What Would We Do Without Color? Moral: Sell More and More Paint

Imagine your tolvn rvithout a drop of paint on any building ! Picture your living rooms undecorated ! Look at the walls of your home, and think of them as ne\rer having been painted !

Horv would your auto look unfinished?

Your place of business would be monotonous and dreary. Machinery would all look alike. Farm buildings r.vould be so unsightly that they would appear hideous.

Without color you might as rvell be blind. Color is EVERYTHING.

We remember scenes because the coloring is beautiful. We recall summer nights lvhen the sky lvas bluer than usual. We think of a certain dalvn because natnre rvas lavish lvith her colors on that particular morning.

We love certain homes because the color scheme has been rvorked out harmoniously.

We desire to orvn certain farms because the color -schemes of the building lay-trut has appealed to us.

We may not attribute these desires to the color schemes. We may imagine that something entirely different rvas responsible. Yet in the majority of cases onr favorable attention g'as first attracted by color.

Color attracts and fascinates.

Winter is dreary because there is little i'ariety in nature's color scheme. Spring is beautiful because color is returning

(Continued lrom page 42) rvould be quickly invoked on the slightest hint of monopoly.

Large scale selling organizations capable of maintaining contacts with the principal lumber consuming industries in all of the principal lumber markets would be a great aid to the stability and progress of the lumber industry, and to the better conservation of our reserves of standing timber.

Large average capital aggregations in lumber production, with financial resources that to the rvorld. Sumrner is gorgeous ltecause nature has returned to her color climax. would, permit them to ship or withhold ship- nent, as current conditions of demand might suggest, would result in curtailing many present wastes, and inevitably in much closer utilization, and also with a favorable tax policy would naturally lead to reforestation of cut-over lands wherever it is oractical for private enterprise to so errgage. Irr fact, we can only hope for satisfactory tinrber utilization through large units having box factories, tvood pulp and probably chemical reduction plants in addition to the usual sarv and planing mills.

Theatrical performances often depend for their success or failure on their color schemes. Many an indifferent production has been saved by wonderful color effects.

A 'woman is beautiful when she wears a certain color. With some other color she is entirely unattractive. We often judge new people we meet by the colors they rvear.

Color intensifies love and admiration, and intensifies repellance.

That is rvhy the selection of colors is important.

A building can be entirely ruined l>y poor paint or poorly selected colors.

Homes are hideous or "homey" according to the color scheme selected and applied.

A farm rvell painted is easily salable. Badly painted its value is much reduced.

Color is produced by paint.

There is no merchant to rvhom color is more important to business slrccess than the lumber merchant.

Most of the material he sells WILL be or SHOULD be COLORED. To have them properly colored, and attractively colored, is as important as the original sale itself.

Therefore the lumber merchant sl-rould sell paint, he should knorv color schemes, and he should carefully advise his customers on the use of COLOR.

Doing so means much to his business in every rvay.

I believe thoroughly in competition. Competition develops initiative, energy, and efficiency in individuals and in corporations and even in nations. It is the basis of much of our progress. Competition, however, must be governed by reason. If an individual exhausts his vital energies in compet- ing for a prize he has made a failure. That is what is now happening to this nation in the conversion of one of its greatest natural resources-a resource which can be conserved and restored only through the adbption and application of a sound public policy.