'f,ti";;;;"c'lioot"' il;;" dealerr *,,-" "r.inects and o"nT:: Mioneapolis Vkr*".'"'..* ":,:- couotry over :Y:T:cts andbui:::' Mioneaporis' Architects aod ::ril1::s":ffi;#:; *'tltite' ue'"---^etails showins , "n,,",ol *::":f: ;:::H:T ;=i: f:"JilJliJ'i'ffi"ru ;.';:;::" " -t oapor o"! ""::::;"" *" cold side to ;; "p"" a oew r'€ru v' r space' a",d t ""n"1"1* ttoatt.g d'an' .-r- rNsulrrE DQoDUcfs rNcfrn'! - ;';r*ru;Hi;:t::i*rxE'**ffii'd'"",:"',T*; rhe rNsu":i:,:;; ts a oaPor dam'

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Inleriq Firtdteis: fns-Lite, Graylite, Smoothcote, Satincote in 4 washable colors, Hardboards, Acoustilite, Fiberlite.

THE CALIFOR}IIA LUMBERMERCHANT JaclcDiorne,futtdt u

bcorE rat.d undrr tho lawr ot C-riloniq I. C. Dloosr. pra. od -Troo.r I. E. McrUs, Vicl--piciW. f. Blcct, Sccgtcry _ P"{!ffd tho lrt od lsrb ol occb noorb cr 3l&19-t0 Cobct -Butldlas, lpS.Wot BixL !d;i,_to!- erg.t.r,-&f.]'fclcphoar VArdiLc tS6S Ertcrod cr Soioad.clcr ngnrr,BJpiorib--li, igzr-_;a, ,h; p;i6fr; ;i Lor lngclrr, CcHordc,'udc Aa'ot liqrll t i87C Slbeciption Prlce, Sll.flt per yocs Sirgle Copies,25 centr elch.

LOS ANGET F'-S, CAL., JUNE 15, I94O Advertirilg Bcter on Appllcction

How Lumber Looks

.Seattle,_Washington, June 11, 194O.-The weekly averase ot west Coast lumber production in May (5 weeks) wis 137,416,W board !.g,'". OS^8 p"i .."i Jf ifr. #..f.fy average for 1926-1929, the induitry's years of higheJt capacity realization, according to the West Coast ium_ bermen's Association _in its,rnonthly survey of the indus_ liy^.^^9t{Srs averaged I33,3ZZ,W 6oard ti,.i; rfrip-"r,t., 152,833,000. Weekly aue.ag"r- fo-, April rvere ; ;;;e;;: tion, .141,273,000 boir<l teei (7t.7 pei cent of the h.c.r. index); orders, 139,O76,W; ,'tip-JG, rcgf/g@

First 22 weeks ol 194O, cumulative production, 2,916,?4-.9W^ board feet ; same period, tg3g, i,S34,Aii,ffi ;'igid, z,Mr,384.lcn..

9r_aqfr !9r 22 lveeks of 1940 break down as follows: rail, 1,308,571ry board feet; domestic cargo, f ,fO+,g45p00; export, -182,635,000; local, 351,100,000.

. Th.e.industry's unfilled order file stood at 4ZS,MZ,W board teet at the end of_1Vlay; gross stocks, at 926,000,000. West Coast lumber offers'a jonfused pi.iur" "i'tfr.'nrri of June. Among the favorable influences are: the en- actment of the Buck-Johnson Resolution which has made available the laid up fieet of the Federal Go".r"-"rrt; ,"d, still more, the continued upswing in all forms of buiiding, except public construction

The A-pril reco_rd of new residential building reflects the sustained strength of the building movement, rvith a volume of new residential permits in the United States more than one-_fifth greater than in April of 1939.

The adverse influences aie those affecting most American industries, viz: the lack of confidence and"fea, created by the turn in the European war, by the jittery and declinini stock market, and especially by the iharp decline in thE values of most staple farm products. In ihe case of lumber, these factors have taken out of the market anv vestige of forward buying. Lumber dealers and industrial lumbir

users are unwilling to build up their inventories, are buy- ing only u'hat the! need from^day to day, and are bearing down the market for all these adverse influences are worth.

. 4pput"tttly, the basic demand for lumber, as expressed in building records, is stronger than the actual demand coming to West Coast sawmil-ls in the form of orders. In practical terms, the position of West Coast lumber has weakened slightly since April, with both less production and a smaller volume of sales.

For the year to date, the industry has produced and sold more lumber than in the same period -for 1939 and this record could easily be maintained- if the market could be freed of the fears cieated bv outside influences.

There has been a slight increase in the buying of railroad and car material, but otherwise there is no increased demand that is traceable to rvar time business.

. Ifowever, the building of homes today is very closely related to the monthly pay-checks; and increased employment in the so-called war industries is likely to be reflictid in increased horire building.

The Western Pine Ar.*i"tion for the week ended June 1, 110 mills reporting, gave orders as 73,006,000 feet, shiprnents 72,072,000 feet, and production 81p22,000 feet. Orders on hand at the end bf the week totaled 246,593,W f.eet.

The Southern Pine Association for the week ended June 1, 119 mills reporting, gave orders as 27,O24,000 f.eet, shipments 36,001,000 feet, and production 27,442,O00 f.eetOrders on hand at the end of the week totaled 56,203,000 feet. t

Lumber cargo arrivals at Los Angeles Harbor for the week ended June 8 totaled 14,982,W feet as compared with 24,571,000 feet the previous week.

Oh, traveler who has wandered far, Neath Southern sun and Northern starSay where the fairest regions are !

:8*:*

When you read these lines, just remember the set-up. I'm writing this for the eyes of lumber folks in Washington, Oregon, California, Arizona, New Mexico, Texas, Oklahoma, Arkansas, Louisiana, together with a lot of good folks in the Middle West. And I'm going to try and reply to that three line rhyme that heads this column, and"say where the fairest regions are"-according to my experiences, and my best beliefs. **rr

For summer is upon us. And summer means vacation season to the majority of business people. Where to go? Where to spend that vacation? That's the question, as Mister Shakespeare said. People who go vacationing seek various things. Some want to travel far and fast, and see as much as possible in the space of time allotted them. Some want to find a spot where they can take it easy, rest, relax, rebuild the nerves and tissues spent by the year's work and worry. That sort usually likes to fish, and prays:

a!. * :8

"Lord, suffer me to catch a fish, so large that even f, When talking of it afterwards, may have no need to lie.,, ***

While others say:

"I'm in the mood for mountains, and a dawn that's swift and keen,

Where wild waters join the music of the wind and evergreen." :f tf tl

Edna St. Vincent Millay voiced the sentiments of a lot of vacationists, when she wrote:

"ft's little I care what's in my heart, What's in my mind, it's little I know; But there's that in me that must up and start, And it's little I care where my feet go.', ***

James Whitcomb Riley wrote of a place he went once, rr/here-

"The sun had on a crown, wrought of gilded thistledown, And a scarf of velvet vapor, and a ravelled rainbow govm,

And his tinsel-tangled hair, tossed and lost upon the air, Was glossier and flossier than any an5rwhere." i.**

And many of us feel this way (I wrote THIS one, myself) :

"Ship me far away from cities Where the u/hispering pines grow tall, And the forest, still primeval, Green and shadowed like a wallRises up and bids me welcomeSeems to smile and bid me welcomeWelcome to the green-leaved hallQui* t Can't you hear it call?" **

"Oh there in the East they dream their dreams, Of the things that they hope to do; And here in the'West, the Golden West, Their vacation dreams come true.,' *t*

Yep. You've guessed it. I'm going to suggest the West. And that covers a whole lot of territory, doesn't it? I suggest it to lumber folks for two reasons. One is, you can find anything in the world that your heart desires in the way of a vacation trip or stopping place, somewhere in the West. And, at the same time, you can find trees and forests galore, and can combine a vacation trip with a visit to scenes you will never forget. Your trip can be both educational and interesting. And wtrat a summer country the whole Pacific Coast'region is ! What an infinite variety of beauty, climate, entertainment it affords the traveler. You can start at San Diego, California, and travel northward to British Columbia, take your choice of broad, smooth, beautiful highways and seldom if ever be confined to a single route, and see wonders every step of the way. ***

San Diego is a favorite resort of many people from the South and East. It is never cold there, and never hot. It isa mild, pleasant country, with natural beauty all about you. Fine hotels, both city and on the wonderful beaches; mountains rearing their heads into the snow behind you; and the cool Pacific inviting you to boat and swim. You can go in a couple of hours to splendid mountain resorts among the summer snows; or drive through

(Continued on Page 8)

Easy lo Work

Easy Io Paint

Cclifornio Pine Plywood cut lrom selected logs of soft even-textured growth. An excellent bqse for pcrint crrd enomel finishes economicqlly ag plied. Strcight ccrs or mixed cqrs with lumber ond moulding items.

Try Pine

THE RED RIVER IUMBER GO.

MILI, FACTORIES AND GENERAL SAIfS WESTWOOD, CALIFORNIA

LOS ANGELES

Sato Oficc: 715 Vertern Paci6c Bldg., 10tl So. Broadway

Varehoure L. C. L Vholerale' 7O2 E. Slauson Ave. SAN FRAI{CISCO

Selec Ofice: 315 Monadnock Building

OAKLAND

Seler O6ce: 908 Financid Center Building

MEMBER WESIERN PINE ASSOCIATION

WHICH CAN HEIIP YOU SEIJIJ MORE IJUMBER

zrmh. Put Wolmanized Lumber* "in the front ffi5E lines" in your sales campaigns. Show \\yl/ prospects howenduring, yet economi- \<E/ ".1, it *"k.s construction with lumber' Against the erpensive danage whigh- decay Jd t.t-iteE can cause' Wobnanized tumber gives protection at a price which is low andpracUcal. Used for sills, joists, and subfloor of the ordinary dwelling, it gives this protection at less than2/s addifion to lotal cost. In other types of construction, it is used for sleepers, nailing silrips, roof decking and other points erposed to moisture. And WoLnanized Lumber is the only material of its kind always treated according to one standard set of specilications, and sold under one bran4 lrom coast to coast.

