Schumacher Progress Continues

"When times get hard, work a little harder," is a business maxirn that is easy to say, but difficult for the average man or firm to follow.

But the Schumacher Wall Board Corporation is making that piece of sage advice a part of their everyday ritual, and they find that the best way to handle business depressions is to forget that there are such things, and hit the ball harder.

That's why you hear nothing about hard times or slow business or depressed markets when you drop into the Schumacher plant in Los Angeles and talk to A. R. Moylan, the genial President and General Manager, or Ea-rl Galbraith, the keen-cutting, straight-shooting Sales Manager.

Instead of pulling in their horns during the past year, Schumacher has taken the bull by the horns, and done some spreading out. Up in Seattle their business has been handled through a manufacturing plant of which they were half owners. They have recently taken over the other half, and become sole owners of the Seattle plant, and Mr. Galbraith leaves for Seattle about November I to look the situation over. He recently returned from Denver where he spent some tirne with their agents in checking up their invasion of the Colorado territory. They have been selling in Colorado for the past year, and are building up a very satisfactory business in that section.

Because business has been abnormally slow for nine months, they have been making abnormal efforts to secure it. They have sent out more dealers' helps and sales literature during this year than ever before in their history, and their salesmen are working with the trade harder than ever before.

Much of the success of Schumacher operations rvith the lumber trade is due to the square deal for dealers' plan on

CHICO LUMBERMAN VISITS S. F.

Wm. L. Aisthorpe of the Griswold Lumber Co., Chico, was in San Francisco for a few days recently on a business trip. Mr. Aisthorpe reported that his son Harry has recovered from his illness and is now back on the job.

rvhich they work. In every possible way the protection and assistance of their dealer agenis is in the forefront of the Schumacher merchandising plan. Mr. Galbraith was himself a retail lumberman for years, knows their trials and their troubles, and knows how to co-operate and work rvith them. Witness the fact that since he has been in1 charge of Schumacher sales the company has been host to almost innumerable groups of retail lumber dealers who have been entertained at the splendid plant on Slauson avenue, and shown the manufacturing facilities of the concern. This very excellent contact plant continues, scarcely a month passing that groups of dealers are not shown the plant.

New things are in the ofling. New products that will make the trade sit up and take notice, are under way. Mr. Moylan says that they have been working for months on a new line that they rvill manufacture themselves that he says will create huge interest when it appears. Announcement rvill be soon. And when they get that out, they will go on the trail of others, for Schumacher is not to stand still.

The entire Schumacher business from foundations up has been changed since Mr. Moylan began his progressive administration of that business. The old plant was entirely replaced by a new and modern one, the production rvas increased several hundred per cent, and the new equipment and methods brought about huge improvement in the quality of the products. Their smooth edged board and lath is their pride and joy. They like to believe that you can sell their product through the eyes best of all, its perfect smoothness and finish appealing directly to the buyer. The merchandising program has kept pace with that of the production end, and one of the greatest producing and selling industries in California is the result.

Leslie Pearson Visits Los Angeles

Leslie Pearson, manager of the E. K. Wood Lumber Co. yard at Santa Ana, was a recent Los Angeles visitor, where he conferred with officials of the company's Los Angeles office.

WHITE PINESUGAR PINEWHITE CEDARSPRUCE--

Lucerfl€, Switzerland

This old bridge, built entirely of PINE lumber in 1408, has never had a drop of paint except for the mural decorations inside. It is in a perfect state of preservation, though of course, the boards on the railing are worn and weather beaten. There is no sign of rot or decay.

Pomona Club Reorganizes Robert L. France

The Pomona Valley Lumbermen's Club was reorganized at a meeting on October 15. J. Fred Nutter, of the Pomona Valley Lumber Co., Pomona, is serving as secretary of the organization.

Robert L. France, lumber and fuel purchasing agent of the Southern Pacific Co. {or many years, and well known in the lumber industry of the Pacific Coast, died at San Francisco, October 16.