MORELAND MOTOR TRUCK COMPANY

Fectorier at Burbank, Calif.

FACTORY BRANCHES:

San Francirco, Lol Angeler, Oakland, Sacramcnto, StocLtoq Frcrno, BaLcrrfield, San Diego, Salt Leke City, Portland, Spokane, Santa Ana, El Crotro.

We cannot boast of many years.

But we are proud that we have given our customers the efficient service and fair dealing necessary to gain their confidence.

N Of such is the foundation of business.

W. M. BEEBE

25O FIRST NATTONAL BANK BI.DG

SOUTHERN HARDW(X)DS-VENEERS

Supcior OeL Flooring, 'Anoricr'r Finort' Scld nc your inguirier rad ordon

TolopLoac Dourbr ttlT

H. B. MARIS

New LocationJfficc and lVerchoure

735 3rd StrectJppodtc S. P. DGDot

Houc of WESTMADE PLYWOOD

G. A. Rrcouillrt

R. C. WITBECK

WHOLESAIJ, S outbcrn-HARD WOOD S-N ortLctr Btrrcc OtL Floorin3 Mrplc Flooring l2l)g Fint Nationel BraL Bld3. Tclcphonc Suttcr 2@l

Fl& SPRUCE rd REDW(XX,

ALIAN TURNER rrt M.rL.t StJrrdCd tt!

'At Your Sotwicc" - Su Frucirco

J. O. ETMER

HARDWOOD LUMBER

Va@

Gonuiao Urloguy

TCcphono: Suttc lll Brlf Bddir3 :! Su Fnrcirco tA Firrt Nrtionl

THIS SPACE F1OR SAII,

DOUGLAS FIRSPRUCEHEMLOCK-WHITE and St cAR PTNE REITWOOD

O. F. FOLSOM LUMBER COMPANY

Wholcdc

24 Cdifornia St

REYNIER LUMBER CO.

1?f,'a?f.ryn Sertr Merinr Buildiag ll2 Merlct Strcct.

Srn Frracirco

WHOLESALE

REDWOOD and FIR LLJMBER

CEDAR SHINGI.ES

Spocirltior

Huboldt Spttt Rrdrood Gnpo StJrc'- Tlr+ -ll$rlr ud Pcetr ---s.; Rrdmd Shrlor ud Sblqlr

REPRESENTATIVES:

Lunbcr Buycrr, Inc. Wllfrod Coopc Lbr. Co' Lubcr Buycn, lnc'

Ho3c Bldr. lr Catrd Blds. Northnrtc'm BL' Blds' Saattlc, Wuh. kr Ar8Cor, Crl. Pcdrad' Orrroo

JUilUS G. SrilD G0.

WTIOT.ESAI.E I.I'IBER

REDWOOD _ IX)UGIAS FR, SUGAR PINE-WHITE PINE SPRUCE wE so|.lcrT Y(xrR tNQUtRtEs

32r-322 SHELIXTN Bt IrCr., SAN FRANCTIICO Tdcpbonc Dcllr 7t15

San Francisco Building Permits Gain

The building permits for the first ten months of show a total 6f -$45,973,213 as compared with amounts for the period ending October, 1924, are as follows:

Totals by months in number of permits

New PHONE Number

.A.Xridge 1374

Oregon Lumber Agency

New Addrere

915 Ea* 62nd St. - Lor Angelee, CaL

GOODYEAR INDUSTRIAL DISTRICT

GREXFELL LUMBER COMPANY COMPLETE NEIy\/ ./ IMPROVEMENTS

ITh. Gr..,fell Lumber Co. of Colusa, have just completed the construction of a new lumber shed and now have all their lumber under cover. They have also fixed up a very attractive display and service room rvhich is equipped with a plan book service. Roy Grenfell is the manager of this progressive lumber concern.

JAS. M. McINTOSH ERECTS NEIvlr STOCK SHED

Jas. M. Mclntosh, Electric Planing Mill of Stockton, have just completed the construction of a large stock shed which will be used in connection with their phning mill.