Find out about Wolmanized Lumber now. Leading lumber producers supply Wolmanized Lumber in straight or mixed carloads. For samples of signs and folders which help you to present the facts about Wobnanized Lumber to your prospects, write directly to AIr4EIICAI'I IIIMbrn a rnrarwc coMPAliff, 1648 Mccormick Building, Chicago. 'legirtered TradeMarl Los Anoeles: lO3l South Broadway, PRoepect 436O S"lr F "".i"."r 116 New MontgomeryStreet, SUtter 1225 THESE HEIJP YOU SEIJIJ

Ask ue lo send you samPles olihese new folders, which erplain the advantages of W6lmanized Lumber and tbe value ol a branded, depeadable material.

(Continued from Page 6)

endless orange groves, and beautiful rural homes in the valleys below. As you drive northward from San Diego, every turn of the beautiful, broad highway, brings wonders to the eye. You look down hundreds of feet into bays that furnish a variety of rushing water, emerald here, turquoise there, purple over yonder, as fhe broad highway ttrrns and twists along the shore. You drive through towns nestling along the rocky coasts where artists gather from the entire world, just to sit, and look, and paint, and dream. La Jolla, Laguna, San Juan, and many others in succession. The air from the ocean is always cool. At night it is cold throughout this region. And always back of you are high hills, and mountains, and lovely, colorful homes. You go through whole towns where every building is of the same delightful shade of roof and wall.

In Hollywood there is romance. Beautiful hills on one side; green hills dotted with mansions of marvelous design, on the other. You can get to the cold waters of the beautiful beaches in a few minutes drive. you can get into the snow at Mt. Baldy and other mountain resorts in a single hour's drive. There are the studios, the beautiful homes, and all the amazing sights of that modern miracle that men call Hollywood. Going norfh from here you have a choice of broad highways and beautiful scenery. You can go up the coast, and seldom lose sight of the cold waters of the restless Pacific. Scenic is every foot of the way. No fat country. The sea on one side, the mountains on the other, and wonderful works of man everywhere. Gorgeous hotels and resorts, exquisite homeseverything architecturally attractive. Or you can go up the Valley Route, over the long Ridge into ..The Valtey of the Sunny San Joaquin." It's very warm, this trip. But you can branch off and go into the High Sierra, u/trere it is very cold, and where there are countless lakes and streams along the paved highways, fhat furnish Eshing, camping, riding; sport or restfulness may be had for the asking. Grand pavements everywhere. A three lane highway looks narrow after you've driven for a time in California. Or from this Valley Route you can go over a great hump into marvelous Yosemite Valley and park. you've all read about that. On that route you can take a side trip to see the Big Trees you have read so much about, the giant Redwoods of the High Sierra, which botanists call ..Se, quoia Gigantea." These are NOT the commercial Redwoods, understand. The commercial Redwoods are the "Sequoia Sempervirens," not as large as the ,,Gigantea," but of tremendous size, nevertheless. ***

You see your first commercial timber on the Coast Route going north from Los Angeles to San Francisco. There is a great stand of Redwoods on the Coast hills about two

hours out of San Francisco. There are sawmills in this locality, manufacturing this Redwood into lumber. That is the only commercial timber you will find that far south. On the Coast Route the weather is cool, there are marvelous water resorts in endless succession, and at night it is cold. You go through Santa Barbara, a marvelous resort city, and you can cross the Monterey Peninsula also, one of the scenic wonders and marvelous resorts of the entire West. Wonderful hotels, golf courses, scenic drives. A poet wrote:

Once God looked down upon the earfh, and chose the fairest spot, To make a place of beauty bright, where storms and cold were not. Then children came and flowers grew and life was bright and gay, Where is the place? I thought you knew. They call it "Monterey."

There is a new part to the Coast Highway that is highly spoken of by those who love scenery. But it creeps around the side of a cliff high above the Pacific and the rocks below, and is not recommended to nervous drivers. But every inch of the regular highway between Los Angeles and San Francisco is scenic and lovely. At San Francisco the Fair is going on bigger and better than last year. The two bridges continue to astonish the visitor. And San Francisco is the coolest spot in the entire United States in the summer. Seattle runs her a close second. Going north from San Francisco again you have a wonderful choice of trips. You can go up the famous Redwood Highway into Oregon. From the Redwood forests you go right into the Fir forests. It is all scenic, every inch of the way from San Francisco to Portland. Or you can swing inland. But you'll hate to leave San Francisco. Every view in every direction from the Bay Bridge will take your breath away. You go to Sacramento and then north past Mt. Shasta, the beautiful, and over the Siskiyou Mountains into Oregon. You go rig'ht through California Pine territory on your right, and you can detour through some of the greatest forests left on earth, made up of Ponderosa and Sugar Pine, with many big and impressive mills that manufac-. ture them. Most of these mills are in high altitude. The Pine belt of California runs for three hundred miles north and south in Northeastern California. Perhaps you know that California has more standing timbcr than any other state in the Union except Oregon; much more than Washington. The Redwood industry proper, with all its big mills, lie along the Coast Redwood Highway, already mentioned.

(Continued on Page 10)

pr,,irio*OAK FLOORS

tl t c1 lllt -7t l/t -, II I/t a4rrr, il//""t /kf -44'"^

to Ur"!

kecision rorhcmship, cdded to ccreful kiln drying, secrsoning card expert hcmdling, me(ms Oc& Flooring which lcrys uP right cmd stcrys thcrt wrry. It mecmg flooring whicb saiislies your customers brinsg repecrt orders lor you. And it'e cn irnportcnt reqson why so ncsry contscrclors cuod floor lavers prefer"BRAD[EY BRAND" Octk Flooring. BRADIEf crcdlsnen cne schooled in mcrking liner Ock Flooring. Their instmctions from lhe front office cne to work cgrd grcrde esch dav's run on a quality etanda"d,. Likewige, the kiln rnen lcrow their insEuc' tions: "Dr.l ecrch unit ol lumber Ebictlv on its merils cnd dry it properly . no matter whcrt length of lime's required."

Thcrt's the BRADLEY stcsrdcd of precise mcurulcrcture under which the mcrting oI Ocrk Flooring ig cr EciEnce of excrclness" Moreover, in €very step of the wcry lhe scDne cctre qtoverns, wilh noihing tcrken for grrcrrted.

On your next iob lot c. particular customer, deliver "BRADLEY SnAllD" Ock Flooring. Under tbe closesl scrulinv, too, vou'll cdmire its uniform quclities in color crnd texture guclities of decoralive becrutv thcrt furtlrer enhcmce BBADttr'S precision in mcrnufcrclure. For illustrated lolders that teU you more. crsk otrr necrest repre' sentclive or address:

C*t;{;",{ O"l -loo,n

"BRADLEY BRAND" Oak Flooring mcets th,e most exa,cting spec'lficati.on for Grades, uniler NOFMA Certifica.tion. Stamped wi'th th'e nnme "BRADLEY BRAND" and Iabeled wi.th the NOFMA Grad,eMarlc, i.ts d,oubW guaranteed as the Standa.ril of Comparison in Oa'k FLoor ing aa,lue.

Brcdley Brand Ock Floors in Clecr Plcin Bed Ocrk.

(Continued from ?age- 8) in the "heat." They don't know what heat means, in that when you get to oregon everything is green, mountains, Seattle country. Mills and timber everywhere here. you valleys' every thing you see' rt is very beautiful in oregon drive through Everett and Bellingham and other famo.us and washington in summer' rt rains most of the time in sawmill towns going north to British corumbia. r forgot the winter and gets prettSr dreary to the visitor at that to mention flowers. you'u see more roses in the portland time' but in the summer it is gorgeous' God built the country than you ever dreamed of on earth. land mostly up and down-not flat-in the Pacific Northwest. Oregon is timbered country. There is timber almost all over the State, Fir, Flemlock, Cedar, Spruce, etc., in the Western portion, and Ponderosa Pine in the East. Big mills everywhere. Rivers everyrwhere. Mountains everywhere. Fine, wide, paved hiShways in every direction. The Columbia River, once the Oregon, is one of the most scenic streams in all the world. Words cannot describe it. Cliffs, waterfalls dashing over mountain sides, great trees everywhere. Resorts everywhere. Same way with Washington. Broad paved highways everywhere. Row after row of various mountain ranges looming up as you travel. From the roof of a high building in Portland you can see a sight that will pull at your throat. Peak after peak of white capped mountains, piercing the very skies. Mt. Hood, with its sharp pointed top; Mt. St. Helens, shaped like a perfect ice cream cone; Mt. Baker, high and white, and ponderous; and in the distance Mt. Rainier, the marvelous. The highways go up and down. There are orchards wherever there are not forests. Iti*r.

