The California Lumber Merchant - October 1938

THECALIFORI{I.A MB RMERCffiT

\Theeler Orgood Saler'Corporation

MANUFACTURERS;OF

DOUGLAS FIR ANd PHILIPPINE MAHOGANY DOORS _ PLYWOOD

\YOCO and LAMINEX DOORS

The country's most complele line o{ doors rrc.eis viriuol)y ovcry ro q .ir'-:r,-:t-o'ret 3!l r,,r.r:ls lo choosr: lrorn- HOUSE, fnONT EIIT.tAilCL, GniAGll CIrlll.,rAIlD, FRFNCTI. SLAB or FLUSH, SUBSTILE, !lCfllllll.r, STOlil,f CCi'{rlliiATION-ond 1}re ncw, lig):tvreig}:t Streomliner 4cc: Trr.:,..r1..,rs ort iurnished in Flot cr Verticcl groin Douqlcrs Frr, 1iq!i or dork re I Plrilipl rrre Mqhoqony lle Sireqniirer is cls:o :r.rrr::.erl irr Eoslcrr Btrch. All ore ilode norkrii qr:i qiqrqnteeC.

LAMINEX PLYWOOD

Look lcr 1i:e I'o:C LA.l,1l\EX ond be sure cl qrrolity qnd sqtisloction, COMNlL]]]C]AL GF.ADLS, STOCK PANiLS, INDUSTRIAL GRADES, PLYFClrl,{, V'/ALLBOARD, PLYSCOiiII (sheothinq), ALL WLATHER (lor .rie:ior use), ETCHED WOOD (Ruslic wollboord), COUNTER FROI.JTS. !l:bl:or Grcrn Prilippinc Mohogony Plywoods ore frrrnjsheC in qll grcCes exceFt Plyform, Plyscord ond EichedwooC. Vo:ious soecies oi hordwood plywoods qre qvoilqble on orCer.

CONSUII YOUR NEARESI JOBBER

\Ve also publislr at Houston, Teras, The Gulf Coast l,urrrlrcrman, r\rncrica's foremo.-st rctail lrrrnbcr journal, *lriclt covers tltc crrtirc Southrvcst and trfiddlcrvcst as thc sunslrine covers Californir.

Mt. Whitney

Ponderosa and Sugar Pine

Soft textured-ecrsy to work cnd takes cr line finish

Speciclizing in 4/4lo 16/14, cll grcrdes,Irom No' 2

Shop cnd Better.

Truck crnd trciler delivery to all Cclilornic points.

Stocks will be ccrrried at our Los Angeles ycnd for winter delivery.

Band Scrwn-Nqture Cured (Air DrV)

Ponderoscr crnd Sugcn Pine-Whire Fir

Ccrlilornicr Incense Cedcrr

l[t. Whitney Lunber Gonpany

Mill-Iotrnsondale, Ccrlil

WTTOI.ESAI.E ONIY

Henry E. Pries, Scles Mcmcrger

Genercl Scrles OfficeJ030 Ecret Pico St., Los Angeles Telephone ANgelue 0l7l

IN ONE MATERIAL

IIACTORY-FINISHED in sir pleasing l' colors'+sh, coral, cream, green, walnut, and white-thiE new insulating interior finistr o'ffers important selling advantages. Featute it for new construction or remodeling-wherever color, design, and insulation are needed for homes or public interiors.

WRITE for ranplcr aod complcte informatim about Tcolok Ete Lurc to AsmdroD8 Cork Productr Company' Building Mataialr Divirio, lo08 Cocord St.,Laicatt6,P&

ltrEST 0REGolf IUMBIR C0.

Portland, Oregon

Manuhcturers of OId Growth Douglas Ftr

Rail and Cargo Shippers

Lor Angclcr Srlcr Officc

427-4N Petroleurn Securities Bldg. Telephone Rlchrnond 0281

PARAMOUNT'S ANNUAL PICNIC

The annual picnic of the Paramount Built-in Fixture Company, Oakland, for employees, their families and friends, was held at Lafayette Park, Lafayette, on Sunday, September 25.

There was an attendance of about 200. A barbecue luncheon, races for the children and dancing were features of the outing.

HARRY EASTMAN CONVALESCING

Harry Eastman, salesman with E. L. Reitz Co. of Los Angeles, who was operated on for appendicitis at the Methodist Hospital, September 20, is doing nicely and will be out of the hospital in a few days. He expects to be back on his territorv around the middle of October.

CALL ON MILLS

Al Kelley, sales manager, and John Helm, salesman for Santa Fe Lumber Company, San Francisco, returned September 22 from two weeks' business trip. They called on the firm's sawmill connections in Washington and Oregon, going as far north as Everett.

FrRE CAUSES $1o,oo0 LOSS

Fire of undetermined origin in the yard of Van ArsdaleHarris Lumber Com,pany, San Francisco, was brought under control with a loss of only about $10,000, on the morning of September 18. The fire was fortunately discovered soon after it started.

The lumber destroyed included 75,W feet of Clear Port Orford Cedar, Spruce and Redwood.

ADVERTISERS

*Adverticemartr .pPear in alternate issue.

American Lumber and Treating Co. -----------t

Anderron & Middleton Lurnbet Co..------------- r

Anglo Catifornia Lumber Cr.-----------------------*

Armetrong Cork Produc$ Co.------------------------ 2

Atlinron-Stutz Company -----------------------------.20

Bext6 E Co., J. H. -----------------15

Booth-Kelly Lumber Co. - -------- -- ----------------28

Brookmite, fnc.-------,---------

Burnr Lumber Co.------------------ --------------------------27

Cadwallader-Gibron Co., Inc. ------------------,---29

Californie Builders Supply Co.---------------------*

C.alifornia Door Company, The -------------------29

California Panel & Veneer Co.--------------------*

Celotex Corporation, The-----------------

Cobb Co., T. M. ----------- --------.**

Cooper, Vilfred T. --- - -- -

Curtio Companier Setvice Bureau

Douglar Fir Plywood Arsociation.-

Flogan Lumbcr Co.----------------Hoover, A. L.-------------- - -:-

Janin L"n'ber Cl, Roy M. ---- ---Johneon Lumber Gotporation, C. D..------.----*

Koehl & Son, fnc., John W. ---------- ------------- 2 Kuhl Lunber C,o., Carl H.--,----------------

Lonon.Bonnington Company.------------------------- 8

Lawtence-Philipe Lunber Co. ------- -- --- ------ 2l

Lofgren, Alvin N.--------

Lumbermentr Credit Agociation ------------,----- 25

Marir Plywood Corporation,-Marrhall, fnc., John E.-------------------Mclntyre & Son, W. P. Michigan.C-alif ornia Lumber Co. ------------------, 1 5

Monolith Portland Cenrent Company

Moore Dry Kiln Co.-------- -------.28

Mt. Vhitney Lunbec Co. ------- ----------------------- 2

O'Neill Lumber Co.----------------- ----------------------, 29

Pacifc Lumber Co.,

'

THE CALIFOR}IIA LUMBERMERCHANT JackDionne,funkhu

M. ADAMS Ctmrlrttm M-F.ac

Subrcription Pricc, $2.00 pcr Ycer Singlc Copicr, 2!i ccntt cach. LOS

How Lumber Looks

The National Lumber Manufacturers Association for the week ended September 10 reported that 495 mills produced 198,320,000 feet of hardr,voods and softwoods combined; shipped I85,426,W feet, and booked orders of 155,296,000 feet.

Due partly to the Labor Day holiday production, shipments and new orders for the week were all appreciably below the preceding week.

Lumber orders reported for the week by 431 softwood mills totaled 149,487,W feet; shipments were 179,3I2,m feet, and pr,oduction was 192,167,000 feet.

81 hardwood mills for the u'eek gave new business as 5,809,000 feet; shipments 6,114,000 feet, and production 6,153,00O feet.

151 mills in Washington and Oregon which reported to the West Coast Lumbermen's Association for the week ended September 17, produced,9,627,143 f.eet. New business taken was 88,772.780 feet, and shipments were 97,533,770 Leet. The unfilled order files at these mills totaled 271,O23,161 f.eet.

128 mills reporting to the 'Western Pine Association for the week ended September 17 gave production as 82,458000 feet; shipments 69,603,000 feet, and new business 64,853,000 feet. New business showed an increase of 22.4 per cent over the previous weekly report. Orders on hand at the end of the week stood at 186.713.000 feet.

The California Redwood Association for the week ended September 1O reported production of 13 mills as 6,@7,000 feet; shipments 6,385,000 feet, and new business 4,097,000 feet. Week-end orders on hand were 26,482,4N feet.

127 mills reporting to the Southern Pine Association for the week ended September 77 cut 30,465,000 feet; shipped 30,759,000 feet, and sold 30,483,000 feet. Orders on hand at the end of the week totaled 60,843,000 feet.

The new cargo rates on lumber from the Northwest to California ports went into effect September 21. Tfre new rates call for an advance of 50 cents per thousand feet. The new rate to San Francisco ports and Los Angeles harbor is $6 per M feet B.M., while the rate to San Diego is $5.50 per M feet B.M.

Union Lumber Company Announces Changes

Union Lumber Company announces that Ray Shannon will assume the duties of sales manager for Southern California and Arizona with headquarters at their Los Angeles office. He succeeds Mason E. Kline who will make his headquarters in the San Francisco offrce.

Mr. Shannon has been with the company for the past seventeen years. After spending some time at the mill, he went to the San Francisco office where he was connected with the sales department, and later he worked out of their Chicago office. Recently he has been covering the Sonoma Valley and San Francisco Bay areas. He will be in Los Angeles about October 10.

Mr. Kline will spend about sixty days with Mr. Shannon before going to San Francisco.

"styling Your Ho^e"

San Francsico, Sept. 26.-Style conscious home owners get a ne&' home planning aid this week as their local lumber dealers receive advance copies of the publication "Styling Your Home."

Produced by the Cali{or,nia Redwood Association, the booklet's 28 pages show 63 photographs of 41 difierent homes, selected from various price classes and geographical areas.

Lumber dealers receive sample copies free from the publishers, the California Redwood Association, 405 Montgomery Street, San Francisco.

Elmer E. Case

Elmer E. Case, president of the Case Cedar & Shingle Co., of Raymond, Wash., one of the largest operators in the Red Cedar shingle industry, was shot to death, August 31.

He was walking down a gang plank to supervise the loading of a barge when he was shot four times in the back. No reason is given for the tragic happening.

