Sell 'Em Through the Stomach Pete

The fact that "the way to a man's heart is through his stomach" has come to be utilized quite frequently of late in various parts of the country, by rvise lumbermen who are intent on building up a better feeling between themselves and the building trade of their torvn.

We have heard and read of various affairs, generally in the form of dinners, that have been given by lumbermen in certain cities, at which the lumberman acted as host to the building trade of his to'rvn, the contractors, architects, builders, etc., in a get-together dinner.

On one such occasion the lumberman had a collection o{ interesting literature at each plate. Carpenter aprons bearing the name of the guest, rvere the napkins. There was fun and jollity, and then a couple of nice little interesting talks that aimed to make all present better friends, and to stimulate the building urge in the town.

These affairs, rvhen 'rvell handled, are undoubtedly very much worth while, and the reports on them are very good indeed.

Cliff Bergstrom On Northern Trip

Clifi Bergstrom, Los Angeles representative for McDonald-Harrington Lumber Company, leaves about July 15th for the Pacific Northwest on a combined business and pleasure trip. He rvill be gone for about three weeks.

McNevin Comes Down to Watch Gus Hoover

P. C. ("Pete") McNevin, thi smiling and optimistic executive of the Pacific Lumber Company of San Francisco, is in Los Angeles at the present time, iooking over things in Southern California for a week, in company with their Southern California representative, A. L. Hoover, better known to the lumber trade as "Gus".

R. F. HAMILTON RETURNS FROM EAST

R. F. Hamilton of the Pacific Lumber Company has recently returned from a long eastern trip, where he visited many of the big buying centers. He covered the South at the same time, and reports conditions and prospects very good everywhere but in Florida. He spent some time in Texas, where his concern is nor'v strongly represented by the W. H. Norris Lumber Company, and where Redwood is getting better known every day.

Sam Scofield A Bay District Visitor

Sam Scofield, Union Lumber Co., Bakersfield, was a San Francisco visitor around the middle of the month, where he spent a felv days attending to business matters. He also called on many of his lumbermert friends and looked over market conditions in the Bay District.

Sawmill At Post

The sawmill at Post Flat, El stroyed by fire on June 20. The Landis of Diamond Springs.

Flat Burns

Dorado County, was demill was owned by J. W.

Long-Bell Oak Flooring

The contractor can effect important savings in construction through the use of well seasoned and carefully graded Long-Bell trade-marked Oak Flooring.

"One of the great objections," writes Mr. K. C. Winter of the Winter Safe & Fixture Co. of Mobile, Ala., "that the average person has to the purchase of an oak floor is the fact that the cost of hand cleaning and preparing for waxing, et cetera, is usually very expensive. However, in the Long-Bell oak flooring we have used, we have found that it is so well manufactured that all points are practically smooth arrd that its surface is so well machined that it requires very little hand finishing after being laid."

Another contractor writes that his aged between 7/o and,10Vo on the have averof a floor.

The Long-Bell Lumber Company

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