Ttris, up here, is cool summer country. There are resorts ever5rwhere. All the big mountains have their resort places. Every road to the Pacific leads to water resorts. Fruit grows in profusion in Washington and Oregon, marvelous fruit, apples you never saw the like of ; big, black cherries, each one which makes two big bites; plums and prunes by the mile. Seattle is built on high hills on the water's edge, and is a very, very cool place in summer. It used to tickle me when I'd visit in Seattle. The Sunday papers would advertise: "Take ttre steamer and get away from the heat." All sorts of such ads for resorts, etc. And I was playing golf in my heaviest wool clothes and sweater

British Columbia, meaning the two cities of Victoria and Vancouver, are charming and entrancing. They are built on the water; and the background is mighty mountains. Back of Vancouver are many wonderful mountain peaks. But Vancouver is covered with flowers. They are everywhere. So are sawmills and shingle mills. There are hotels, resorts, and hospitality offered on every hand. You can take gorgeous steamer rides throu(h that scenic country. At the Hotel Vancouver I remember, I saw for the first time one entire menu card with nothing but red raspberries and raspberry dishes on it. You could get raspberries in twenty different shapes and forms on that menu. I never forgot that menu card. Of course, that was long ago, and before I had discovered that the raspberry season in Los Angeles lasts six full months. When I was a kid, the raspberry season was about two weeks. Great wharfs, giant steamers,.huge trees are familiar sights in Vancouver. Once I saw a company of the Royal Mounts ed Police come down the street in Vancouver, every horse the same dark bay color, and in perfect formation. Strange sights in the mills. You will see dexterous Japs in the shingle mills; tall, dignified East Indians with turbans on their heads, working in sawmills.

How do you like the trip, so far?

JOE PREVOST RESIGNS

Joe Prevost, Sr., manager of the Tustin Lumber Company, Tustin, Calif., since 1925, has resigned and plans to take a long rest before again engaging in active business. He will be succeeded by W. D. (Charlie) Haskill, who has been bookkeeper for the firm for the past five years.

Shevlin Pine Sales Gompany

SPECTES

PONDEBOSA

UIGTllR Eigh Eaily Strengrh

PORTIAND GEMENT

Gucrcmteed to neet or exceed reguirernents ol Anericcm Society lor Testing Mcrterisls Sppcifics' tions lor High Ecrty Strength Portlcod CenenL cs well crs Federcrl Speciliccrtions lor CemenL Portlcrnd, High'Eqrly-strength, No. SS-G201.

f,IGf, EANI,T STRTIIGTf, (28 &rv concrete strengths in 2{ hour*)

SUT,Pf,ATD NESSTAIIT

(Result ol comPound conPosidon cmd usucrlly lound olrly b specicl cenrents degigrned 1ot thir Pus' Pog€.)

ilIIfIMUM [XPAIfSnil and G0ilTnA$I0il

(Extremely sevcre auto-clave legt resultg consistently indiccrte prcrcticclly no exPcrnsion or conltcc' tion" thus elimincrting one ol most difficult problems in use ol cr high ecrrly streagth ceurent.)

PACf,DI' Iil ilOISTURI. PROOT GNDDII PAPIR SACT STAMPIIIWITH IIATE OT PACIIIIIG AT ilNI

(Users' qssur<rnce ol lresh stocl* unife16i1" cnd ProPer results lor concrete.)

Mcrnulcrctured by

PORTI,AIID CEMETIT GOTIIPATY

at our Victorrille, Cqliloraitr, "Wet Procesg" MilL

PACIFIC \(/OOD PRODUCTS CORPORATION

SASH AITD DOOR MANUFACNNERS

Pcrcific Entrtrnce Door "D"

fiIE INSTAI.TATION MAKES TTIE

DIFFERET{CE

SUGAR PINE DOORS con be hung with minimum eflort ond time. They cre light to hcrrdle, eosy to plane cnd bore, will hold their shope, toke paint economicolly ond give lcrsting sotisfoction.

CAIJFOBMA SUGAN PINE

Used Exclusively on crll Pine Products

3600 Tyburn Street Ios Angeles, Ccrlil ALbanY 0l0l

7il7 Weal Sevenlh Sbeet Loe Angelee, Cclilgraic

Durable as the Redwood bark it comes from, PALCO WOOL will keep your home WARM in Winter and COOL in Summer and, pay fot it-self in fuel savinJs. Licensed ap- plicators install by blower: without fuss or mugs.

SHDI.TDN TOO T

Durable, fire-retardant Palco Monterry Shakes, properly laid with hotdipped, zinc-coated or copper nails, should last the lifttime of the building.

Quality Redwood does not shrink, swell or warp under drastic weather extremes. The deep shadow lines create a soft, pleasing effect, breaking the monotony of large wall surfaces.

n.rriil-iir.r*, When you plan your new home, plan '-::::::-" for lrcrrnanence by insisting on palco slrAlrltit Redwood in the correct grades, for - all exposed places. p"l"n

Constructed sectionally of selected Heart Redwood, gorrect assembly in required sizes is made easy. Thousands of these tanls are now in use in Caiifornia, many having given trouble-free service for 20 years.

THE PACIFIC I.UMBER COMPAITY

is letting your prospects know crbout

PAI.GO WOOI

tn Housing Book oI Homes

Calilornicr Homee Plcn Book crnd Architect 6 Engineer

PALCO WOOI cdvertising crlso crppecrrs in

Palco \(/ool Now lnstalled bv Blower

With over 2O applicators already established in principal markets throughout California, application of Palco Wool by modern blowing machines is rapidly increasing in favor among lumber dealers and home builders, according to Edric E. Brown, Manager, Palco Wool Division of The Pacific Lumber Company.

Made from the durable Redwood bark, Palco 'Wool's insulating properties have long been recognized as outstanding. In addition, it has always been easy to install in ceilings and walls by hand. Now the Palco.Wool blowirg machine brings another advantage, automatic fluffing and conveyance from outside the building to the point of application. The material is fluffed and blown in one operation and economically placed without muss or inconvenience to occupants.

Compact in every respect and light in weight, the complete machine is easily carried and operated by two men. It is reported that the high speed engine will blow the fluffed material through the Flexible Hose to a distance of 100 feet. Experiments show that the finished product is flufied more thoroughly than by any previous hand or mechanical method. With the new blower, applicators have found that they can cover at least 75O square feet of ceiling surface, 4 inches thick, in an hour.

According to Mr' Brown, the applicators buy the Palco Wool from the local lumber yard and quote a completed, installed job, making it easy for the home owner to make a decision. In other words, this is another development in "packaged selling" in the building materials field' According to reports from applicators, several different methods are being used in developing leads and following through to close the sale. In addition to inquiries referred to the applicator as a result of The Pacific Lumber Company's consumer advertising and their own local advertising, some applicators find it practicable to conduct actual door to door canvassing.

Right or Wrong

BY JACK DIONNE

A lumber sclesnctr quit his iob, rmd ioined the police lorce. A friend csled hirn how he liked his new iob, cmd he scdd, '"V[fell the pcy isr't much, the hours cre long, crnd I get cffiful tired,' but there is one big thing cbout being c cop thcrt crppecrls lo me; TIIE CUSTOMER IS ALWAYS WRONG."

There's cr lot ol humcm ncture in thcrt story, Next to tipping, the silliest notion ever cdopted by intelligent people in this country is the slogcnr-"The customer is crlwcys right." The wcy I ve got it ligrured cr crook is never right. And every penny cnte picklrocket in the countrl'hcs iaken cdvcrntcge ol thcrt 'tustomer clwcrl's righf'business. II q cqstomer delibercrtely tckes crdvcmtcrge ol the courtesy of tr nerchcmt crnd inposes upon him in unlcir lcshion, he ouglrt to be told so. In lqct, I've known plenty who hcrve. And it clwcys did me good, whenever I hecrd of c ccse.

But there crre literclly millions ol people irr thiB countqr who buy goods in good fcrith, wecr or use them cr while, thea bump up Eotne silly clcrim crgcinst tbe guclity oI the purchcse, crnd tqke it bcrclc loowing thcrt the nerchcrnt must either lose their custom, or subiect to c polite blcckicrcking. It hcppens much less ia the retcril building mcrterial business thcm ia such liaes crs clothing. The lumber business is subiect to mcmy diseqaes, but polite highiqcking is not one oI the serious ones. II cr bocrd goes wrongr or c window frcrme bulges, or c pcnel crccks, thcrt lcrct specrks lor itsell. And it is not ecrsy to clcrirn shortcrges crnd get qway with thern in the retail building ncrtericl gcme.

There is cr better chqnce lor clciming shortcges in carlots of lurnber cnd other wood products. II the customer tcrkes it out ol the ccr cnd then scys the lull onount is not there, his clc"m is likely to be cllowed. But not much petty lcrceny is done thct wcry in these dcrys. Every now cmd then cr buyer appecrs on the building horizon who makes c: business of mcking smcll clqims on every shipme.nt, but they crre Iew and lcrr between" their lcrme soon sprecrds, cnrd they usuclly do not lcst long. Tcken ag cr whole the business oI distributing lumber crrd building mctericrls is cbout cs honest a garre cs ccn be lound in this business world.

In the old dcys I hcrve known scrwmill men who got rich by clwcys selling iust under the mcrket when it wcrs going up, cmd then withdrcnning entirely when it stcrted down. And I have larown retcrilers who mcde substcnticl lortunes lcrgely with the cid oI shcdy-though never illegcl-prcrctices. The lcct thct I never hecr of such ccrses todcy, proves to me that this is a more reputable cnd high-minded business thcrn it ever wrrs belore. Its ethics crre delinitely betier. The whole industry knows that cr squqre decl is the only decrl thct pcrys,'thct it pcys buyer crnd seller clike.

Ol course, humcrn nqture is still humcn ncttute, cnd lolks cre still lolks, cnd there will clwcrys be c certcrin percentcrge ol people in the world who would rcrther live by their wits thcrn oiherwise; but not mcmy ol them get into the lumber business, crnd none oI those who do, stcrlt in long.

But, in my book "The customer is clwcys right" cmd "The customer is crlwcrys wrong" cre both dizzy philosophies.