Mr. Case was 78 years of age, in excellent physical health and was active in the business in which he had been engaged for 45 years. He had been enjoying work, hunting, fishing and golf as well as short vacation trips. He is survived by his widow, two sons, Albert E. and Harold Case, and three daughters. The business will be continued by his son, Albert.

Vagabond Editorials

By Jack Dionne

Harry Hopkins, chief of W.P.A., announces that he is going to collect a book of W.P.A. stories and jokes. Those I've heard would fill a family Bible. But, unlike the Bible, it couldn't go through the mails. Not even Hopkins' friend Farley would pass it. * * *

Poor old Farley is sad these days. They took the play away frocr him a few months ago and turned the big political thinking job over to a bunch of young radical amateurs. Politically wise Farley knew that this country isn't ready for purges. The young radicals know it now. And now (isn't politics a strange mess) all the Senators who were omitted from the purge list are trying every way to get on it. They want to be sure of reelection. And by the way, have you heard of the latest New Deal suit? Blue purge.

I've been tthinking **" ", ,"," that these are sad times to be living in, but the last few days (this is written September 25) events have occurred that made me proud to witness them. Czechoslovakia, f'm proud to know you ! When the history of these terrible times is written, the brightest page will be given to that heroic little nation which, forsaken by its powerful friends and facing the snarlings of a monster, refused to cringe before the bloodthreat, and called every able-bodied citizen to defend its borders at a speed heretofore unknown in the annals of mobilization. And-to the profound amazement of the great nations who had kowtowed before the threats of the scourge-the big, bad wolf showed the yellow fag. What may happen before these words are printed, no man knoweth. The world sits on a powder keg. But nothing can erase from the pages of history the story of the bravery of the Czechs in their hour of mortal peril. ***

Like the hero of old, they made up their minds that a man can die but once and it is better to be shot down fighting than destroyed after taying douh their arms; that a man can meet no finer death than "facing fearful odds, for the ashes of his fathers, and the temples of his gods." Such a nation deserves something better than the mercy(?) of a Hitler. ***

I'm not even sure that Hitler can lick the Czechs alone. Remember David and Goliath. Two million brave Czechs with their homes, their churches, their God to fight for,

would take an awful lot of licking. Don't be too sure of the,German strength. Remember that before Hitler came the Germans were a God-fearing, highly religious people. Read the history of the Christian religion and see for yourself. Hitler has set the Reich up as the National religion, himself as the only power spiritual and otherwise, has condemned their Christianity and proscribed their religious beliefs. Remember that religion digs down deeper into the human soul than any other form of conviction. And never doubt that there must be countless millions of Germans who deep down in their hearts resent Hitler's dethronement of the God they adore and the religions to which they were taught from childhood to cling. I don't believe that such a nation will fight as one man. They are mute in Germany, because complaint means cruel punishment and criticism means death. But you can't stop a nation from thinking. And you can't take the love of God and the belief in religion out of people's hearts by the decree of a dictator. Someone, some day, is going'to start liberating the God-loving people of Germany. National Germany today is pagan. Czechoslovakia is a Christian nation.

Something new with regard to home building and home ownership has been accomplished in the past few weeks by the illustrated weekly magazine, "Life." Something highly intelligent, practical, and well worthy of high praise. This journal is delighted with the opportunity of backing in on and unstintedly complimenting such an effort.

In the September 26 issue of "Life" will be f.ound a 22 page profusely illustrated department on the subject of "Houses For Modern Living," being an original and remarkable layout of designs for homes of varying cost, designed for this story particularly by famous American architects.

rr :1. ri

Here is the way "Life" went at it. Feeling, as stated in the first page of the department referred to, that while great and intelligent corporations are pounding away at the American public day and night, year in and year out, selling and creating a yen for automobiles, radios, refrigerators, furniture, boats, and devices of a thousand kinds for

(Continued on Page 8)

Fred J. Walsh Comparry selects this rrsv

USG product for 2 rensons...

[fEnf'S the "one-man" sheathing that insulates as it improves r I construction-that gives builders many economies! Like Fred J. \falsh Company, many builders want to give more house for the money. And with this new USG prodact, tbey can because it cuts tbeir cost!

One man can apply \Ufeatherwood Sheathing. And it combines (r) horizontal application, (z) a protective asphalt coating, (3) wind-tight ioints and (a) strong, rigid board-type insulation for greater comfort the year 'round.

There's profit for you in this new product which combines all these features in one product for the first time. There's profit for you because it helps the builder make more money!

Ask your USG repregentative or write the nearest USG office for prices and complete details.

(Continued from Page 6)

ttre use, comfort, and amusement of our citizens, there are no such great powers engaged in doing the same thing for homes and home building. So "Life" decided to do something about it.

It took the position that there are plenty of people all over this country who would and could build, own, occupy much better quarters for living than they now enjoy, if they had the possibilities presented to them in the same glowing fashion in which radio and auto possibilities are shown. ttThere are reasons," said "Life,t' ttwhy the long awaited American building boom, confidently expected to pull the country out of depression and up into a solid and lasting prosperity, has never materialized."

So, hoping to do its ota:"u .J.a or an entirely new and practical character to help touch off ttre prosperity fuse, "Life" took action. It did not hire somebody to draw a lot cf home sketches, and then run them as is, accompanied by bromidic "home is where the heart is" kind of talk Far from it. Instead, it went out and located four representative American families who wanted to build new homes and could afford to do so.

They selected four families of different income levels, ranging from $2,000 to $10,000 a year. They selected them from four great American districts, the South, East, Midwest, and Far West. These families were asked to state in detail what they disliked about their present homes, and what they would like if they built nevy ones and could get the kind they wanted. Then, enlisting the cooperation of a sister magazine, "The Architectural Forum," "Life" hired eight famous American architects and gave them commissions to design for each of these families, their "dream house," the cost to come within the financial means of each of them. Slick plan, eh? ***

In the 22 page article that concluded this splendid preliminary effort at doing something different and unique

for prospective American home builders, "Life" followed an entirely original plan. They show pictures of these four American families previously referred to, the people themselves going about their daily processes of living, the exteriors and interiors of their present residences, and their present advantages and disadvantages as to homes and housing.

And then they show arJ" inJ".e, distinct, and entirely different "dream houses" for each of the four families. Each of these "dream houses" comes within the price range of the famity for whom it is drawn. So each family is offered wide variety, and marvelous possibilities. To say that each of the two plans for each of the four families is amazingly attractive, is simply proving the inadequacy of the adjectives. They are plans, pictures, and possibilities, so marvelously presented and placed upon shiny print paper that no doubt nine out of every ten families in this country would promptly and enthusiastically mortgage their future incomes to own them, could they be bought finished and ready for use, like an automobile.

First comes the lowest :";" L.o*u house, for a family having an income between $2,000 and $3,0O0. For this one, a family in Atlanta, Georgia, was chosen, their name and address given. The same thing is done with each of the other three families. These are real, live folks, that "Life" is using as illustrations, and chosen because they were excellent representatives of their income groups. First there are pictures of their present residence, interior and exterior, and pictures of the entire family, with some scenes from their daily life. The advantages and disadvantages of their present domicile are shown. ***

Then come four pages of startlingly beautiful plans and pictures of two homes that people of the $2,000 to $3,00O income group could afford to build and own. One is a "Traditional" house. The other is a t'Modern" house. They are completely and entirely different from one another. The exteriors and interiors are shown in every detail in

(Continued on Page 10)

(Continued from Page 8) beautiful illustrations, that make the finest automobile advertising look-rather shabby by comparison. Shrubbery, sidewalks, garage, furniture, all are shown- The plans are a university course in home arrangement as well as home construction. ::r * ;li

Then they take up the $3,000 to S4,000 income group. This. family lives in Los Angeles. Their pictures are shown, as well as their present home, with its inconveniences, and advantages. Then a "Traditional" home and a "Modern" home, plans covering two beautiful ,pates for each, for people of this type of income. Everything is shown, the Iayout of the interiors, the placement of the furniture, the garage, walks, fences, shrubberS trees, everything.

*rf!t

The next is the $5,000 to $6,000 income group, and their two dream houses; then the last, the $1Q000 to $12,O00 income group, and two homes for them. They cannot be described. You must see them for themselves. The five to six thousand dollar family lives in Minneapolis. The ten to twelve thousand dollar family lives in Pennsylvania. The home of the five,to six group is gorgeous; of the top group a mansion. All of them are original, difrerent, and thoroughly alluring.

f ,haven't seen anything in a long time that thrilled me like these eight house plans. "Life" does NOT attempt to estimate the cost of any of these houses, excqlt to declare that their thorough investigations convince them that they can undoubtedly be built and paid for by families of the incomes shown. All I've got to say is,that if such homes could be offered for sale with all that comfoft and all that.beauty so that people could go shopping for them and buy them like motor cars are bought, that the long expected building boom would arrive on the wings of a gale. .A reading of the "Life" story sold me on the fact that their conclusions are entirely correct. You COULD, without a doubt, sell such homes as these by the million, if the figures work out.

A word should be spoken here for a lumber association that saw an advance copy of the "Life" story,.and fell for it strong, as well as for the possibilities it held out. The California Redwood Association immediately prepared a follow-up campaign to tie in with the "Life" story. All members of the Association instructed and equipped their salesmen to get busy and help boost the boost along, feeling that millions of people throughout the country will read the "Life" story and want to know where they could get such buildings, such building materials, and such homes. The Redwood salesmen have been offering to their retail customers a book of plans for interiors, window stickers referring to the "Life" story, and have been urging their dealer friends to acquaint themselves with the plans shown in the story, so that they may be able to answer intelligently if a customer shows interest. ***

This journal wishes to compliment "Life" on the most practical and beautiful boost that home building and home owning has ever had through a publication of this sort. Those eight home plans might themselves be the means of starting a home building landslide. Goodness knows they are fine enough.

ENJOY COUNCIL ANNUAL PARTY

A large crowd of retailers, wholesalers and representatives of manufacturers of lumber and allied lines enjoyed the seventh annual party of the California Lumbermen's Council, held at Mountain View Ranch Hotel, near Santa Cruz, September l7 and 18.

Secretary B. B. (Bernie) Barber ,sent out some special publicity literature which helped to put the affair over in a big way.

President George Burnett presided at the banquet on Saturday evening.