Cash Lumber Company Incorporated

The Cash Lumber Company, with principal place of business at Tracy, was recently incorporated 6y Giorge C. Burnett of Tulare and Roy E. Burnett of Lindsey. Both Geo. C. Burnett and Roy E. Burnett are well known to the retail lumber trade of California.

Hundreds of Hunters

Gave ur their idear lIrc cnbodicd them all in thir bcttcr HUNT. ING COAT.

A wonderful garment for bunting, filhing, timbcr cruieing atd general outdoor wear.

P-rotscdon, convcnloncc, lookr and wryou 8.t tb.m all tn thc Filron llurFra C-rt. _Eron tbc Dlnythourudr of otdoq nGn to vhoE vc irvG rold Filron tmGtrt!- il ru cxpcricncc of over r qu$tef ccntur.!|, _vc-tttyc aacurod-couUor hlnt3, ru3gcldonl ud ldcrr.-whicb hav. Gn.bld ur to nrt. tbt. cot Alt NEARLY IDEAL AI{D PERFECT AS A HUNTING COAT CAN BEI Poctctr-gdprebut .y.ry_om for a putlroec. Me& of Flleon wetcr- proofcd k_hrH. Sllcltcr_cloth Intcrltatnj oi rhouldarr udrltth; Sul-iAG carlcr. You'll wondcr how you got afon3 wlthout tt- c. c. FrrsoN co.

At your commissarg or send for Catalog H of Better Outdoor Clotkes.

1O05-f0OZ Firct Avc. Seattle, Werh. "Fi&on Clothes for the Man Who Kno[,s"

NE\,y WHOLESALE OFFICE IN PORTLAND

The P. S. McKenzie Lumber Company has opened wholesale offices in the Gasco Building, Portland. The company has been organized by P. S. McKenzie, formerly of the Griswold Lumber Company.

M. R. SMITH MOVES LOS ANGELES OFFICES

The M. R. Smith Lumber & Shingle Company has moved their Los Angeles oflices from their old location in the Central Building, to Suite 422, same building.

Mr. Ralph L. Smith, of the Kansas City office, stopped at Los Angeles recently, for a short visit, on his lvay to Coos Bay and Seattle.

Mr:. M. R. Smith has been enjoying a vacation in Los Angeles, and will leave there in a few days, going first to Seattle, and then back to Kansas City.

Eighth Annual Shingte Congress

DECEMBER rrth and 12th

Olympic Hotel

SEATTI.E, WASHINGTON

FRED BURGERS ON FORT BRAGG TRIP

Fred Burgers, of the Union Lumber Company, San Francisco, has returned from a short trip to the company's mill at Fort Bragg. Fred combined pleasure with business on the trip and devoted some time to fishing. He represents the Union Lumber Company in the Sacramento Valley and San Joaquin Valley teriitoiies.

HARDWOODS-HEML@K-PINE

"KORRECT MAKE' Maple and Birch FLOORING q W4r. No. I & Btr. ....100,0ry i/l,t::.1 !!'dr:I,i;i&B;. :::::::::::::::::::::::::::::::......:,..-t{dt C/&Cn & \Vdr. Nc r & Btr. .....................: Se:iA P_4qx21t':.(.lcrr Blrc! 4m4'g r0ro, F_/]Q*U{'. No. l8lrch_Flo_orlu-s sdoll-/.\Qx4+'.'.F-rctory Bl_rch Floortn3 ............., $;00a, B/$x2y+'.'. No. l Maplc Floring-....... ......:.. td0-, l3/lAx2lt" F.ctory Illaplc Flofrng ........,.,,. 50;-4, !l/\Q*\hi!.9-1""f Urpl. F|oortn3 2$,tr0, ll/l3xll2" No. l Mablc Floortn3 ...,............il0at - \f,fc-opc'ratc_ -r-ixtcycl dry kilnr rnd rre in e porition to furnirh both Liln dricd ind air dricd bardwooir.

Good Values!