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THE BIG VOTUME GEIt PONDEn'O

IONDEROSA PINE lumber has been righffully called the most versatile of building productE. The many volume uses for which Ponderosa is the logical choice, make it a great favorite with lumber dealers. It can be, and is used successfully for every building part . joists,

being Etuds, rafters, subflooring, sheathing, roof boards, siding, window frames, door frames, windows, storm sash, screens, in. terior and exterior doors, garage doors, mouldings, doon jambs, trim, cabinet work, and even flooring and ceiling. Because of this universal use Ponderosa Pine admirably serves the reguirements of the lumber dealer in furnishing the needs of his customerg.

RAI. PURPOSE WOOID PINEOOO

AVAII.ABI.E TO WEST COAST TERRITORY TIIROUGN

Ponderosa dries easily and thoroughty. It also nails, screws, an4 glues well, and is easy to work. Another attribute of Ponderosa Pine is its low shrin}age factor which is practically gO% less than some of the heavier soft woods.

Ponderosa represents a large percentage of the stoclr employed in the lrnocked-down furniture and household eguipment field. And, of course, in the shipping container market Ponderosa furnishes the necesEar5r protection at a low cost. The light weight reduces transportation charges -an important consideration. For paneling in old and new interiorE, Ponderosa Knotty Pine is available in a wide variety of patterns.

It Could Have Been Worse

Old stories always turn up in new costumes, but the idea is the same.

I used to tell the one about Little Mose, who went coon hunting with his father, climbed a high tree to shake the coon off the limb, but fell and was killed. At the funeral an old friend was commiserating with Little Mose's father about the sad accident, and expressing his opinion as to what a tragedy he thought it was.

"Yassuh, you'se right 'bout dat," said the father. "But hit cudda ben wuss."

"How?" asked his friend.

"\f,fell" said the father, philosophically. "I{e cudda fell

BIG CROWD AT PICNIC

Close to 400 attended the annual picnic for the employes of the West Coast Screen Company, held at Banning Park, Wilmington, on Sunday, June 2.

There were games and races, with lots of prizes, for both children and grownups in the forenoon. The feature of the afternoon rvas a baseball game between the night and day shift crews. The day shift won. Frank Costley was captain of the winning team.

SPRINKLERS SAVE SASH AND DOOR MILL

Fire of undertermined origin caused damage to property of the Deats Sash & Door Company, Los Angeles, estimated at $8,000. Two lumber sheds, three carloads of lumber and a new Ford truck u'ere burned. The loss is fully covered by insurance.

The sprinkler system saved the plant from destruction. There \^ras no interruption of business.

on one of de houns." ***

That one came back the other day, like this.

"Lil Mose," said the father. "Ah done seed you teachah on de street terday, an she done tole me you got de lowes' grades in a class o' thirty lil niggahs. Whut you got to say bout dat?"

"\Mell, papa," said Little Mose. "Dass a fack. But hit cudda ben wuss."

"How?" asked his papa.

"Well" said Little Mose. "Hit cudda ben a biggah class."

DAVID KELLER MANAGING NEW YARD

David Keller is managing the new department, the casb and carry building material yard, for the Liggett Lumber Company of Santa Ana. The new department is just across the street from their lumber yard. D. E. Liggett is the owner.

BUILDING NEW OFFICE AT WEST LOS ANGELES

Patten-Blinn Lumber Company has erected a new office building and sales room at the West Los Angeles yard. The new office will face on Sepulveda Boulevard instead of Pontius Avenue. Harry A. DeMeire is yard manager.

BUYS YARD AT BOYES SPRINGS

Napa Lumber Company has purchased the Boyes Springs Lumber Company at Boyes Springs, Calif.

Pictured above is the recently completed office and store building of the Stowe-Lima Lumber Co., at 75I B Street, Hayward, Calif.

A particularly nice job has been done on the office walls which are covered with Celotex Mahogany Texbord to a height of eight feet. Above that and on the ceiling Masonite Insulating Tile is used.

The counter top is of. r/s-inch Masonite Tempertile and fu-inch Philippine Mahogany panels are used on the front of the counter. The floor is covered with linoleum laid on top of rl-inch Fir wallboard.

Hayward Yard Has New Office and Store

The floor in the stqre is of second grade Maple. A new type of nail bin has been used. Each of the 44 bins holds a keg of nails. A line of builders' hardware is stocked, and a full line of Triangle paints. El Rey roofing is handled.

The yard has frontage on B Street of. 2@ feet and 300 feet on Commercial street. The office and store building is 6O feet wide and an L running back 40 feet.

Stowe-Lima Lumber Co. was established 17 years ago. The partners are Charles E,. Stowe and Louis Lima.

PTASTIG WATEnPn00f GEI'IEtfT

"Monolith" hcs muchhigherplcstic and waterprool qualities lrom cr speciql pqtented process oI mqnu' Iacture... not the result ol <rdmixtures. Ecrsier to work under trowel or in lorms. No broken corners. No rcgged edges. In tensile,compressive crnd cdhesive slrength, it tests substantiqlly higher. Withstqndsqbrasive wecr... ollers real resistance to cracks. Yet it costs you no more!

MONOLITH PORTLAND CEMENT COMPANY. 2I5 WEST SEVENTH STREET, LOS ANGELES, CALIFORNIA

Predicts Thoucands of Newly-Weds Will Join Own-A-Home Savings Clubg

The new Own-a-Home Savings Club plan of the U. S. Savings & Loan League, which is being launched by hundreds of building and loan associations in the United States, will enable tens of thousands of newly-weds to build and own their homes, predicts E. W. Morrill, vice-president and general sales manager of the Insulite Co., with headquarters in Minneapolis, Minnesota.

The main purpose of these new savings clubs is to encourage young married couples to save enough money on a monthly savings plan to make first payments on new homes, and thus render it possible for them to own their own homes.

Any person who can save $10 or more a month is eligible to join a club. It is estimated that it will take a member from 36 to 6O months to save enough to make a first payment on a new home. The building and loan association sponsoring the club is to finance the balance on a long term monthly payment basis.

"This new Own-a-Home Savings Club plan will enable many a young maried couple to save many thousands of dollars it otherwise would lose in later years in the form of rent," said Mr. Morrill today.

"People who pay rent, no matter how low it may be, little realize how many thousands of dollars are spent for rent, over a period of lQ 15 or 20 years.

"For example, rent amounting to only $20 per m,onth, with added interest at six per cent, will, in 15 years' time, amount to $5,586.19. Rent of $30 per month will, on the same basis, total $8"379.D, and. rent of $40 per month, $11,172.38.

"Any of these amounts is big enough to buy a far more pretentious home than the one this family probably has been renting. Thousands of dollars can be saved if a home is bought soon after marriage, on a soundly-financed monthly payment basis.

"The building of tens of thousands of new homes by newly married couples in the near future, as a result of the new Own-a-Home Savings Club plan, will provide extra employment for hundreds of thousands of other young.men and women who now find it difficult to find steady work.

"This, in turn, will be of inestimable benefit not'only to the building industry but to many other industries as well.,,

Any young married couple interested in joining a local Own-a-Home Savings Club may obtain complete information about the plan by getting in immediate touch with the local building and loan association.

BUILT-IN PROTECTION

Built-in protection of the home sub-structure was graph- ically illustrated by two pictures in the pressure-treated lumber display in the lumber and allied industries exhibit at the recent Southern California Home Show in Los An_ geles.

The first picture showed the lumber coming from the treating retorts and the second showed the treated lumber, including the sub floor, actually in service.

News of Interest

Hayward Lumber & Investment Co., Los Angeles, has purchased the J. D. Halstead Lumber Company yards at Flagstaff and Williams, Ariz., and Palo Verde Commercial Co. at Blythe, Calif.

William H. (Bill) Pruitt, manager for the Halsteads at the Flagstaff yard for the past several years, will continue as manager. R"y Martin, with the Hayward Lumber & Investment Co., Bakersfield, Calif., will manage the Williams yard, succeeding Lester Kuck, who goes to Mesa where he has a similar position. Ralph Belk, formerly with the Glendale Lumber Company, Glendale, Calif., will be store manager at Blythe.

The new mailing address of The California Door Company is P. O. Box 2103, Terminal Annex, Los Angeles.

Bill Large, manager of the glass department of Eureka Sash Door & Moulding Mills, San Francisco, celebrated his 33rd wedding anniversary on June 5.

The annual meeting of the Philippine Mahogany Manufacturers' Import Association, Inc., will be held at The Broadmoor, Colorado'Springs, Colo., on Friday and Saturday, July L9-2O, Ig40. for the purpose of hearing reports, electing officers for the ensuing year, and transaction of other Association business.

Dick Walton, Century Mill & Lumber Co., San Diego, recently spent a few days at Palm Springs.

C. S. (Clitr) Jones of the lumber Wrecking Co., Los Angeles, is back spent at his mountain cabin near Big

department of Mox from his vacation, Bear Lake. Calif.

H. M. "Mac" Luellwitz, Anglo California Lumber Co., Los Angeles, has returned from a business trip to Northern California.

Rex Williams, wholesale salesman for Eureka Sash Door & Moulding Mills, San Francisco, and Mrs. Williams, who returned from a recent trip to Southern California by way of the Carmel-San Simeon Highway are high in their praises for the scenic beauty of this route.

Mr. and Mrs. Don E. Coveney are receiving congratulations on the arrival of a baby girl, born in Oakland, June 7.

Mr. Coveney is a member of the sales stafi of Strable Hardwood Company, Oakland.

Peter Schafer, president, Schafer Bros. Lumber & Shingle Co., Montesano, Wash., and Mrs. Schafer, were recent Los Angeles and San Francisco visitors.

Charles C. Adams, Adams Lumber Company, San Bernardino, and Mrs. Adams, attended the Southern Califor_ nia Home Show at Los Angeles the first of the month.