SPEND VACATION FISHING

Harry G. Hood of the San Francisco office of Dolbeer & Carson Lumber Company, and E. J. Stewart, the company's general superintendent at Eureka, were back on the job September 26 af.ter spending tw<i weeks fishing on the Klamath River.

ACGDSSIBILITY--PROMPT and GOURTEOUS SERVIGE One Gall for Every l{eed

Telephone rra your ordorwhen your driver calls the load will be aeeembled and ready to drop onto your truck. ftts time eaved and money in your 1rccket.

Douglcs Fir-Redwood-Ponderoscr Pineipruce brsulux Glcrss Blocks

Curtis Woodwork-Douglcs Fir Plywoods-Art PIY

' U S GPlcrster-U S G Bocklath

15 tb. Felt-S K cnd Sisctllgcft-Building Ptrper Insulction-R o oling-Hcrdb ocrrd

Ncils-Wire-€orrr,rgcrted Sheets-Metcl Lcih

Merchandising Institute Program Well Under \(/ay

Reports on the sales development program of the Merchandising Institute of National Retail Lumber Dealers Association show that the program is now well u,nder way. Plans for the pretiminary field study were approved by the Merchandising Institute early in August, a-nd the study itself started immediately. Field representatives have already covered some sections of the country in their work of collecting data on successful selling methods. Even at this date, their reports indicate that the study will produce valuable information on all types of selling operations.

"As this whole program is planned by and for dealers" says Hawley W. Wilbur, President of the Merchandising Institute, "the field study is naturally aimed at securing first-hand information on actual dealer methods and problems. Trade-Ways field men are calling on representative dealer3 in every section of the country and discussing the various phases of each local situation.

"More than that, they are studying every type of dealer operation-from yards that secure most of their business from contractors and builders, to dealers who engage in varying degrees of unit selling. That's because we intend to develop a program that will be completely practicalone which will contain as much help for one type of dealer as for another. And to do that, we've got to study every kind of selling operation now existing in the industry.

"In addition to discussing these and other basic questions with dealers, the field men are supplementing the picture with the views of other factors in the industry. They are interviewing secretaries of regional and state retail associations, of manufacturers' associations, and the lumber and building material manufacturers themselves, to get the benefit of their viewpoint on the dealer's sales problems, and their experience in helping him to overcome them. That's why we feel that when this study is completed we will have just about the most comprehensive collection of facts about sales practices ever assembled in this industrv."

Albe* L. Jurden

Albert L. Jurden, retired, passed away at his home in Los Angeles, September 26. He was 72 years of age and had been a resident of Los Angeles for 4O years.

Mr. Jurden had been associated with Montgomery & Mullin Lumber Co. for many years, and later with the Hammond Lumber Company, retiring about ten years ago. He was a Mason and Shriner. His wife, a son and daughter, and two sisters survive him. Funeral services were held on September 28.

WELDWOOD is t PLYIVOOD plUS

Plywood is recognized cs the strongest known moterial per unit ol weight. Constructed of wood lominqe whose groins run qt right ongles with eoch other, plywood overcomes the noturol deficiencies oI lumber by eliminoting weokness ocross the grcin and reducing exponsion cnrd contrqction to cr minimum. IT WILL NOT SPLIT.

To it opply the some fundomentcrl engineering principles qs underlie the lqbricotion of huge wire ccbles from tiny wire stronds-the strength of the combined plies is greoter thqn the combined strength ol the sepcrote plies. Add to this principle the stcntling developments due to modem qdhesives crrd modern production mechqnics crrd it is eosy to understond why plywood is specified where strengtlr" lighuess cnd low instcllction costs crre required.

To these gucrlificctions, WELDWOOD now crdds unquclified stcrbility under cmy cnrd all conditions ol inetcrllction through the cpplicction oI chemiccrlly iaert, phenol-lonncldehyde (bakelite-tnpe) resin crs Gr binder between the plie* WELDWOOD is cbsolutely WATEBPROOF, vennin repellent crnd heat-resistqnt up to lhe chcrring point ol the wood.

OTIIIIGS you never codd do belore tl0W are ertfuely practical with WILDW0OD

C( MY FAVORITE

Ag" not gurrantecd--Some I

Jack Dionne havc told His Tastes Were High

He walked into'the swankest cocktail bar on Broadway, a place where beer cost fifty cents, and so on up. He laid a thin dime down on the bar in front of the bartendey's nose, and said:

"Gimme a drink of whiskey."

Ten Years Ago Today

From October 1, '1928 lssue

$ot 20 yearr---Some lecr

Up went the nose of the white-aproned gent behind the mahogany.

"We don't sell ten cent whiskey," he sniffed. The visitor picked up the dime, sighed, and turned away. "Then I'll have to go somewheres else," he said. "I just can't drink that nickel whiskey."

News Flashes

This of the Calif.

issue carries an illustrated article on the operations Southwestern Portland Cement Co' at Victorville,

Announcement was made by Long-Bell Lumber Co. of the sale of 60O,00O,00O feet of standing timber in Klamath and Lake Counties, Ore., to the Lamm Lumber Co. at Modoc Point, Ore.

J. E. (Eddie) Peggs states that a large entry list has been received for the San Francisco lumbermen's golf tournament to be held at the Presidio Golf Club on October 5.

"seventy-Fifth Anniversary of the Friend & Terry Lumber Co." is the title of an illustrated article appearing in this number. The history of this pioneer Sacramento firm goes back to the earliest days of California business-the days immediately following the great gold rush.

W. H. (Bill) Woods, who was assistant sales manager of the Coos Bay Lumber Co. for the past ten years, has entered the insurance business.

Mr. and Mrs. James L. Hall recently returned to San Francisco from a vacation spent at Wawona. Yosemite National Park.

W. F. (Bill) Button, Milpitas Lumber Co., Milpitas, is an enthusiastic deer hunter. He returned recently from a two weeks' deer hunting trip in the Portola district.

Fire, believed to be incendiary, destroyed the planing mill of the American Lumber Company, Modesto, September 13, causing a loss estimated at $10,000.

Clay Brown, general sales nranager, Smith WoodProducts, fnc., Portland, Ore., recently spent a week in San Francisco and Los Angeles on business.

L. R. Byers, Citizens Mill & Lumber Co., Ventura, spent the month of September in the East.

John Deats, Deats S""h-&Door Co., Los Angeles, and Mrs. Deats, are on an automobile trip to Maine.

planing mill of the Peoples A new mill will be built

Yet FAS We pcry c A HIGHER Sth & Brcnncn Sts., San Frcncbco Sutter 1365 500 Hish St. Ockland Andover 1600 Harduood Headqaarters Since 1872

Five California Cities Listed Among First Twenty in Building in United States

Five California cities were listed among the first twenty in the United States reporting the largest volume of building for the first eight months of 1938. Los Angeles was second with a total of $44,250,2&, San Francisco sixth with $13,&7,234, Long Beach fourteenth with $7,431,710, San Diego seventeenth with $,270,315, and Oakland nineteenth with $5,925,542. New York City continued in first place with a total of $n6,48,583.

Following are the building permit valuations for the twenty leading cities for the first eight months of the year and comparative figures for 1937 as compiled by Dunn & Bradstreet, Inc.:

Eight 1938

New York, N. Y. ......$276,468,583

Los Angeles, Calif.. 44,250,2&

Detroit, Mich..

Houston, f.'ex..

Washington, D. C.

San Francisco, Cal.

Chicago, Ill..

Baltimore, Md.

Philadelphia, Pa..

Boston, Mass..

Cincinnati, Ohio.

Miami, Fla...

Yonkers, N. Y..

Long Beach, Calif.

Jacksonville, Fla..

Pittsburgh, Pa..

$an Diego, Calif..

Indianapolis, fnd.

Oakland, Calif..

Dallas, Tex...

WESTERN PINE ASS'N PUBLISHES REVISED DIRECTORY OF MEMBERSHIP

Portland, Oregon, September 1S-The Western Pine Association has published a revised directory of membership, corrected to September 15, which replaces the one issued last May lfth. The listings of member mills and tabulated data pertaining to their products have been revised to cover changes and additions that have developed since the previous directory was printed, so the information shown is currently complete. As in previous issues, the revised directory of membership is an 8-page folder, 8/2,,x11,, in size, and punched for a three-ring binder, which may be easily folded for mailing or pocket use.

Copies will be sent without charge by addressing the Western Pine Association, Yeon Building, Portland, Oregon.

WITH HOGAN LUMBER CO.

J. G. Frampton, formerly with the National Mill & Lumber Co., Oakland, is now with Hogan Lumber Co., Oakland, as salesman for the wholesale department, covering the Northern California territory.

PINE DOORS

fdn r"-(t

Pointers like pine doors. Smooth surfcces, cleoncut moulding ond wood texture thot is uniform qnd bright. Quolity point ond encmel jobs ore ecrsily cpplied. Builders like the low cost instollction, finishing ond upkeep of pine doors.

"Pcul Bunyqn's" soft textured Ponderoso ond Sugor Pine,-lumber crnd plywood, ore used by monufocturers of first closs pine doors, scsh ond millwork.

THE RED RIVERIUMBER GO.

MILL, FACTORIES AND GENERAL SALES WESTWOOD, CALIFORNIA

LOS ANGELES

TRADE -4?h6ffiA \W/ \-prirF / MARK

Saler O6cc: 715 Vertern Pacific Bldg., 1O3l So. Broedwey

lTarehoure: L. C. L. Vholerde, 702 E. Slauon Avc.

SAN FRANCISC1c

Saler Ofice: 315 Moaaadnoc& Building

OAKLAND

Saler Ofice: 908 Financial Cecrter Buitding

The Four Fundamentals of Retail Lumbering

Bv Jack Dionne

'Whct qre lhe Iundcmentals of modern merchcrndising in the retcril lumber business," csks cr subscriber from Colorcdo.

We would scy thcrt they crre lour-rrith mqny brcrnches lrom each oI them, each of which in itseU is tr proposiiion ol inrportcnrce. The lour are:

First-To aecure cmd crrcnge qn crttractive plcrce of business thcrt will properly dignily the goods you sell, cmd provide c welcome to the business visitor.

Second-To cmticipcte the necessities cnd the desires of the public in the stocking ol the establishment.

Third-To properh exploit the plcce oI business, its locction" service, mcrtericls, etc., so thqt those whose kcrde you sre interested in securing will hcve your business and whcrt it mecns to them brought frequently cnrd pleasingly belore their eyes cnd minds.

