Twelve Years Aso Today

(Continued from Page 6) the time the paper was two years old it had a tremendous volume of business from wholesaiers, the great majority of whom are not only out of business but long since forgotten. We had half pages, and pages, and two-page spreads from people and firms who have long since gone-and won't come back.

Of the advertisers who had display advertising in the first issue of the paper twelve years ago, the following are still with us regularly:

Pioneer Paper Company.

Santa Fe Lumber Company.

Chas. R. McCormick Lumber Co.

W. E. Cooper Lumber Company.

Union Lumber Company.

Thanks, you veterans and good friends. Without you this journal would long since have gone the way of all flesh. Your helpfulness will never be forgotten. Ingratitude is not one of our sins.

Two other concerns just missed a perfect score with us. W. R. Chamberlin & Company, and The Red River Lumber Co. Chamberlin started their ad the second issue, July 15th, and Red River the third issue, August 1st. Both have been with us ever since.

And what of the future of this great American fireside journal ? The question naturally arises. I think qf it frequently, myself. Frankly, I am rather proud of the sort of journal we have continued to produce during the past four or five years. No publication ever had tougher sailing, so far as I have seen. But we have stuck to our oars. We have lowered our standards not the slightest. Yet, we have lost money continually for years. Our editorials have been rnore freely quoted even than during the boom times. We have served the lumber industry of this territory just as we did when the profits were rolling in. And in consequence we have a well-oiled, efficient, workable machine ,that is ready to do some real business when real business comes back to this world again.

I am notoriously an optimist, and I was nev€r more hopeful than I am today. I know that we are four years nearer to good times than we were four years ago; I know that the building industry is going to have a tremendous high tide of prosperity again one of these.days; I know that California is going to boom once again, even higher than it boomed before; and I hope to be around here, and to see the rest of my good friends around, to take advantage of the harvest, when it comes.

In the meantirne, if we can do anything for you-call us up. Same old number; same old stand. If it should ever occur to you that The California Lumber Merchant has served a true purpose and is a thing of real value to the lumber industry of this territory; and that furthermore, if it is to continue indefinitely it must have income; and you are in position to slip us a little business to help meet the printing bill and the modest payroll; just give the long yell and we'll come a-running and get it.

Douglas Fir Plywood Ass'n A. J. Glassow Appointed Elect Officers Assistant Manager

The annual election of officers of the Douglas Fir Plywood Association was held at Tacoma, Wash., on May 2. New officers of the association, which is composed of seventeen member mills, will be: President, Henry McCleary, Henry McCleary Timber Co.; Vice-President, Bruce Clark, Elliott Bay Mill Co., Seattle; Treasurer, Philip Garland, Oregon-Washington Plywood Co., Tacoma; Secretary, E. J. Galloway, Wheeler Osgood Sales Corp., Tacoma; Asst. Secretary, Harrison Clark, Tacoma.

Members of the executive committee will be: Henry McCleary, Bruce Clark, Philip Garland, E. J. Galloway, who are officers of the association, and J. A. Malarkey, M & M Plywood Corp., Portland, Oregon; J. R. Robinson, Robinson Mfg. Co.. Everett; E. E. Westman, Washington Veneer Co., Olympia; A. R. Wuest, Harbor Plywood Corp., Hoquiam; M. Sekstrom, Olympia Veneer Co., Olympia.

Announcement is made of the appointment of A. J. Glassow as assistant manager of Brooks-Scanlon Lumber Co., Bend, Ore. The appointment fills the position made vacant by the death of H. E. Allen five years ago. It involves no other change in the Brooks-Scanlon organizationMr. Glassow is a native of Wisconsin, and has been in the lumber business all his life. In l9L2 he took a position with Wausau Southern Lumber Co. at Laurel, Miss., and remained with them as manager until recently, when they rvent out of business.

Mr. Glassow is accompanied west by his wife and young son,

HAS NE\^I TELEPHONE NUMBER

Loop Lumber Company, San Francisco, has a new telephone number-EXbrook €31.

Cut in Lumber Production Ordered bv Code Authority

Washington, June 20.-Lumber production for the third quarter ot 1934 was fixed today by the Lumber Code Authority at a total of 3,845,000,000 feet, B.M., which is a reduction of 15.5% from the established production for the current quarter. Of the total amount 3,170,000,000 feet is for softwoods and 675,000,000 feet for hardwoods, the reduction in the former being 13.2/o and in the latter an average of 25/o as compared with the current quarter amount. The softwood divisions were assigned a reduction of. IO/o except the three largest, namely, West Coast Lumbermen's Association, Southern Pine, and Western Pine, which took an average reduction of. about t4/o. The allocation of quotas in 'millions of feet is as follows:

*Salvaging operation following fire of last August.

The log quota for the West Coast Logging and Lumber Division is fixed for all purposes at 1,119,000,000 feet.

The severe curtailment of production for the next quarter is partly due to the fact that production totals have been consistently kept above the probabilities of consumption since the Lumber Code became effective, last August. on the theory that every reasonable effort should be made to encourage production, employment and sales. The result is, it was pointed out, that there has been some increase in inventories since the Code went into effect, while the expected revival of building has not yet come.

Are you one of those alert retailers who are taking advantage of the many time-saving services and money-saving facilities available only through the McCormick Lumber Company's salesman? FIe knows today's problems in the business. Be. sides, he has the25 years experi. ence of the McCormick Lumber

Company solidly behind him.