E. A. Hughes and Ernest llughes of Hughes Lumber & Mill Co., Huntington Park, Calif., returned recently from a vacation. trip to Denver, Colo.

War Activity Should lmprove Building19-Yeat Attendance Record Race Declares Dahlberg Ends in Dead Heat

The war situation in Europe and defense measures in this country will probably result in greater building industry activity, Bror Dahlberg, president of The Celotex Corporation, today told branch managers of the company meeting in Chicago.

"On the other hand," he added, "business will be tougher to get. Profit margins are likely to be smaller. Production, distribution and advertising must be made more efficient than ever before. None of us can afford to relax.

"Companies manufacturing basic products need have no fear of diminished business," said Mr. Dahlberg. As an example, he cited the Celotex English plant which has been running at capacity ever since the outbreak of the war.

URSIN PERKINS MOVES OF'FICE t

Ursin Perkins, Los Angeles, West Coast representative for the Hillyer Deutsch Edwards Company of Oakdale, La., has moved his office to 772 Security Title Insurance Bldg., 530 West Sixth Street.

BACK FROM NORT,HWEST

Roy E. Hills, Wendling-Nathan Co., San Francisco, returned May 30 from spending two weeks in the Pacific Northwest, where he called on the firm's mill connections. He was accompanied on the trip by Mrs. Hills.

When Henry Adams and Frank N. Gibbs, Anaheim retail lumbermen, joined the Kiwanis Club nineteen years ago they were told that "regular attendance at meetings is the first duty of a Kiwanian," they took it seriously. When the Anaheim Club was formed Mr. Adams was its first president.

For almost two decades they carried on the marathon against time and both had a perfect record. If they were unable to attend their own club meeting they would drive to some other city to make up their attendance. During this period there was a friendly rivalry that continued even after they had merged their lumber companies under the name of Gibbs Lumber Company.

A few weeks ago Mr. Adams had to go to the hospital for a minor operation. He thought he would be able to be out before the next club meeting but he couldn't make it and it looked like the race was over, and Mr. Gibbs was the winner.

Mr. Gibbs suddenly decided that a race without competition is no fun. When he found that Mr. Adams would not be able to attend he discovered that "unavoidable business" would make it impossible for him to continue his own perfect attendance record.

So the race was over and ended in a dead heat.

Los Angeles Hoo-Hoo Golf Tournament

The golf tournament, dinner and entertainment at the Altadena Golf Club, Altadena, Calif., June 7, sponsored by Los Angeles Hoo-Hoo Club was a gala affair and brought out a good crowd. Sixty played golf and nearly 100 were present for dinner and the entertainment program.

Bob Osgood, Calwallader, Gibson Co., Inc., Los Angeles, was the winner of the low gross prize, Lumbermen's Post, American Legion, trophy. J. W.. Mcleod, CadwalladerGibson Co., Inc., Los Angeles, was the winner of the low net prize, The California Lumber Merchant trophy.

The winners in the flight events were as follows: First flight-first prize, poker chip set, Kenneth Lynch, PattenBlinn Lumber Co., Los Angeles; second prize, golf club, R. C. Mclntosh, lfpson Co., Los Angeles; second flightfirst prize, radio, Emil Swanson, Eagle Rock Lumber Co., Eagle Rock; second prize, ice bucket, Elmer Hoel, Claremont Lumber Co., Claremont I third flight-first prize, electric clock, f)ick Loveday, Loveday Lumber Co., Los Angeles; second prize, club bag, Fritz Hawn, Hammond Redwood Company, Los Angeles. The high net prize, percolator, went to George Otto, California Panel & Veneer Co., Los Angeles.

The winners in the blind bogey event r,r'ere Joe Tardy, E. J. Stanton & Son,, Los Angeles, first prize, $5.00; Al Muller, San Gabriel Lumber Company, San Gabriel, second prize, $3.@; Hervey Bowles, Long-Bell Luinber Co., Los Angeles, third prize, $2.00.

The special event, the golfer who came closest to the cup on the fifth green on the pitch shot from tee, 110 yards, went to Earl Jamison, Sun Lumber Companv, Beverly Hills, and he was presented with a live goose.

Lorraine Girad, accordion player and singer, sang a.nd played several selections during the dinner hour and led in group singing. A very impressive scene was when Miss Girad, standing by the American Flag, and the gathering stood and sang, "God Bless America."

Roy Stanton, E. J. Stanton & Son, chairman of the golf committee, presented the prizes to the rvinners. The other

members of the committee were Geo. E. Ream, Geo. E. Ream__Company, R. S. Osgood, Cadwallader-Gibson Co., fnc., Harvey Koll, H.W.Koll Lumber Co., and Fred Golding, Anglo California Lumber Co.

The following firms made cash donations to the prize fund: Cadwallader-Gibson Co., Inc., E. J. Stanton & Son, Riverside Cement Co., Southwestern Portland Cement Co., Geo. E. Ream Company, John W. Koehl & Son, D. D. McCallum, E. K. Wood Lumber Co., The Celotex Corporation, Sisalkraft Co., Western Hardwood Lumber Co., Sun Lumber Company, Anglo California Lumber Co.. W. E. Cooper, California Panel & Veneer Co., Lawrence-philips Lumber Co., Lounsberry & Harris, United States plywood Corporation, San Pedro Lumber Company.

The prizes were on display during the afternoon and evening. An attractive blue poster with "Hoo-Hoo Golf Tournament" in large gold letters, made of Upson RediPrep Board, was placed on the table with the prizes and brought much comment. The poster was made by Geo. E. Ream Co.

SALESMANSHIP EDITORIALS ARE "BATTERY-CHARGERS"

My reason for writing you, is to tell you that in spite of the fact that I have been fortunate enough to have been selling Fir for a period of some twentythree years, I still find that such editorials as your recent one entitled "Walue and Wolume" are extremely beneficial to me.

These editorials of yours on salesmanship certainly are "Battery-Chargers" even to old timers such as Yours truly,

LYI,E S. VINCENT.

West Oregon Lumber Company San Francisco. California.

New Curtig Window Boolc

"Let's Decorate Your Home with Sunbeams" is the title of a very attractive new 24-page book on modern windows, recently published by Curtis Companies Incorporated, Clinton, fowa, manufacturers of the famous family of Silentite "Insulated" windows.

This new Curtis book covers the story of windows in an enlightening manner and uses a somewhat different approach in interesting "Mr. and Mrs. America" in modern windows for building or modernizing a home.

"Whether your home be small or large-windows give beauty and charm to both inside and outside."

Starting with the above heading, the book tells a very interesting story of how windows aid in home decoration, in affording proper light and air, and in contributing to the health and comfort of the family, as well.

Many interesting photographs of window installations are pictured and considerable emphasis is given to the modernizing market. Several effective "before" and "after" pictures are shown to impress upon the reader the value of windows in modernizing a home's exterior and interior.

All the different types of Curtis windows are featured in this book. These include Silentite double-hung windowsSilentite casementsthe Curtis circle windows called "Rotovent"and a new type Curtis Silentite basement sash.

Curtis will send this nerv window book free, upon request, to anyone interested in building or modernizing, and to architects, contractors and builders. It is being extensively featured in Curtis consumer and trade paper advertising and has created very favorable comment in trade channels, because of the freshness and difference of approach in telling the story of windows for today's modern home.

,

Requests for this book should be directed to Curtis Companies Service Bureau, Clinton, Iowa.

BUYS YARD AT NOGALES

Foxworth-Killen Lumber Company, Tucson, has purchased the J. D. Halstead Lumber Company yard at Nogales, Ariz. T. M. Ford, Jr., who managed the Halstead yard for the past twenty-five years, will continue as yard manager.

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THE SAWMILL REPORTER DOES AN OBITUARY

"I would like to hand in an obituary."

A man whose face wore a look of studied grief stood in the door of The California Lumber Merchant office, and made this statement in a cheery tone of voice. The whole office force looked up, but it was the Sawmill Reporter who replied.

"Has someone passed away?" he inquired. "And if so, who?"

"fle was a machinery man," replied the man at the door, "and I would like to say that for purity of pwpose-"

"Yeah, I know that one," said the Sawmill Reporter. "You were going to say that for purity of purpose, strict fidelity to the principles that ever guide the man of honor, our friend, whose loss we mourn, stood foremost among his business associates. Was that about it?"

"Yes," said the man with the obituary. "It WAS something like that. And I was going to say further, that he was an aff-"

"I know trhat one, too," said the Sawmill Reporter. He was an afrectionate husband, a kind parent, and nowhere will his loss be more keenly felt than in that hallowed spot where human love is ever strongest, human sorrow ever the most poignant-the sacred precincts of the home. Is that about it?"

By this time the visitor with the obituary was hanging on the ropes. "I was certainly thinking of something like that," he said. "But that was not all. In the humb-"

"Sure thing," said the Sawmill Reporter. "I know that one. In the humbler walks of life, where poverty boldly stalks, where crime is found, and where disease marks with its gaunt finger countless victims whose lives would otherwise be bright and joyous, our friend was often to be found, giving freely of the means with which a kind Providence had endowed him. Does that cover it?"

"That's wonderful," said the visitor. "But there is another beautiful thought about him. Now that Death-"

"Yeah. I use that one, too. But now that Death has stilled with his icy breath the heart that such a little time ago was pulsing with aU the vigor of healthy manhood, there is nothing left to us but a pallid tenement of clay, teaching all of us with painful directness the sad lesson that in tfie midst of life we are in Kansas-I mean in Death -and should impress us all with the necessity of being prepared to meet the stern summons that calls us from a life of turmoil and trouble to one where white-robed Peace stretches out her broad wings, where sorrow and strife are

unknown, and where our departed brother now awaits our coming. How is that?"