Fourth-To render such complele, thorough, crnd intelligent service in the displcrying, selling crnd delivering oI the goods cs to improve the impression thct cnr <rttrcrctive store, c satislying stoclc and plecsing publicity hcs crlrecdy crecrted.

The crvercge old lcrshioned lumber dealer fcrils in qll lour oI theae lundcmrentcls-All FOIIR.

His plcce oI business is not cltrcctive nor interesting nor c good crdvertisement lor a building specicrlist; not the plcrce you would tcke your wile to go shopping.

He stocked only rcrw nqtericrls ol stcmdard chqrccter, cnrd wcs not equiplrd to give buildingr senrice.

He wcrs the poorest cdvertiser oI qll retcrilers, cccording to stcrtistics.

He thought service mecrnt to sell the goods cnd collect ihe bill.

A book the size ol the Bible could be written qbout ecch of these "lundamentcls." Loccrl conditions cmd circumstcmces crlter ccrses, but every would-be modern luurber nerchcnrt should check up crnd see how he is observing ecrch ol the lour.

Philippine Mahogany lmporters Meet at Chicago

W. G. Scrim Re-Elected President

The adjourned annual meeting of the Philippine Mahogany Manufacturers' Import Association, Inc., was held at the Palmer House, Chicago, on September 23-24.

acted upon. The directors were re-elected: W. G. Scrim, Roy Barto, H. R. Black, Thomas E. Powe, J. K. McCormick, Glenn W. Cheney, and George C. Cornitius.

At the Directors' meeting the following were re-elected: W. G. Scrim, president; H. R. Black, vice-president; Glenn W. Cheney, secretary-treasurer; G. P. Purchase, assistant secretary-treasurer.

Those attending the meeting were:

W. G. Scrim, Findlay-Millar Timber Co., Los Angeles; Roy Barto, Cadwallader-Gibson Co., Inc., Los Angeles; Charles Martin, Port Lamon Lumber Co., San Francisco;

F. S. Baker, Cadwallader-Gibson Lumber Co., Manila, P. I.;

T. B. Bledsoe, Brown-Bledsoe Lumber Co., Inc., Greensboro, N. C.;

Daniel R. Forbes, Washington, D. C.;

Harry D. Gaines, Thomas E. Powe Lumber Co., St. Louis, Mo.;

J. Raymond Peck, Insular Lumber Co., Philadelphia, Pa.; George C. Cornitius, George C. Cornitius Hardwood Co., San Francisco;

Association members, representing the industry on both the Atlantic and Pacific coasts, and the Middle West, attended. Matters of general interest were discussed and

BAXCO CZC

'3Ghronated I.lne Ghlorldctt PNESIUNE TNEA TEID LUDTBER

Now Trcatcd and Stocked at Our Long Beach Plant for Immediate Delivery to Lumber Dealar

Clcan

Odorlcg

Peinteblc Terrnite and Decay Rerirtent

Firc Retardant

Buy (BAXCO" fot Scrvice

Prwpt rhlDnmtt frm our rtclc

Ercbrngc rcrvlcpdaalcr'r uatrortrd hrnbrr

lc qrr Chrmrtcd Zhc Chlcl& dodr plu. cherlc fc tnrths.

Trcetlnf dcdcr,r owl luntcr-ulll rh[.

e.ott to 6u doeJl c tnclr lDta fru da.Lr'r yr&

ATSO AVAILABLE FROM STOCKS IN OUR ALAMEDA, CALrF., YARD

B:clurivc Saler Agcnt in Celifo,rnie for wEsT GloASt wooD PnDsEnvtxc co. Scattlc, Wash.

J. K. McCormick, Henry J. Winde Company, Charlestown, Mass.;

G. P. Purchase, P.M.M.I.A., Inc., Los Angeles.

caMIIfo 0uaLITY

SUGAR PIIIT IINilBER

Ccrmino Quolity Lumber sqtislies customers becquse of ccrelul mcrrulocture from splendid timber, qnd cqre in secrsoning, hcndling ond shipping.

We hqve o well assorted stock recdy lor immediate shipment of this fine-groined even-textured true White Pine.

W. G. Scrin

JA^e l)nllr,U Luntfion, @ Ha,L

fl"enn itl tlw f?"?fnin Lumhau fluitt*rta at Trtpt*to (rr" 9i4h*-W yenvL

The Valley Lumber Company, of which he is the president, general manager, and guiding spirit, has been in the retail lumber business at Fresno continuously for fifty-five years, and during that time has built for itself a reputation for progress, integrity, merchandising ability, and business distinction second to none.

In 1883 two of the giants of the early lumber days of California. F. K. Prescott and C. S. Pierce, created the Prescott & Pierce Lumber Company, and started a retail yard at Fresno, a town then in its infancy. They were strong men were those two, and they carved for themselves a high place in the retail lumber an'nals of the state. Their business was a success from the start, and throughout the time of their active participation in its affairs.

In time the Prescott & Pierce Lumber Company became the Valley Lumber Company. And likewise in time the second generation succeeded the first and F. Dean Prescott, son of F. K. Prescott, succeeded to the management of the business. And he showed that the second generation was no lesser than the first by building the business of the Valley Lumber Company much bigger and stronger than even the first generation had done.

Today and {or lnally years past F'. Dean Prescott, a gentleman of highest merit, 'presides over an institution of

like character. The Fresno yard is headquarters for the company, which likewise operates a string of outlying yards in that territory. They are retail lumber merchants in the finest sense of the word. They stock and sell and actually MERCHANDISE everything in the line of building materials which their territory uses. And in addition to the sale of merchandise they likewise sell building service, operating their own roofing and hardwood flooring departments.

The main office at Fresno is a building 150 by 50 feet in size. This is mostly used as a display and sales room for their many lines of building merchandise. Roofing, floorings, wall boards, insulation, builders' hardware, millwork, plywood, plaster board, paint, and other lines, all have room for display in their spacious warehouse. As a matter of fact it has been frequently and truthfully said that the Valley Lumber Company makes a business of furnishing building service rather than just building materials. Their motto is progress, and they live well up to it.

Mr. Prescott has for many years take.n first rank among the retail lumber stalwarts of the State of California, and has likewise in late years identified himself prominently among the best lumber minds of the nation through his front-rank work with the National Retail Lumber Dealers Association. He is ably assisted by one of the most popular lumbermen in the state, W. K. "Billy" Kendrick, who has been with the Valley Lumber Company for trventy-eight years.

F. Dean Preecott

The California Lumber l\{erchant saltttes F. Dean Prescott, of Fresno, California.

National Retailers Have Public Relations Division

Establishment of a public relations division within the National Retail I-umber Dealers Association in Washington was announced by President Don A. Campbell, of Lebanon, Ky., following con{irmation of the m.ove by the association's Executive, Committee.

The division, creation of which was originally authorized at the May convention of the lumber dealers' association in Washington, will be under direction of Vincent Tutching, former director of newspaper publicity for the Federal Housing Administration, and for many years real estate editor of the Washington Evening Star and more recently of the Washington Herald-Times.

Mr. Tutching is also head of Publicity Associates, public relations organization which handled the "Certigrade Home" publicity campaign nationally for the Red Cedar Shingle Bureau, Seattle, as well as other national publicity drives for national building associations and manufacturers.

Immediate plans of the newly created public relations division call for active participation in the "modernize for winter" campaign in which the lumber dealers' association is collaborating with FHA, organized labor, chambers of commerce, civic and fraternal grou'ps and other associations in the building industry. The association is taking the lead in this drive, timing it to tie in with the Administration's recovery campaign slated to get under way immediately following labor day to stimulate employment during the winter months.

Plans of the public relations division call for a longrange program of educational and publicity activity, utilizing 'newspapers, magazines and other media. It will be the objective of the association to acquaint the public with opportunities for building small homes at prices within reach of wage-earners representing approximately 70 per cent of the population, built according to conve.ntional methods, by local labor, using local materials, and financed through the Federal Housing Administration.

The department will seek to clarify misunderstandings concerning building costs, by uncovering from authentic sources true figures and publicizing them through the press.

Special effort will be made to educate the public on the Federal Housing Administration program, including all of its features, both under Title I, the Property Improvement Plan, and Title II, the Mutual Mortgage Insurance Plan.

The part the local lumber dealer or building supply man can play in the building picture will be stressed. The prospective home builder will be directed to him for information regarding FHA or other forms of financing, information regarding the kind of a home to build, assistance in planning the home, furnishing plans, specifications and giving up-to-date data on newly developed building materials and equipment.

With this newly created division as a foundation-stone, the lumber group hopes eventually to coordinate the public relations and promotional activity of the entire industry.

"It's a PABGO REID IINER

Pat. No. LnB,Al

The Build.ing Paper Senso,tion!

Toughcr tbcn thc fcriblc Turl:l loa& witL rtucco os con.trt tigbt.r tho c ncrricge ccrenonyl Won't crccl evea uder tbo Thitd D6gr.. oI beldiag crouad c squcrc ncadrel qt raro toEparatural Tearilc str.Dgtb, both rith qnd ccrogl the rhcrl, lar oxccc& Fcdcrcl Specllicc- tion UU-P-271, Type Cl No wartcl Ssves tiEe cad cppliccdon coatrl Ia chort, PABCO nED LINER "hqs whct it ickcrl"

Because it is lotu ned, tosJesses mnt iltnior faat{res, and, is pilced for comletitite cotstructiotu, PABCO RED LINER ds not subiect to the merhet lluctuotiotus of udiwrl building lal* .comietition.

SEND COUPON FOR FREE SAMPLE

THE PAnffTINE COMPINIES, Iac., 475 Brmnon Street, Scn Frcncisco, Colilornic Pleqse send FREE SAMPLE ol PABCO RED LINER.

Ncme

Address

EMERSON ON FRIENDSHIP

Our friendships hurry to short and poor conclusions because we have made them a texture of wine and dreams, instead of the tough fiber of the human heart.

The laws of iriendship are great, austere, and etqrnal, of one web with the laws of nature and of rnorals. But we have aimed at a swift and petty benefit, to suck a sudden sweetness. We snatch at the slowest fruit in the whole Garden of God which many summers and many winters must ripen. We seek o.ur friend not sacredly, but with an adulterate passion, which would appropriate him to ourselves.

I do not wish to treat friendships daintily, but with roughest courage. When they are real, they are not glass threads or frost-work, but the solidest thing we know.

