More Than The Golden Rule

By Jack Dionne

There is a firm of printers in the east who have been in business for more than two generations, and who have during that entire time used as their business and advertising slogan, this very delightful phrase:

"More Than the Golden Rule."

Is'nt that keen ?

There is so much talk nowadays about "The Golden Rule in business," that it is refreshing to find a man who has been offering MORE than that for a long, long time.

In the first place we are impressed with the thought that he must have kept his promise, or he wouldn't have lived and prospered so long a time.

Proving that "It CAN be done."

Then comes the natural thought: What does it mean to give "More than the Golden Rule?"

That Godly principle is to do unto others as you would have others do unto you.

IIORE than that means that you are willing to do for others MORE than you expect them to do for you. And THAT is a truly regenerating spirit.

It is what \l/anamaker had in mind when he adopted his slogan: "The customer is always right." He KNEW that there were many, many people who would take advantage of that business principle, and IMPOSE upon him. They DID. Thousands of them. But he stuck to his rule just the same.

It is the same thought that the old French storekeeper in Southern Louisiana uses when he gives the house wife thirteen for a dozen, and calls it-"Lagniappe." For Lagniappe simply means more than you agree to furnish, and therefore "More than the Golden Rule."

The Man of Galilee had the same thought in mind when He said to the Jew who had been made to carry the burden of the Roman soldier a mile, as prescribed by law: "When he makes you carry it ONE mile, carry it TWO."

And I like this thought best of all. We are inclined to refer to the Golden Rule as a Christian theory-and it IS of course-but Christianity should be really "More than the Golden Rule." For the great Pagan philosophers from Confucius right down through Socrates, Plato, and Aristotle to Marcus Aurelius, ALL preached the gospel of the square deal, which is the Golden Rule.

But the Gospel of the Second Mile is a greater one. It means "More than the Golden Rule."

MR. DEALER:-Here is a three-column newspaper advertisement that moftes a buililks appeal ftom a most practical onil potent viewpoint-itwestment. Use it as you see fit.