SaidGreeley to Hinckley "\(/.tch Los Angeles"

The grade marking campaign that has been and is being waged by the retail lumbermen of Los Angeles through their Lumber & Allied Products Institute, is winning national recognition as "the best." To have furnished "the best demonstration of the value of lumber grade marking in the entire United States" is some high attainment. Yet that's what the manager of the West Coast Lumbermen's Association told an eastern lumberman the other day.

Dwight Hinckley, outstanding lumberman of Cincinnati, rvrote Col. Greeley, of Seattle, and asked about ways and means for promoting the use of better lumber. The Colonel wrote back, and the following is an excerpt from his letter:

"I believe the best demonstration of the value of lumber grade marking in the entire United States is in Los Angeles, California. This has been under way since 1930. At that time, to assist the more progressive Los Angeles dealers in correcting a bad situation of grade substitution and jerry building, the West Coast Lumbermen's Association licensed responsible wholesale and retail yards in Southern California to use our official trade and grade marks. This was done under the supervision <lf our resident inspectors.

"The matter has grou'n from that starting point, due to the energetic and agressive backing of the Lumber and Allied Products Institute of Los Angeles and the support of the large, well established wholesalers. Today, probably 7O% of all the Douglas Fir construction lumber used in Los Angeles is grade marked, either by the sarvmill or a local distributor. And a large, influential group of retail yards rvill not sell Douglas Fir construction lumber without the grade mark.

"Involved in this, of course, is a long story of gradually correcting unethical competition in distribution and overcoming many phases of jerry building.

"I commend to your Committee a careful study of the history of lumber grade marking in Los Angeles."

No wonder the enthusiasm of the L. A. P. I. on the subject of grade mark advertising runs high. The campaign has gathered momentum with each season. The copy has always been live and attractive, something the prospective builder will get something out of. Not an easy thing to do. The newspapers have taken a definite interest in the canrpaign and furnished splendid assistance through the nervs and editorial columns. It is a mighty respectable and successful trade promotion effort. The L. A. P. I. is rightfully proud. George Lounsberry is president. Ken Smith is manager. The job is done through the L. A. P. I. offices in the Fay Building.

LONGSHOREMEN'S AGREEMENT TO BE RENEWED

Announcement rvas made in San Francisco or1 July 30 by both the Waterfront Employers' Association of the Pacific Coast and the International Longshoremen's Association that the Pacific Coast longshore agreement. which expires September 30, l'ill be reneu'ed for another 1'ear.