The end of friendship is a commerce, the most strict and homely ttrat can be joined; more strict than any of which we have experience. It is for aid and comfort through all the relations and passages of life and death. It is fit for serene days, and graceful gifts, and country rambles, but also for rough roads and hard fare, shipwreck, poverty, and persecution. It keeps company with the sallies of the wit and the trances of religion. We are to dignify to each other the daily needs and offices of man's life, and embellish it by courage, wisdom, and unity. It should never fall into some thing usual and settled, but should be alert and inventive, and add rhyme and reason to what was drudgery.Emerson.

*:frl

SHORT SEASONS

In Duluth, Minnesota, they used to say regarding their seasons, that they have eleven months of winter, and one month of poor sleighing.

Farther North, into the Canadian country, the seasons get still more definite. A visitor said to a native up there:

"How long is your summer season, up in this country?"

And the native answered:

"ft came on a'Friday last year. You never can tell."

*d<{.

A FRANK OPINION

"Mr. Chairmanr" said the speaker, "there are so many ribald interruptions that I can scarcely hear myself speak."

"Cheer up, Governor," said a voice from the rear; "you aint missing much."

FRANKLIN SAID-

"They that give up essential liberty to obtain a little temporary safety, deserve neither liberty nor safety."

EARNESTNESS

I do not belong to the amiable group of "men of compromise." I am in the habit of giving candid and straightforward expression to the convictions which a half-century of serious and laborious study has led me to form. If I seem to you an iconoclast, I pray you to remember that the victory of pure reason over superstition will not be achieved without a tremendous struggle.-Haeckel.

FOR BENEFITS RECEIVED

So often, Lord, I come to Thee, To ask Thy help in stress, But now in gratitude I come, To say my thankfulness.

For all the mercy Thou has shown In countless gracious ways, I now would be of service, too, That I might prove my praise.

Lord, I would have a listening ear, To hear Thy children callj

In my own heart remembering, No need to Thee is small.

-Loise Givens Vaughan. *'**

PERMANENCY

At a certain college in New England the male students were not allowed to visit the resident lady boarders. One day a student was caught in the act of doing so, and was court-martialed. Said the Dean:

"Sir, the penalty for the first offense is one dollar; for the second two dollars; for the third five dollars, and so on."

"Sir," asked the culprit, "how much is a season ticket?" *,f,i

GOOD FROM EVIL

On the occasion of every accident that befalls you, remember to turn to yourself and inquire what power you have for turning it to use.-Epictetus.

rne oreerlr*ct

Youth: "Father, what is a traitor in politics?"

Father: "A traitor in politics, my son, is a man who leaves your party and goes over to the other."

Youth: "Then what is a man who leaves the other party and comes over to yours?"

Father: "A convert, my Bon."

Hammond Lumber Company Puts on Big Follow-up Program After "Lile" Publishes Splendid Home Building Editun

The Hammond Lumber Company grew particularly enthusiastic at the home building edition of the magazine "Life" published under date of September 26th, and. under the direction of A. D. Bell, advertising and Eastern sales manager, created a follow-up campaign to help cash in on the "Life" article. No expense was spared. All Hammond salesmen were promptly equipped for this particular business. The handsome new book "Forty Exteriors in the Redwood Mode" is being distributed to the Hammond retail customers through the salesmen, likewise a window sticker tying up with the "Life" article, and, if desired, a window display. From the Hammond offices in San Fran-

ROY FOBES POINTS WITH PRIDE TO SPECIAL DIPPING TANK FOR PLYWOOD

One of the innovations that Roy Fobes points to with pride down at the plant and warehouse of the Pacific Mutual Door Company, in Los Angeles, is an especially built and contrived dipping vat. So much plywood to be used for concrete forms nowadays is first dipped in oil, that this tank was created to enable them to make such immersion quickly, efficiently, and economically. The plywood is dipped on edge, and then piled on a rack above for draining and drying. Thorough immersion of all parts of the wood is thus obtained, and the surplus oil drains directly back into the tank as the material is stacked above.

FIRE DESTROYS OF'FICE AND STORE BUILDING

Fire destroyed the store and office building of the San Pedro Lumber Company at its Compton yard the night of September 19. The loss is estimated at $12,000. The' cause of the fire is unknown. A temporary office has been installed in one of the sheds and business is going on as usual. The office and store will be rebuilt at once.

cisco went a letter to the retail trade enclosing a handsome letter stuffer, and an urge that the dealers cooperate and help cash in on the big "Life" publicity edition for home building.

To make certain that every retail lumberman acquaints himself with the article in "Life" and is equipped to make an intelligent tie-up with same so that they gan help their customers to build such homes as are shown in the story, is the aim of the Hammond campaign. Mr. Bell put a whole lot of thought and "kick" back of their plan. The I{ammond advertisement in this issue tells the story.

AN ELOQUENT DIARY

July 3rd-Advertisement for lady

July Sth-Violets for new stenographer. . .60

July

July

July

July

ADDS NE\I/ Hogan Lumber Company, new pneumatic Ross Lumber making a fleet of three Ross erate in their yard.

CARRIER

Oakland, recently added a Carrier to their equipment, machines that they now op-

Pine Sales Gompany

"Dream Cottage," the beautiful and modern demonstration home displayed at the San Joaquin Valley Fair and Horse Show, Stockton, Calif., from August 19-28 inclusive, attracted over 50,00O visitors. The accompanying illustrations show the exterior and interior of the home.

It was sponsored by the Central Lumber Co. of Stockton and sixtee,n other contracting and building material firms, and in cooperation with the Stockton FHA Better Housing Committee to stimulate building in that area.

The plan was worked out by O. V. Wilson, Sr., and his three sons, Martel, O. Vincent Jr., and Paul W. Wilson, owners of the Central Lumber Co. They considered the project highly successful and financially profitable for everyone who participated, and that it represents a step forward in the merchandising of lumber and building materials.

The interior is attractively arranged, and the furniture and other furnishings added a lovely home atmosphere to the cottage. floor joists were laid on l2xl2 girders which ran the length

The house will be moved to a new tract where it will be of the house. open for inspection and sold. To facilitate moving the 2x8 The duplication cost of the house is 93800.

LAWRENCE - SHORTRIDGE

W. J. Lawrence, assistant sales manager, Shevlin Pine Sales Company, San Francisco, was married to Martha Maclay Shortridge in Tipton, Mo., on August 24.

They toured by automobile to the Pacific Coast by way of Minnesota points and Glacier National Park.

Wholesalers of DOUGLAS FIR PONDEROSA and SUGAR PINE

REDV/OOD

CEDAR PRODUCTS FIR PLYV/OOD DOORS

OBSERVATORIES IN NATIONAL FORESTS

Two of the most noted observatories in the world are located in the national forests of California-Mount Wilson on the Angeles National Forest, and the new Palomar Observatory with its famous 200-inch telescope on the Cleveland National Forest, both in Southern California.

SAGINAW

OITYMPIC

Redwood Empire Club Hears Jack Dionne

Jack Dionne, publisher of The California Lumber Merchant, was the speaker of the evening at the dinner meeting of the Redwood Empire Lumbermen's Club held at the Santa Rosa Hotel, Santa Rosa, September 13.

There was a representative attendance of members and guests, with a total of 66 sitting down to dinner'

Russ Stevens, of the A. F. Stevens Lumber Company, Healdsburg, the Club's vice-president, presided, and introduced the speaker.

Mr. Dionne talked for a few minutes more or less seriously and followed up with 45 minutes of stories, ending with that most famous one, "Rigoletto," by special request. He was in top form and received hearty applause and a pressing invitation by the chairman to come again.

The attendance was as follows:

Jas. E. Clarke, Calistoga Lumber Co.. Calistoga

E. J. Streipeke, Sterling Lumber Co. .Santa Rosa

H. J. Latell, Sterling Lumber Co.. ....Santa Rosa

M. M. Daubin, Sterling Lumber Co.... ...Petaluma

Don Mullins, Sterling Lumber Co.... ...Penngrove

John P. Beck, Sterling Lumber Co. ..Petaluma

Glenn A. Burke, Union Lumber Co. Fort Bragg

Ray Shannon, IJnion Lumber Co. San Francisco

R. C. Dixon, Union Lumber Co. . San Francisco

A. H. Jackson, IJnion Lumber Co.. .. ....Fort Bragg

C. D. Hexberg, Union Lumber Co.. ..San Francisco

C. W. Broback, Union Lumber Co. .... ... .San Francisco

Henry Laws, Henry Laws Co. ....Santa Rosa

Robert Kirk, Henry Laws Co. . Santa Rosa

T. A. Dysinger, Henry Laws Co. .Santa Rosa

Steve Yaeger, Henry Laws Co. ...Santa Rosa

Kenneth J. Shipp, California Building Supply Co..Oakland

Donald D. Smith, Pacific Portland Cement Co. Santa Rosa

A. A. Courtene.r', Jr., Pacific P,ortland Cement Co.. ...San Francisco

R. E. Caldwell, Hammond Lumber Co......San Francisco

F. A. Egnell, Hammond Lumber Co........San Francisco

E. H. Shimmin, Ukiah Farmers Club.. .Ukiah

C. D. Royce, Ukiah Farmers Club. . Ukiah

Chas. Ruffet, Ukiah Farmers Club.. ...Ukiah

M. Mickelson, Two Rock Commercial Co.......Two Rock

Sam Garrison, Two Rock Commercial Co. .. .. ..Two Rock

Russ Stevens, A. F. Stevens Lumber Co. Healdsburg

Albert Montedonio, A. F. Stevens Lumber Co. Cloverdale

Harold L. Smith, A. F. Stevens Lumber Co.....Cloverdale

Lloyd Bittenbender, Lloyd Bittenbender...........Ukiah

John W. Schlosser, Mendocino County Retail Lumber Co.... .Fort Bragg

John Hauge, Redwood Empire Lumbermen's Club . ....Santa Rosa

(Continued on Page 30)

.,\MHO'S WHO'' Carl \llf. Watts

Higgins Lumber Company, San Francisco, and remained there for 12 years, a good part of this time being spent on the road as salesman.

Later he returned to Tacoma where he worked at every job in the plywood plant from peeler to warehouse.

On September I he became associated with the O'Neill Lumber Company, San Francisco, as salesman.

At Washington U he was active in athletics and prominent in campus activities.

His principal hobby is Rugby football. He played Rugby in high school, and when the California Rugby lJnion was formed in 1934 he became co-sponsor of the San Jose Rugby team and also played in 1934 and 1935. He found that the game was pretty strenuous and is now happy in officiating as touch judge or other position occasionally. He has done some sports broadcasting over station KQW.

