Sell'Em Smilingly

The more you travel about this old earth, the more you come to realize the intense value of the SMILE as a sellitrg asset.

SMILE at your prospect (and every man and woman in your business district fS your prospect.)

SMILE when you meet your trade in your omce, or in your yard.

Whateve-r you may be- enga_ged-in_-doing, pg! y'gur attention FROM that thing, and direct it at the man u-pon-whos-e trade 3n{ Sood will-(becaule-EvERY man is a unit in the voluml of good will, nihich must be the solid foundation of a subst_a"litgl!_ pro-sperous business) your business de-pends, "trd gr""t him PERSONALLY, INTERESTEDLY, SMILINGLY:

Tlrc salesman-whether it be of shoes, ships sealing-wax, railroad tickets, or the food that you eat- who knows HOW to put a customer at ease, how to iake him feel at home, and how to warm the cockles of his heart by -a m_anifested FRIENDLY interest-has learned one ol the greitest of seuing truths and one that will.pull him up. in the commercial or business world in spite of" Hades and highl water, if he will stick to it, cultivate it, and then backit up.

. ,, The smiling -man, whose mind behind the smiling face is alert, has a tremendous advantage over the fellow who has NoT learnqd tLal Lig lesson. Beciuse with a smile goes courtesy, and frienEtness, and interest; and these things bring RESULTS.

Practice SMILING. If it is not a habit with you, MAKE it one. Put that grin on your face. The second one will come easier than the first. and so on.

..Itt"j::J,!h1lg_y_9" know_youwi_ll smile without effort. And the next thing you know you will begin smiling INWARDLY as well as OUTWARDLY, and then you will be gettinlg-somewherl.

God and man both love the fellow who smiles BOTH ways.

Cut out the LONG face. Get rid of the SOUR expression. Realize your birthright as a CREATIVE being, and GRIN at the realization.

- Spread a little sunshine, and a little optiTism, and let your townspeople get the habit of feeling better ylen- they-se_e that mug of yours, and you will find a mucir -ore reciptive iudience when vo"

IDEA to SELL.

Sell your folks IDEAS-and sell 'em SMILINGLY.

AN' BE SEED OF

A crowd of negroes were gathered, clad in their Sunday finery, at the station in a Southern city, waiting for the arrival of a colored excursion from the country that was about due.

One fat, gaudily dressed colored woman caught sight of a friend arrayed to match, and called out:

Howdy, Mandy, what you doin' down heah all dressed up ? Whah is you gwine ?"

"f ain't a-gwine nowhar from heah," replied Mandy with dignity. "Ah cum down heah to see an'be seed of."

Johnny Asked A Hard One

The head of the family, with his pipe at hand, and his newspaper outspread, had settled into his favorite chair for a pleasant hour before bedtime.

On the other side of the table sat his son Johnny, his eight-year old forehead indicating that he was wrestling with some most serious problem. After a while he looked toward his comfort-loving parent, and with a hopeless inflection said:

"Pa,"

"Yes, my son."

"Can the Lord make anything?"

"Yes, my boy."

"Everything ?"

"Yes, son, there is nothing that He cannot make."

"Papa, could He make a clock that rvould strike less than one ?"

"Now, Johnnie, go right upstairs to your mother, and stop bothering me when I'm reading."

Johnnie went, but he wondered still.

Tough On The Client

The judge was a kindly old fellow, and the young barrister was a trife nervous.

"My unfortunate client-" fus began, with quaking voice and shaking hands. Fumbling among his papers, he began again:

"My unfortunate clienl-," but his throat dried up. Desperately mopping his brow, he tried it again:

"My unfortnn"lu "1i"p1-." But it wouldn't work.

The judge smiled down on him in kindly fashion, and said:

"You may proceed with your state,ment, Mr. Blank. So far the court is entirely in agreement with you."

The Croaker

Once on the aidge of a pleasant pool, Under the bank where 'twas dark and cool. Where bushes over the water hung, And rushes nodded and grasses swung, Jest where the crick flowed outer the bog, There lived a grumpy and mean ole frog, Who'd set all day in the mud and soak, And just do nothin' but croak and croak. Till a blackbird hollered, "I say, yer know, What is the matter down there below? Are you in trouble, or pain, or what?"

The frog said : "Mine is a oreful lot; Nothin' but mud, and dirt, and slime; Nothin' but sadness all the time; It's a dirty world." So the old fool spoke. "Croakety, croakety, croakety, croak !"

"But yer lookin' down," the blackbird said, "Look at the blossoms overhead; Look at the lovely summer skies, Look at the bees and butterflies: Look UP, ole feller ! Why, bless yer soul, Yer lookin' down in a muskrat hole !"

Blut still with a gurglin' sob and choke

The blame ole critter rvould only croak. An' a wise ole turtle who boarded near, Sez to the blackbird, "Friend, see here; Don't shed no tears over him, fer he Is low-down jes' cause he likes ter be; lle's one er them kind er chumps that's glad Ter be so miserable like an' sad; I'll tell yer somethin' that ain't no joke, DON'T WASTE YER SORROW ON FOLKS THAT CROAK.''

Not That Bad

"Do I understand you to say,"'asked the judge, "that his remarks were acrimonious?"

"No, judge your honor, I didn't say that. I just said he swore at me. I ain't agoin' to claim that he done somethin' he didn't do."

Viewpoint

Husband-"Did you notice that lovely girl in the pretty brown dress standing in the lobby?"

Wife-"What? That frowsy thing with the false pufrs, enameled face, gold teeth, made-over dress, and imitation furs? No, I didn't notice her. Why?"