"That's wonderful," said the visitor.

"By the wa!," said the Sawmill Reporter, "what kind of machinery did he sell?"

"Oil equipment," said the visitor.

"Shucks !" said the Sawmill Reporter. "We can't use that. Take it over to the Oil Journd. And those words won't do, either. They are for folks who sell sawmills. You want something rough."

"Thank you for your courtesy, and good-day," said the visitor.

"Bon Jour," said the Sawmill Reporter. "I don't know what Bon Jour means, but I read it in a book, and it sounds like hot stuff to me."

NOT EXCITED

Jones says he was not the least bit nervous as he waited in the hospital corridor for his first child to be born.

His friend Smith agrees that Jones was wonderfully calm, but admits that he did see him put the lighted end of a cigar in his mouth once or twice.

DISAPPROVES

"Do you approve of tight skirts?"

"Naw, I think women should let liquor alone."

GIVE HIM TIME

Wife: That new couple next door seem very devoted. He kisses her every time they meet. Why don't you do that?

Husband: I don't know her well enough yet.

TANGIBLE MEDIUM

"Papa," gueried the son, "what is the person called who brings you in contact with the spirit world?"

"A bartender, my son," repied the father.

TRY IT SOMETIME

The greatest satisfaction you will find in this tremendously interesting life is when your conscience congratulates you for having made some miserable man happy.

The Story of'Watern Pines

Portland, Oregon, May 31-In recent years the public schools of America have been devoting more and more time to the study of natural resources and their conversion by great industries into useful products. Teachers, as well as school children, have been clamoring for information about the lumber industry but very little has been available that was really suitable for use in public schools.

To meet this ever-increasing demand, the Western Pine Association has just published a comprehensive little book titled, "The Story of Western Pines." It has been prepared primarily for use in the 7th, 8th and 9th grades. This school book will give the younger generation a better understanding of this important natural resource and the part it occupies in American industry. It is written in simple language, is set in large type and is profusely illustrated, for out of 64 pages, there is an equivalent of 42 pages of illustrations. The book is of convenient sizelrlx7/s" with a bright colored cover.

Opening with a historical background of the first White Pine forests, the story moves along to tell of the extensive forests of Western Pines, how forests grow, how forest conservation is practiced, the importance of forest protection, how the forests of Idaho White Pine, Ponderosa Pine, Sugar Pine and associated species are logged and manufactured into lumber, ultimately finding their way into scores of uses in homes, farms, and industrial plants. Also included are some facts concerning the American lumber industry and the increasing importance of the Western Pine region in the national picture. Af the back of the book is a list of general questions, which teachers will find helpful for schoolroom use, and also a description of the Association's three educational sound films.

Although most schools are closed for the summer, or soon will be, the Association is making a concerted effort to acquaint retail lumber dealers and lumbermen generally with this interesting school book so that by early fall they, too, can help in distributing it to their local school officials and teachers. Single copies will be furnished free to lumbermen, school superintendents, principals and teachers by the Western Pine Association, 510 Yeon Bldg., Portland, Oregon.

NEW T-UMBER FIRM IN MONTEREY PARK

Monterey Lumber Company has opened a retail lumber yard at 116 North Garfield Ave., Monterey Park, Calif. Wallace B. LeValley is president, and John J. Mulville, secretary, of the new firm.

VY. E. COOPER

}YHOTESALE TUMBER

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Tclephonc PRorpcct tl3l

Homes Foundation Features California 'Surf wtng" Home Design

Every month volumes are published on the modern American small home, in the form of books, magazines, and government and building industry publications. This output has been growing steadily since 1934, when the National Housing Act was passed and, the FHA plan of home ownership established. Architects and structural engineers have concentrated on the small home as never before. Home-building materials have been analyzed, tested and subjected to experimentation in the Bureau of Standards, the Forest Products Laboratory, and within projects financed by privately endowed research organizations. Homebuilding standards have been raised a.nd fortified in every department, from lot selection to landscaping, from plans to paint.

"All this has resulted in two basic benefits for the 194O home builder," C. W. Pinkerton, chairman of Southern California Homes Foundation, points out. "First and simplest, small-home design and specifications have been improved immeasurably during the past five yeais, so that a home such as the 'Surfwing,' (List No. A5O5) published this week by SCHF, has far more values than can be illustrated in the floor plan and front elevation. Working plans and specifications have been worked out to utilize standard lengths of lumber and to cover a wide range of selection in building materials, in order to lower building cost and meet individual preferences. These are but two of a number of improved features that might be cited.

"A second benefit is that the prospective home builder can now find reliable up-to-date guidance in every step of home ownership, in government and industry publications prepared for this purpose. Southern California Homes Foundation will send free to any inquirer an informational manual on 'How to Acquire a New Home at Less than a Dollar per Day.' Every progressive retail lumber dealer has a library of similar literature. The U. S. Department of Commerce has issued a 'list of Published Material Relating to Home Building and Maintenance' which may be

had by post-card request to the Department offices at either San Francisco or Los Angeles.

"An example of the publications listed is 'llow to Judge a Home,' which covers numerous points the layman may fail to consider in the process of home owning. Ten cents will secure it from the Superintendent of Documents, Washington, D. C. 'Light Frame House Construction' is a ZlGpage book with 163 illustrations, a sure money-saver for the family that has a dad or brother who is handy with tools. It may be had from the same source for 4O cents. The list even includes a 'Birdhouse Book.'

"The Federal Housing Administration has published much new material on 194O streamlined home financing. In short, there are publications on every detail of the modern home and how to own one, most of them for the asking, the others to be had at trifling cost."

For information and service on the Surfwing home design, see local retail lumber dealers or write Southern California Homes Foundation, 441 Douglas Building, Los Angeles.

MODEBIf.BEAI'TIFI'LOECONOMTCTI

ttGadwall-Philippaneltt

Solid Philippine Mcrhogcrny Wcrll Ptmelling

A Sensational New Product That Sells on Sight

CAIIWATTADER.GIBSI|I{ Cll., IilC.

tlls AI{GEIES, CAilF.

.BT'Y FROM A MII["

Obituarieg

ROLLINS A. BROWN

Rsl'lins A. Brown, well known Los Angeles lumberman, passed away May 27, alter a long illness. Before coming to California, he was connected with the lumber industry in the Northwest.

He is survived by his widow, Mrs. Blanche Brown; a daughter, Mrs. Marcella Dunbar; two sons, Donald and Hobart Brown, and a brother Hobart Brown.

Funeral services were held in Los Angeles on May D.

ROY V. ISH

Roy V. Ish, detailer and salesman for Eureka Sash Door & Moulding Mills, San Francisco, passed away on May 23. He was formerly with Pacific Manufacturing Co., Santa Clara, and for a time was with Portman Planing Mill, San Francisco.

CHARLES S. LAMB

Charles S. Lamb, widely known Northern California retail lumberman, passed away in Oakland on June 6.

Mr. Lamb was born in Missouri 68 years ago. He was for many years sales manager of Sunset Lumber Company, Oakland, and for the past several years operated'his own retail yard in Emeryville, Calif.

He was a member of Camp No.94 W. O. W. and-of the fnternational Order of Hoo-Hoo.

He is survived by his widow, Mrs. Carrie E. Lamb; a daughter, Mrs. Kenneth F. Fenton, and trvo sisters, Mrs. Willard Hurst and Mrs. Loren Phillips.

Funeral services were held in Oakand on Tune 8.

POPE & TATBOT tUtIIBER CO.

Mcrrufoct @ urers crnd Distributors

DOUGLAS FIR

Lunber Mining Pilins Ties

Corgo ond Roil

Crreosoted ond Wolmartzd

461 Mcrket Street, Scm Frcncisco DOuglcrs 2561

tOS ANGEIAS Sf,N DIEGO ml W. Filth St Muaicipat Pier No I Tnidry 52{l FlcnHr. 723{

PITOENIL ANE. 612 Title d fnrt Eldg. Telephone l3l2l

Two Stocks lor Spot Delivery

Truck Delivery to Ycrrd or lob

Fir, Redwood cmd Ponderoscr

Lurnber-Ictlr--Shingles

Redwood Logs cqrd

Split Stock

"The Friendly Yards of Persotul Service"

WHOLDSALD

Sarh Doors Millwork Panels Wall Board

CALIFORNIA BUILDERS SUPPLY CO.

700 Ah Avcnuc, Oakland Hlsrtc 6016

Ten

Years

15th a Spcar Sts. Sacramento COmstock 1777

Ago Today

ftles of T

he California

From the Lumbet Merchant, June 15, 193O

Roy Barto, president of Cadwallader-Gibson Co., Inc', Los Angeles, was on a trip to the Philippine Islands for an inspection of the company's mill operations.

First prize of $25.00 in the essay contest for Imperial Valley school children on the subject, "Why Father and Mother Should Own Our Own Home," was won by Kathryn I. Heil, a student at the Wilson School, El Centro. Aletheia Osburn, Brawley Union High School, won second prize, $15.00, and Faye La Dene Kerr won the third prize, $10.00. The Better Homes in America Campaign for El Centro sponsored the contest.

Frank J. O'Connor, Donovan Lumber Company, San Francisco, was the guest of honor at a banquet tendered by fcllow members of the Shipowners' Association of the Pacific Coast, of which he has been president for eight consecutive years, at the Pacific Union Club, San Francisco, the evening of. May 22. He was presented with a beautiful silver service in appreciation for his splendid work in behalf of the organization.

T. J. Butcher purchased the T. G. Hersum Lumber Company at Chula Vista, Calif. Mr. Butcher was formerly connectedlvith the lumber industry in the Northwest.

