Randorn Editorial Ramblings

By Jack Dionne

DON'T play California "short" !!

Copper any other bet you like, but when you bet on California, bet her to WIN. And that mea.ns right now, and from this time on. In this lumber industry we hear entirely too much foolishly pessimistic talk abotrt the lumber future of Catrifornia, and such talk can be based on only two things, and they're mighty poor foundations, n?mrely, FEAR, and IGNORANCE. As a lumber consuming territory California will GROW, steadily and continually for nuny, many years to corne. Neither you nor your children will see t.he cessation of that grourttr. California is growing steadily and growing healthfully. Population is growing apace, from Shasta to San Diego. Industry is developing at a rate that few people grasp or understand. And it isn't at any snail's pace. It's nothing short of a gallop. There will b€ the natural ups and downs of the lumber industry in the future as in the past, but this much is truethat California will use and consume more lumber with every year that passes. Just as well understand that fact, and get ready for it. Nothing can stop the growth and development of the state

Every nook and every district of California is building. Steadily the stream of po$ulation comes in, from all the other states in the union, seeking the sunshine, and vigor, the mountains, the sea, the valleys, the boundless possibilities that California holds out to every man and wom€ln who wants to improve their ways and joys of living. The next ten years will see Ern industrial development staggef,ing in its proporticrrs. A brief investigation will convince anyqne of thit. The great Bay District is a marvelous manufacturing territory, with water and rail connections to all the world, excellent labor situation, all other conditions above the ordinary. And the Los Angeles industrial district is developing as though whisked in by the Lamp of Aladdin.

Get in the band wagon and help. You can't stop California'**:r*

Here is something for my retail lumber friends to cogitate over. I have before me a most remarkable advertisernent. It is a big one, about two-thirds of a page in a big {ail-f paper in i city of a guarter of a million inhabitants. It is prepared and paid for by an old bakery company, and is in the-form of a welcome to a new baking company that has just entered its local field. And see what they say to this new competitor:

"As 'old timers'who started in an humble way thirty-five years ago and have grown with * * *, w€ are naturally proud of the growth of our city. We are glad to see that growth being recognized by important corporations throughout the United States, seeking new fields to enter. We are glad to see new capital pouring into * * x< We are glad 1o see new industries adding to our. city's glory. We welcome you, therefore, as a step. in the industrial growth of * {< tc and congratulate you on the wisdom of your confidence in * * *, as evidenced by the fine bakery yorl have built. And we welcome you as competitors, for we feel that yours will be wholesome comp-etition. For it is a proven fact that in cities where the quality of bread is high, ihe total consumption of bread is high. And that where the quality is low, the consumption is low. Undoubtedly, then, 9v9V b1\e.r -of high quality bread is an ally of every other baker of high qualitt OT.U*'.

You don't need anyone to tell you that it wasn't a lumberman who gpent 92,00 bidding a big and powerful new competitor welcome, do you? ,. _;

I read an article the ,other day entitled-.,What is courage"? And it took me back to i cartoon I saw in a maga- zine some twenty years ago that imrpressed itself indet6ly on my consciousness as an illustration of what couragl really IS. It showed a bayonet charge in battle. In t6e foreground were two men, bayonets lixed, charging side by side. One was a big man, nerveless, fearlesl, Etotd. The. other- a slight,_ nervous little man. The big man said to the little one, who was s.haking as he chargel forrrrard: "I believe you're scared". "scared !,' answerld the little man, "Why, you big bum, if you were just half as scared as I am y,ou'd have run an hour ago." Chat's my idea of a perfect illustration. Where theri's no fear, there is no c-ourage. The man who goes forward and does his duty though scared out of T Ta.l is the courageous man.

We hear much of millio,naires in these modern days of bis business. I! took Carnegie thirty years to make thirty mitl lionaires in his business. General Motors made eightir millionaires in four years. America has 150 million-dollar-ayear executives, mostly industrial. A few bank rexecutives make that much, but no railroad executive. It is very rare for a. salar5r to reach tJeat amount. Usually the comiensation is a share of the profits. Last year 22g titizens reioot"a incomes taxable, of more yr*" ririttio,n dollars

. Technical reports on the big automobile consolidations rn the countr5r always dwell on the greater research and development work that they can.do, tJpromote the greater yse of. their prorl-ucts. _Great engineering departmenis" Big -p-roving grounds". Departrnents of greai size and use-_ fulness where new thou-ghts, new ideis, new plans, new architectrrre, nevy colors-, neur everything that ifre puUtic rnay be interested may be developed. Rdsearch worl that costs- big money, but which deVelop the things that keep people buying more and more autoJ, is consid-ered of fi,rst rmportance.

The lumber industry needs that sort of work even more than the auto industry needs it, and would profit according- lY' !F ,F ,N. *

The most momentous forestry eff_ort in human history is now being started by Henry Ford. He plans a huge ru6ber growing empire in the Amazon Rivef Country ln South America. And the jungle that he invades is ihe world's greatest forest, called the Matto Grosso, bigger in one endless swe-ep than the entire United States, iJungle and for_ est combined, impenetrable, sinister, deadly, ihat has so far resisted all the invasions of man, There are countless lees9f-9yery size and character in that forest. yet, when they build railroads near by, they irnport the ties and timlgo It is too dangerous to attemp[ to wrest them from Matto Grosso. Some job, Ford has iackled. It is said that there is enough wood in that forest, if it can ever be devel-op9d, !o supply the world for ages. Almost nothing technical is known of their character, except tfiat they are hard and cabinet woods for the most parL Disease, rep- tiles, innumerable insects, and the world's worst jungle protect them up to now.