Myrtle M. Boquist Awarded First Prize in Strable Hardwood Company Contest

Recently, Mr. George H. Brown, President and Manager of the Strable Hardwood Company, addressed a circular letter to his employes, asking them to write a short essay on what they considered "The Most Expensive Thing In Business," offering four prizes on this subject ranging from $25.00 for the first prize to $5.00 for the fourth prize.

More than two score of their employes entered the contest and the papers were submitted for award to Dr. Ira B. Cross and Dr. E. T. Grether of the Economics Department of the University of California at Berkeley. The first prize was awarded to Miss Myrtle M. Boquist, a member of the office force of the Strable Hardwood Company.

In speaking of the contest, Mr. B. E. Bryan, Secretary and Sales Manager of the company states: "We can heartily recommend this idea to the management of any business. It will not only show the trend of your employes' thoughts toward the business as a whole but will bring out ideas and suggestions that are of inestimable value to the business."

The following is Miss Boquist's paper:

The Most Expensive Thing In Business

The most expensive thing in business is that element, present in larger or smaller degree in every business enterprise, which brings no adequate return in comparison to its drain upon the resources of the business. If that element is present in such a degree that, in the administration of the business, more is given out than is taken in, the enterprise of necessity fails, and "the thing" is then expensive indeed.

What, then, is this thing? It is that dead weight which drags and holds back. It may be very elusive and hard to detect and identify. It may be something sailing under a false flag. Not always is it-the same thing; in one business it may be one tliing and in another again it may be quite different in character. In fact, very seldom is it just one thing, it is rather, a combination of things.

This thing is WASTE, or inefficiency, or incompetence, or non-productiveness, or you may have some other name for it. In general it is waste of time, money and human energy, which three, are the most valuable assets of any business. The actual process of this waste may present itself in any number of ways. A few may be suggested,' such as: l. Inefficient help. This means workers who have not a sufficient insight or knowledge of the business, or such as have not otherwise the nrental or physical ability required for the particular work they are to do. It includes also those who are naturally irresponsible and careless and who show no individual interest in the progress of the business.

2. Insufficient workers. If a business is to be taken care of correctly and its work done right, there must be enough hands there to do it. It is a waste to overload the human machine as truly as it is to overload any other machine.

3. Inefiective advertising. This is advertising which is inconsistent, untrue, tasteless, unattractive, and rvhich is done in wrong places, at wrong times and seasons. and through wrong mediums, not reaching the proper constituency of customers.

4. - Inefficient buying of goods and materials, handling of poor grade of merchandise, keeping on hand too large or ioo small quantities of stock. Under this heading may come the habit of not paying cash and carelessness in allowing credits.

5. lmpolite and unethical treatment of customers and not giving correct values on merchandise, inaccuracy in filling orders.

6. Carrying of insufficient insurance.

7. Economizing in wrong directions, such as tr-ving to conduct the business in an inadequate space, in an improper neighborhood or location for the particular business, not keeping place of business in proper conditions of repair, cleanliness and sanitation.

Bouncing Boy Election Day Gift

Election Day was a big day in the home of C. E. Toof, the well known managei of the Diamond Match Co. at Woodland, for it brought to Mr. Toof a fine baby boy to assist him in the management of his lumber yard. Both Mrs. Toof and the baby are doing fine and the proud daddy is the recipient of many congratulations from his lumbermen friends.

Charlie Hooper Returns From Trip To Canada

Charlie Hooper, of the E V. Hooper Lumber Co., Knights Landing, has returned from a seven weeks trip to Canada and eastern United States points. He enjoyed a pleasant visit at his old home in St. Lambert near Montreal. Charlie carried his golf tools along with him and showed some of his old Canadian friends how they play golf in the U. S. A.

WEST VALLEY LUMBER CO. OFFICIALS HUNT DUCKS

C. D. Carman, president; P. F. Noonan, general manager' and Frank Carsley, assistant manag'er, of the West Valley Lumber Co. with yards at Woodland and Dixon, have returned from a duck hunting trip. It is reported that they are all proficient duck hunters and that all bagged limit catches.