R. W. Blanchard, Blanchard Lumber Company, North Hollywood, was in charge of the program at the Kiwanis Club meeting at North Hollywood, May 8, when he showed motion pictures of the Redwood lumber and logging operations of The Pacific Lumber Company in Humboldt County.

This issue carried a photograph showing an interior view of the attractive club house built by the Employees Safety Club of the Barr Lumber Company, Santa Ana.

Louis C. Stewart, Sudden & Christenson, San Francisco, won the major trophy in the steamship golf tournament held at the Olympic Club with a net score of 72.

J. O. Means announced his Marshall, Inc., lumber handlers, B, Outer Harbor, Long Beach.

association rvith John E. who operate Pier A and

The annual picnic of the Chas. R. McCormick Lumber Company and McCormick Steamship Company was held at Paradise Cove, Marin County, Sunday, May 11.

East Bay Hoo-Hoo Club staged a successful Forty-Nine Frolic at the Athens Athletic Club, Oakland, the evening of June 9. President Bert Bryan, resplendent in a silk hat and correct dress of that period, presided. There was a fine entertainment program.

E. T. Robie, Auburn Lumber Company, Auburn, and Mrs. Robie, sailed from San Francisco for New York by way of the Panama Canal. They drove back across the continent by the Northern route, visiting Yellowstone Park and other points of interest.

Reproduced is a picture of the "Tree over Tree," (the 450Gyear-old Redwood) and letter from Henry M' Hink, of Dolbeer & Carson Lumber Co., San Francisco.

Port Orford Cedar

(Also knorn qr \thllc Ccdcr or L<rrron Cya,reg)

IIOGA]I tUilBER GO.

WHOI.ESAI.E AITD IOBBING

LUilIBER _ TIttWORf, SASII and DO0RS

Sixce 1888

OFFICE, MIU* TAND AND DOCIS

znd & Alice Sts., Ooklcod Gbncourt 6861

Variety of Dirplays Features Home Show at Los Angelet

Thousands attended the third annual Southern California Home Show at the Pan-Pacific auditorium, Los Angeles, from May 25 to June 5. The show was open daily from 2:00 p.m. to 11:00 p.m. There were around two hundred exhibits rvithin the 10O,00O square feet of the display, including two complete houses, furnished from kitchen to living room, and with every conceivable household accessory.

One of these homes cost $1650 with an additional $349 for all the furnishings. The other, more elaborate, cost $4950 and had furnishings valued at $1700.

The lumber and allied industries had an interesting exhibit showing Western Pine, Redwood, Douglas Fir, and Red Cedar double-coursed shingle sidewalls; Knotty Pine, Philippine Mahogany, Western Red Cedar and Tennessee Red Cedar interior paneling; Douglas Fir, hardwood and Hemlock flooring; sash and doors; typical selection of standard lumber sizes and patterns available from retail lumber dealers; pre-cut framing; Redwood yard fences; pressure-treated lumber; and a wood hobby shop showing model frame work of a house and constructive methods with proper grades.

The lumber and Allied industries exhibit was sponsored by Betts-Sine Lumber. Co., Burbank Lumber Company, Consolidated Lumber Company, W. E. Cooper Lumber Co., C. Ganahl Lumber Co., Geib Lumber Company, Glick Bros. Lumber Co., Hammond Lumber Company, Hull Bros. Lumber Company, Hyde Park Lumber Company, A. J. Koll Planning Mill Ltd., Lounsberry-Harris, Mullin Lumber Company, Osgood Lumber Company, Owens-Parks Lumber Co., Palms Lumber Company, Patten-Blinn Lumber Co., San Pedro Lumber Co., Sun Lumber Co., WardNash Lumber Co., West Adams Lumber Co., E. K. Wood Lumber Co., Woodhead Lumber Co., Yost-Linn Lumber

Co;r and Corgo Shippers

QUrUil FtR YrnD SI0Cil

l. H. Bcxter d Co. cnd Long-Bell Lumber Co. exhibitr Co., West Coast Lumbermen's Association, Western Pine Association, California Redwood Association and Red Cedar Shingle Bureau.

Among the other firms having exhibits were J. H. Baxter & Co., E. J. Stanton & Son, Long-Bell Lumber Co., Joslin Lumber Company, Cadwallader-Gibson Co. Inc., United States Plywood Corporation, American Lumber & Treating Co., Graves Co., Geo. E. Ream Co., West Coast Screen Co., Pacific Cabinet Co., and California Stucco Co.

The Home Show was sponsored by Building Contractors Association of Southern California.

HONOLULU COMMUTER

Florence Miller, secretary to F. G. Hanson, president of West Coast Screen Co., Los Angeles, sailed on the Matson liner Lurline, June 7, tor Honolulu on a 3Gday vacation trip-her fourth visit to Hawaii.

Rrprernting in Southcrn Crlifornir: Thc Prclftc Lurnber Cornpany-Wcndling-Nrthen Co.

CLASSIFIED ADVERTISING

Rate---$Z.So Pen Column Inch. Minimum Ad One-Half Inch.

SOUTHERN CALIF'ORNIA RETAIL YARD FOR SALE

70 miles from Los Angeles on main highway in fast growing community. Railroad lease, established trade, clean stock, good equipment. For full particulars address Box C-773, California Lurnber Merchant.

GOOD OPPORTUNITY

Splendid opportunity for financially responsible party, acquainted with the building trade, to sell baked enamel fibre wall tile. Would like one party for Los Angeles, and another for Long Beach. Product is recognized leader. Give full particulars about past experience. Address Box C-808, California Lumber Merchant.

WANTS CONNECTION

WANTED-By competent lumberrnan position as retail yard manager. Have had over twenty yearc' experience. Understand collections and credits, office details, and familiar with selling conditions in Southern California. Can furnish good references. Address Box,C-817, California Lumber Merchant.

vt'ANTS POSITION

Experienced wholesale and retail lumberman wants position. Capable auditor. F'amiliar with all branches of the wholesale and retail business. Past five years called on the Los Angeles Metropolitan lumber trade. Good references. Address Box C-818. California Lumber Merchant.

MONEY WANTED

Thriving yard in good town in Los Angeles County, established several years, can use up to $lQ(X)0.fi) at 7 per cent. Amortize monthly or term loan. Good security. Address Box C-821 California Lumber Merchant.

EAST BAY HOO-HOO CLUB MEETS JUNE l7

A big crowd is expected at the last meeting before the summer recess of East Bay Hoo-Hoo Club No. 39, to be held at Hotel Leamington on Monday evening, ltne 17.

Rolland A. Vandegrift, former State Director of Finance, will speak on "The Rising Tide of Taxes."

A very unusual entertainment program has been arranged.

Secretary Carl R. Moore reports that the club membership has reached a new high of 99.

GOOD YARD FOR SALE

One of the best lumber yards in Phoenix, Arizona, for sale. Established many years and an excellent location. Address Box C-816 California Lumber Merchant.

POSITION WANTED

Retail lumberman over 20 years' experience with line yard business wants position as accountant or yard manager in country town-anywhere. Highest references. Address Box C-819, California Lumber Merchant.

LADY !\/ANTS POSITION

Experienced stenographer, familiar wifh all office detail, desires position+ither permanent or temporary work during vacation period. Address Box C-822, California Lumber Merchant.

LUMBER YARDS FOR SALE

We have a number of good yards in Southern Cali' fornia for sale. Twohy Lumber Co., Lumber Yard Brokers, 801 Petroleum Securities Building, Los Angeles. Telephone PRospect 8746.

FOR SALE

Seven old established lumber yards in Arizona for sale. Closing estate. Address Box C-820, California Lumber Merchant.

LUMBER YARD IN SAN JOAQUIN VALLEY'S BRIGHTEST SPOT-FOR SALE

Owner's other business compels sacrifice of this healthy thriving and growing concern selling over $20,000 monthly. New yard, established September 1939. Fully equipped with rolling stock, buildings, office fixtures. Stock all new and salable. Address Box C-823 California Lumber Merchant.

FINDS IT PAYS TO FLY

When Lewis A. Godard, sales manager of Hobbs Wall Lumber Co., San Francisco, wants to go somewhere in a hurry he usually takes a plane. He finds it pays both in time and money to fly both ways when he wants to spend a day at the Los Angeles offrce, and it's most convenient for him that his firm's plant is within about 10 minutes' drive from the San Francisco Municipal Airport. He flew to Los Angeles last Wednesday morning, spent the dav there and was back home for dinner.

BI]YBB9S GT]IDB SAN FBANOISOO

LU[ER

Arhuc-Stutz Coput'

ltt Xrtti 3tta.t .:......'........GArtr.n r$r

EoolrrrYl.Xon Lrrb.t co5St llrrtrt Srt .t .............. ElGmoL ltl3

Dur & Rurroll. tnc., 5s? }|rrtor 3bc!t ................GArfi.ld et2

DoDe I Gm Ldr Co-

?ta lrcLErr Acfor lHr.......Suttc taSa

C.ra''{o I Gr5. lI Aray SL ....'......".......^tu.t3r ll|O

Hr& Jen ltia8 m. !us.......................sutr.r t5i1

Hrucd frirood Goprny, Ot Xotrorf 3t. .......'.....Douflr lSlt

llctb Wdl Lubc C.o., Zt$ &mld Avr.....................Mloio |tfl

Hdnr Eu*r llrbc Co-

ff6 Fbudd C-l- BUr. .......GAriold rtzr

nor l|. Jub Lrdc Co- -Arrlur lf, Gob rf Crfflirtr St-.GAricld t!71

G D. Jolan Lubc Ccfmtoo' - - il Gdltcrlr Srr..t .............GArfi.|d l25t

Crrl H. Kuht Lmbc er.