Looks like the old fear of hard times in a Presidential election year, has been destroyed, probably for good- For this is a GOOD year, a progressive-yefr, a prosperous year, and the future looks very, very bright. It'a fina to destroy an old and foolish fetish. Let's keep it destroyed-

-Six strong forces are working to increase the building of homes in the United States. They are:

Over 1,200,000 marriages each year.

Deterioration of a definite number of old homes.

Destruction by fires.

Destruction by reason of increased demands of railroads, utilities, industries, and mercantile forces, that take over residence districts.

Better housing demanded by labor.

Abolition of old time multiple family dwellings that are replaced by individual units. t

Diamond Match Co. Names Managers of New Yards

The Diamond Match Company announce the following changes that have been made in connection with the taking over of the Tilden Lumber & Mill Co. vards which thev recently purchased, and the filling of vacancies created bi transferring some of their older managers to some of the new points: Fred Benton, transferred from Yuba City to Sacramento; Claud Clawson, transferred from Vacaville to Stockton: Carl Bror'vn. transferred from Arbuckle to Martinez; Peter Heinrichs, transferred from Meridian to ArbuckLe; Frank Pritchett, transferred from Chico'to Vacaville; O. H. Mc.Neil, transferred from Willows to Meridian. Ed. Matheny, formerly with Matheny Bros. Lumber Co., Marysville, has been appointed manager of the Yuba Citl' yard.

D. J. CAHILL MAKING TRIP THROUGH PANAMA CANAL

D. J. Cahill, President of the Western Hardwood Lumber Company, Los Angeles, sailed from New York Oct. 11 and is making the trip back to Los Angeles through the Panama Canal.

Forbes Business Map Shows California Leads in Prosperity

The monthly business map in Forbes Magazine, shows the entire Pacific Coast to be in good condition, with California taking the lead, not only on the coast but in the entire cou'ntry.

Washington and Oregon are both shown in the "Good" district. More than one-half of California, from San Francisco south, shows "Excellent", with the remainder of the state "Good".

Arizona shows "Good" in the upper half, and "Excellent" in the lower half. New Mexico, the same as Arizona. Texas is one-third "Excellent". the remainder "Good".

The only bad spots on the map are the Florida territory, parts of the Northeast, and a strip around Memphis.

ATTENDS FIRE CHIEF'S CONVENTION

Paul Overend, field man of the California Retail Lumbermen's Association attended the 35th anhual convention of the Pacific Coast Association of Fire Chiefs at Sacramento, recently. One of the principal speakers at the convention was J. E. Mackie, secretary of the Pacific Coast Building Officials' Conference, who gave an interesting talk on the Uniform Building Code.

National Hardwood Dealers Meet at Memphis

At the thirty-first annual convention of the National Hardwood Lumber Association, held at Memphis; Tenn., on September 27 and 28, R. C. Stimson, Memphis, Tenn., was the unanimous choice for president. Three vice presidents were unanimously elected as follows: John I. Shafer, South Bend, Ind., first vice president; John R. Thistlethwaite, Opelousas, La., second vice president; and Charles N. Perrin, Buffalo, N. Y., third vice president. Directors elected for three years were: E. V. Babcock, Pittsburgh, Pa.; C. F. Maples, Knoxville, Tenn.; George F. Kerns, Chicag'o; H. F. Taylor, Buffalo, N. Y.; J.D.Mylrea, Rhinelander, Wis.; George N. Harder, Wells, Mich.; Max D. Miller, Marianna, Ark.; E. L. Mclallen, Memphis, Tenn.; and C. H. White, San Francisco, Calif. Ben C. Currie, Philadelphia, retiring president, was named a director for one year.

Considerable time was devoted to the discussion of Proposal "C", that change in the inspection rules of the Association, which would put the grading rules on the amount of clear lumber in a board instead of a defect as now in use. This proposal failed to obtain a two thirds vote, losing by a small margin of 28 votes.

The trade extension program calling for $400,000 was approved, and indications are that a national campaign advertising "hardwoods as hardwoods" will soon be started.

Among the California hardwood dealers who attended the Convention were: C. H. White, White Brothers, San Francisco; D. J. Cahill, Western Hardwood Lumber Co., Los Angeles; l,eRoy H. Stanton, E. J. Stanton & Sons, Los Angeles; Paul Penberthy, W. E. Cooper Lumber Co., Los Angeles; Bob Taenzer, American Hardwood Co., Los Angeles, and George 'Weis, Los Angeles.

Bigger ProfitsLess VZorkAnd Satisfied Customers Vith (PEERLESS"

The lumber dealer's problem today is to merchandice more and nore. Turn-over with minimrrm 5.sdling ir offered with ttPeerleeg" standardized units" Let us send a representative to outline our helpful plan which serves botf, dealer and consumer.