Mr. Watts is married and makes his home in San Francisco.

Douglas Fir Plywood for Trench Sheeting

A potentially large new market for Douglas Fir Plywood has been developed by sanitary district engineers on several large midwestern sewer projects. On these projects concrete form panels of Douglas Fir plywood have been successfully introduced as sheeting material.

The replacement of the customary trench support of timber sheeting, wales and braces with concrete form plywood panels held by trench jacks was carried out by the WPA on four large sewer projects for the Bloom Township Sanitary District at Chicago Heights, Illinois. The system was devised by E. B. Dowd, construction engineer of the WPA, under the direction of C. H. Ashdown, district engineer of Bloom Township Sanitary District.

Carl Wheeler Watts, familiarly known on the road as "Duke," was born in Sacramento, went to grammar school there and to high school in Berkeley, completing his education at the University of Washington where he majored in forestry.

His first job was with the Standard Lumber Company in Sonora, Calif. where he worked in vacations, played semipro baseball for the Sonora ball team, and as a side line engaged in some four-round fights. While at Washington he worked during summer vacations in the Wheeler Osgood Company's door plant at Tacoma.

After finishing school he went to work for the J. E.

Savings in labor costs of more than 5O% and' in material costs in excess of.80% have been recorded in the installation of the sheeting, according to Mr. Ashdown.

All plywood used was Douglas Fir, concrete form grade, which is manufactured with a special water-resista,nt glue and is designed for repeated reuse.

With hundreds of miles of sewer and other trenching projects being constructed in cities and towns all over the United States through the impetus given this construction by the various government agencies, lumber dealers have an opportunity to materially increase their sales volume through aggressive promotion to this market'

Parson Simpkin Reunion to be Held October 9

The eighth annual reunion of lumbermen at the "Parson" Peter A. Simpkin Sequoia Memorial in Calaveras State Park will be held on Sunday, October 9 at 2:00 P.M. according to Bert B. Bryan, general chairman, recently appointed by the Parson Simpkin Memorial Association and East Bay Hoo-Hoo Club No. 39. The latter is sponsoring the gathering this year.

Professor Woodbridge Metcalf, Extension Forester for the Agricultural Extension Service of the University of California will be the speaker of the day and Lon A. Starr will be the guest soloist at the Sunday meeting.

A dinner will be held at the Big Trees Hotel, Big Trees, California, at 6:30 P.M. on Saturday evening. This will be followed by a gathering at a campfire with commu,nity singing and entertainment.

All Northern California lumbermen. their rvives, families and friends are cordially invited. Reservations should be made direct to Chas. G. Bird, Stockton Lumber Company, El Dorado and Jackson Streets, Stockton. (The cost is $4.0O per person-which includes room, di.nner Saturday evening and breakfast and lunch Sunday.) Those coming on Sunday morning may bring lunch since splendid picnic accommodations are furnished free.

Central Valley Hoo-Ifoo Club No. 62 of Stockton is planning a large representation according to R. L. Ustick, president.

This annual tribute to the memory of Hoolfoo's late Supreme Chaplain is an i.ndication that lumberrnen remember the Parson's efforts to hel,p the lumber industry by promoting its spirit of fellowship, friendship and cooperation.

CaLaveras Big Tree Route

Stookton- lookeforit- ClEments- Valley Sprlngs- San Andrees- lngels Ca,mp. Turn left et Angels Canp for Blg Treee.

Thoge fron north of Stookton oan out off north of trodl to Lookeford.'t fhe llnilea roerl from Stookton to Vallcy Sprlngs oen algo be taten lf ileelreal.

Roail paved all the way anrl slgneil. 79 nllee from Stookton.

IVestern l)oor & Sash Oo.

Sash-Doors-Panels

Meficine

(Vrite

California Building Permits for August

The 0CTOBER 1938 [dition ol the LuunuRuEil's Cnuutt Rnrruc

Freshly Revised and Up-To-Date

r,s JUST OFF THE PRESS

This NEV/ book and the Twice-A-\ileek Supplements will suide yo.u to NE\fl sales opportunities and guard your business against profit-destroying. losses from "bad accounts."

\flhether you sell hardwoods or softwoods, plywood, veneers, millwork, flooring, shingles or other building materials; or furniture manufocturing stock or supplies, this book will help you tind your best markets. lt will show you who to sell and who it is not safe to sell. And best of all-

YOU CAN USE NT 30 DAYS ON APPROVAL WITHOUT OBLIGATION

You are invited to use this NE\fl book and the supplemental features of the service in your own office for 30 doys, without obligation. Should you decide that it doesn't suit your needs, all we ask is return of the book, charges collect. lf it suits, you make a small initial poyment, on our fourpayment plan.

A Few Sample Listings

Hundreds of our present subscribers got acquainted in just this woy with the many helplul feotures of this service to both their credit and soles departments. lf you are one of the few who are not now enjoying the benetits of Lumbermen's Red and Blue Book Service, write today for booklet No. 60 and an Approvol Order blank.

"Lumber yards should be on main highways," says Bernard Glatts of the Glatts Lumber Company, 3355 East Colorado Boulevard, Pasadena, and he is well pleased with the increase of business he has enjoyed in the last few months since he moved from a side street to a main artery.

The new plant is 'painted yellow except for the pilastefs on the front wall of the office building, which are trimmed in black. Yellow is said by experts to be the color that catches the eye quicker than any other, and this is the reason for its use.

There are no gates to shut buyers out of this yard. Chains, which are easily dropped, are across the front of the two alleys when the yard is closed. The yard is built entirely of lumber and the fence is wood.

The large display windows are flooded with lights totaling 1000 candle power and lights of 400 candle power illuminate the roof sign. These lights are operated by an automatic electrical time clock for three hours after dark.

The office door is placed at one end so that customers must walk through the display room to get to the office cou;nter. Paints are displayed on an island in the center of the floor and hardware is shown on the shelves. Nail bins are not scarred up on the front, being {ed from the rear. Odd sized nails are on a rack behind the bins, with the scale placed so as to be accessible for all sizes.

The yard is what Mr. Glatts describes as a "center section unit" with one continuous building, 146 feet from front to rear. The office is 35 feet bv 16 feet, warehouse

9arn^dstn Lutnhetu9lil* fla,o fu+ntim' cxt flialuru7

35 feet by 40 feet, and the double deck shed is 35 feet by 90 feet, with a three-foot runway on the upper deck and 6 feet 6 inches clearance between deck and roof. The fishbone bracing of the double deck shed is cleverly designed to allow maximum space for lumber storage.

The two driveways are wide and are U-shaped at the end to permit trucks to drive in one way and out the other.

The mill is placed 155 feet from the nearest shed to reduce insurance, and fire barrels with a bucket for each are placed around the yard at intervals. An incinerator has been built to burn paper and refuse.

The office is trimmed in Nu-Wood over Douglas Fir plywood. Thc wainscot in the office is black walnut and Nu-Wood wainscot is used in the display room.

A window trimmer is employed to change the window decoration once a week, and a window washer has a contract to come in periodically. This slight extra expense pays dividends in the appearance of the windows.

Mr. Glatts has been 19 years in the lumber business and thinks it is the finest business there is. He has been eight years in Pasadena and before coming to California had 11 years' experience with the Morrison-Merrill Company in Southern Idaho. There is 'no better concern, he says, than the Morrison-Merrill Company for training young lumbermen. This nerv yard, carrying out the ideas for convenience and efficiency gained throughout his experience, is the realization of a long cherished ambition.

N. D. M. A. Announces Program of Preservative Minimum Standards

The National Door Manufacturers Association, Inc., with headquarters in Chicago, Ill., has announced the Preservative Minimum Standards Program, the purposes of which are as follows:

1. To provide for the identification of windows, frames and other architectural wood products which have been preservative-treated in accordance with minimum standards of excellence as a protection to the consumers and distributors of such products.

2. To provide manufacturers whose products are preservative-treated in accordance with minimum standards of excellence with an identifying mark by which those products may be distinguished from those which may not be so treated.

3. To foster the maintenance of high standards in the preservative treatment of wood products as a means of depriving competitive materials of all basis for unjustified claims against them.

Any manufacturer or distributor of sash, frames and architectural wood products may apply for license to use the Association Seal of Approval. Upon satisfying the Association that his preservative treating practices conform to the Association Standards and that his use of the Seal will further the purposes of the program, his application will be approved and he may enter into a License Agreement with the Association. The primary provision of this Agreement is that the Licensee shall conform strictly to the Association Minimum Standards in treating all products to which the Seal is affixed. For the mutual protection of all Licensees, other provisions are established as safeguards against misuse or abuse of the Seal.

The Preservative Minimum Standards, rvhile not confidential, are established as the basis for approval or disapproval of applications, rather than for general publication. They provide for:

l. Minimum qualities of the toxic chemical, i. e., toxicity and permanence in wood.

2. Minimum qualities of the complete treating solution, i. e., toxic strength, flash point, volatility, leachability, etc.

3. Minimum fungicidal protection of the wood, penetration and resistance to attack by fungus. e.,

We search for the choice stoeks in every lumber. These are what we want to sell. They have the value you need. Draw

be

Plywood Adaptable to Modern Lines

Modern rounded corners can be executed in outdoor plywood with a sculptured effect, as shown in the accompanying illustration of a Super-Harbord structure. The material in the thinner panels is so flexible, builders say, that it can easily be formed to simple arcs and shapes.

By the simple process of bandsawing the exterior end of a header to the desired curve, two panels of.7/32" SuperHarbord are placed one atop another fitting snugly over the shaped header. Studs at either end of the header act as anchors to which are nailed the ends of the header, ends of the curved plywood and the adjoining ends of the regular plywood siding units used for the flat wall.

Of restrained modern colonial design, employing oyster white with cobalt blue shutters, the illustration shows also the use of the Redwood plywood siding, called "Harborside," which was an innovation this spring. This siding is made of Super-Harbord and permits of broad, smooth surfaces and panelled effects. Restrained rustication lines can be achieved with this siding, or by a simple technique of overlapping or use of accessory mouldings, pleasing shadow effects can be accomplished. Joints are made smooth and clean, since the edges are neatly double-rabbeted, and joints may be filled and finished over in such a way as to be invisible, if desired. The panels come as large as eight feet in length and as wide as 23 inches.

