Laminex Doors Used to Get More Business

The successful merchants these days realize. more than ever before, that they must interesi the public in their places of business and in the material which they have to offer. These are days of aggressive rather than passive merchandising for merchants in every line, and, of course, the more aggressive the merchant is, the more quickly public attention is directed his way and the faster his business grows.

The concern that can secure the assistance of the mavor passersby, a group of interested people being at the exhibit most of the time. At the close of the test the door \r'as removed from the tank of water to give the public an opportunity of seeing it after being dried out. At this time the door was re-weighed to ascertain the amount of water it had absorbed and found that its weight gain after being in the water five days and four nights was 7 pounds, !4 ounces. In spite of the water absorbed the expansion in width and length was a scaht one-eighth inch and in and most prominent citizens of a city of three hundred thousand people in drawing the attention of the public to the products rvhich they handle is bound to produce results. Such a thing was done the week beginning September 20th by the Waterfront Sash & Door Company, Oakland, in staging the famous "Laminex" water teit, similar to those stages in.other sections of the country, but perhaps put on a little bit more elaborately than heretofore.

Mayor Davie Officiates

On Monday rnorning, the 20th, a stock Laminex one panel door was placed in a tank of water in the Builders lixhibit Building, Oakland. Hon. John L. Davie, Mayor of the Citl'of Oakland, E. M. Tilden, President of the Builders Exchange and of the Tilden Lumber Company, and Maury I. Diggs, prominent architect of Oakland, attested to the weight, .ividth and length of the door before its submersion in the tvater, Mayor Davie autographing the door to prevent substitution. The door remained submerged until Friday afternoon, the 24th, at 3 o'clock, and cluring the days and nights of its soakingwas viewed by hundreds of thickness one-sixteenth inch. The door was inspected by the committee and found to be free from warp, buckle or blister with panels and joints undamaged and veneer solid.

Prizes Awarded

During the test, cards had been passed out to the public giving the opportunity to estimate the amount of water the door would absorb. The nearest estimate was 7 oounds 11 ounces, made by William Moon, Oakland, California, rvho received a cash orize of $10.00. The next hearest estimates were those of Arthur Mock, Oakland and H. E. Buckland, Oakland, u'ho received prizes of $5.00 each.

Printerrs Ink Used

This test was preceded by publicity, otherr,vise it could not have been the success it was. The three leading Oakland newspapers carried ads two columns wide and 12 inches in length immediatcly preceding the test and during its life, and all of the newspapers gave considerable news space, the connection of the Mayor and prominent

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