BUILT TO ENDURfr=

A SOUTHERN HOME OF McCLOUD SHEVLIN PINE* fhe new home of Mr. W. B. McEwen, of the McEwen Lumber Compdy, at High Point, North Carolina. Practically t'he entire millwork, including the interior, is McCloud Shevlin Pine. Mr. R. T. Cottam, of High Point, was the builder and supendsing architect, dd the Snow Lumber Company of that city furnished all the millwork.

*(California White Pine and Sugar Pine)

THE rftcCLOUD RIVER LUIIBER CO.

MILLS AIYD FACTORIES McCLOUD, CALIF.

INQUIRE FOR PRICES AT

VESTERN SALES OFFICE:1o3oMONADNOCK BLDG., SAN FRANCISCO, CALIF.

V. G. KAHMAN, Sales Mgr.

L. S. TURNBULL, Ass't Sdes Mgr.

SOUTHERN CALIFORNIA AND ARIZONA REPRESENTATIVES: FLETCHER & FRAMBES RIVES.STRONG BLDG., LOS ANGELES, CALTF.

What is "Quality" and "Service"?

Quality and Service.

Un<iuestionably two of the worst abured words in the English language. They mean lo much that they have corne-dl too frequently-1o mlean notting at alt

What is the property of everyone, ir the pride of no one. Hot dog stands, bootleggerr, and great merchants share alike in their vested rights and titl€ to tfte exclusive possession and use of ttese two ubiquitoru worda.

True quality is impreosed upon the sensibiltiesnot brazenly proclaimed.

True senice is practiced and delivered as an obligation-not accompanied by hullabaloo. We cannot talk much about either without being dragged down on tte level with those who exercire a squat. ten'r cliaim, and shout "Quality and Senrice.tt

/ KNOX LUMBER CO. MOVES OFFICE

Oscar H Miller, manager of the Knox Lumber Co., Sacramento, announces that they are moving their office on November lst from the present location at Second and M Streets, where it has been since September 1886, to their yard at 2330 Front. The office will now be located in a building which was originally built for this purpose, and which has recehtly been remodeled.

The idea of quality, is conveyed through rugr gestion expressed'in manrnef,, and confirrned by action. The manner with which one bearg hfuruelf, his conduct, the outstanding characterirtics which the world seer, establishes his quality in the minds of thoee with whom he comer in contact.

His place of businesr, its appearance, its atrnosphere, speaks imprescively of its quality.

And his rervic+which may be interpreted in countless thousands of ways-is that intangible and rmcharted dynamic thing that makes yoru goods worth selfing, and worth buving.

So, when you speak of yow guality and renvice, remember that the vegetable huckster and the old clothec rnan are saying the same thing-and differentiate.

RUSSELL D. BAKFJR NOW WITH RED\VOOD SALES CO.

Russell D. Baker, recently associated with the Finkbine-Guild Lumber Co. at Rockford, and formerly at that company's head office at Des Moines, Iowa, resigned his position with this concern when they sold their properties to the Southern Redwood Co., and is now with the Redwood Sales Co., San Francisco.

oori_ng you are assured of the very finest that has ever been, or ever wiil be produced. Our geographical location, the modern machinery in our mill, and the type of men who make our fooring, all go to make this statemenlpoq"&le. "Robbins" Maple and Birch Flooring is the best.

Southcra Celiforaia

C. J. LAUGHLIN

5it5-6 Pctrolcrr- S..i.titi"r Bldg. Lor Angclcr ' WEetmorc 9951i

Northern Californie: GEORGE C," CORNITIUS Merchantr Exchangc Btdgo San Francirco