In keeping with the modern design, but to break the continuity of the rustication lines of the walls, new angles were given in the simple ornamentation on the door. The

IOOII nlvlntlll.E

GRO88 GIRCULATION KILNS

2JVo to 5O/o more capacity due to solid edge-to-edge stacking. Bctt s quality drying on low tcmpcraturet rith a fast rcverribtc circulation. Lower stacking costs-just solid edge-to-edge stacking in the simplest form.

door, with exterior face of Super-Harbord, is stock model flush door customized on the job.

The return to the doorway is rounded to an arc of. 12inch radius. In the soffit is a concealed light box that lights the doorway with an indirect effect, eliminating the unfriendly glare of ordinary door lighting.

Even the shutters are of the outdoor plywood. Made with a binder which is insoluble in water and which the manufacturers guarantee against ply separation, the entire structure is armored against the ravages of the weather elements, termites and time.

Noth Pordand, Orc. Jacloonville, Ftori& .Fn"*$inn$*boreo.

Booth-Kelly Douglas Fir, the Association grade and trade mark certify to your customers the quality of the stock you handle. Builders quit guessing about what they're buying, and buy where they know what they're getting.

l.

2.

3.

Moorekiln Paint Products for weatherproofing dry kiln and mill roofs.

Reports More Stabilized Condition in Lumber and \(/oodworking Field

Evidence of a more stabilized condition in the lumber and woodworking field is reflected in data just compiled by the Statistical Service of the Lumbermen's Credit Association Inc.

The Association's records show that, during the six months' period just closed with publication of the October edition of their Lumbermen's Credit Rating Book, 278 less "outs" were reported to their subscribers than during the preceding six months' period. During the preceding period 1,196 names in lumber and woodworking lines were deleted from print, as compared with 918 for the past six months, a reduction of.23/o, which in itself is a favorable sign.

During the recent period under comparison, 4,734 credit rating changes were reported to subscribers in their TWICE-A-WEEK Supplements, an increase of 870 over the preceding six months. This is not to be taken as an unfavorable indication, however, as that figure includes both favorable and unfavorable rating changes.

A fairly healthy increase in the Association's subscription list since early Spring is also looked upon as a definite indication of greater stability of market conditions and increased activity among the mills and wholesale dealers.

This specialized lumber credit service was established more than half a century ago by William Clancy, who is still active in its affairs, and is now under the management of his son, W. C. Clancy. The new Credit Rating Book, just published, is the Association's 114th edition.

Esker Fitzwater

Failing to recover from injuries received in a head-on automobile collision on August 25, Esker Fitzwater, field representative for the Red Cedar Shingle Bureau, died at Witham Memorial Hospital at Lebanon, fndiana, September 9.

Mr. Fitzwater was a veteran em'ploye of the Bureau and had thousands of friends among retail dealers in many parts of the country. In recent years, he spent m,ost of his time covering the states in the Ohio River valley and along the Great Lakes. His home town rvas Bellingham, Wash.

DURABLE WOODS INSTITUTE ISSUES BOOKLET

Prepared primarily for the use of loan officers and specification writers, an interesting and informative pamphlet "Security for Home and Loan" has just been made available by the Durable Woods Institute of 155 East 44th Street, New York City. The booklet contains authentic and valuable information on all the fundamentals of home construction. The subjects treated in brief concise man:ner are: Framinq, Exterior Lumber, Interior Trim, Decay Resistance, Shrinkage, Nailing, Painting, fnsulation, Termite Prevention. A table showing the proper grades and species for exterior uses and a recommended specification form for carpentry, lumber and millwork, are included.

The Durable Woods Institute is sponsored by the principal manufacturers of California Redwood, Tidewater Red Cypress, and'Western Red Cedar.

TRADE-MARKED - SEITECTED - FIRI\I TEKTIIRED

BATAAJ{ ... IAMAO... BAGAC

Philippine Mahogany - Philippine fiudwmd

CAIIWALLAIIER.GIBSIIil G(l., IJ{C. Los Angeles, Calif.

GAMERSTO]I & GREE]I

WHOLESALE TUMBER

A million feet of jobbing stock for spot delivery on your truck or ours

FIRNEDWOODPONDEROSA

SHINGI.ESIATHWAIJAOARD

SAN FBANCISCO Of,TLAND

lS00AruryStreet

9th Aveuue Pier

ATwcter 1300 Hlgcle 1346

O'NEILI TUMBER CO.

HANDWOOD TUMBEN

a

PANEI"S _ WAI.TBOARD

PONDEROSA and SUGAR PINE

a

Office and Ycrd

8th crnd Townsend Streets SAN FRANCISCO

Mtrrket 8448

TTIE DEAIER'S FRTEIID_"SINCE 1852"

Erclusively lVholesale

Sas h-D o ors- Scr eensGlas s

PanelsWallb o ar dColumns

To Insure QUALITY

Insist on GRADE-MARKED Fir Doors

The California Door Company

237 -23e-24r "if, f;L";fdi Lor Anseles

LUMBER YARD FOR SALE

El Monte lumber yard of N. Whitacre, Inc. Doing a good business. Personal reasons for selling. Address N. Whitacre, Inc., 4,f(X) Anaheim-Telegraph Road, Los Angeles.

Redwood Empire Club

(Continued from Page 2l)

G. E. Schlosser, The Diamond Match Co.... ..Chico

Jack Hughes, The Diamond Match Co.... Petaluma

L. A. Tibbetts, The Diamond Match Co.. ..... .Sebastopol

L. H. Loosleed, The Diamond Match Co.. .... ..Petaluma

W. Dreisback, The Diamond Match Co.... Petaluma

J. Allen Louden, The Pacific Lumber Co.. . Scotia

L. W. Blinn, The Pacific Lumber Co. ....San Francisco

Burnett A. Bidwell, Healdsburg Lumber Co...Healdsburg

L. D. Gilbert, Healdsburg Lumber Co.. .Healdsburg

Elie L. Destruel, Mead Clark Lumber Co......Santa Rosa

I. T. Leitner, Mead Clark Lumber Co. ...Santa Rosa

L. J. Woodson, Nicolai Door Sales Co.......San Francisco

H. Hardman, Santa Cruz Cement Co. ...Santa Cruz

Lloyd Harris, Elliott Bay Sales Co.... .....Oakland

Al Adams, Napa Lumber Co. ....Napa

W. N. Shifflett, Napa Lumber Co. ......Napa

H. Walsh, Napa Lumber Co. ....Napa

Lewis A. Godard, Hobbs-Wall & Co. .San Francisco

M. L. Maier, Fairfax Lumber Co.... .Fairfax

S. F. Elkins, Mill Valley Lumber Co..........Mill Valley

Roy A. Iback, Mill Valley Lumber Co.. .......MiII Valley

Sam Piercy, Johns-Manville . San Francisco

C. B. Eifert, Johns-Manville. .....Santa Rosa

R. C. Donerty, Larkspur Lumber Co. . Larkspur

B. C. Wheeler, Larkspur Lumber Co.... ..Larkspur

Chas. Lund, Henry Hess Co. ....San Raphael

R. T. Klinker, Henry Hess Co. ....Sebastopol

rC. A. Wood, Santa Rosa Building Supply Co...Santa Rosa

Follett Morris, Santa Rosa Bldg. Supply Co....Santa Rosa

A. L. Sundell, Calaveras Cement Co. . Santa Rosa

Jack Dionne, The California Lumber Merchant......L. A.

Bill Black, The California Lumber Merchant. ..S. F.

C. D. LeMaster, 'Western Building Review....Sacramento

J. P. Brewer, Redwood Manufacturers Co. Pittsburg

Alvin N. Lofgren San Francisco

WORLD'S SMALLEST OFFICE BUILDING

G. Brown, manager of the Socony-Vacuum Oil Company's auto parking lot on East Walton Place, Chicago, recently opened his new office building-claimed to be the world's smallest-for business. Strictly modern, the tiny structure has electric lights, an electric heating system, and its walls and ceiling are insulated with Celotex cane fiber board.

FOR SALE

We have a number of Southern California,yards, both large and small, to sell. Twohy Lumber Co., Lumber Yard Brokers, 801 Petroleum Securities Bldg., Los Angeles. Telephone PRospect 8746.

Going and Coming

C. C. Barr, Barr Lumber Company, Whittier, is in Florida visiting his nephew who is in the lumber business at Orlando. He also stopped at Denver to see his brother who operates a yard there. He is traveling by automobile and is accompanied by his family.

Dick Nelson, Buena Park Lumber Co., Buena Park, has returned from Europe where he traveled for several months.

Charles E. tura, has been

Bonestel, Peoples Lumber Company, Venvacationing in Eastern Washington.

Frank Burnaby, Sun Lumber Company, Beverly Hills, is on a trip to the Northwest.

S. W. Wilcox, The O'Malley Lumber Co., Phoenix, Ariz., recently completed a six weeks' trip on the Coast, going as far north as Portland. He also spent several days in Los Angeles.

George Lounsberry, Hoover, Los Angeles, ing at Scotia.

Lounsberry & Harris, and Gus have been enjoying a week's fish-

George Kendrick, Pope & Talbott San Francisco, was'a recent visitor at Angeles office.

Lumber Company, the company's Los

'Chas. W. Buckner, Harbor Plywood Corporation, San Francisco, has been spending a few days in Los Angeles and San Diego on business.

R. O. Wilson, of R. O. Wilson & Son, San Francisco, left September 19 on a two weeks' automobile tour of Northern California and Oregon sawmills.

Carl R. Moore, Moore Mill & Lumber Co., Oakland, recently went to San Diego to visit an old college friend whom he hadn't seen for manY vears.

W. D. (Bill) Dunning, wholesale lumber distributor, Los Angeles, and Mrs. Dunning, toured the Pacific Coast early in September as far as Vancouver, B. C.