O. L Runn, ll2 Markct St..,...YUkon l{6e

IrrlllEn

LT'XBER

bu-Bodurm co|tur, ra Cdillrllr gb..t ..........,...GArt.|d |ttl llrcDoortd & lluiqtoo. Ltd. ll Crlffomit St.,.................GAricld !3S Prl6c Lunbc Co- Tho rt Bu.h St!..t ............,.,...G4-6dd fltf Popc & Tdbot tl|Dbc Cor a0l M$k.t Stct.,.............DOq|u 25|r

Rcd Rlvc leubrr Co- tr5 Mnrdaoclr BU& ..........,.GArtdd iz! Sutr Fr bobe Gc- fa Cdlrbrlb Sraat .,...........E)Oroot ztta tLvbtb.tllC. r3| Xoordaoct tUf. ..........DGno1r ?Caf 9uddr f CUlllo, lra S.uo. Sb.d ....,.........c&ldd 2f{ Uda Lnbr Gc- Goe: Eelldthr ..,... .........SUc- artt Wodllar-Nrthu Go. llf Mrtct StHr ...,............Surtc st.' lVcrt Orcgon Lmb* C.o., I Drum St. ...................GArfidd ?717 tL lg Woo.l Lr& Ccr I Dmn gtrrt ...,..............E)GrooL t?fl Wryrrhourr Sd.a €o, ra, Grlilimle Slr..r .............G&fdd fr?a

G.m!o f Gru, gth Avsnuc Pl.r ..........,,'......H!S!t 2255

Gmu Luubc Co., {G!r Ttdtr.tcr Avc................4Ndov.r l||O

Hlll & Morton" lac- Danlro tt. WLrrl ............AN&vt l?f

Horu bnbc Comnray' -bd I Alicr Str..t ..'........GLodrrt atal

Rcd R|vc hdc Co.. IC Ftmdd CGti BHt.....TWrrorlr 3rx

E. lg Wood Lubr Co.. Fr..Lrlcl C Kht Sl.. ........FRulwrl. Ul2

LUIIBER

Ando Calllomir lobrr Co-

HARDWOODS AIIID PANEI.9

Mulr Plyvod Carmtlo. 5|0 f-h St!..t ...............D|Arbt a?a5-t?L

Whltr lroltcr,Pltlh rnd Bim Stnrtr.........SUttG lllt

SASHJ(x)NS-PLYWOOD

Ualt d Srd- Flrrcd Got?cet|m, U, X&u StrGt ...........,...M4rlrt l|al

Wh..Lr 6rood Sdce Corpontlon 3gS rnh- St. ......................YALnch Alf

CRE(X]OTED LU}TBER-POLES-?ILIN(-TIFI

Auicu t-ob; t Tt-rilt Co- ua N.t Xntrpurrr Sl'.........suttt t225

Bute. J. H. I Co33- Morronrrl'9t. .............DOurlu lttl

HrI. Jenor lr.3? Mllb B!dt.

PANEISJOORS..SXIH{CREENS

Gdilonh ldtdn &:pDlr Co- tt art Avr. ....:.-..-..... :.........lllflt. ||ra

Horu hnbc Cunay. -hd & Allcr Sln ti.-.'....'-...Gl.ocdrt lto

W..!r! Dd C glrL Cot 5th & Cyproer 3b ...........TEnpkbu lll

HANDWOODS

Strebb Hrdred Co- 5!t Flr.l glt d :...........-.TEnphbrr $t.

Whltr Erotte:,5|t Hrcb Stroct ....'.'.........AN&ve ltll

LOS ANGDLBS

I;|.'MBER

655 Er3t Florcne Avc. .......,THmwall 31ll

Atklnlon-Stutz ComDaDy, Glhubc ot C.mrocc Bldg.......PRolDcct Et{3

Bumr luber Company.

955 Chrlevillc Blvd., (Bcvcly Hi[g) ..........,,,.,.BRadahaw Z-33tt

Dut e Ruerdl Inc.,

l5l5 E. tlcvutb SL TRinity 6iE?

Dolbc I Camn Lnbc co-

tn nddtty Blds. ...............VAd|Le tt8

HihnoFd R.dwod Conpuy.

f3f SG Brordrry .............PRorpcc1 l3t3

Hobb. Wdl Lruba Cr"

325 Rryu 81ds.....................TR1nity 5!Et

Holm.r Eur*r f.rnbr Cotrl-ru Arhl!.ct Bldr. .........Mutud trll

Hovc, rL I-

526 WlLEln Blvd. .................Y(H3 rrat

Roy ll|. Juh Lunba Co,, F. A dough, 1116 Tmainc.......X(>k 295t

C. D. Johnron Luubc

606 Pctroloun Bldg..

Lawroncc-Phlllpr Lunbc Co.,

Gl3 Potrolm Bldc..,.............PRDrpcot tfil

MrcDodd & Hrlartoor Ltd..

5a? Pctrde Bldg......,.,......PRorpcct 3l?

Prcttc lmbc Go. Tba,

3Z!5 TYtr.hlr. Bh^L ........,........YOrL lrCt

Prlta Btiu lrnbc Co.,

5a E. trh St .....................VAod|lcc 23Zl

Popc & Talbot Lubcr Co-

6!r W. Fifth St. TRilit' Szlr

Rd Rlvc btDbcr Co,

lll E. 9huron Cnnbry 29ftl

llll So. Brudway ....,...,.....PRocpcct Clff

Rrlrz. Co- E. L. 33:l Pctrcldd Btdt.........,..'.PRorD.ct 23tt

Sar Padrc Lunbor Co, Srn Pcdrc, f&fA Wllttrlnglo Rord ......Ser Pdro 22||

Smh Fa Iubcr Co3rr Fiucld Cadr Bldg. ......VAadikc l{71

Shcvlln Pirc Srb. Co. 3il0 PcEdm B|ds............,...PRqp*t 0615

Sudda & Cht'ltt@.oDn Gtr Bord of Trrd. Bldr .......TRinity Etll

Tacua Lunbc Salcr, 123 Pctrolcum Bldg....,.....,.. .PRocpcct UOt

Unlon L[nbc Co., tA W. M. C'rrland Blds. ..,.....TRhftt22tz

Wmdllnr-Nartu Ca522t lVllrhlru Btvd. .................Y(X u6t

Wot Orcgon lrnb6 Co., rl? Pctrolm B!ds....... .........Rlchmnd 02tl

Wilkinron ud Buoy, 3rt W. grb SL .....,...........,.TRtnity134

E. K. Wod Lunbcr Co., rl?01 Suta Fc Avc. ..,.......,.JEfrcm 3lll

Wcycrhw Salc Coq 920 }V. M. Gslard Bldg. ,....Mlchisu Ct9l

CREOSOTED LUMBER-POLEII-PILINGTIES

rAnaicu Lumbc & Troting Co., fGlf So. Bnoedway .............PRolFct {301

Butr, J. H. li Co., 6tl Wat stb St. ...............Mlchlge 629l

.sutte

HANDWOODS

Cedwalhdc-Glbm Co- h. --ilt-Efu or-fr-si;L' ......4Ns.1u. ur.t

Sleton, E. J., & Son, 2Gl Eut tl&h Str..t ...........CE!turt A2U

Watcnr Hudwood Lunbcr Co.. 2014 E. r$h gt. .................PRorrct Oar

SATIH-DOONS-MILLWORT

PANEI.g AIID PLYW(XX)

Be& Pud CEEuy, 3ra-3lr E 3ad SL................ADu {ll5

Gelllomir Dc Crpuy. Tho At-2ar Cad Avr. .............TRb|ty 7{|r

Crltlorde Pard & Vmccr Co.. 955 So. AhEGdr SL .....,.......TRia1tyt5

Cobb Co., T. M. $ee C.ltrd Avc. ,..............ADeo llll?

Eubaak & Son, Inc., L H, (lndryood)

lOle Errt Hydc Prrt Blvd....,ORorn&lLa

Kchl, Jno. }\f. e So, 652 So. Mym SL ...............Al\frhrrtltr

MacDougall Dor & Plyyood Co., 265 E. 5l.t St. ..................., KIDbaU SrCr

Oragu-Wrrhbgtm Plyuood Co., 3lt Wo.t Nilth Str..t ........,,.TRin|t aau

Prcific Wood Productr Corporrtion. 360| Ttbun Strct ........,,...,Al-buy fl|l

Paclfic Murual Dm Ca.,

16|e E. Wadingircn Blvd. .,....Pnoe*r'tA

Reu Conpuy, Go. E-

235 So. Alucda St..............Mlcil3u fGl

Rcd Rivq Lrmbc Co.,

702 E. Slmro GErtury 2fr1

UDitcd St!t.. Pllrood Corecrtto, l9:il1 Ead fsrh gt. ...............Rlchnmd tf0f

Wcrt Coart Scr6 Co, rrl5 E. |3rd Slr,..t ..............ADeg lUt

Whebr O*ood ltalot Ccpcatin

9rz So Flowcr St. ..........,.....VArd|lrc G2|

?t2.

The fellow who builds for long run thrift has a right to be proud . . . to be sitting on top of the wodd.

He didn't let first cost blind him to real value. He knew that cost-per.yeur of service is the true way to figure building costs. That's why he chose d.arable Diamond-H Redwood.

Now he's sitting pretty. He knows that repairs are going to be few and far between . that worries about decay and weathering are.

TOPS r0n THRIFT

for the other fellownot for him . . . that repainting is a long way ofi.

His neighbor the lumber dealer showed him the true way to figure values not how much does it cost today . but what's the cost per year of service.

And how is that dealer's business? He's sitting pretty too. FIe's tops with the builders in his neighborhood because he sells the lumber that's tops forthrift.