lBuild Implement Sheds' Says Utah Dealer

An eloquent piece of advertising seeking to impress the farmers with the utter wastefulness of allowing their ma.tti"".y and implements to stand out in the weather all Wittt.i recently was distributed through their t'erritory by the Citizen's Lumber Company of Richfield, Utah'

The ad consists of a reprin't frorn a Utah farm paper, showing a barnyard filled with machinery. standing out in the opei weather. Above th'e picture is this caption:

..HERE IS ONE OF THE MOST EXPENSIVE SHEDS IN THE WORLD."

Below is this descriPtion:

Its room is the sodden sky of winter and its walls are open to admit the drifted snow, driven !y chill-winds from the froren north. It was designed by Thoughtlessness and erected by Wastefulness. The maintenance costs, whi'ch are excessive, are rnet by Rapid Depreciation.

An I,ow,a investigator, several years ago' gathered from 200 successful farmers estimates of the average life of farm machinery 'that has been housed as compared- with- that not housed. A compilation of these estimates showed that the av,erage life of a cultivator when housed was 12 yeats, r,r'hen not housed 7 years; of a corn planter 17 years when housed and 7 years when not housed; of a binder 14 years as cornpared withT years; of a hay loader 15 years as compared with 7 years; of a manur,e spreader 12 years as compared with 5 years; and of a mower 15 years as compared with 9 years. Thus'it will be seen'that the average life of farm rnachinery when housed is about 15 years and when not housed aboutT years.