BI]YDB9S GT]TDN SAIT FISAITCISOO

LUMBER

Cbmbcrlln & CG. W. R.. Ith Flc. Fila Bldr. .'..........Dourb.t1?0

Dolbcr & Crrrm Lunbcr Co. ?t0 Mcrchrntr Excbeagc Bldt' ....SUtt r ?a5l

Grmcrstol & Grccn, Itlto Amy St. ....................Atsrtc l:l00

Gcmu fmbcr Cq. - {to c.llto.dn st.- ...,.......,......G^rfirld SOaa

Hrll. Jmr L.. r'ara Mitb Bldt. ....'...............SUttar ?5ilc

Hmqd Rcdwood Cuprnn {l? Motjmcry St. ..............Doutht !3tt

Hohnc Euncla lerrnbcr Co., rr05 Fhrtrctd C6tcr Bldg........GArtficld ll2l

Rw M. Janla Lmbcr Co- Arthw H. ColG. fa Cdtfqltr St...GArficld !t?0

C. D. Johm hmbc CorPontlo' 2c0 Cdlfmll Srr6t '.............GArfic|d |l5C

Lrmo-Boabtto Copeny'--ltc.furclrL--at-a :. J.'..........GAricH rrrr

Lotrrcn. Alvh N2r0r C.litarir Strut ....'.......Flllnm O7l

LUMBER

LUMBER

Paclfic Lunbcr Co, ThG ICC Bwh Stn t ..................GArficld lltl

Pcggc, J. 8., -i D'.ffiri St. ......................Doush3 ttst

Pooc & Tdbot l.rnbcr Co- a3f Mrr|r.t St. .........'.....'..'DOugllc 25ll

Rad Rive Lmbcr Co., 315 Mildnoc& Bldt ............GArield c22

Suta Fe Lmbcr Co, 16 Crltfmtr Strut ..,...........EXbrook 2ora

Schafa Bru. lubor I Shiltf! Cc' t Drumn SL .......,.............,..SU$cr fT'f

Shevlin Pbc Salcc Co., r0!e Mordnock Bl&. ...........'.KErny llll

Sud&a & Cbri.tGnloo' 3ll Sanroc Strrct .'....."'.....GArfiald 2!ll

Trmcr Lunbcr Cou0 MrrftGt StrcGt ...................SUttcr ll2t

Unio Lubcr CoCrocfrcr Bultdrir ..Sutt.r O?a

Wcrdllnr.Netbu Coll! Markct Stct ..................SUtt r ll.E

E. K. Wo.l Lrnb.r Cc' r Dnrm StrcGt .................'108r}at '?lt

Gucnto & Gru, --itr -4""*. Pit .............'....'Hlaatc l3l'

Hill & Mortsn, hc.'

Dcmiro St. Wbrrf ..........'...ANdovcr l0?ll

Hogan hmber ComPrnY' 2rd & Atlcc Stnctt ...........'Gl..rcrut O0l

Red Rlva Lunbcr Co.

90t Ftnucid Cclta Bl&.......TWbqLt ll0'

E. K. Wood Lmbcr Co, Fnderick & Klnt Str. '......'FRutwdc 'rU

LUMBER

Ando Caltfcnia Lmbcr Co.

Weyehaou Sdcr Co., r€ Cdlfornh Stn t'..........'...GArnaH t}ta

I{ARDWOODS AND PANEI.S

MarL Plywood Corpcatlo'

5|0 foth Strcct ......'........MArIt t f?c5-l?L

O'Nelll lmbcr Co. tth & Tomgdd'Strut ..'...'...MArltct !'llt

Whltc Brcttran,Fifth rnd Bnt!ro 31t Gt3....'.....sutt r lLa

sAsH-D(X)R!]-PLYVy(X)D

Nicolal Door Salo Co' f0a5 rfth Strct .'..................Mlrr|oo ?ttl

Unitcd Srltct Pltuood Capadb., _ _ - tlt Kug Strcct .,.......,......MAtk t fttt

Wbcclcr-Ocgood Salcr C,orpcado, r0{5 rttf, sr .....................,v^Ir!dr 22al

CREOSOTED LUMBER-POII!}-PILING. TIES

Amcrlcu Lmbcr & Tntinr Go. Itl Nry Motrmy 3t. ..........Suttc lt2l

Butcr. J. H. & Cc. 3iB' Mmtrocry SL ............DordD lllt

Hall, Jucl l- ie rrriur Bl.k. .....'..'..'.......'suttcr 754

P AN ELS_D(X)RS-SASH_SCREENS

Califcnia Bdldn SupptY Ca. 70o lth Avc. ."'.....:...'...."....HI3!tr Oll

Wcgtcn Doc & lleth Cq' -sth L CyDr..s St . ............'TEnplcblr tl00

HANDWOODS

Strabh Hardwood Co., $t FiEt Str6t .''..............TEmplcbar l5El

White Brethcrr' 500 Htsh Sirut ....'.............ANdd* flc0

LOS ANGBLBS

-'"iizo-liliJi 6ild"- :: .-. : :. rHanrdr !r4l

Buru Lmber Co., -;iiich;b";. ol'Cmrnercc Bldg.. .PRorpect o{l

Coper, Wilfrcd T" ---'zlii e-to st. :......'.'.....'.....cApitol'530

o"'!6i"hff*i,.!::Y.:.9:.:.......vAndkce?rz

Dqd. Don H- -lis F"tt fit Scoritier Btdg."'.PRcpect z37l

Hammod Rcdwood CmPanY, ---ioii-s- B*dmv .......'......PRcpest r33

Holms Eurcke Lunber Cc, ---til-ntAr"hat*b BH8; ...'....'.Muhral tur

Hover. A. L., ---C?i"wn hft Btvd. ..................YO* rral

Ro M. Janin Lumbq Co., -F. A. Clorh. lllt Trcuirc......"YOrk ,ct w' L' F'*fu' a5l2 wc't rttn3lur"t"" rgoz

C. D. Johnu Lunber CorPoratlo' Ol Petrcleu Sccuritia Bldg....PRcpact lf6t

Lamca.Philirr Lunbcr Co.,

633 Pctrolciurr S.curltl$ Blds....PRospect tf?{

Mt. Whitncv Lumber Co-

!0r0 Emi Pio St. .....ANgeIuc 0l7l

Pacific Lunber Co, Tbo'

5229 Wilshirc Blvd. ........'.........YOrk lr6t

Pattcn-Blln Lmber Co., 52r E. sth St.,...........,.........vAndike Zt2l

Popc & Tdbot Luber Co, a? Edld Blds. ........,...'...'.TRinity 5U{r

Red River Lunbcr Co., 702 E. Sluo CEntury 2foll l0ltl So. Bmdray .,.,............PRspect OIU

LUMBER

Rcitz, Co., E. L., 333 Petrolcun Seoriti,er Bldg...PRospect 23at

San Pedro Lumber Co., Su Pedrc, 1600A Wilmingtm Rod ..,..... San Pedro Z2ll0

Srnta Fe Lumbcr Cc, 31r Financiril Centcr Bl&. ......VAndiltc l{71

Schafq Bru. Iamber & Shinrla Crlr02 W. M. Garlud Blds. .......TRini9,|"7r

Shevlin Pire Salec Co., 3itE Petrclem Seuitler Blds. ..PRcFct 0Cl5

Sudden & Chrictosfi, 6il0 Board of Tnde Bldg. ........TRlnity tt{l

Tacom Lumber Sder, 4Zt Petrolem Ssitier Bldg.,.PRopect 1106

Twohy Lumber Co, tOl Petrolem Seorrities Bldg....PRospect ETaC

Unio Lumbc Co923 l\/. M. Garlud Eldg. ........TRlntty 22tz

Wendling-Nathm Co., 5 Wilchire Blv& ..................YOrk ll6t

Wat Orego Lmbcr Co., l? Petrcleun Seqrritigg Bldf...Rlclmd 02tl

Wilkincon and Buoy, 3rt w. trh st. ,.....,,....,..,....TRin|ty $r!

E. K. Wood Lumber Co., 4701 Santr Fc An. ..............JEfim 3lll

Welrcrhucr Sale Ca, e20 W. M. Garland Bldg. ........Mlchltan alSl

CREOSOTED LUMBER_POLES_PILINGTIES

Amerio Lumbs & Tuti4 Co. l03l So. Brcadmy- ,..,...... .. ., .PRolFct 555t

Buter, J. H. ll Co., 601 West stb St. ,...............Mlchfan .all

HARI'W(X)DS

Cadwallader-Gibm Co., lnc.' SCal Eilt Olympic Blvd. ........ANgelug Ul3l

Saim, Walter G. Ul Wert ?tb Str.€t ............'.'Tuc&cr llllfl

Stanton, E. J., & Sm, 2050 Eilt Stth Stre€t ..........CEnturyD2ll

Wect m Hudwood Lmber Co., 2014 E. rsth St. .........,.......PRcPGct 3l'l

SASH-DOORS-MTLLWORK PANELS AND PLYWOOD

Cdifmh Dm Cmpuy, Thc A?-2{l Cstrrl Ave. ....,.........'TRialty 7{61

Califomia Panel & Vmoer Co, 055 So. Almeda St. ................TRinity 0051

Cobb Co, T. M., 5800 Central Ave .,.,.............ADmc UU?

Kehl, Jno W. & 56, 052 So. Myen St. ,,....'..."....Alrlgelu tlfl

OregoeWaehingto Plywood Co. 3lE Wcst Nlnth Stret............TRiltty l.ll

Pacific Wood Pnoduct Corpontioa' 3000 Tybun Stret ,......,,,..,,....Albany 0f0f

Ream Cornpany, Geo. E.' 235 So. Almeda SL............Mlchtgar lt5{

Red River Lunber Co., 702 E. Slaum .CEnturY 2!O7l

Pacific Mutual Dor Co., 16110 E. Wubington Blvd. ......,PRopect t523

Sampm Compcny (Pag&na) 7,15 So. Raymqd Are. ,.......8l-qhrtd Zffa

Unitad Statcr Plywood CoreonUo, lr30 Est fsth SL ......,. ..PRo.pect 301!

Wet Coct Scren Co., lr|5 E. 6nrd Strut ................ADamr lllCt

Wheeler-O;g@d Salce Clrpontio, 2153 Seuanto St. ......,.........TUcJ@ Oal

In its issue of September 26, LIFE, famed picture-news weekly, carries a 2o-page broadside on today's opportunity for Mr. & Mrs. America to start building that long wished-for home. Be sure to read it youself

Facts and figures, dramatized in the typical manner of LIFE and presented with convincing reality to its vast audience. Surveys show that LIFE is read by 20 millions-a cross section of representative American families.

Realizing that many of these readers will soon be house-shopping in your oftce, the Hammond Redwood Co. in cooperation with the California Redwood Association, is delivering a message to these prospects. A large advertisement focuses the whole 20 pages on Redwood. It features an interesting brochure entitled "SrvrtNc Youn Houn . . 40 Exrrnlons rN THE Rrowooo Mooe"; and urges your prospects to send fol a coPy. You'll want at least one to show to your prospects. Use the coupon to get your free copy now!

HAA IAON EDWOOD